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<v Joanne Lockwood>Hello, everyone. My name is Joanne Lockwood, and I am your host

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<v Joanne Lockwood>for the Inclusion Bites podcast. In this series, I will be

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<v Joanne Lockwood>interviewing a number of amazing people and simply having a conversation around the

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<v Joanne Lockwood>subject of inclusion, belonging and generally making the world a

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<v Joanne Lockwood>better place for everyone to thrive. If you'd like to join me in the

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<v Joanne Lockwood>future, then please do drop me a line to jo.lockwood@seechangehappen.co.uk.

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<v Joanne Lockwood>That's s double e, change happen.co.uk.

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<v Joanne Lockwood>You'll be able to catch up with all of the previous shows on Itunes,

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<v Joanne Lockwood>Spotify, and the usual places. So like any headphones,

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<v Joanne Lockwood>grab a decaf and let's get going.

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<v Joanne Lockwood>Today is episode 24 with the title

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<v Joanne Lockwood>'There is Room for Everyone Within the Soup of Life'.

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<v Joanne Lockwood>And I have the absolute honour and privilege to be joined by Derek

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<v Joanne Lockwood>Cheshire. Now Derek describes himself as someone who

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<v Joanne Lockwood>could see how to get off the tracks before the train comes.

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<v Joanne Lockwood>And when I asked Derek to describe his superpower, he said that he

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<v Joanne Lockwood>could find the nearest coffee shop without Google or

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<v Joanne Lockwood>Satnav. And we'll find out about that in a minute, I'm sure.

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<v Joanne Lockwood>So hello, Derek. Welcome to the show. Well, hi,

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<v Derek Cheshire>Jo. Thanks for having me. It's nice to be here on a

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<v Derek Cheshire>on a horrible cold day up here in Yorkshire and to talk

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<v Derek Cheshire>about some things that'll warm up the cockles of people's hearts.

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<v Joanne Lockwood>Oh, that sounds very interesting, and I'm dying to find out about your coffee shop

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<v Joanne Lockwood>navigation techniques. Jo, Derek,

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<v Joanne Lockwood>why do you say that there is room for everyone within the

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<v Joanne Lockwood>soup of life? What does that mean to you? Well,

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<v Derek Cheshire>the the field that I inhabit is is basically creativity

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<v Derek Cheshire>and innovation. And in the widest

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<v Derek Cheshire>possible sense, that,

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<v Derek Cheshire>diversity in the widest possible sense is what we need because we don't

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<v Derek Cheshire>want the same point of view, the same things bringing up, the

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<v Derek Cheshire>same interactions, the same

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<v Derek Cheshire>tensions and frictions, if if you like. I'm not saying that

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<v Derek Cheshire>we we want tension filled

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<v Derek Cheshire>diversity. But when you bring things together like you do in,

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<v Derek Cheshire>in in humor, for instance, you know, the straight man, the funny

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<v Derek Cheshire>man, you have the logical, the not so

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<v Derek Cheshire>logical. When you get all of these things together and

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<v Derek Cheshire>you you you have a little bit of what I call creative tension,

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<v Derek Cheshire>and that's where the ideas and the things for me come about. So

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<v Derek Cheshire>I I I come at it purely

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<v Derek Cheshire>initially, purely from a creativity and an innovation point of

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<v Derek Cheshire>view. But, of course, that brings with it all sorts of other

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<v Derek Cheshire>issues surrounding, diversity and inclusion because

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<v Derek Cheshire>you can't just use people's brains. You have to

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<v Derek Cheshire>use people or use in big quotes,

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<v Derek Cheshire>I think. Utilize, I think, is probably a better

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<v Joanne Lockwood>word. Utilize. Make make make use of people. Take contributions from people.

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<v Derek Cheshire>Yes. And there there you go. I've just actually highlighted

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<v Derek Cheshire>one of the issues, is language.

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<v Derek Cheshire>It's it's a huge thing generally, but it's it's also a big

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<v Derek Cheshire>thing within the, creativity and innovation sphere

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<v Derek Cheshire>because we bring to traditionally bring together people

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<v Derek Cheshire>from a number of functions within companies.

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<v Derek Cheshire>And we've said, oh, well, let's have people from marketing. Let's have people from sales.

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<v Derek Cheshire>Let's have people from engineering. Yeah. Let's create a common

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<v Derek Cheshire>language. But the common that's where the common language actually

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<v Derek Cheshire>stops. When you start including many

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<v Derek Cheshire>different people, you have actually got to expand your vocabulary.

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<v Derek Cheshire>So it's yeah. We just highlighted one one of the issues.

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<v Joanne Lockwood>Yeah. You hear use. I might I think abuse. Use and abuse.

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<v Joanne Lockwood>Well, actually, you didn't mean that. You meant utilize, which is what? Utilize or

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<v Derek Cheshire>make use utilize or make make use of. Yeah. And that and

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<v Derek Cheshire>that that is the thing. People people will inadvertently,

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<v Derek Cheshire>make use of the wrong phrases, the wrong the wrong language.

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<v Derek Cheshire>And one of one of the issues that I I I see is very,

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<v Derek Cheshire>very easy to, in some cases, quite rightly to take

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<v Derek Cheshire>take offense or or or exception to the use of

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<v Derek Cheshire>something. But one of the problem one of one of the

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<v Derek Cheshire>one of the problems I I I tend to have, is that

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<v Derek Cheshire>the more we legislate, the more we have rules to

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<v Derek Cheshire>tell, people what they should do or

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<v Derek Cheshire>think, the more it encourages some

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<v Derek Cheshire>people to find loopholes in in those rules.

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<v Derek Cheshire>I I just I I think I said, in in the in my,

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<v Derek Cheshire>my my notes beef before before I applied to come on your your show

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<v Derek Cheshire>was that my my greatest, diversity and in

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<v Derek Cheshire>inclusion wish is that there is no need for it at all

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<v Derek Cheshire>simply because common sense prevails. And that's

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<v Derek Cheshire>that's when in a way, that's that's what what I'd like to see. We don't

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<v Derek Cheshire>have to think about these things because common sense and

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<v Derek Cheshire>decency rules rather than rules rules.

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<v Joanne Lockwood>I yeah. I agree. I mean, I'm

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<v Joanne Lockwood>I often speak about the fact that HR is kind of

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<v Joanne Lockwood>like the bastion of rule creating. And every time something goes

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<v Joanne Lockwood>wrong, they create a rule to stop happening again. So we end

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<v Joanne Lockwood>up applying the rule for the one to the many. And

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<v Joanne Lockwood>before we know it, we have so many rules tying us in knots that

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<v Joanne Lockwood>we stop people being able to think for themselves and and think

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<v Joanne Lockwood>rationally and see themselves out of situations. I think what you're saying there is often

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<v Joanne Lockwood>we have these rules, we over police or we under

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<v Joanne Lockwood>police or as you said people find their way around

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<v Joanne Lockwood>rules or actually there's a loophole if I stand on one leg and say

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<v Joanne Lockwood>something it doesn't count or if I

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<v Joanne Lockwood>we're doing the same with COVID aren't we we're creating so many rules that

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<v Joanne Lockwood>the rules don't join up, there's so many loopholes in these rules that

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<v Joanne Lockwood>people really don't know where they Joanne, so you're right that we do often create

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<v Joanne Lockwood>too many rules rather than teaching people how to be

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<v Joanne Lockwood>good citizens or good communicators. That's the that's the thing we should be doing, isn't

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<v Joanne Lockwood>it? Yeah. It's some something something very similar to what we what we do with

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<v Derek Cheshire>with with, kids at school. There's a lot of talk of people

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<v Derek Cheshire>saying, what should we be teaching kids at school?

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<v Derek Cheshire>No. We shouldn't be teaching them anything apart from how to

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<v Derek Cheshire>learn. Once they know how to learn, then they can learn

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<v Derek Cheshire>absolutely anything if they want to. So it's it's a

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<v Derek Cheshire>little it's a little bit like that. If if people if you you show people

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<v Derek Cheshire>the way so they learn how to behave or how to deal with

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<v Derek Cheshire>other people that aren't, you know, aren't maybe quite like they are,

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<v Derek Cheshire>then, and and, similarly, I think the people on both

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<v Derek Cheshire>sides of the fence do do need to be

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<v Derek Cheshire>do need to be mindful of this because I I was just thinking about this

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<v Derek Cheshire>this morning. I I have family up in up in the north of Scotland. And

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<v Derek Cheshire>I know until fairly recently, you could actually say that

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<v Derek Cheshire>many of them had never seen anybody that wasn't white.

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<v Derek Cheshire>They just hadn't. So some they could comment on this in

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<v Derek Cheshire>a in a say if they've came to visit me, they could comment on this

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<v Derek Cheshire>in a public place and people go, oh, dear. That's terrible.

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<v Derek Cheshire>But they don't know. They they have they have they haven't learned how to

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<v Derek Cheshire>learn about this particular thing. So you you you sort of have

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<v Derek Cheshire>to have to forgive them in that instance. So it's

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<v Derek Cheshire>it's all very it is very messy. As I

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<v Derek Cheshire>said, common sense and decency and

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<v Derek Cheshire>even even being inquisitive. I mean, we're inquisitive

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<v Derek Cheshire>in the world of work. And when I talk about creativity and innovation, we're very

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<v Derek Cheshire>inquisitive. We're curious about things.

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<v Derek Cheshire>We need to be more inquisitive and curious about

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<v Derek Cheshire>other people, without obviously

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<v Derek Cheshire>being heavy handed or whatever the rest of it Jo that people do

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<v Derek Cheshire>actually understand what it's like to be, you know, a different

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<v Derek Cheshire>color, different religion, different race, different different

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<v Derek Cheshire>numbers of lambs and legs, whatever it happens to be.

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<v Joanne Lockwood>That's so true. I mean, it sounds like you've been sitting on one of my

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<v Joanne Lockwood>sessions or I've been sitting on one of your sessions because I say it's that

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<v Joanne Lockwood>same thing. It's not about learning how to speak

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<v Joanne Lockwood>to someone with a disability, someone who is gay, someone who is trans, someone who

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<v Joanne Lockwood>is white or black. It's about understanding how to speak to people And that I

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<v Joanne Lockwood>think that's what you said was learning how to learn, but learning how to speak.

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<v Joanne Lockwood>It's it's this cultural and emotional intelligence. So that if

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<v Joanne Lockwood>I've not met someone who is black or disabled before, it doesn't matter

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<v Joanne Lockwood>because I've got people skills. I've got listening skills. I've got

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<v Joanne Lockwood>curiosity skills. Yeah. And and and on the flip

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<v Derek Cheshire>side of that, those people, if you

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<v Derek Cheshire>if you're trying to be curious and inquisitive, is

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<v Derek Cheshire>there there is sometimes when people people get asked too much,

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<v Derek Cheshire>they start feeling, well, you're discriminating. You're picking you're

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<v Derek Cheshire>picking on me. No. I'm just trying to find out more. I'd I'd

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<v Derek Cheshire>I'd love to know about more, honestly.

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<v Derek Cheshire>And and it is quite difficult. When when we go abroad to other countries on

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<v Derek Cheshire>a holiday, for instance, we have no trouble or some of us

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<v Derek Cheshire>have no trouble, should I say, immersing ourselves in the culture, finding

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<v Derek Cheshire>out about other people, accepting the way they behave. But

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<v Derek Cheshire>those same people could be doing what they do in their own

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<v Derek Cheshire>country here, and people take exception to it,

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<v Derek Cheshire>or they just don't bother finding out.

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<v Derek Cheshire>So I don't know whether it's a I don't think it's just a British

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<v Derek Cheshire>thing, but because we're in the UK, we do actually come

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<v Derek Cheshire>across this a lot more. But, again,

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<v Derek Cheshire>that's stereotypes, isn't it? So you're talking about the

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<v Joanne Lockwood>British holiday that goes to the English pub and eats fish and chips and roast

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<v Joanne Lockwood>beef on Saturday and then complains that the gravy isn't as good as it is

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<v Joanne Lockwood>back home? A a little bit. Unfortunately, I've

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<v Derek Cheshire>seen far I mean, I've seen people on holiday do absolutely nothing.

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<v Derek Cheshire>But, once, I remember or years ago when

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<v Derek Cheshire>I was a student, we went we

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<v Derek Cheshire>we were into railing, and I was we caught the

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<v Derek Cheshire>the ferry across the Joanne, and we were at

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<v Derek Cheshire>Ostend Railway Station waiting for the first train of the day, just sitting there

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<v Derek Cheshire>waiting for our train. We already had our tickets. And there were some

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<v Derek Cheshire>English guys, typically loud.

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<v Derek Cheshire>They they were from the south, but they could have been from anywhere. They just

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<v Derek Cheshire>hopped across the channel, and they they wanted to

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<v Derek Cheshire>make a phone call. So they they were abusing the poor guy in the

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<v Derek Cheshire>ticket office. Eventually, they got a phone card they they purchased the

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<v Derek Cheshire>phone card. They couldn't speak French. They couldn't

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<v Derek Cheshire>speak Dutch or or or Flemish. So eventually, they got their

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<v Derek Cheshire>phone card. They paid for it. They tried to stick it in this

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<v Derek Cheshire>phone. It wouldn't work. Then after a few minutes

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<v Derek Cheshire>of trying, they went back, said, we want our money back and just gave this

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<v Derek Cheshire>guy abuse. And he didn't really speak much English.

