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<v Joanne Lockwood>Hello everyone. My name is Joanne Lockwood and I'm your host for the

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<v Joanne Lockwood>Inclusion Bites podcast. In this series, I'll be interviewing a

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<v Joanne Lockwood>number of amazing people and simply having a conversation about the

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<v Joanne Lockwood>subject of inclusion, belonging, and generally making the

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<v Joanne Lockwood>world a better place for everyone to thrive. If you'd like to

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<v Joanne Lockwood>join me in the future, then please drop me a line to jo.lockwood@seechangehappen.co.uk.

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<v Joanne Lockwood>That's S-E-E Change Happen dot Co dot

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<v Joanne Lockwood>uk. You can catch up with all the previous shows on Itunes,

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<v Joanne Lockwood>Spotify, and the usual places. So plug in your

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<v Joanne Lockwood>headphones, grab a decaf and let's get going.

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<v Joanne Lockwood>Today is episode 25 with the title

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<v Joanne Lockwood>'Being Visible, Listened to and Respected'.

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<v Joanne Lockwood>And I have the absolute honour and privilege to be joined by Susan

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<v Joanne Lockwood>Heaton-Wright. Susan describes herself as someone who

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<v Joanne Lockwood>empowers individuals and teams to make an impact

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<v Joanne Lockwood>in business conversations. When I asked Susan to

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<v Joanne Lockwood>describe her superpower, she said, empathy.

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<v Joanne Lockwood>She is able to understand emotions, perspectives, and opinions

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<v Joanne Lockwood>from different viewpoints. Hello, Susan. Welcome to

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<v Joanne Lockwood>the show. Hello. Thank you so much for having me.

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<v Joanne Lockwood>It's a pleasure. I mean, we've been talking about this for a few months now,

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<v Joanne Lockwood>and I'm glad we finally got together to do this. Yay. It's great.

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<v Joanne Lockwood>So who who is Susan? Tell me what you mean by being visible,

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<v Joanne Lockwood>listened to, and respected. What does that look and feel like to you? Do you

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<v Susan Heaton Wright>know there's a part of me that feels, oh my goodness. I'm blowing

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<v Susan Heaton Wright>my trumpet. I'm showing off. And that's

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<v Susan Heaton Wright>my sort of introvert state and the type of

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<v Susan Heaton Wright>person that I was brought up to be. Somebody that was

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<v Susan Heaton Wright>quiet and in the background and very, very humble.

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<v Susan Heaton Wright>And I am aware through my own life and

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<v Susan Heaton Wright>also with a number of clients that I now work with

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<v Susan Heaton Wright>that sometimes they are underestimated and they're

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<v Susan Heaton Wright>not as visible as they can be. And perhaps

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<v Susan Heaton Wright>they miss out on some great opportunities

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<v Susan Heaton Wright>or are not promoted when they ought to be.

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<v Susan Heaton Wright>For for my perspective, when I was a schoolgirl,

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<v Susan Heaton Wright>I shall admit that I was very much underestimated. I

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<v Susan Heaton Wright>tell the story that when I was

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<v Susan Heaton Wright>16, 17, when everyone was applying to university,

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<v Susan Heaton Wright>my school would not give me an application

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<v Susan Heaton Wright>form for university because they did not feel that

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<v Susan Heaton Wright>it was worth my while. I wasn't bright enough. Yet I have

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<v Susan Heaton Wright>the exam results to prove that, but there was a question

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<v Susan Heaton Wright>mark attached to that. What I happened to do

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<v Susan Heaton Wright>was to find an application for my last headmistress

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<v Susan Heaton Wright>to complete the the application for me, and I had

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<v Susan Heaton Wright>ended up at a top university. But

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<v Susan Heaton Wright>I recognize that because of the my demeanor

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<v Susan Heaton Wright>and the way I was and why I was quiet, that I was

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<v Susan Heaton Wright>being underestimated. And so there was that question mark

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<v Susan Heaton Wright>that perhaps somebody that was a little bit more confident

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<v Susan Heaton Wright>would that the question mark wouldn't be there for the teachers.

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<v Susan Heaton Wright>Have you found that at all? Yeah. That's that's interesting. I'm I'm I'm just

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<v Joanne Lockwood>thinking back to my own childhood, and I'm in my mid-50s

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<v Joanne Lockwood>and just kind of the culture of the time was very much I remember my

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<v Joanne Lockwood>parents saying to me don't speak unless you're spoken to,

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<v Joanne Lockwood>if you ask you don't get. So it's very much a culture of

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<v Joanne Lockwood>humbleness and I would almost say that being

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<v Joanne Lockwood>humble, being quiet, being thoughtful was

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<v Joanne Lockwood>a valued way of being a child in those days. If you

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<v Joanne Lockwood>weren't you were kind of shouted down or or

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<v Joanne Lockwood>punished or or told off for being too noisy or

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<v Joanne Lockwood>being too out there. So I think maybe

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<v Joanne Lockwood>socialization that we've we've we've brought up with

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<v Joanne Lockwood>going back generations is having a real impact on us, isn't it?

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<v Susan Heaton Wright>I think it is. And and, certainly, that

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<v Susan Heaton Wright>idea that if you work hard, you will

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<v Susan Heaton Wright>be rewarded. And we know that in corporate

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<v Susan Heaton Wright>culture, that it's not necessarily those

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<v Susan Heaton Wright>people that work very, very hard and get the best results

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<v Susan Heaton Wright>that are rewarded. And this plays

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<v Joanne Lockwood>into one of my pet subjects around meritocracy.

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<v Joanne Lockwood>Meritocracy is it often is the people who are visible, the people who are

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<v Joanne Lockwood>extrovert, the people who are grabbing that are seen

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<v Joanne Lockwood>as more

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<v Joanne Lockwood>just more capable. Yes. We often

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<v Joanne Lockwood>we people I mean, you know, and I know it from experience that just

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<v Joanne Lockwood>because you're loud doesn't mean to say you're any better, it just means to say

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<v Joanne Lockwood>you're loud. It doesn't mean you're quiet. You're off and you're in

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<v Joanne Lockwood>the pushover very valid is we don't talk and amplify ourselves

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<v Joanne Lockwood>enough, people don't see us. We've got to be our, we've got

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<v Joanne Lockwood>to learn to be our own advocate sometimes, haven't

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<v Joanne Lockwood>we? I think Jo, and also we need to

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<v Susan Heaton Wright>demonstrate how well we're doing things. So

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<v Susan Heaton Wright>there we know that there are some people that they will blow their

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<v Susan Heaton Wright>trumpet if they, I don't know, wipe their nose

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<v Susan Heaton Wright>or something teeny weeny like that. Whereas you and

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<v Susan Heaton Wright>I, with the way that we were brought up, we would probably think,

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<v Susan Heaton Wright>well, you you know, that that's part of living,

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<v Susan Heaton Wright>isn't it? I don't need to, need to show off

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<v Susan Heaton Wright>about that. But unfortunately, when it

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<v Susan Heaton Wright>comes to decision making, it can be

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<v Susan Heaton Wright>those people that are remembered that have made the

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<v Susan Heaton Wright>effort to blow their trumpet and expose

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<v Susan Heaton Wright>their merits. Yeah. And and certainly, I

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<v Joanne Lockwood>mean, I I'm a small business owner. I'm a consultant practitioner, similar

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<v Joanne Lockwood>way you are. So if I don't blow my trumpet nobody else is going to

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<v Joanne Lockwood>blow it for me. And we've had

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<v Joanne Lockwood>to maybe escape our programming and

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<v Joanne Lockwood>talk about personal brand, talk about social selling, talk about

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<v Joanne Lockwood>networking and being being our business and being visible out there,

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<v Joanne Lockwood>but I often find that that doesn't always come natural to me and I

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<v Joanne Lockwood>I always shy away when people describe me or they they read out my

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<v Joanne Lockwood>bio or they've written something about it and I think, oh, that's a that's a

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<v Joanne Lockwood>bit kind of, it's lovely what you're saying, but I'm not sure I'm

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<v Joanne Lockwood>comfortable being described as a world expert or anything. It's kind

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<v Joanne Lockwood>of and yet there are people out there that rise to that that

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<v Joanne Lockwood>that language and they are, oh, yes, I'm a world expert and they declare themselves

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<v Joanne Lockwood>and Yes. Yeah. I I get a bit embarrassed almost

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<v Joanne Lockwood>because I don't want to be putting myself

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<v Joanne Lockwood>I want I want to have my personal Joanne, but I don't necessarily wanna put

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<v Joanne Lockwood>myself right up there on the on the pedestal and say I'm best or

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<v Joanne Lockwood>anything like this. Do you think that there's something very English about

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<v Susan Heaton Wright>this? We talk about the the tall poppy syndrome,

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<v Susan Heaton Wright>that somebody will see somebody growing up and

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<v Susan Heaton Wright>being big and then cut them down, particularly the media.