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<v Derek Cheshire>They spoke no foreign language at all, and they just got

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<v Derek Cheshire>louder and louder and louder. And this is a little

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<v Derek Cheshire>while ago, but in some cases, that hasn't actually improved that

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<v Derek Cheshire>much. And that's all although it is a stereotype,

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<v Derek Cheshire>it highlights nicely that some people don't even appreciate

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<v Derek Cheshire>the person they're speaking to.

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<v Derek Cheshire>So so, yes, the Briton holiday still does exist, but it's it can be

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<v Derek Cheshire>anything. But you're right. There

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<v Joanne Lockwood>are some people who don't want to educate

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<v Joanne Lockwood>themselves or don't know how to educate themselves to find out about other

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<v Joanne Lockwood>people and to often speak through their own privilege or their own

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<v Joanne Lockwood>sense of entitlement without truly understanding the that it's been somebody else,

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<v Joanne Lockwood>and that that is that is often one of the barriers to inclusion, isn't it?

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<v Derek Cheshire>It it it it is. But I I I find sometimes when

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<v Derek Cheshire>you when you I mean, I've the radio show that I I used to be

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<v Derek Cheshire>on is it was an Asian station. So

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<v Derek Cheshire>the potential pitfalls there are unbelievable. The the

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<v Derek Cheshire>the the faux pas you could make. But it was

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<v Derek Cheshire>it was really, really interesting because I I like to put humor into

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<v Derek Cheshire>into everything. And I had a conversation in the office.

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<v Derek Cheshire>I said, you don't really hear about many

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<v Derek Cheshire>many sort of Muslim comedians or,

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<v Derek Cheshire>or I don't know what the Muslim style of humor is. And these guys

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<v Derek Cheshire>just fell around laughing, and they they they gave me a whole load

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<v Derek Cheshire>of stuff that would make some of our traditional, should we

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<v Derek Cheshire>say, English comedians blush. This this stuff

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<v Derek Cheshire>was was hardcore, and I would have never found that

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<v Derek Cheshire>out without actually having a conversation with them about it.

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<v Derek Cheshire>But on the other hand, you you when it's, for instance, Ramadan,

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<v Derek Cheshire>you have to be very, very careful about what what you say and

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<v Derek Cheshire>do. But it it it's it's it's also wanting

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<v Derek Cheshire>to ask the questions. I mean, if somebody go if somebody's gay

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<v Derek Cheshire>or trans or whatever, most people just

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<v Derek Cheshire>they feel I don't know whether they feel stupid or what to

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<v Derek Cheshire>ask the questions. What do you ask without offending

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<v Derek Cheshire>someone? And and that's where that's where most

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<v Derek Cheshire>people stop. It's easier to pretend not to know than to ask them

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<v Derek Cheshire>ask the question. Yeah. Fear of getting it wrong is a is a

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<v Joanne Lockwood>huge barrier for many people. And

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<v Joanne Lockwood>violent get it wrong. People disengage. They walk away. They

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<v Joanne Lockwood>exclude. And that exacerbates the problem

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<v Joanne Lockwood>because the body language, that nervousness becomes apparent. And I

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<v Joanne Lockwood>can I can tell if someone's ignoring me or walking away from me, I think,

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<v Joanne Lockwood>what's up with me? And it often it's it's down to the individual not having

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<v Joanne Lockwood>those kind of interpersonal skills, the EQ that we talked about.

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<v Derek Cheshire>Yeah. I mean, when when people say people come out with these phrases,

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<v Derek Cheshire>I hate. I won't mention I won't mention any particular groups of

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<v Derek Cheshire>people at all, but they they they you they use the term I hate, and

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<v Derek Cheshire>then it it could be any any group of people. They don't.

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<v Derek Cheshire>They just they well, okay. 1 or 2 people They don't

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<v Derek Cheshire>understand. Yeah. They don't they don't they don't understand. They they haven't got

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<v Derek Cheshire>the tools to cope. They they just that that that's they're

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<v Derek Cheshire>scared.

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<v Joanne Lockwood>I mean, I've I've worked all over the world in my in my thirties. I

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<v Joanne Lockwood>worked for an international private bank, and I I had the the good fortune of

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<v Joanne Lockwood>being able to fly club class to some great

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<v Joanne Lockwood>destinations and spend a lot of time in those cultures both

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<v Joanne Lockwood>in the office and also being taken out in the evenings, just

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<v Joanne Lockwood>to feel the culture. But also I was also a member of a club

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<v Joanne Lockwood>which had worldwide presence and I spent a lot of time traveling over Europe,

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<v Joanne Lockwood>staying in people's homes, home hosted and I've travelled

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<v Joanne Lockwood>throughout the UK living in people's homes and and meeting their families. So I think

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<v Joanne Lockwood>once you expose yourself to that level of difference, that level of

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<v Joanne Lockwood>randomness from different cultures, you get the idea that people are just people,

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<v Joanne Lockwood>they they wanna get up in the morning, have a great day and the same

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<v Joanne Lockwood>as you do, they're not they're not being any more

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<v Joanne Lockwood>than they are in their own culture and I I think we all forget that

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<v Joanne Lockwood>we we create these stereotypes these people who are from different countries, the

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<v Joanne Lockwood>media, the press, all this kind of the government, we kind

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<v Joanne Lockwood>of demonise yeah, anyone from across the Joanne. We still

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<v Joanne Lockwood>hold 2nd World War biases

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<v Joanne Lockwood>and tropes around the French, the Germans, the Italians,

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<v Joanne Lockwood>anyone who wasn't our ally. We we have all these jokes

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<v Joanne Lockwood>and those are almost invading our thinking these

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<v Joanne Lockwood>days. We we we get very clouded by them, don't we? Well, yes. We

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<v Derek Cheshire>are. I mean, the thing about some some of the humor and the stereotypes from

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<v Derek Cheshire>the so called World War, they're they're quite easy to pick up on.

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<v Derek Cheshire>And I think some of them are still are still valid, but

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<v Derek Cheshire>you need to know when when you can use them and when and

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<v Derek Cheshire>when not to. It's very similar

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<v Derek Cheshire>to I mean, I I Joanne remember being in Cardiff

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<v Derek Cheshire>and being being very careful of insulting,

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<v Derek Cheshire>insulting black people, for for various

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<v Derek Cheshire>reasons. And then standing looking

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<v Derek Cheshire>completely in awe at at 2 people

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<v Derek Cheshire>having well, Jo. More than 2 people having a screaming

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<v Derek Cheshire>match in the middle of Cardiff. All of them all of them Asian,

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<v Derek Cheshire>all calling themselves things that we would not be allowed to repeat

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<v Derek Cheshire>in public. You think, well, what do

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<v Derek Cheshire>I do here? What what what what's acceptable and what isn't? And it

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<v Derek Cheshire>sort of it it sort of comes around to that,

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<v Derek Cheshire>at what point can you, I would say, laugh at?

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<v Derek Cheshire>Yeah. Maybe laugh at. At what point can you laugh at comment

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<v Derek Cheshire>on other people or yourself without it causing offense

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<v Derek Cheshire>to anybody? At what point can you do that? I mean, another

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<v Derek Cheshire>example was when we when when we we used to live down in the West

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<v Derek Cheshire>Country, and Bristol City Council were very, at the time, I guess, people called

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<v Derek Cheshire>it political correct politically correct. And I can remember

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<v Derek Cheshire>2 ladies 2 colored ladies. 1 one was one

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<v Derek Cheshire>was Afro Caribbean. I think the other one might have

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<v Derek Cheshire>been of African descent. But they had a

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<v Derek Cheshire>slanging match in the council chamber. One called the other

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<v Derek Cheshire>something very, you know, not very nice at

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<v Derek Cheshire>all. And both of them got taken to court. You know, they

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<v Derek Cheshire>were both colored. They were both insulting each other.

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<v Derek Cheshire>And I've and that wouldn't have happened if both necessarily had been wiped.

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<v Derek Cheshire>And you could excuse you could excuse an onlooker for being

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<v Derek Cheshire>confused. Let me just pick you up in a bit of language there.

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<v Joanne Lockwood>You used a you used a phrase there that was probably you should avoid.

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<v Joanne Lockwood>People are black, they're brown, or people of color. You should not

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<v Joanne Lockwood>use the old language in the way you did. So just just for

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<v Joanne Lockwood>anyone listening, it's yeah. Black is the

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<v Joanne Lockwood>correct term when we're talking about people who are black or or

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<v Joanne Lockwood>brown or people of color. Jo, yeah, just we we just need to

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<v Joanne Lockwood>be careful that we we do understand that we have to update our language if

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<v Joanne Lockwood>you like because it it does evolve and change over time. Just like It does.

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<v Derek Cheshire>It does. It does. And, obviously, obviously, my needs are a little

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<v Derek Cheshire>updating. Yeah. But but that's why we're here to educate as well. Indeed.

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<v Derek Cheshire>But that but but, again, that that that that is the problem with something that's

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<v Derek Cheshire>evolving all the time. If, I mean, if, I

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<v Derek Cheshire>don't know, technology evolves all the time, people people know how

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<v Derek Cheshire>to update their technology or get to grips with it

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<v Derek Cheshire>or, fashion or anything like that.

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<v Derek Cheshire>But there are some things that don't tend to get

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<v Derek Cheshire>updated unless you're exposed to them

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<v Derek Cheshire>or it's foisted upon you. And I guess in a way, what you

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<v Derek Cheshire>want to stop is the trying to impose it upon people because

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<v Derek Cheshire>it's it it doesn't stick very well.

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<v Joanne Lockwood>No. No. I don't think it's actually about imposing. It's trying to

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<v Joanne Lockwood>enlighten people to say this this turn of phrase,

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<v Joanne Lockwood>this language, this word, or this thing

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<v Joanne Lockwood>is problematic for some people. Some people are not happy with that

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<v Joanne Lockwood>language and you go okay, I get that some

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<v Joanne Lockwood>people are upset by that so it costs me nothing to you to to

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<v Joanne Lockwood>recognize that and and amend my language. So what we often find

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<v Joanne Lockwood>is people stick for their language Jo well, I've been I've been calling people

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<v Joanne Lockwood>this for for 30, 40, 50 years ever since I can remember and you're telling

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<v Joanne Lockwood>me I have to change, well, that's just so difficult and that often that reflects

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<v Joanne Lockwood>privilege, it always like it reflects that people don't have

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<v Joanne Lockwood>that sort of cultural sensitivity to go 'actually it cost me

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<v Joanne Lockwood>nothing, fine now you've told me I'll remember that

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<v Joanne Lockwood>Joanne that's kind of the approach that people are saying not to create

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<v Joanne Lockwood>rules but just to almost say this is how I feel when you say

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<v Joanne Lockwood>that and this is how I'd like you to you to to be concerned and

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<v Joanne Lockwood>that that's simply how we just adapt language and and and persuade

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<v Joanne Lockwood>people rather than tell them. Just point out where

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<v Joanne Lockwood>language could improve or could be used differently. Indeed. Look. There

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<v Derek Cheshire>there there's one there's there's a there's few areas, though, that are a bit

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<v Derek Cheshire>awkward where you've got potentially different

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<v Derek Cheshire>different sets of language, if you like, for if you're whether

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<v Derek Cheshire>you're dealing with, groups of people. I

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<v Derek Cheshire>mean, women tends to be an example. There are a lot of lot of

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<v Derek Cheshire>people lots of women who will take exception of being

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<v Derek Cheshire>called I don't know.

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<v Joanne Lockwood>Love. Funny. Love. Chef. Yeah.

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<v Derek Cheshire>But, actually, one of the things I had to get used to is everyone in

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<v Derek Cheshire>Yorkshire, whether male or female, gets called love. It's just the way

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<v Derek Cheshire>it is. But, yeah, I've seen a I've seen a lot

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<v Derek Cheshire>of discussion about being called, say, chaps.

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<v Derek Cheshire>Some people don't I don't want don't wanna be that. And then you'll get 1

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<v Derek Cheshire>one or 2 or maybe more saying, well, actually, I don't mind

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<v Derek Cheshire>that. It it it it it can

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<v Derek Cheshire>it can be difficult. You have to be you do have to be careful.

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<v Derek Cheshire>And you you could actually go so far one way that

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<v Derek Cheshire>language gets completely sanitized. So I guess what I guess what

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<v Derek Cheshire>we need to do is have some some colorful but not offensive language,

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<v Derek Cheshire>which is an interesting challenge for other I mean,

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<v Derek Cheshire>that's that's that's that's that's the trouble. When people talk about dumbing down, they're not

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<v Derek Cheshire>so much dumbing down. It's it's just making everything completely bland.

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<v Joanne Lockwood>But it doesn't have to be. I mean, I I'm guarded

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<v Joanne Lockwood>about the language I use and I hang out with a lot of people who

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<v Joanne Lockwood>are also guarded about the language Joanne I don't think we dumb down anything. I

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<v Joanne Lockwood>think we still have fun, we laugh, we still joke about things. We

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<v Joanne Lockwood>just don't tend to joke about things that have a

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<v Joanne Lockwood>person's misfortune at the end of it. We talk about other other

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<v Derek Cheshire>I other ironic scenarios. Yeah. In in

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<v Derek Cheshire>that that's fair enough. But a lot of those people, I won't say all of

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<v Derek Cheshire>them because I don't know who you hang out with, but a lot a lot

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<v Derek Cheshire>of people I'm

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<v Derek Cheshire>sure. What was I I've lost my train of thought train of thought there. Yeah.