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<v Joanne Lockwood>Yes. I mean, for sure, we we see that all the time. And there's,

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<v Joanne Lockwood>I saw a speaker, who's written a book, a lady called Margaret Hefferman,

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<v Joanne Lockwood>and she she wrote the book and she talks about the super chicken. And that's

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<v Joanne Lockwood>something, you know, often where women do it to each other. They peck

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<v Joanne Lockwood>at each other And the super chicken is the big chicken, the bully chicken

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<v Joanne Lockwood>that pecks all the other women and all the other chickens and puts them down.

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<v Joanne Lockwood>And I think sometimes we don't like successes,

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<v Joanne Lockwood>do we, we want to and the media does it but we look at Instagram,

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<v Joanne Lockwood>we look at telly, we're the first to judge, don't we judge? We look at,

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<v Joanne Lockwood>oh, don't like that dress or those shoes or Jo, no hair style. And

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<v Joanne Lockwood>even when we say, oh, you look lovely, what we really mean is buy wouldn't

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<v Joanne Lockwood>wear it. Yes. I mean, you I don't know if you know that

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<v Susan Heaton Wright>part of my background is that I used to be a singer.

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<v Susan Heaton Wright>And certainly, if you would go to other concerts

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<v Susan Heaton Wright>or events, there would be a certain culture around

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<v Susan Heaton Wright>obviously not saying nasty things. But you knew

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<v Susan Heaton Wright>if somebody said, well, you know, the flat the floral decorations

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<v Susan Heaton Wright>in the venue were lovely, you knew that it wasn't very

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<v Susan Heaton Wright>good. Yes. You draw attention to the

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<v Joanne Lockwood>thing that you find most

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<v Joanne Lockwood>distracting or or whatever you're thinking about and then put a positive spin on it,

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<v Joanne Lockwood>don't you? Oh, I love I love your shoes. Really?

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<v Susan Heaton Wright>Yeah. It it's really interesting about what I

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<v Susan Heaton Wright>call the green eyed monster, and,

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<v Susan Heaton Wright>us going on to Instagram or Facebook,

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<v Susan Heaton Wright>occasionally that you can you're aware of something triggering

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<v Susan Heaton Wright>off and you're thinking, oh, why is that not me? Why are they

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<v Susan Heaton Wright>getting that work? And I have consciously

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<v Susan Heaton Wright>thought of when I feel that to just take a deep

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<v Susan Heaton Wright>breath and then say well done, even if I don't say it to

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<v Susan Heaton Wright>the individual, but it to myself, I

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<v Susan Heaton Wright>say well done to that person, rather than letting it

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<v Susan Heaton Wright>eat me inside, which could be the the

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<v Susan Heaton Wright>normal thing to do. Do you do

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<v Susan Heaton Wright>that? Yeah. That yeah. That that's that's that's so true.

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<v Joanne Lockwood>I I like to say thank you to people. I like to make sure that

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<v Joanne Lockwood>people know that I'm grateful. But in the same way, I want it to

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<v Joanne Lockwood>be authentic and and meaningful. So I'm not one

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<v Joanne Lockwood>to go over the top, I'm more one to give a quiet 'thanks I

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<v Joanne Lockwood>really appreciate that' rather than 'wow you're amazing' and

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<v Joanne Lockwood>huge, huge great trumpet. Jo, yeah, I

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<v Joanne Lockwood>suppose I I tend to praise in the way I like to be

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<v Joanne Lockwood>praised meaningful, understated, but very

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<v Joanne Lockwood>personally, almost like find the one thing that I think they'd be

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<v Joanne Lockwood>most they'd be most pleased with that I've identified, rather

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<v Joanne Lockwood>than giving us big, kind of flowery

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<v Joanne Lockwood>lots of superlatives going on, I'd rather say I love to

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<v Joanne Lockwood>talk and when you said this that really resonated. That that for me is

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<v Joanne Lockwood>very specific and it's a great great direct feedback rather than

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<v Joanne Lockwood>you're wonderful and amazing and, ah, it's awesome. That means

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<v Joanne Lockwood>nothing to me. But do you think that depends on the person it

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<v Susan Heaton Wright>is? Because somebody that's very, you know, out

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<v Susan Heaton Wright>there, that sort of acclaim, oh, we were wonderful,

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<v Susan Heaton Wright>might be exactly what fires them up.

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<v Joanne Lockwood>Oh, for sure. I I I'm I'm I'm the first one to

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<v Joanne Lockwood>allow or or want or or everyone to be themselves. I wouldn't want to

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<v Joanne Lockwood>judge anybody or anyone in their own box if that's the way they

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<v Joanne Lockwood>want to express that's fine. It I suppose what resonates for

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<v Joanne Lockwood>me is where it is more precise, more more considered,

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<v Joanne Lockwood>and more thought about and I'm not I'm not judging someone who does the the

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<v Joanne Lockwood>big flowery articles stuff and saying they haven't thought about it

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<v Joanne Lockwood>but I often think of that as kind of just this this big sort of

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<v Joanne Lockwood>like big lovey huggy kissy type type of thing

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<v Joanne Lockwood>rather than being a rather being as sincere, but that that's just the way I

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<v Joanne Lockwood>like feedback. They may well be being sincere, and that's how they do it.

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<v Joanne Lockwood>So I would never I would never shy away from it. I would just say,

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<v Joanne Lockwood>oh, thank you. You oh, you're wonderful. Thank you for saying that. Yes.

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<v Joanne Lockwood>But I'm not, I mean in the same way, I'm not I'm not a great

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<v Joanne Lockwood>fan of award ceremonies and I've been

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<v Joanne Lockwood>nominated for a few awards and I'm a

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<v Joanne Lockwood>bit cynical because often the the awards ceremony are about selling tickets

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<v Joanne Lockwood>to the award event. I know. Or promoting someone's brand Yeah.

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<v Joanne Lockwood>And they want everyone, they want to nominate the entire world, so the entire

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<v Joanne Lockwood>world talks about it for 6 months while they're being nominated, then they talk about

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<v Joanne Lockwood>the shortlist. So I'm very cynical about it and I I have got nominated for

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<v Joanne Lockwood>a few. And I did partake in kind of the early publicity and

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<v Joanne Lockwood>then I wrote to the award giver and said, look, I really appreciate the

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<v Joanne Lockwood>nomination, but I'd like to withdraw. It's not me. I don't want

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<v Joanne Lockwood>to be it's I I fully respect for those in the suit, but I'd rather

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<v Joanne Lockwood>be understated than under the radar. I do my personal Joanne in

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<v Joanne Lockwood>other ways. And it was almost like I couldn't see my back going, oh,

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<v Joanne Lockwood>that's a surprise. Okay, if you say so. No one's ever done

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<v Joanne Lockwood>that before. But, yeah, I I don't

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<v Joanne Lockwood>need a medal, but I I do. I I

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<v Joanne Lockwood>I, yeah, I I I amplify and and shine my light in different

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<v Joanne Lockwood>ways. Yeah. Ways I feel more comfortable with. Do you know what? One of the

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<v Susan Heaton Wright>things that I pledged to do there are a few things I pledged to do

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<v Susan Heaton Wright>to lift other people up and to support other people,

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<v Susan Heaton Wright>And that is to nominate 3 women for business

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<v Susan Heaton Wright>awards every year. Yes. I've

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<v Susan Heaton Wright>done my 3 this year. One of them wasn't successful. I'm still waiting for

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<v Susan Heaton Wright>the other 2 to see if they're shortlisted.