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<v Derek Cheshire>If if if you hang around or you've got a

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<v Derek Cheshire>a group that that you do hang around with, a close group of friends, wider

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<v Derek Cheshire>group of friends, or even just a, I don't know, networking club

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<v Derek Cheshire>that you belong to, people you see regularly, it's a lot easier to

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<v Derek Cheshire>do that with that with than with

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<v Derek Cheshire>people you don't see regularly or some people who

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<v Derek Cheshire>will take offense at something if you've

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<v Derek Cheshire>maybe only met them for the first time.

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<v Derek Cheshire>Yes. You maybe should be guarded about the language you use so that

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<v Derek Cheshire>nobody could take offense, But but that that's

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<v Derek Cheshire>that's that's the problem I I think I particularly have had

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<v Derek Cheshire>in the past. I don't think I have it now, hopefully, but that is the

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<v Derek Cheshire>problem that I've had in the past. The first time you come up you

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<v Derek Cheshire>you interact with somebody, you know nothing about them.

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<v Derek Cheshire>So all the only thing you can do is either be

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<v Derek Cheshire>almost nothing or you

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<v Derek Cheshire>we do what most of us do. We we have these, unconscious

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<v Derek Cheshire>biases, these these stereotypes, and

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<v Derek Cheshire>they they kick in because if

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<v Derek Cheshire>you wanted to read all of the cues that somebody's giving off,

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<v Derek Cheshire>or little things they're telling you, body language and all the rest of it, you

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<v Derek Cheshire>could use so much brainpower that you probably can't even have a

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<v Derek Cheshire>conversation. So

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<v Joanne Lockwood>It takes practice. I think I think the the key thing is, you know, we

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<v Joanne Lockwood>started off by saying that learning to

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<v Joanne Lockwood>learn, learning to converse, learning to think this way. So

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<v Joanne Lockwood>I think people can retrain the way they think, they can retrain the

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<v Joanne Lockwood>way they talk, and they can change the way they interact with

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<v Joanne Lockwood>the world. It just takes practice and I look back at

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<v Joanne Lockwood>my life and 5, 10

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<v Joanne Lockwood>years ago, my my language was completely different

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<v Joanne Lockwood>in terms of colour and and sensitivity. So I think I think you can

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<v Joanne Lockwood>you can learn but I don't think we should shy away

393
00:24:53.595 --> 00:24:57.280
<v Joanne Lockwood>from creating

394
00:24:57.280 --> 00:25:01.040
<v Joanne Lockwood>learning learning opportunities and as I

395
00:25:01.040 --> 00:25:04.740
<v Joanne Lockwood>say I network, I go out, I meet people all over the world

396
00:25:04.880 --> 00:25:08.315
<v Joanne Lockwood>all over the UK, I speak at conferences in the same way you

397
00:25:08.315 --> 00:25:11.855
<v Joanne Lockwood>do and I don't feel that I'm

398
00:25:13.409 --> 00:25:17.010
<v Joanne Lockwood>constrained in my humor or my or my

399
00:25:17.169 --> 00:25:20.735
<v Joanne Lockwood>the way I can talk to people or or interact with people. So, yeah, I

400
00:25:20.735 --> 00:25:24.175
<v Joanne Lockwood>I think I think you can if if you if you if you learn how

401
00:25:24.175 --> 00:25:26.575
<v Joanne Lockwood>to talk and learn how to learn. I think I think I think it's very

402
00:25:26.575 --> 00:25:29.635
<v Joanne Lockwood>possible. Yeah. I I in in entirely. I mean, I'm just

403
00:25:30.779 --> 00:25:34.299
<v Derek Cheshire>new neuroscience tells us you Joanne. Habit habits are not

404
00:25:34.299 --> 00:25:37.980
<v Derek Cheshire>hardwired. And and they it's just a

405
00:25:37.980 --> 00:25:41.475
<v Derek Cheshire>question of how much effort you put in, what what you see the

406
00:25:41.475 --> 00:25:45.235
<v Derek Cheshire>rewards are as to whether you whether you whether you do it. But

407
00:25:45.235 --> 00:25:48.890
<v Derek Cheshire>another one of the was it was a phrase that I picked up because

408
00:25:48.890 --> 00:25:52.110
<v Derek Cheshire>I as you it's probably you know, I I did,

409
00:25:53.610 --> 00:25:56.575
<v Derek Cheshire>Linda Shaw's neuroscience course. And one of the things that

410
00:25:58.075 --> 00:26:01.595
<v Derek Cheshire>really stuck out for me was because we were talking about creativity at the

411
00:26:01.595 --> 00:26:05.350
<v Derek Cheshire>time and facilitation. We were talking about

412
00:26:06.130 --> 00:26:09.910
<v Derek Cheshire>when we're dealing with groups of people, we need to be their prefrontal

413
00:26:10.210 --> 00:26:13.745
<v Derek Cheshire>cortex. Being being being creative or

414
00:26:13.745 --> 00:26:17.265
<v Derek Cheshire>changing the way we think takes an enormous amount amount of

415
00:26:17.265 --> 00:26:20.804
<v Derek Cheshire>bandwidth. So if if instead of

416
00:26:21.730 --> 00:26:25.429
<v Derek Cheshire>relying on people's own prefrontal cortexes or cortices,

417
00:26:25.570 --> 00:26:29.250
<v Derek Cheshire>I'm not sure what the plural is, if there was if there if there's

418
00:26:29.250 --> 00:26:32.965
<v Derek Cheshire>some if there's some way of facilitating that, that that's

419
00:26:32.965 --> 00:26:36.565
<v Derek Cheshire>what we do when we act as facilitators and let the people do their

420
00:26:36.565 --> 00:26:39.305
<v Derek Cheshire>creative stuff. In a way, I think something something

421
00:26:40.180 --> 00:26:43.480
<v Derek Cheshire>similar is needed. We need a a prefrontal

422
00:26:43.620 --> 00:26:47.220
<v Derek Cheshire>cortex to to to help to help to

423
00:26:47.220 --> 00:26:50.965
<v Derek Cheshire>help everybody. And and it's not it's

424
00:26:50.965 --> 00:26:54.485
<v Derek Cheshire>not controlling because the that part of our

425
00:26:54.485 --> 00:26:58.130
<v Derek Cheshire>brain doesn't directly control everything. It's it's just

426
00:26:58.130 --> 00:27:01.970
<v Derek Cheshire>it's just like a musical conductor. It it it conducts the rest of

427
00:27:01.970 --> 00:27:05.510
<v Derek Cheshire>the brain. So it's not we we there's no sort of synchronous

428
00:27:05.570 --> 00:27:09.325
<v Derek Cheshire>communications. Jo, I think I think that's I think that's

429
00:27:09.325 --> 00:27:12.924
<v Derek Cheshire>possibly possibly what we need. I love

430
00:27:12.924 --> 00:27:16.590
<v Derek Cheshire>talking in medicals. No. I I agree. I I think

431
00:27:17.549 --> 00:27:21.150
<v Joanne Lockwood>I accept that I have to make it

432
00:27:21.150 --> 00:27:24.610
<v Joanne Lockwood>easy for people to talk to me about me. So

433
00:27:24.990 --> 00:27:28.495
<v Joanne Lockwood>I know that I get a better experience in life

434
00:27:28.495 --> 00:27:32.335
<v Joanne Lockwood>if I help people who are clearly nervous or clearly tongue

435
00:27:32.335 --> 00:27:36.150
<v Joanne Lockwood>tied or don't know the good language. I also realized that some people

436
00:27:36.150 --> 00:27:39.990
<v Joanne Lockwood>maybe say something with the best intent, they didn't

437
00:27:39.990 --> 00:27:43.695
<v Joanne Lockwood>it didn't intend to be offensive. Yes, it could have been offensive, but

438
00:27:43.695 --> 00:27:47.215
<v Joanne Lockwood>I'll I will help them through that and try and say well actually

439
00:27:47.215 --> 00:27:50.195
<v Joanne Lockwood>that's not a great question, that is probably not great language,

440
00:27:50.975 --> 00:27:54.630
<v Joanne Lockwood>consider this instead And then I don't say you must, I

441
00:27:54.630 --> 00:27:58.090
<v Joanne Lockwood>say well this is have a think about why this is important

442
00:27:58.550 --> 00:28:02.375
<v Joanne Lockwood>and hopefully people come to the conclusion themselves, okay I get it, right,

443
00:28:02.455 --> 00:28:05.755
<v Joanne Lockwood>that's yeah it costs you nothing

444
00:28:06.135 --> 00:28:09.975
<v Joanne Lockwood>to adapt. It comes again it comes

445
00:28:09.975 --> 00:28:13.170
<v Joanne Lockwood>down to privilege and how you see yourself, If you see yourself as more important

446
00:28:13.630 --> 00:28:16.810
<v Joanne Lockwood>or or more righteous than somebody, and you Jo,

447
00:28:17.550 --> 00:28:21.225
<v Joanne Lockwood>what do they matter? But by by showing you a point of change,

448
00:28:22.485 --> 00:28:25.304
<v Joanne Lockwood>you come over in a more level

449
00:28:26.080 --> 00:28:29.600
<v Joanne Lockwood>way. You're not trying to create a power balance between between 2 people. So I

450
00:28:29.600 --> 00:28:32.880
<v Joanne Lockwood>I think we we can all try. We can all we can all put the

451
00:28:32.880 --> 00:28:36.625
<v Joanne Lockwood>effort and we can all all don't don't feel

452
00:28:36.625 --> 00:28:40.465
<v Joanne Lockwood>don't feel shame or or feel upset that you get something wrong to say,

453
00:28:40.465 --> 00:28:43.265
<v Joanne Lockwood>okay, I got it wrong. What can I say next time? What would be a

454
00:28:43.265 --> 00:28:46.230
<v Joanne Lockwood>better way of doing this? Okay. Thank you for telling me that. I'll learn.

455
00:28:47.090 --> 00:28:49.810
<v Joanne Lockwood>And then when you meet somebody else, you could apply that and go, well, I

456
00:28:49.810 --> 00:28:53.110
<v Joanne Lockwood>met Jo last week. She said this and this.

457
00:28:54.595 --> 00:28:58.135
<v Joanne Lockwood>And what she suggested was I ask you what your pronouns are. So

458
00:28:58.435 --> 00:29:02.135
<v Joanne Lockwood>my name is Derek and my pronouns are, what are yours?

459
00:29:02.240 --> 00:29:06.080
<v Joanne Lockwood>And they go oh brilliant Derek, thanks for asking, that's fantastic' and all of a

460
00:29:06.080 --> 00:29:09.280
<v Joanne Lockwood>sudden the concept has gone well because you're picking up bits of knowledge and then

461
00:29:09.280 --> 00:29:12.865
<v Joanne Lockwood>applying them yourself and the world's a better place you may go that's a whole

462
00:29:12.865 --> 00:29:16.625
<v Joanne Lockwood>lot of effort, yeah? But yeah, it is, it is a

463
00:29:16.625 --> 00:29:20.330
<v Joanne Lockwood>first, but after couple of chats, you know, as you said

464
00:29:20.330 --> 00:29:23.930
<v Joanne Lockwood>about neuroscience, you rewire rewire the circuits in your brain and before

465
00:29:23.930 --> 00:29:27.495
<v Joanne Lockwood>long, it it just becomes a way of talking. Yeah. It is

466
00:29:27.495 --> 00:29:31.175
<v Derek Cheshire>it is bewildering, though, in in different, I I don't

467
00:29:31.175 --> 00:29:35.000
<v Derek Cheshire>know how many different

468
00:29:35.000 --> 00:29:38.300
<v Derek Cheshire>cultures you've experienced this or even experimented

469
00:29:38.440 --> 00:29:42.165
<v Derek Cheshire>maybe. But in some cultures abroad, it's just so

470
00:29:42.165 --> 00:29:45.845
<v Derek Cheshire>confusing. I mean, one of cultures that I'm most familiar with

471
00:29:45.845 --> 00:29:49.685
<v Derek Cheshire>is India. Every everybody is sir or madam,

472
00:29:49.685 --> 00:29:51.225
<v Derek Cheshire>whether you like it or not.

473
00:29:53.240 --> 00:29:56.300
<v Derek Cheshire>But other things are are very different.