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<v Susan Heaton Wright>But, certainly, that that brings real

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<v Susan Heaton Wright>joy to other people. And, it

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<v Susan Heaton Wright>just it is I feel, a way that I feel

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<v Susan Heaton Wright>comfortable about,

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<v Susan Heaton Wright>supporting other people and putting the spotlight on

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<v Susan Heaton Wright>them? Yeah. I think a lot

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<v Joanne Lockwood>of it is Joanne to my own personal bias. Yeah. About not valuing

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<v Joanne Lockwood>that myself in that way. Yeah. Or the embarrassment or

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<v Joanne Lockwood>the uncomfortableness of of being recognized for

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<v Joanne Lockwood>that and me thinking well, hang on a minute, I know I've done some good

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<v Joanne Lockwood>stuff, but surely there are better people, you know, my business decision will kick

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<v Joanne Lockwood>in and thinking well how can I be

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<v Joanne Lockwood>business startup of the year in Portsmouth? It's just it's like

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<v Joanne Lockwood>what you're saying is, I'm in the 5 people we're looking

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<v Joanne Lockwood>at, you are the winner of the 5 people we've looked at. There's a 1000

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<v Joanne Lockwood>people we haven't looked at. It just happens you have you you you're in the

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<v Joanne Lockwood>right queue at the right time. That's why I sometimes find

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<v Joanne Lockwood>a bit cynical about some of these awards ceremonies, it's who's nominated you,

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<v Joanne Lockwood>who are are you really the winner or are you

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<v Joanne Lockwood>just the winner of the people in the room? Yes.

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<v Susan Heaton Wright>But that's right then. But I I accept they could. I I say make people

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<v Joanne Lockwood>feel good, it has people to shout about their business and promote, I'm I'm not

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<v Joanne Lockwood>all in favor, but, yeah, I'm not I'm not poo pooing them, I just I,

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<v Joanne Lockwood>I get very cynical personally about them. You know, in my

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<v Susan Heaton Wright>case, I'm supporting someone else, and even if they

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<v Susan Heaton Wright>don't get through, they know that I have given

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<v Susan Heaton Wright>some of my time to write that application.

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<v Joanne Lockwood>Yeah. I'm I'd say I'm I'm completely with with other

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<v Joanne Lockwood>people enjoying them and and volunteering. And one thing strange

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<v Joanne Lockwood>happened to me this year was actually people started asking

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<v Joanne Lockwood>me to be a judge on award ceremonies. So I thought,

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<v Joanne Lockwood>'mhmm, I've gone from being a candidate to now being a judge, does

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<v Joanne Lockwood>that mean I've skipped over,

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<v Joanne Lockwood>and gone to a new level where people are now seeing

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<v Joanne Lockwood>me as an authority whereas before they were seeing me as an aspiring. Now now

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<v Joanne Lockwood>I'm judging. So I I just try to work out if that was an

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<v Joanne Lockwood>insult or or or or a, congratulations. I suddenly

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<v Joanne Lockwood>thought, hang on a minute. I wanted to be I would have been nominated for

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<v Joanne Lockwood>that award, but now I'm judging it. Okay. Fair enough.

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<v Susan Heaton Wright>And 2 things on that. Are they expecting you to pay for the

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<v Susan Heaton Wright>privilege? Because some They would. Yeah. Some of the odds

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<v Susan Heaton Wright>do, which I think is incredibly naughty, or to ask

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<v Susan Heaton Wright>for sponsorship, or they see you in the veteran

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<v Susan Heaton Wright>category now. Yeah. Yes. The seasoned

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<v Joanne Lockwood>professional. Yeah. It was actually BBC Radio

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<v Joanne Lockwood>Solent that asked me to to be a judge on

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<v Joanne Lockwood>their community heroes award. So I was reviewing the entries

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<v Joanne Lockwood>for their community heroes and for people who'd gone above and beyond

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<v Joanne Lockwood>in in some respect. This is normally it's for pre

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<v Joanne Lockwood>COVID, this was about people who had gone out their way to help neighbors,

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<v Joanne Lockwood>raise funds or do something, just be a community hero. So I was a judge

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<v Joanne Lockwood>in that award, I found that quite quite inspiring because it it's not

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<v Joanne Lockwood>strictly an award I want to compete

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<v Joanne Lockwood>in, but so I found it a real honour to judge other people who've really

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<v Joanne Lockwood>contributed to their communities. So yeah, it was an honour to be

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<v Joanne Lockwood>chosen as a judge or, someone who could contribute.

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<v Susan Heaton Wright>Definitely. So, yeah, yeah. Jo, I did enjoy that. Yeah. And I was also invited

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<v Joanne Lockwood>to do another another award which got canceled due to

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<v Joanne Lockwood>COVID but I I also have a I'm a guest judge

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<v Joanne Lockwood>on us I think called the NORA's which is a, a national

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<v Joanne Lockwood>recruitment award. It's about websites

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<v Joanne Lockwood>and and recruitment systems. So I've been a judge on that for a couple of

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<v Joanne Lockwood>years. So yeah, so yeah, it's nice to

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<v Joanne Lockwood>be on the judging Joanne. Especially when I haven't,

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<v Joanne Lockwood>I don't actually fit into the categories myself, so it's nice to be a judge.

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<v Susan Heaton Wright>So yeah. And nice to be asked. Yeah. Oh, it's

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<v Joanne Lockwood>extremely validating and empowering and and motivating to be

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<v Joanne Lockwood>asked. It's a little gift with a huge impact. Yeah. Yeah. Definitely.

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<v Joanne Lockwood>Jo, go then. Sorry, you're gonna say? I think we

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<v Susan Heaton Wright>should go back to, the idea of visibility because we've we

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<v Susan Heaton Wright>talked about the visibility through awards.

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<v Susan Heaton Wright>And certainly with a number of my clients,

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<v Susan Heaton Wright>I'm brought in to work with people who are incredible

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<v Susan Heaton Wright>people. They're producing fantastic

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<v Susan Heaton Wright>work, but they've had feedback, oh, you've

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<v Susan Heaton Wright>got to make more impact in meetings or the

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<v Susan Heaton Wright>client thinks you're very quiet. And

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<v Susan Heaton Wright>inevitably these people are

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<v Susan Heaton Wright>more reflective. They're taking a little bit more time to

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<v Susan Heaton Wright>really consider what they're going to say

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<v Susan Heaton Wright>before they share information.

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<v Susan Heaton Wright>And I I have no problem with that. I totally understand

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<v Susan Heaton Wright>them. You know, as a child I would be called boring probably because

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<v Susan Heaton Wright>I was told never to talk. I don't know if you had that.

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<v Susan Heaton Wright>And and certainly in 1 or 2 cases, their bosses

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<v Susan Heaton Wright>have said, no, they're really boring. And and it's not the case at all

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<v Susan Heaton Wright>because you listen to them and find out who they are, and

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<v Susan Heaton Wright>they're amazing people. But the

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<v Susan Heaton Wright>the culture in in corporates quite often

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<v Susan Heaton Wright>does value those people that are speaking up more,

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<v Susan Heaton Wright>rather than speaking up with really good

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<v Susan Heaton Wright>quality content. Yeah.

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<v Joanne Lockwood>And I think back at my career in companies

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<v Joanne Lockwood>and corporates, I was running teams or managing departments.

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<v Joanne Lockwood>And yeah, you're right, you tend to gravitate towards the people who will like

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<v Joanne Lockwood>you communicate with you, talk to you, share

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<v Joanne Lockwood>ideas, don't come with problems, they're

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<v Joanne Lockwood>coming, they're very positive impact, and the people who are quiet,

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<v Joanne Lockwood>it's very easy for them to be left behind or ignored or, or not

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<v Joanne Lockwood>heard. And I've my, my style

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<v Joanne Lockwood>generally, if I'm, if I'm the new girl in a room in a

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<v Joanne Lockwood>in a meeting, is to spend the 1st period listening to

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<v Joanne Lockwood>that maybe even be the entire meeting, I've even had someone at the end saying,

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<v Joanne Lockwood>we do like our trustees to speak out and give their opinions. Okay? It's

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<v Joanne Lockwood>okay. When I when I have something to say, you'll hear it, don't worry.