474
00:29:57.160 --> 00:30:00.755
<v Derek Cheshire>Sometimes the language does not actually match

475
00:30:01.075 --> 00:30:04.515
<v Derek Cheshire>almost match the actions. Jo peep the

476
00:30:04.515 --> 00:30:06.055
<v Derek Cheshire>way the way people,

477
00:30:08.650 --> 00:30:12.010
<v Derek Cheshire>well, they're supposed not to have a caste system, for instance, but they

478
00:30:12.010 --> 00:30:15.450
<v Derek Cheshire>do. They but they do. The way people will look

479
00:30:15.450 --> 00:30:19.175
<v Derek Cheshire>after other people whether with no matter

480
00:30:19.175 --> 00:30:22.555
<v Derek Cheshire>how how different they are, but they still have this

481
00:30:23.975 --> 00:30:27.710
<v Derek Cheshire>I'm I'm almost coming coming to answering my own question

482
00:30:27.710 --> 00:30:31.470
<v Derek Cheshire>here because I would say almost imperialist language. I think

483
00:30:31.470 --> 00:30:35.250
<v Derek Cheshire>that's I think I know where they possibly got

484
00:30:35.565 --> 00:30:38.465
<v Derek Cheshire>some some of their language and some of their other

485
00:30:39.005 --> 00:30:42.305
<v Derek Cheshire>systems. Colonial exports. Yeah. Are are colonial

486
00:30:42.500 --> 00:30:46.260
<v Derek Cheshire>exports. Yeah. May maybe they just haven't got haven't got rid

487
00:30:46.260 --> 00:30:50.075
<v Derek Cheshire>rid of the the bad bits yet. Well, as we

488
00:30:50.075 --> 00:30:53.835
<v Joanne Lockwood>could see by a lot of the Commonwealth, they they still

489
00:30:53.835 --> 00:30:56.415
<v Joanne Lockwood>have a lot of the archaic

490
00:30:57.750 --> 00:31:01.290
<v Joanne Lockwood>exports of colonialism in terms of their attitudes towards LGBT

491
00:31:01.429 --> 00:31:05.165
<v Joanne Lockwood>people, say the gender biases they've got etcetera

492
00:31:05.165 --> 00:31:07.825
<v Joanne Lockwood>etcetera and we exported a lot of that in

493
00:31:08.845 --> 00:31:12.690
<v Joanne Lockwood>that with with Christianity, with our voice,

494
00:31:12.750 --> 00:31:16.289
<v Joanne Lockwood>and all we did was we nicked their potatoes and and enslaved them all

495
00:31:16.669 --> 00:31:20.350
<v Joanne Lockwood>and and ruined their culture somewhere. Although in some cases, I

496
00:31:20.350 --> 00:31:24.045
<v Derek Cheshire>think that that they're actually in the case in the

497
00:31:24.045 --> 00:31:26.845
<v Derek Cheshire>case in the case of Indian people, I think they are

498
00:31:28.020 --> 00:31:31.140
<v Derek Cheshire>I think they've worked their way through a lot of this. They've I had a

499
00:31:31.300 --> 00:31:34.740
<v Derek Cheshire>I actually had a con I've had several conversations with this with the Indian people

500
00:31:34.740 --> 00:31:38.215
<v Derek Cheshire>in India about, because a couple of

501
00:31:38.215 --> 00:31:41.655
<v Derek Cheshire>times when I've returned from there, it's just been about the end of a

502
00:31:42.375 --> 00:31:45.275
<v Derek Cheshire>just being around the anniversary of separation.

503
00:31:46.700 --> 00:31:50.540
<v Derek Cheshire>So it's it's been quite Joanne interesting time to talk

504
00:31:50.540 --> 00:31:53.980
<v Derek Cheshire>about to talk about these things. But, yes,

505
00:31:53.980 --> 00:31:57.715
<v Derek Cheshire>they've they've realized that there are lots of

506
00:31:57.715 --> 00:32:01.555
<v Derek Cheshire>things that the imperialists have given to them which are

507
00:32:01.555 --> 00:32:05.289
<v Derek Cheshire>useful. I mean, okay, the railways are falling falling to pieces now, but we

508
00:32:05.289 --> 00:32:08.890
<v Derek Cheshire>gave them the railways and the legal system and a whole an

509
00:32:08.890 --> 00:32:12.585
<v Derek Cheshire>education system and a whole load of other things. And some of

510
00:32:12.585 --> 00:32:16.424
<v Derek Cheshire>the other stuff, they dismantled or thrown away or or not used. But

511
00:32:16.424 --> 00:32:20.230
<v Derek Cheshire>then there are countries like, oh, well, Africa is not a

512
00:32:20.230 --> 00:32:24.070
<v Derek Cheshire>country. It's a continent. But thinking about thinking about all the colonial

513
00:32:24.070 --> 00:32:27.510
<v Derek Cheshire>powers, the countries there have

514
00:32:27.510 --> 00:32:31.005
<v Derek Cheshire>dismantled everything. I mean, they used to have great railway routes

515
00:32:31.005 --> 00:32:34.685
<v Derek Cheshire>and, well, a a number of things, and those have all gone.

516
00:32:34.685 --> 00:32:38.200
<v Derek Cheshire>And they're in a far worse position than than the Indian

517
00:32:38.200 --> 00:32:41.960
<v Derek Cheshire>Indian subcontinent is. So I I, yeah, I I I

518
00:32:41.960 --> 00:32:45.134
<v Derek Cheshire>think they've taken some of the good bits. Maybe they need to get rid of

519
00:32:45.134 --> 00:32:48.975
<v Derek Cheshire>some more bits, do a bit more weeding and pruning, but they've taken a

520
00:32:48.975 --> 00:32:52.800
<v Derek Cheshire>system and adapted it. And to be honest, I think in

521
00:32:52.800 --> 00:32:56.640
<v Derek Cheshire>most cases, the the the usage of maybe madam is

522
00:32:56.640 --> 00:33:00.400
<v Derek Cheshire>not an insulting thing. They just want to be polite, but they've

523
00:33:00.400 --> 00:33:03.804
<v Derek Cheshire>got no other they've got no other way way at the moment, anyway, they've got

524
00:33:03.804 --> 00:33:06.145
<v Derek Cheshire>no other ways of of of actually

525
00:33:07.164 --> 00:33:10.929
<v Derek Cheshire>demonstrating it. Yeah. And I I

526
00:33:10.929 --> 00:33:14.769
<v Joanne Lockwood>also think as a traveler, I can't go to somewhere else

527
00:33:14.769 --> 00:33:18.355
<v Joanne Lockwood>and enforce my culture. No. No. No. Yeah. I I I have to go there

528
00:33:18.355 --> 00:33:22.195
<v Joanne Lockwood>and learn their culture first and then help them find out

529
00:33:22.195 --> 00:33:25.395
<v Joanne Lockwood>more about me while I'm there. I can't go, hang on a minute. You insult

530
00:33:25.395 --> 00:33:28.890
<v Joanne Lockwood>me because I'm I'm a guest in your country. I have to understand your

531
00:33:28.890 --> 00:33:32.330
<v Joanne Lockwood>culture first until I can tell you about my culture. I think there's a meeting

532
00:33:32.330 --> 00:33:36.155
<v Joanne Lockwood>of minds there. Indeed. I mean, when in Rome, do do as the Romans do.

533
00:33:36.155 --> 00:33:39.995
<v Derek Cheshire>You you need to you've got to find out how how people how

534
00:33:39.995 --> 00:33:43.455
<v Derek Cheshire>people eat, sleep, think, dance, drink, whatever,

535
00:33:44.679 --> 00:33:48.280
<v Derek Cheshire>and and then and then explore that. Once you can do that, you you're in

536
00:33:48.280 --> 00:33:51.419
<v Derek Cheshire>a position where you can talk to most people about

537
00:33:51.640 --> 00:33:55.465
<v Derek Cheshire>about most things. But all the time

538
00:33:55.465 --> 00:33:58.525
<v Derek Cheshire>you're doing that arm's length dance, then

539
00:33:59.865 --> 00:34:03.570
<v Joanne Lockwood>Or standing at the bar drinking and not joining in. Yeah. I

540
00:34:03.577 --> 00:34:07.250
<v Derek Cheshire>Joanne. I I I never I never not join in, but you you do

541
00:34:07.250 --> 00:34:11.035
<v Derek Cheshire>wonder sometimes when people give you a strange Lockwood it's only a week later,

542
00:34:11.035 --> 00:34:14.715
<v Derek Cheshire>you find out why. And it's, you know, because of something you've done,

543
00:34:14.715 --> 00:34:18.300
<v Derek Cheshire>something you've said. I mean,

544
00:34:18.300 --> 00:34:22.080
<v Derek Cheshire>particularly in some of the some of the Asian countries, you you look at somebody

545
00:34:22.139 --> 00:34:25.594
<v Derek Cheshire>the wrong I mean, Thailand and places like that. You look at

546
00:34:25.594 --> 00:34:28.494
<v Derek Cheshire>somebody the wrong way, say the wrong thing.

547
00:34:29.194 --> 00:34:32.795
<v Derek Cheshire>So easy. One moment, the king's a

548
00:34:32.795 --> 00:34:36.369
<v Derek Cheshire>living god. Now he's not so much of a living

549
00:34:36.790 --> 00:34:39.909
<v Derek Cheshire>living god. Yeah. No. There are some

550
00:34:40.915 --> 00:34:44.455
<v Joanne Lockwood>yeah that's the culture intelligence part is it's trying to understand about other cultures

551
00:34:46.275 --> 00:34:49.739
<v Joanne Lockwood>and knowing how to do that, be that inquisitive and not not go with

552
00:34:49.739 --> 00:34:53.500
<v Joanne Lockwood>this forthright pushiness all the time as often we do all western and

553
00:34:53.500 --> 00:34:57.054
<v Joanne Lockwood>western attitudes. So I'm dying to ask you about

554
00:34:57.375 --> 00:35:01.214
<v Joanne Lockwood>your your coffee sniffing abilities. How do you how do you

555
00:35:01.214 --> 00:35:04.720
<v Joanne Lockwood>how can you find the nearest coffee show? You just walk just head north to

556
00:35:04.720 --> 00:35:08.240
<v Joanne Lockwood>be hit 1 or No. No. Wait. I mean, to to to be honest, I'm

557
00:35:08.240 --> 00:35:12.079
<v Derek Cheshire>not I'm not like a sort of coffee diviner. I can't but I,

558
00:35:12.555 --> 00:35:16.315
<v Derek Cheshire>for a long time, when my wife was working away from home, I

559
00:35:16.315 --> 00:35:19.934
<v Derek Cheshire>was I I I I went I went with a key to company,

560
00:35:20.155 --> 00:35:24.000
<v Derek Cheshire>worked in the hotels or coffee shops. So I

561
00:35:24.140 --> 00:35:27.660
<v Derek Cheshire>used because you can't you can't stay in a hotel all day apart from the

562
00:35:27.660 --> 00:35:31.255
<v Derek Cheshire>fact they want to service the room. So I was I I tell you what,

563
00:35:31.255 --> 00:35:35.095
<v Derek Cheshire>I'll find a Coster or if I Starbucks, whatever it happens to be, to

564
00:35:35.095 --> 00:35:38.910
<v Derek Cheshire>go and sit with my laptop. And it started

565
00:35:38.910 --> 00:35:41.970
<v Derek Cheshire>off, I guess, look it up on satnav,

566
00:35:42.510 --> 00:35:46.270
<v Derek Cheshire>go find it. But there there afterwards, you you just seem to

567
00:35:46.270 --> 00:35:49.835
<v Derek Cheshire>get used to what the places where coffee shops are going to

568
00:35:49.835 --> 00:35:53.515
<v Derek Cheshire>be. I mean, if you're always stuck, there's always gonna be one at a

569
00:35:53.515 --> 00:35:57.240
<v Derek Cheshire>retail park. There always is. But where where are these gonna

570
00:35:57.240 --> 00:36:00.839
<v Derek Cheshire>be? Certain places on the high street, in in town

571
00:36:00.839 --> 00:36:04.220
<v Derek Cheshire>centers, you just just seem to be able to find them.

572
00:36:05.335 --> 00:36:08.855
<v Derek Cheshire>It it's it's it's natural. I I can't put my finger on

573
00:36:08.855 --> 00:36:12.455
<v Derek Cheshire>it. It's very good

574
00:36:12.455 --> 00:36:15.500
<v Joanne Lockwood>center because we're my wife and I were in the West Country for,

575
00:36:16.360 --> 00:36:20.140
<v Joanne Lockwood>holiday early September, and we were wandering around Dartmouth.

576
00:36:21.115 --> 00:36:23.595
<v Joanne Lockwood>And we got out of the car, we parked, we thought, oh, let's just nip

577
00:36:23.595 --> 00:36:27.355
<v Joanne Lockwood>into this pub and grab a coffee or have a quick

578
00:36:27.355 --> 00:36:31.200
<v Joanne Lockwood>bite to eat. And we sat down and thought, oh, here

579
00:36:31.200 --> 00:36:35.040
<v Joanne Lockwood>we are, Wetherspoons. The first pub we found is

580
00:36:35.040 --> 00:36:38.845
<v Joanne Lockwood>like Wetherspoons. And you say that these places are

581
00:36:38.845 --> 00:36:42.525
<v Joanne Lockwood>put in these convenient places where the

582
00:36:42.525 --> 00:36:46.339
<v Joanne Lockwood>first thing you find is that place, isn't it? It's not accident. It's kind

583
00:36:46.339 --> 00:36:50.099
<v Joanne Lockwood>of deliberate planning. No. They've they've they've done their research. They know exactly who's

584
00:36:50.099 --> 00:36:53.619
<v Derek Cheshire>gonna pass by, what they need to offer to to to attract

585
00:36:53.619 --> 00:36:56.825
<v Derek Cheshire>you. It's, the from the car park. Yeah. Out

586
00:36:57.305 --> 00:37:01.145
<v Joanne Lockwood>the town center car park on route to the main shops, they know exactly

587
00:37:01.145 --> 00:37:04.609
<v Joanne Lockwood>that path, what the footfall's gonna be. And it's like, of course no wonder I

588
00:37:04.609 --> 00:37:07.830
<v Joanne Lockwood>end up in a Witherspoon's more often or there's coffee, Costa or

589
00:37:08.369 --> 00:37:11.330
<v Joanne Lockwood>a cafe near or something you you just know that they're going to be in

590
00:37:11.330 --> 00:37:14.825
<v Joanne Lockwood>the right place. Yeah. I I I remember the beginning part of the year, end

591
00:37:14.825 --> 00:37:18.505
<v Derek Cheshire>of last year, we spent a lot of time in Maidstone, and you

592
00:37:18.505 --> 00:37:22.329
<v Derek Cheshire>park in the car park, walk up the street, and you will pass Pizza

593
00:37:22.329 --> 00:37:26.010
<v Derek Cheshire>Express, Bill's, all all of

594
00:37:26.010 --> 00:37:29.695
<v Derek Cheshire>those places. You you just pass them. I mean, you're

595
00:37:29.695 --> 00:37:32.835
<v Derek Cheshire>gonna get hooked. You're gonna you're gonna you're gonna get sucked in. So

596
00:37:33.535 --> 00:37:37.155
<v Joanne Lockwood>But the frustration is if you wanna try somewhere more artisan or different,

597
00:37:37.349 --> 00:37:40.390
<v Joanne Lockwood>you've gotta go past all of those first then hunt down the back streets, don't

598
00:37:40.390 --> 00:37:44.150
<v Joanne Lockwood>you? You you do. You do. But but, yes, you you you

599
00:37:44.161 --> 00:37:47.915
<v Derek Cheshire>Joanne you can find them. You just know where to look or where not to

600
00:37:47.915 --> 00:37:51.755
<v Derek Cheshire>look. The artisan places, they're they're not

601
00:37:51.755 --> 00:37:55.275
<v Derek Cheshire>far they're not far away. They just can't afford the high street rents and

602
00:37:55.275 --> 00:37:59.069
<v Derek Cheshire>rates some sometimes. But, yeah, they're they're not too difficult

603
00:37:59.069 --> 00:38:02.589
<v Derek Cheshire>to find. They're actually they're it's often good to head for

604
00:38:02.589 --> 00:38:06.319
<v Derek Cheshire>student land to find those places. Jo

605
00:38:06.424 --> 00:38:10.025
<v Derek Cheshire>if it is a place with a university or 2 not

606
00:38:10.025 --> 00:38:13.625
<v Derek Cheshire>far just around the corner, you will you will find them.

607
00:38:13.625 --> 00:38:17.450
<v Joanne Lockwood>Yeah. I often find anywhere with cobbles or very un

608
00:38:17.530 --> 00:38:20.570
<v Joanne Lockwood>you know, that old style paving Yeah. Is always a place where you're gonna find

609
00:38:20.570 --> 00:38:24.275
<v Joanne Lockwood>the art center and stuff because the the modern chains, that

610
00:38:24.275 --> 00:38:27.495
<v Joanne Lockwood>they they don't like to go into those places that are kind of

611
00:38:28.915 --> 00:38:32.650
<v Joanne Lockwood>bad pavement. So they they wanna stitch the the the central

612
00:38:32.650 --> 00:38:35.789
<v Joanne Lockwood>bit, the easy bit. Yeah. Actually, to to to run the risk of,

613
00:38:36.410 --> 00:38:40.065
<v Derek Cheshire>annoying annoying some some people who, some

614
00:38:40.065 --> 00:38:43.665
<v Derek Cheshire>some disabled people. I think they, in the

615
00:38:43.665 --> 00:38:47.450
<v Derek Cheshire>past, have deliberately gone for those, not because they want

616
00:38:47.450 --> 00:38:50.970
<v Derek Cheshire>to keep disabled people away, but because it's

617
00:38:50.970 --> 00:38:54.490
<v Derek Cheshire>it's it's probably easier for them to open a small coffee

618
00:38:54.490 --> 00:38:58.105
<v Derek Cheshire>shop and have disabled access than it is to

619
00:38:58.105 --> 00:39:01.945
<v Derek Cheshire>open a great big Starbucks to make that all singing or dancing

620
00:39:01.945 --> 00:39:05.580
<v Derek Cheshire>for disabled access in a small cobbled street. You will not find

621
00:39:05.880 --> 00:39:09.560
<v Derek Cheshire>Starbucks or Costa there. You'll find Starbucks around the corner on the main street

622
00:39:09.560 --> 00:39:12.985
<v Derek Cheshire>where it's easy to lower the curbs and not have steps.

623
00:39:12.985 --> 00:39:16.285
<v Derek Cheshire>And, and and also

624
00:39:17.305 --> 00:39:19.645
<v Derek Cheshire>they tend to have lots of upstairs space.

625
00:39:21.050 --> 00:39:24.570
<v Derek Cheshire>So I think I think it's something to some some

626
00:39:24.570 --> 00:39:27.790
<v Derek Cheshire>extent, they they use the unwanted

627
00:39:28.010 --> 00:39:31.585
<v Derek Cheshire>space. And if they didn't use it, then that would be an

628
00:39:31.585 --> 00:39:35.345
<v Derek Cheshire>empty space in our towns and cities, which which which which

629
00:39:35.345 --> 00:39:39.180
<v Derek Cheshire>is which is good. But it has meant that our coffee

630
00:39:39.180 --> 00:39:42.960
<v Derek Cheshire>shops, though, are taking over our retail parks. And

631
00:39:43.020 --> 00:39:46.835
<v Derek Cheshire>then there's Costas cost us everywhere. Even petrol stations

632
00:39:46.835 --> 00:39:50.615
<v Derek Cheshire>are full of cost us now. Oh, they are. Yeah. That's right.

633
00:39:50.675 --> 00:39:54.250
<v Joanne Lockwood>You got your self-service machines, everything. Yeah. It's it

634
00:39:54.250 --> 00:39:58.010
<v Joanne Lockwood>is. I remember I remember the discussion, you probably remember them

635
00:39:58.010 --> 00:40:01.690
<v Joanne Lockwood>in the nineties and the turn of the century, where we were

636
00:40:01.690 --> 00:40:05.394
<v Joanne Lockwood>talking about this trying to turn Britain into a cafe culture, trying to move people

637
00:40:05.394 --> 00:40:08.535
<v Joanne Lockwood>out of this drinking habit and getting into coffee shops

638
00:40:09.154 --> 00:40:12.680
<v Joanne Lockwood>like the French. And now suddenly we're overrun with

639
00:40:12.680 --> 00:40:16.300
<v Joanne Lockwood>with coffee shops and those sort of places and

640
00:40:16.600 --> 00:40:20.035
<v Joanne Lockwood>all the pubs are shutting aren't they Jo we have changed our culture completely in

641
00:40:20.035 --> 00:40:23.475
<v Joanne Lockwood>in less than a generation. But the the French the French cafe

642
00:40:23.475 --> 00:40:27.100
<v Derek Cheshire>combines the best best of both worlds, the coffee shop and

643
00:40:27.100 --> 00:40:30.940
<v Derek Cheshire>the pub. If you sit on a pavement in France outside a outside a

644
00:40:30.940 --> 00:40:34.715
<v Derek Cheshire>cafe, that cafe will serve, glasses of beer.

645
00:40:34.795 --> 00:40:38.315
<v Derek Cheshire>It will serve aperitif. It'll serve your. It'll serve

646
00:40:38.315 --> 00:40:41.995
<v Derek Cheshire>coffee and pastries and things. And I think when pea people were

647
00:40:41.995 --> 00:40:45.770
<v Derek Cheshire>envisaged, I I don't I don't when people promoted the cafe culture here,

648
00:40:45.770 --> 00:40:49.070
<v Derek Cheshire>I don't know what they actually envisaged,

649
00:40:50.215 --> 00:40:53.975
<v Derek Cheshire>but I don't think it's what we've got now. I don't cafe cafes

650
00:40:53.975 --> 00:40:57.800
<v Derek Cheshire>and coffee shops are are subtly different, and

651
00:40:57.800 --> 00:41:01.500
<v Derek Cheshire>cafes are places generally where you can spend a lot more time

652
00:41:02.520 --> 00:41:05.895
<v Derek Cheshire>at once you Yes. Like an all day drop in. It's it's it's playing chess

653
00:41:05.975 --> 00:41:09.095
<v Joanne Lockwood>or Domino's or something. You can go there to meet your friends for the day

654
00:41:09.095 --> 00:41:11.575
<v Joanne Lockwood>with it. Yeah. You can have a have a cup of coffee late morning. Oh,

655
00:41:11.575 --> 00:41:15.335
<v Derek Cheshire>it's lunchtime. Shall we have some lunch? And you you can be there for

656
00:41:15.335 --> 00:41:18.920
<v Derek Cheshire>hours. And those are the sorts of things that we should have maybe put also

657
00:41:18.920 --> 00:41:22.680
<v Derek Cheshire>put in some of our town centers rather than rather than

658
00:41:23.079 --> 00:41:26.275
<v Derek Cheshire>I mean, I can think of where I where we go when we go up

659
00:41:26.275 --> 00:41:29.015
<v Derek Cheshire>up to Scotland to visit my wife's parents.

660
00:41:30.434 --> 00:41:34.140
<v Derek Cheshire>You know, where you have a street that goes straight through, People

661
00:41:34.140 --> 00:41:37.359
<v Derek Cheshire>build a bypass and that's and and the town center dies.

662
00:41:38.140 --> 00:41:41.740
<v Derek Cheshire>And the one thing that would have helped, for instance, in that case, is

663
00:41:41.740 --> 00:41:45.185
<v Derek Cheshire>pedestrianizing the middle because you can drive right around it anyway.

664
00:41:46.045 --> 00:41:49.885
<v Derek Cheshire>But instead of just putting coffee shops, have cafes, coffee, and

665
00:41:49.885 --> 00:41:53.420
<v Derek Cheshire>things that keep people in. I mean, a lot a lot of the shopping

666
00:41:53.420 --> 00:41:57.020
<v Derek Cheshire>malls have actually got very good at this. They their

667
00:41:57.020 --> 00:42:00.000
<v Derek Cheshire>places aren't just that's why they have food courts,

668
00:42:00.975 --> 00:42:03.235
<v Derek Cheshire>so that you have Costa. You have,

669
00:42:05.695 --> 00:42:09.030
<v Derek Cheshire>pizza places. You have, TGI

670
00:42:09.090 --> 00:42:12.850
<v Derek Cheshire>Fridays. You you have, Carluchos or or

671
00:42:12.850 --> 00:42:16.655
<v Derek Cheshire>whatever. You have all these things together, and it keeps people there for a

672
00:42:16.655 --> 00:42:19.155
<v Derek Cheshire>for a long period of time. So

673
00:42:20.575 --> 00:42:24.410
<v Joanne Lockwood>Sorry. We're in sort of COVID world, aren't

674
00:42:24.410 --> 00:42:27.930
<v Joanne Lockwood>we? I mean, there's there's opportunities here because pubs are closing

675
00:42:27.930 --> 00:42:31.769
<v Joanne Lockwood>everywhere, coffee shops themselves struggling because they're not getting a

676
00:42:31.769 --> 00:42:35.184
<v Joanne Lockwood>footfall, Retail is on its knees. We hear about,

677
00:42:35.905 --> 00:42:39.425
<v Joanne Lockwood>the Arcadia Group just the other day, potentially even

678
00:42:39.425 --> 00:42:43.230
<v Joanne Lockwood>today has gone into. At the time this podcast recording, we're

679
00:42:43.230 --> 00:42:46.349
<v Joanne Lockwood>not sure, but we never know. We're recording on the day we're supposed to hear.

680
00:42:46.349 --> 00:42:49.994
<v Joanne Lockwood>So Yeah. So yeah, there's an opportunity now to

681
00:42:50.315 --> 00:42:54.015
<v Joanne Lockwood>I I think towns and city councils are now looking at how they regenerate

682
00:42:54.795 --> 00:42:58.635
<v Joanne Lockwood>post COVID to bring people back in that they're looking to bring more

683
00:42:58.635 --> 00:43:02.480
<v Joanne Lockwood>hybrid accommodation

684
00:43:03.580 --> 00:43:07.120
<v Joanne Lockwood>and retail, a mix rather than before. It's been kind of

685
00:43:07.655 --> 00:43:11.255
<v Joanne Lockwood>a combination and the outskirts all of the shops are set or the commerce is

686
00:43:11.255 --> 00:43:14.920
<v Joanne Lockwood>kind of centralized but now that that that we've got all this space, how can

687
00:43:14.920 --> 00:43:17.480
<v Joanne Lockwood>what can we do with that debentures? What can we do with that knight and

688
00:43:17.480 --> 00:43:21.320
<v Joanne Lockwood>leave? What can we do with that space? And maybe flats or a combination

689
00:43:21.320 --> 00:43:24.724
<v Joanne Lockwood>is the way to Jo. Yeah. And then making sure there is places to socialize

690
00:43:24.724 --> 00:43:28.565
<v Joanne Lockwood>within that. Otherwise, we end up with these big vacuums again. Yeah. A lot of

691
00:43:28.565 --> 00:43:32.085
<v Derek Cheshire>places now, what they're doing is the the the the ground level space is

692
00:43:32.085 --> 00:43:35.860
<v Derek Cheshire>still shop space. But the what, I I know

693
00:43:35.860 --> 00:43:39.480
<v Derek Cheshire>something in Sheffield, we've got some big shops with that are actually 3 floors.

694
00:43:39.780 --> 00:43:43.135
<v Derek Cheshire>So you've got 2 other floors. It's ripe for turning into

695
00:43:43.135 --> 00:43:46.895
<v Derek Cheshire>flats. Jo you can actually keep people in the cities to keep keep

696
00:43:46.895 --> 00:43:50.194
<v Derek Cheshire>some of the life there. And peep people do do love the

697
00:43:50.830 --> 00:43:54.270
<v Derek Cheshire>non chain shops that we have, but

698
00:43:54.270 --> 00:43:57.970
<v Derek Cheshire>sometimes these places are just far too far too convenient.

699
00:43:58.270 --> 00:44:01.974
<v Derek Cheshire>And I have sympathy with the small shopkeepers, but I

700
00:44:01.974 --> 00:44:05.755
<v Derek Cheshire>think when I think just complaining about the fact that, you know, Tescos

701
00:44:05.815 --> 00:44:09.360
<v Derek Cheshire>or Primark is down the road is is not gonna help. They're gonna still gonna

702
00:44:09.360 --> 00:44:13.040
<v Derek Cheshire>stay there. So what can you do that's gonna attract these

703
00:44:13.040 --> 00:44:16.685
<v Derek Cheshire>people that are now moving in? These people don't necessarily

704
00:44:16.685 --> 00:44:20.464
<v Derek Cheshire>want Primark Fashion. You know, they they might want some,

705
00:44:21.724 --> 00:44:25.390
<v Derek Cheshire>artisan manufactured jewelry or or whatever it

706
00:44:25.390 --> 00:44:29.170
<v Derek Cheshire>happens to be, locally made soap, whatever

707
00:44:29.390 --> 00:44:33.010
<v Derek Cheshire>whatever it happens to be, there is a there is a place for it.

708
00:44:34.045 --> 00:44:37.585
<v Derek Cheshire>And there's a place That's the city hope. And COVID will be a catalyst

709
00:44:38.365 --> 00:44:41.620
<v Joanne Lockwood>for reinvention in this sort of area, you know, where people can be

710
00:44:41.860 --> 00:44:45.460
<v Joanne Lockwood>artisans. They can start their own boutiques. And some of the

711
00:44:45.700 --> 00:44:49.535
<v Joanne Lockwood>some of these big chains, we've we've now realized that they're unsustainable

712
00:44:49.595 --> 00:44:53.435
<v Joanne Lockwood>in the modern world. You just buy online. But you can't buy

713
00:44:53.435 --> 00:44:56.975
<v Joanne Lockwood>craft and artisan stuff online so easy. Okay, they do sell online.

714
00:44:57.350 --> 00:44:59.910
<v Joanne Lockwood>But you really don't want to try that piece of jewelry on. You really wanna

715
00:44:59.910 --> 00:45:03.610
<v Joanne Lockwood>try that dress on that is not necessarily traditional sizes.

716
00:45:03.910 --> 00:45:06.365
<v Joanne Lockwood>You need to go and try it on, don't you? Yeah. I can imagine that

717
00:45:06.365 --> 00:45:10.125
<v Derek Cheshire>bespoke tailoring is in the right in the in certain parts of the

718
00:45:10.125 --> 00:45:13.644
<v Derek Cheshire>world is probably or even in certain parts of the country is doing very

719
00:45:13.644 --> 00:45:17.400
<v Derek Cheshire>well because you need you need quality, and it's got

720
00:45:17.400 --> 00:45:20.680
<v Derek Cheshire>to be seen. It's got to be felt. It's got to be touched. So that's

721
00:45:20.680 --> 00:45:23.080
<v Derek Cheshire>one of the one of the things I I try talking to people about is

722
00:45:23.160 --> 00:45:26.825
<v Derek Cheshire>because as as a speaker, you know what happened as soon

723
00:45:27.285 --> 00:45:31.125
<v Derek Cheshire>as as soon as, COVID hit us. People people say, what

724
00:45:31.125 --> 00:45:34.820
<v Derek Cheshire>do I do? I'll tell you what I'll do. I'll get I'll get

725
00:45:34.820 --> 00:45:38.660
<v Derek Cheshire>a Zoom license, and I'll deliver this stuff on Zoom was exactly

726
00:45:38.660 --> 00:45:42.145
<v Derek Cheshire>what they said. And people would and still are. The

727
00:45:42.145 --> 00:45:45.984
<v Derek Cheshire>university lecturers are still doing that. Yes. But they've got a cap

728
00:45:45.984 --> 00:45:49.779
<v Derek Cheshire>2 audience. But that's what people did. Everybody did it for

729
00:45:49.779 --> 00:45:53.400
<v Derek Cheshire>a while. Other people have moved on, done other things, which which is great.

730
00:45:53.460 --> 00:45:57.175
<v Derek Cheshire>But my my question to people is, yes, everybody's doing

731
00:45:57.175 --> 00:46:00.315
<v Derek Cheshire>this. You've gotta be different. So how different is your different?

732
00:46:01.095 --> 00:46:04.859
<v Derek Cheshire>What's the what is the difference that sets you apart? What is the

733
00:46:04.859 --> 00:46:08.320
<v Derek Cheshire>extra value? How is it different from, you

734
00:46:08.380 --> 00:46:11.119
<v Derek Cheshire>know, Giant's offering, what what she does?

735
00:46:12.515 --> 00:46:16.355
<v Derek Cheshire>What where where's where's the value? How does it help you? Or or

736
00:46:16.355 --> 00:46:20.050
<v Derek Cheshire>do you just like it because it's soft and

737
00:46:20.050 --> 00:46:23.810
<v Derek Cheshire>cuddly or you like hot chocolate, whatever it happens to be? Where

738
00:46:23.810 --> 00:46:27.490
<v Derek Cheshire>where is this difference? So that's that's that's one of the two things that

739
00:46:27.490 --> 00:46:31.255
<v Derek Cheshire>I I try and talk about is how to make your different different. But as

740
00:46:31.255 --> 00:46:33.734
<v Derek Cheshire>you alluded to before, how how do you how do you get off the track

741
00:46:33.734 --> 00:46:37.530
<v Derek Cheshire>before you can even see whether the train's coming or not? And

742
00:46:37.530 --> 00:46:40.350
<v Derek Cheshire>that's something we've got to got to be used to as well.

743
00:46:41.850 --> 00:46:45.210
<v Joanne Lockwood>But Jo you think a lot of this having to be different comes from the

744
00:46:45.210 --> 00:46:48.645
<v Joanne Lockwood>fact that we we try and describe ourselves in the language of

745
00:46:48.645 --> 00:46:52.325
<v Joanne Lockwood>this sameness. You know, what do I do? Well,

746
00:46:52.325 --> 00:46:55.880
<v Joanne Lockwood>I'm I'm like other DNI professionals. I I speak about this. So

747
00:46:56.039 --> 00:46:59.880
<v Joanne Lockwood>So immediately, I have to tell you that I'm the same, but I'm different

748
00:46:59.880 --> 00:47:03.640
<v Joanne Lockwood>being the same. Jo maybe we start by saying,

749
00:47:03.640 --> 00:47:07.305
<v Joanne Lockwood>well, I'm not like anybody else. I'm not, yeah, I don't

750
00:47:07.305 --> 00:47:10.345
<v Joanne Lockwood>talk about whatever they talk about, I have my own views and ideas, I've written

751
00:47:10.345 --> 00:47:14.105
<v Joanne Lockwood>my own book or whatever I do because otherwise we

752
00:47:14.105 --> 00:47:17.580
<v Joanne Lockwood>start by being another coffee shop. We're not another coffee shop. We're

753
00:47:17.580 --> 00:47:21.020
<v Joanne Lockwood>we're we're a meeting place. Oh, would you people just come in and meet, and

754
00:47:21.020 --> 00:47:24.560
<v Joanne Lockwood>they can get up a coffee, they have a beer, they can socialize.

755
00:47:25.205 --> 00:47:28.965
<v Derek Cheshire>Indeed. That's it's far easier to demonstrate than it is to

756
00:47:28.965 --> 00:47:32.485
<v Derek Cheshire>describe. Jo, yeah, if somebody

757
00:47:32.485 --> 00:47:36.320
<v Derek Cheshire>says, oh, go go go down to I don't know. I can't think

758
00:47:36.320 --> 00:47:39.680
<v Derek Cheshire>of a good name for a coffee shop. I'm looking at my pucker pad. So

759
00:47:39.680 --> 00:47:43.060
<v Derek Cheshire>may may may yes. May may maybe we've got the pucker

760
00:47:43.120 --> 00:47:46.945
<v Derek Cheshire>pad. What's that? Come along and come along and have a go.

761
00:47:46.945 --> 00:47:50.625
<v Derek Cheshire>You know? Well, it's it's pukka. Maybe maybe we do

762
00:47:50.625 --> 00:47:54.250
<v Derek Cheshire>maybe we do some Indian cuisine. Maybe we don't. It's a pad, so it's

763
00:47:54.250 --> 00:47:57.790
<v Derek Cheshire>more like home. It's great. So a place where you can relax and have food.

764
00:47:58.330 --> 00:48:01.555
<v Derek Cheshire>Well, if you wanna call it that, but that's not what we call it. But

765
00:48:01.555 --> 00:48:04.835
<v Derek Cheshire>if you if you create some interest but if somebody says, oh, I've just opened

766
00:48:04.835 --> 00:48:08.215
<v Derek Cheshire>this boutique coffee restaurant y place,

767
00:48:08.980 --> 00:48:12.580
<v Derek Cheshire>Well That's a restaurant. That's an office shop. Okay. There's one there's one down the

768
00:48:12.580 --> 00:48:16.395
<v Derek Cheshire>road, and and that and that and that is that is the

769
00:48:16.395 --> 00:48:20.155
<v Derek Cheshire>problem. That's why I think when people started going networking and things, people say,

770
00:48:20.155 --> 00:48:23.990
<v Derek Cheshire>what and what do you do? You would say, when you said

771
00:48:24.610 --> 00:48:28.450
<v Derek Cheshire>I do this, it's that bit that everybody tells you

772
00:48:28.450 --> 00:48:31.885
<v Derek Cheshire>to be different. But then people say, well, what do you

773
00:48:32.185 --> 00:48:35.865
<v Derek Cheshire>mean? It's like No. I I inspire people to make more money or whatever.

774
00:48:35.865 --> 00:48:39.225
<v Joanne Lockwood>It's like, okay. You're an accountant. I do this, do that. Okay. You're one of

775
00:48:39.225 --> 00:48:42.760
<v Joanne Lockwood>those. As someone you see on LinkedIn, they're kind of Jo

776
00:48:42.760 --> 00:48:46.060
<v Joanne Lockwood>disrespect to to the people who promote this kind of BNI

777
00:48:46.680 --> 00:48:50.355
<v Joanne Lockwood>attitude to networking, but it's almost like it it

778
00:48:50.355 --> 00:48:53.935
<v Joanne Lockwood>it doesn't tell you anything, but you think you're different. And I

779
00:48:53.935 --> 00:48:57.650
<v Joanne Lockwood>think I often just find them that they could they could be a bit kind

780
00:48:57.650 --> 00:49:01.490
<v Joanne Lockwood>of nondescript. Yeah. It can it can help

781
00:49:01.490 --> 00:49:04.710
<v Derek Cheshire>it can help create a hook. I mean, I I I came across an accountant.

782
00:49:05.185 --> 00:49:08.865
<v Derek Cheshire>And, basically, they didn't wander off wander on for hours. They just

783
00:49:08.865 --> 00:49:12.465
<v Derek Cheshire>said, I help you save or, no, I help you pay

784
00:49:12.465 --> 00:49:15.820
<v Derek Cheshire>less tax. Everybody in the room got

785
00:49:15.820 --> 00:49:19.660
<v Derek Cheshire>that. That that was a person who would attract a whole

786
00:49:19.660 --> 00:49:23.465
<v Derek Cheshire>load of business cards. Yes. That's a good hook. That's a good

787
00:49:23.465 --> 00:49:25.945
<v Joanne Lockwood>hook. That is a that is a that is a that is a good hook.

788
00:49:25.945 --> 00:49:29.625
<v Joanne Lockwood>Yeah. So something like that. But, yeah, I

789
00:49:29.625 --> 00:49:33.400
<v Derek Cheshire>I help people to make best use of their money and get their tax

790
00:49:33.400 --> 00:49:35.500
<v Derek Cheshire>returns in on time. Yeah. You're an accountant.

791
00:49:37.400 --> 00:49:41.125
<v Derek Cheshire>So what? Yeah. But it's it's I think,

792
00:49:41.125 --> 00:49:44.964
<v Joanne Lockwood>yeah, it's about differentiating yourself in a very authentic way as

793
00:49:44.964 --> 00:49:48.005
<v Joanne Lockwood>well so people understand it. That's that's half the battle, isn't it? Yeah. Some of

794
00:49:48.005 --> 00:49:51.460
<v Joanne Lockwood>them they come across a bit kind of formulaic. I I just took them to

795
00:49:51.460 --> 00:49:55.220
<v Joanne Lockwood>oh, you've been to local networking meetings for other small businesses and that's how you

796
00:49:55.220 --> 00:49:58.945
<v Joanne Lockwood>come across. But maybe You could tell people who

797
00:49:58.945 --> 00:50:02.305
<v Joanne Lockwood>work for corporate companies, they actually say, what is it? What do you do? Well,

798
00:50:02.305 --> 00:50:04.945
<v Joanne Lockwood>I do this. I do this. I do this. And you could tell them to

799
00:50:04.945 --> 00:50:08.700
<v Joanne Lockwood>be a corporate as someone who's selling because just on the LinkedIn

800
00:50:08.700 --> 00:50:12.460
<v Joanne Lockwood>profile, it it's it's so obvious. Yeah. As a small small business,

801
00:50:12.460 --> 00:50:16.214
<v Derek Cheshire>there is there is the temptation, should we say, to try

802
00:50:16.355 --> 00:50:20.035
<v Derek Cheshire>all things to all I I I'm never using the term, but I

803
00:50:20.035 --> 00:50:23.600
<v Derek Cheshire>shouldn't have done that. All things to all people, should we say.

804
00:50:24.080 --> 00:50:27.920
<v Derek Cheshire>And it's it's it's just it's

805
00:50:27.920 --> 00:50:31.460
<v Derek Cheshire>just impossible, really. Find out all the different

806
00:50:31.825 --> 00:50:35.505
<v Derek Cheshire>places you could sell, do things for, and and

807
00:50:35.505 --> 00:50:38.405
<v Derek Cheshire>and and as the Americans say, choose your niche.

808
00:50:41.059 --> 00:50:44.660
<v Joanne Lockwood>But it is. It's it's kind of sometimes you you have to not be all

809
00:50:44.660 --> 00:50:48.260
<v Joanne Lockwood>things to all people. You have to be a big thing to 1 person or

810
00:50:48.260 --> 00:50:51.855
<v Joanne Lockwood>a big thing to 2 people. And I

811
00:50:51.855 --> 00:50:55.454
<v Joanne Lockwood>think, yeah, if you're gonna do best selling, yes, sell cheaper, sell

812
00:50:55.454 --> 00:50:59.220
<v Joanne Lockwood>lots. Yeah. Or you sell expensive, sell a few. Yeah. That's the 2 models, really,

813
00:50:59.220 --> 00:51:02.900
<v Joanne Lockwood>aren't they? Yeah. Or Yeah. Yeah. Be be primark or be I don't

814
00:51:02.900 --> 00:51:06.385
<v Derek Cheshire>know. I can't think of somebody that sells really expensive jewelry, but,

815
00:51:06.465 --> 00:51:10.165
<v Derek Cheshire>yeah, some something like that where you you sell 2 pieces a week.

816
00:51:11.025 --> 00:51:14.565
<v Derek Cheshire>That that's fine. That's all you need to do. Or do you have to sell,

817
00:51:14.810 --> 00:51:16.750
<v Derek Cheshire>or or Is that is that Arcadia?

818
00:51:19.130 --> 00:51:22.010
<v Derek Cheshire>No. No. That no. It's not. I I can think of a a place. In

819
00:51:22.010 --> 00:51:25.635
<v Derek Cheshire>fact, there's a place called it's called, what's it called now?

820
00:51:25.635 --> 00:51:29.015
<v Derek Cheshire>Tiago in Sheffield. They do almost exclusively

821
00:51:29.155 --> 00:51:32.980
<v Derek Cheshire>wedding jewelry. The they're only open Tuesday

822
00:51:33.039 --> 00:51:36.799
<v Derek Cheshire>to Saturday, and they're not open all day. But you drive

823
00:51:36.799 --> 00:51:40.605
<v Derek Cheshire>past and their window looks fantastic, and they

824
00:51:40.605 --> 00:51:44.445
<v Derek Cheshire>just specialize, they make it there and then. You go in.

825
00:51:44.445 --> 00:51:48.205
<v Derek Cheshire>You get exactly what you want. So they don't need to they

826
00:51:48.205 --> 00:51:51.890
<v Derek Cheshire>they they don't need to be to follow the Ratna Ratna model

827
00:51:52.030 --> 00:51:55.869
<v Derek Cheshire>or or anything else like that. They they know what they do, and they

828
00:51:55.869 --> 00:51:59.705
<v Derek Cheshire>they are well known for it. So that that's what that's what you want to

829
00:51:59.705 --> 00:52:03.545
<v Derek Cheshire>do. Yeah. That's right. And I I

830
00:52:03.545 --> 00:52:07.279
<v Joanne Lockwood>think you you just have to wherever you are, be it. I think that's the

831
00:52:07.279 --> 00:52:10.559
<v Joanne Lockwood>key thing, isn't it? And don't don't keep flipping or flopping or trying to be

832
00:52:10.559 --> 00:52:14.160
<v Joanne Lockwood>more than you can be. Jo many people try to over over deliver

833
00:52:14.160 --> 00:52:17.765
<v Joanne Lockwood>on outside of their core expertise. Well

834
00:52:18.545 --> 00:52:22.305
<v Derek Cheshire>and you and you also have a lot to be honest, you also get

835
00:52:22.305 --> 00:52:26.120
<v Derek Cheshire>told a lot by other people. If you listen too much to other people,

836
00:52:27.540 --> 00:52:31.380
<v Derek Cheshire>there are certain lots of groups on Facebook, for instance, where if you ask for

837
00:52:31.380 --> 00:52:35.095
<v Derek Cheshire>marketing or branding advice, you will be

838
00:52:35.095 --> 00:52:38.635
<v Derek Cheshire>told, oh, you should do this. You should have a photo done this way,

839
00:52:40.454 --> 00:52:44.230
<v Derek Cheshire>these colors, and all the rest of it. I I must admit, I

840
00:52:44.230 --> 00:52:47.750
<v Derek Cheshire>I I got I I got particularly confused at one point. And I

841
00:52:47.750 --> 00:52:51.190
<v Derek Cheshire>actually had a really nice chat with a with a with a proper

842
00:52:51.190 --> 00:52:54.285
<v Derek Cheshire>branding guy who just said, look just

843
00:52:54.984 --> 00:52:58.825
<v Derek Cheshire>just be you. You know, if you don't want to wear a suit, don't

844
00:52:58.825 --> 00:53:02.580
<v Derek Cheshire>wear a suit. If you want to wear bright yellow, wear bright

845
00:53:02.580 --> 00:53:06.340
<v Derek Cheshire>yellow. Otherwise, it'll it'll, it you'll

846
00:53:06.340 --> 00:53:08.820
<v Derek Cheshire>just come on across as not being authentic. So

847
00:53:10.020 --> 00:53:13.655
<v Joanne Lockwood>Yeah. If you look uncomfortable or you you don't sound right, then, yeah, you're better

848
00:53:13.655 --> 00:53:17.495
<v Joanne Lockwood>off just being being a good version of you is is is

849
00:53:17.495 --> 00:53:21.310
<v Joanne Lockwood>the best answer on that. Yep. We start we start this conversation by

850
00:53:21.450 --> 00:53:25.210
<v Joanne Lockwood>talking about your soup of life and, we we had a quick chat before

851
00:53:25.210 --> 00:53:29.055
<v Joanne Lockwood>we started talking about your your soup. Oh, yes. How how you

852
00:53:29.275 --> 00:53:32.954
<v Joanne Lockwood>describe the universe. And we can't get to the end, which we're

853
00:53:32.954 --> 00:53:36.140
<v Joanne Lockwood>coming to in in a minute, without talking about the soup. What is the soup

854
00:53:36.140 --> 00:53:39.760
<v Joanne Lockwood>all about? The soup is it's it's really a model I

855
00:53:39.760 --> 00:53:43.414
<v Derek Cheshire>I I use for for organizations. It Joanne apply

856
00:53:43.494 --> 00:53:46.855
<v Derek Cheshire>it applies to society as well. But what

857
00:53:46.855 --> 00:53:50.615
<v Derek Cheshire>I was was trying to get away from was this

858
00:53:50.615 --> 00:53:54.330
<v Derek Cheshire>idea of hierarchies. We we don't actually need

859
00:53:54.330 --> 00:53:57.790
<v Derek Cheshire>hierarchies. Hierarchies are there purely for

860
00:53:58.170 --> 00:54:01.635
<v Derek Cheshire>some people to feel good about themselves or people

861
00:54:02.255 --> 00:54:06.015
<v Derek Cheshire>in the world of management in very big quotes not

862
00:54:06.015 --> 00:54:09.535
<v Derek Cheshire>being they come across this idea

863
00:54:09.535 --> 00:54:12.900
<v Derek Cheshire>of spans of control. We must have more than 6

864
00:54:13.760 --> 00:54:17.460
<v Derek Cheshire>people reporting to it. This is no. That's where it all came from. So

865
00:54:17.924 --> 00:54:21.605
<v Derek Cheshire>it it just begets a hierarchy. There's no real reason

866
00:54:21.605 --> 00:54:25.444
<v Derek Cheshire>other other other than other than that you're told that

867
00:54:25.444 --> 00:54:29.210
<v Derek Cheshire>it's not a good idea have a flat organization. And when people

868
00:54:29.210 --> 00:54:32.890
<v Derek Cheshire>get promoted or either they get more money or they think they're

869
00:54:32.890 --> 00:54:36.675
<v Derek Cheshire>more important, so they have more knowledge or more experience or whatever, it

870
00:54:36.675 --> 00:54:40.515
<v Derek Cheshire>creates a hierarchy, and we we don't need it. So

871
00:54:40.515 --> 00:54:44.195
<v Derek Cheshire>I my idea is to have a model that's if you think of soup and

872
00:54:44.195 --> 00:54:47.950
<v Derek Cheshire>croutons, and that's it, there's a little bit

873
00:54:47.950 --> 00:54:51.490
<v Derek Cheshire>of hierarchy there, but not much. The soup is literally

874
00:54:52.565 --> 00:54:55.944
<v Derek Cheshire>the culture. So in an organization, it's organizational

875
00:54:56.164 --> 00:55:00.005
<v Derek Cheshire>culture. If it's society, it's just the culture in society. And

876
00:55:00.005 --> 00:55:03.530
<v Derek Cheshire>these are these are all the organic cultures that just grow.

877
00:55:04.070 --> 00:55:07.590
<v Derek Cheshire>They're, you know, they're not things that people say this is how it will be.

878
00:55:07.590 --> 00:55:11.265
<v Derek Cheshire>That's espoused or corporate culture. So it's just the

879
00:55:11.265 --> 00:55:14.885
<v Derek Cheshire>stuff that grows. We are the croutons. We float about in this.

880
00:55:15.505 --> 00:55:19.230
<v Derek Cheshire>And our our worth is or should be

881
00:55:19.230 --> 00:55:22.770
<v Derek Cheshire>measured by what we know, the connections

882
00:55:23.070 --> 00:55:26.907
<v Derek Cheshire>we make, the

883
00:55:26.907 --> 00:55:30.075
<v Derek Cheshire>the the the the trust networks as well, the people the people that trust you,

884
00:55:30.075 --> 00:55:33.330
<v Derek Cheshire>the people that you trust. These are all very

885
00:55:34.270 --> 00:55:37.570
<v Derek Cheshire>they're they're one to many interpersonal things. So the

886
00:55:38.190 --> 00:55:41.890
<v Derek Cheshire>the structure chart, if you like, for either society or a company

887
00:55:42.515 --> 00:55:45.975
<v Derek Cheshire>should be something like a social media map. So the people

888
00:55:46.275 --> 00:55:49.795
<v Derek Cheshire>at these, the the the these points where all these things

889
00:55:49.795 --> 00:55:53.619
<v Derek Cheshire>converge, they they are people Jump the junctures. Jump jump jump jump jump. Yeah. Jump

890
00:55:53.619 --> 00:55:57.299
<v Derek Cheshire>jump. Yeah. Jo so everybody's connected in different ways via

891
00:55:57.299 --> 00:56:00.040
<v Derek Cheshire>knowledge, experience, trust, whatever, advice.

892
00:56:01.140 --> 00:56:04.605
<v Derek Cheshire>And you get, I wouldn't say

893
00:56:04.605 --> 00:56:08.045
<v Derek Cheshire>promoted, but you get rewarded according

894
00:56:08.045 --> 00:56:11.660
<v Derek Cheshire>to your your your, I

895
00:56:11.660 --> 00:56:14.940
<v Derek Cheshire>would say, worth, not monetary worth, but value. So

896
00:56:15.420 --> 00:56:19.075
<v Derek Cheshire>Output. Yeah. Contribution. Yeah. Your your

897
00:56:19.075 --> 00:56:22.755
<v Derek Cheshire>your contribution. In in in so in some cases, in in

898
00:56:22.755 --> 00:56:25.495
<v Derek Cheshire>charities or civil service or companies,

899
00:56:26.520 --> 00:56:30.120
<v Derek Cheshire>there is a need for people to manage certain things. So, yes, there'll be

900
00:56:30.120 --> 00:56:33.805
<v Derek Cheshire>really good professional managers to manage things. But the

901
00:56:33.805 --> 00:56:37.565
<v Derek Cheshire>people who would normally get promoted or try and be, try

902
00:56:37.565 --> 00:56:40.945
<v Derek Cheshire>and go up the greasy pole for want of a better description

903
00:56:41.890 --> 00:56:45.730
<v Derek Cheshire>doesn't need to do that. If they're happy doing what they do with the knowledge

904
00:56:45.730 --> 00:56:49.490
<v Derek Cheshire>they have I mean, the prime example I mean, I've worked worked in in

905
00:56:49.490 --> 00:56:53.075
<v Derek Cheshire>technology for a number of years. People get

906
00:56:53.075 --> 00:56:56.695
<v Derek Cheshire>themselves promoted to managing director when, really, they're absolutely

907
00:56:56.755 --> 00:57:00.455
<v Derek Cheshire>a software engineers. They should never be the managing director of a company.

908
00:57:01.070 --> 00:57:04.590
<v Derek Cheshire>So it it it would it would it would stop that. People can people can

909
00:57:04.590 --> 00:57:07.410
<v Derek Cheshire>stay where they're happiest and

910
00:57:08.725 --> 00:57:12.565
<v Derek Cheshire>contribute according to what they want to. They're the

911
00:57:12.565 --> 00:57:16.245
<v Derek Cheshire>most use the things that they're most used at, the things that they enjoy

912
00:57:16.245 --> 00:57:19.160
<v Derek Cheshire>doing with the people they enjoy doing it with.

913
00:57:19.940 --> 00:57:23.620
<v Derek Cheshire>And the spin off of that is what it actually does

914
00:57:23.620 --> 00:57:27.355
<v Derek Cheshire>is it creates globalization of a

915
00:57:27.355 --> 00:57:30.714
<v Derek Cheshire>different sort because at the moment, we're everybody's very anti

916
00:57:30.714 --> 00:57:34.540
<v Derek Cheshire>globalization because they think about exploiting third world countries,

917
00:57:35.800 --> 00:57:39.640
<v Derek Cheshire>about offshoring, all the rest of it. What it actually

918
00:57:39.640 --> 00:57:43.224
<v Derek Cheshire>does is it globalizes globalizes

919
00:57:43.525 --> 00:57:47.204
<v Derek Cheshire>knowledge and creativity. So these sorts of companies, these

920
00:57:47.204 --> 00:57:48.185
<v Derek Cheshire>sorts of organizations,

921
00:57:50.750 --> 00:57:54.510
<v Derek Cheshire>universities can can actually operate globally. So it's a it's

922
00:57:54.510 --> 00:57:58.155
<v Derek Cheshire>a different sort of globalization, and, hopefully, it's a place

923
00:57:58.155 --> 00:58:01.994
<v Derek Cheshire>where people are much happier working or

924
00:58:01.994 --> 00:58:05.615
<v Derek Cheshire>or or living in. So we're all we're all croutons

925
00:58:05.675 --> 00:58:09.520
<v Derek Cheshire>in soup. We all everybody has a part to play is is is the

926
00:58:09.520 --> 00:58:11.460
<v Derek Cheshire>gist of the simple version of it.

927
00:58:14.240 --> 00:58:18.075
<v Derek Cheshire>So I can see I can see the I can I can see I can

928
00:58:18.075 --> 00:58:21.215
<v Derek Cheshire>hear the audience all going, not sure about that?

929
00:58:21.995 --> 00:58:25.330
<v Joanne Lockwood>Well, it's not too dissimilar to some of the ways I talk. I when I

930
00:58:25.330 --> 00:58:29.010
<v Joanne Lockwood>talk about to define the difference between diversity and inclusion. So I

931
00:58:29.010 --> 00:58:32.530
<v Joanne Lockwood>often talk about diversity as being the mix, it's the

932
00:58:32.530 --> 00:58:36.105
<v Joanne Lockwood>ingredients for the cake. Whereas inclusion is the

933
00:58:36.105 --> 00:58:39.704
<v Joanne Lockwood>emulsifier, it's the eggs, it's the butter that sticks the cake

934
00:58:39.704 --> 00:58:43.140
<v Joanne Lockwood>together and makes it a cake. Because without the the

935
00:58:43.140 --> 00:58:46.740
<v Joanne Lockwood>emulsifying element, the bits are just floating around.

936
00:58:46.740 --> 00:58:50.200
<v Joanne Lockwood>It's not a cake. Indeed. So your your your croutons

937
00:58:50.420 --> 00:58:54.204
<v Joanne Lockwood>are the people that make the diversity, and the soup is kind of

938
00:58:54.204 --> 00:58:58.045
<v Joanne Lockwood>the inclusion that holds everyone together and gives people a a kind of a

939
00:58:58.045 --> 00:59:01.860
<v Joanne Lockwood>world to exist in. Yep. And and the best the best thing about about that

940
00:59:01.940 --> 00:59:05.700
<v Derek Cheshire>all that is people say, oh, you can only manage

941
00:59:05.700 --> 00:59:09.545
<v Derek Cheshire>what you can measure. And I say, yeah. Fine. You can measure it

942
00:59:09.545 --> 00:59:12.904
<v Derek Cheshire>all. Because it's people talk about measuring

943
00:59:12.904 --> 00:59:16.640
<v Derek Cheshire>innovation, oh, no. Key performance indicators. No. That

944
00:59:16.640 --> 00:59:20.480
<v Derek Cheshire>just measures the output, just measures how many widgets drop off your production

945
00:59:20.480 --> 00:59:24.180
<v Derek Cheshire>line. It doesn't doesn't measure innovation. If innovation

946
00:59:24.320 --> 00:59:27.775
<v Derek Cheshire>is people being creative, people sharing ideas,

947
00:59:28.635 --> 00:59:31.935
<v Derek Cheshire>creating knowledge, whatever, that's what we want.

948
00:59:32.520 --> 00:59:35.960
<v Derek Cheshire>So all this the the the bit these

949
00:59:35.960 --> 00:59:39.720
<v Derek Cheshire>ambiguous bits of the soup, because they depend on behaviors

950
00:59:39.720 --> 00:59:43.505
<v Derek Cheshire>and attitudes, They can actually be measured. We've been surveying these

951
00:59:43.505 --> 00:59:47.105
<v Derek Cheshire>things for ages. I mean, how many attitudes soup surveys have we

952
00:59:47.105 --> 00:59:50.725
<v Derek Cheshire>have we all come across? They just have to be very carefully crafted

953
00:59:51.000 --> 00:59:54.840
<v Derek Cheshire>but you can do it. Of course. You're selling. I talked about the same with

954
00:59:54.840 --> 00:59:58.520
<v Joanne Lockwood>diversity initiatives that you can it's not about quotas. It's

955
00:59:58.520 --> 01:00:02.185
<v Joanne Lockwood>about direction of travel. You know, you're looking to become more gender

956
01:00:02.185 --> 01:00:05.945
<v Joanne Lockwood>diverse or more racially represented, you can

957
01:00:05.945 --> 01:00:09.630
<v Joanne Lockwood>measure that. How you get there it's into it's it depends

958
01:00:09.630 --> 01:00:13.150
<v Joanne Lockwood>on the organization. But, yeah, you can measure this without quotas. But

959
01:00:13.870 --> 01:00:17.305
<v Joanne Lockwood>Indeed. I I I always doing it. Yeah. I I I call it innovation

960
01:00:17.365 --> 01:00:21.205
<v Derek Cheshire>potential. It's a bit like a bit like the voltage in a battery. If the

961
01:00:21.205 --> 01:00:24.744
<v Derek Cheshire>greater the voltage, the, you know, the more light bulbs you can or

962
01:00:25.010 --> 01:00:28.770
<v Derek Cheshire>toys you can power or whatever. It's it's exactly like that. It's

963
01:00:28.770 --> 01:00:32.290
<v Derek Cheshire>just the the energy, if you like, that's waiting to be

964
01:00:32.290 --> 01:00:35.575
<v Derek Cheshire>unleashed. And the more of it more of it there is, the better it can

965
01:00:35.575 --> 01:00:39.255
<v Derek Cheshire>be. And that's

966
01:00:39.255 --> 01:00:43.000
<v Joanne Lockwood>that's so true. And the higher the voltage, the more it

967
01:00:43.000 --> 01:00:46.620
<v Joanne Lockwood>attracts, doesn't it? Because, actually, we

968
01:00:47.240 --> 01:00:50.600
<v Joanne Lockwood>want to attract people into organizations, keep hold of them, motivate

969
01:00:50.600 --> 01:00:54.235
<v Joanne Lockwood>them, empower them without this flat structure that you talked about.

970
01:00:54.235 --> 01:00:57.595
<v Joanne Lockwood>So with so with this flat structure, without having these layers, because

971
01:00:57.595 --> 01:01:01.360
<v Joanne Lockwood>layers definitely create biases, they create clicks,

972
01:01:02.460 --> 01:01:06.035
<v Joanne Lockwood>and and destroy trust. They actually

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01:01:06.035 --> 01:01:09.555
<v Derek Cheshire>they actually create they actually create well, one of the ways they create

974
01:01:09.555 --> 01:01:13.290
<v Derek Cheshire>biases is because all of all of

975
01:01:13.290 --> 01:01:16.510
<v Derek Cheshire>these layers in in the hierarchy, when when you start

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01:01:17.050 --> 01:01:20.890
<v Derek Cheshire>managing lots of people, and I use the term manage loosely. I mean,

977
01:01:20.890 --> 01:01:24.555
<v Derek Cheshire>you think of a football manager. The football manager does not doesn't stand

978
01:01:24.555 --> 01:01:28.315
<v Derek Cheshire>on on on the on the touch line and and say, oh, excuse me. Excuse

979
01:01:28.315 --> 01:01:31.990
<v Derek Cheshire>me, Jim. Move up the right wing a little bit. Move move

980
01:01:31.990 --> 01:01:35.750
<v Derek Cheshire>here a little bit. He might shout at the old player, but that's

981
01:01:35.750 --> 01:01:39.325
<v Derek Cheshire>not the way they do it. They see patterns. They want they want the

982
01:01:39.325 --> 01:01:42.925
<v Derek Cheshire>defense to move like this. They want the midfield to move like and that's the

983
01:01:42.925 --> 01:01:46.605
<v Derek Cheshire>way we do it. We we we have to use biases and

984
01:01:46.605 --> 01:01:49.950
<v Derek Cheshire>patterns to to actually cope with,

985
01:01:50.970 --> 01:01:54.410
<v Derek Cheshire>very large concepts. And the more you

986
01:01:54.410 --> 01:01:57.164
<v Derek Cheshire>have, the more you have to do it. So the person at the top of

987
01:01:57.164 --> 01:02:00.684
<v Derek Cheshire>an organization often has no clue what the people at the

988
01:02:00.684 --> 01:02:04.350
<v Derek Cheshire>bottom do, simply because they they

989
01:02:04.350 --> 01:02:07.890
<v Derek Cheshire>can't cope with it. Their brains would explode. So,

990
01:02:08.670 --> 01:02:12.030
<v Derek Cheshire>it it just incur I mean, whether it's deliberate or not, it just

991
01:02:12.030 --> 01:02:15.395
<v Derek Cheshire>encourages bias and and patterns

992
01:02:16.495 --> 01:02:19.955
<v Derek Cheshire>subconsciously. Definitely.

993
01:02:20.095 --> 01:02:23.790
<v Joanne Lockwood>Definitely. Well, on that note, let's leave our audience to

994
01:02:23.790 --> 01:02:26.370
<v Joanne Lockwood>ponder that thought.

995
01:02:27.310 --> 01:02:31.105
<v Joanne Lockwood>Thanks, Derek. I mean, we've been going for an hour since I have 5

996
01:02:31.105 --> 01:02:34.785
<v Joanne Lockwood>minutes. This is a really deep, great conversation. So anyone who's

997
01:02:34.785 --> 01:02:38.500
<v Joanne Lockwood>listening, I'm sure you'll agree also there's lots to take inspiration from there. How can

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01:02:38.500 --> 01:02:41.540
<v Joanne Lockwood>people get in touch with you? What's the best way to find you on? They

999
01:02:41.540 --> 01:02:45.300
<v Derek Cheshire>can find me absolutely anywhere. They can they can look me up on LinkedIn. They

1000
01:02:45.300 --> 01:02:48.025
<v Derek Cheshire>can go to www.derekcheshire.com.

1001
01:02:50.005 --> 01:02:53.765
<v Derek Cheshire>There's plenty of ways to find me there. Brilliant.

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01:02:53.765 --> 01:02:57.280
<v Joanne Lockwood>Brilliant. Do you have a book or anything? No book?

1003
01:02:57.280 --> 01:03:00.820
<v Derek Cheshire>I I I do. I I have I only have the one.

1004
01:03:00.960 --> 01:03:04.744
<v Derek Cheshire>It's called quick I it's called Creativity in

1005
01:03:04.744 --> 01:03:08.365
<v Derek Cheshire>action, available from all good bookstores and Amazon, of course.

1006
01:03:09.385 --> 01:03:13.010
<v Joanne Lockwood>Fantastic. I'm sure people are listening in. They wanna get get in contact with you.

1007
01:03:13.010 --> 01:03:16.310
<v Joanne Lockwood>They'll find you on LinkedIn, go to your website. So

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01:03:17.090 --> 01:03:20.470
<v Joanne Lockwood>a huge thank you for anyone who's listened today. Thank you for tuning in.

1009
01:03:21.015 --> 01:03:24.454
<v Joanne Lockwood>Please do subscribe to keep updates on future episodes of the

1010
01:03:24.454 --> 01:03:27.895
<v Joanne Lockwood>Inclusion Bites podcast that's B-I-T-E-S. Tell your friends.

1011
01:03:27.895 --> 01:03:31.730
<v Joanne Lockwood>Tell your colleagues. Jo I have a number of exciting guests lined up I'm sure

1012
01:03:31.730 --> 01:03:35.329
<v Joanne Lockwood>you'll be inspired by over the next weeks months. And don't forget,

1013
01:03:35.329 --> 01:03:39.015
<v Joanne Lockwood>if you'd like to be a guest, please let me know. I'd also welcome

1014
01:03:39.015 --> 01:03:42.775
<v Joanne Lockwood>any feedback or suggestions you may have on how we can improve future

1015
01:03:42.775 --> 01:03:46.315
<v Joanne Lockwood>shows. Please email me at

1016
01:03:46.900 --> 01:03:47.596
<v Joanne Lockwood>jo.lockwood@seechangehappen.co.uk. So

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<v Joanne Lockwood>my name is Joanne Lockwood. It's been an absolute pleasure to host this

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01:03:55.140 --> 01:03:58.905
<v Joanne Lockwood>podcast for you today. Catch you next time. Bye.