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<v Joanne Lockwood>And so sometimes I'm looking at the personalities in the room going,

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<v Joanne Lockwood>okay, working at you, working at you, working out where I

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<v Joanne Lockwood>feel I fit myself, working out my level of field

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<v Joanne Lockwood>of expertise, if before I before I start talking about the accounts

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<v Joanne Lockwood>or the p and l or the sales figures, I wanna know what

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<v Joanne Lockwood>everybody else's kind of views are because what I don't wanna do is is jump

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<v Joanne Lockwood>in and be an idiot or or seem foolish. And I wanna

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<v Joanne Lockwood>judge the the level of directness people have. Yeah. So I need

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<v Joanne Lockwood>to I need to understand my style could be this and that might be a

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<v Joanne Lockwood>bit of a shock for people or I might go in too soft when actually

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<v Joanne Lockwood>they want directness. So again, I I see that as

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<v Joanne Lockwood>evaluating the land first and then I'll go right now I've got

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<v Joanne Lockwood>this and I'll go for something I'll join in and people are

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<v Joanne Lockwood>almost like you can see people go oh Jo's got a voice. Wow. Actually

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<v Joanne Lockwood>and when she talks, it's worth listening to. Yes. Brilliant.

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<v Susan Heaton Wright>Do you think Sorry. Yeah. Do do you think that the chairperson

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<v Susan Heaton Wright>could, have more of a mini more of an impact on that? I

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<v Susan Heaton Wright>mean, obviously, with trustee meetings, you get an agenda

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<v Susan Heaton Wright>beforehand. Hopefully, there are some clear

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<v Susan Heaton Wright>outcomes that you want to achieve by the end of the meeting. Not always,

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<v Susan Heaton Wright>but that's what we hope. And for a chairman to

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<v Susan Heaton Wright>say and and, Joanne, what do you think if that was the first

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<v Susan Heaton Wright>time you were around that table? Oh, completely.

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<v Joanne Lockwood>And, yeah, I I think at the end I mean, I I I've

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<v Joanne Lockwood>I've I've been a chair of trustees for several charities.

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<v Joanne Lockwood>I've, been a non exec director of a couple of organizations.

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<v Joanne Lockwood>I've I've been a director of my own business, high-tech staff over the

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<v Joanne Lockwood>years. So I'm I'm not shy. I've also,

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<v Joanne Lockwood>I've also been the national president of a of an organization throughout the

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<v Joanne Lockwood>which is UK wide. So I've chaired big AGMs with

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<v Joanne Lockwood>600 people in the room, I've traveled the country, I've I've

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<v Joanne Lockwood>chaired meetings all my life, so I I'm I'm actually not shy

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<v Joanne Lockwood>but I still have this slowly slowly approach

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<v Joanne Lockwood>to things and as a as a

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<v Joanne Lockwood>chair, I would always make sure I look around the room who's not included,

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<v Joanne Lockwood>who's not who's not speaking and say and actually deliberately

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<v Joanne Lockwood>say Jo Helen,

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<v Joanne Lockwood>we were talking about this earlier, you have some great ideas. Do you want to

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<v Joanne Lockwood>just tell me those again? Because I think you have some great ideas earlier. But

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<v Joanne Lockwood>that also requires the chair, do some homework and talk to the people between

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<v Joanne Lockwood>meetings, engage with them before the meeting starts, is there anything you

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<v Joanne Lockwood>want to think about, anything in the agenda that you want to pick up and

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<v Joanne Lockwood>then you know how to include people if they're not saying anything, because the

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<v Joanne Lockwood>worst thing you get in meetings is people just saying the expected to be I

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<v Joanne Lockwood>agree with them and you end up with they keep repeating what

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<v Joanne Lockwood>someone has to say, it's like, well, if everyone's agreeing with them, can we just

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<v Joanne Lockwood>we just have new new comments or people who disagree or people who've got another

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<v Joanne Lockwood>idea? But if you haven't got anything to say that's different then we just

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<v Joanne Lockwood>go okay. So we're all happy with that, are we? Yeah. And there's nothing

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<v Joanne Lockwood>worse than a a room full of people telling you I agree with the first

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<v Joanne Lockwood>person. Okay. That is a really, really

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<v Susan Heaton Wright>interesting point. And only a couple of weeks ago, I

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<v Susan Heaton Wright>posted something on LinkedIn that provoked a lot of of,

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<v Susan Heaton Wright>interest and that was that I said, if you are at

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<v Susan Heaton Wright>the table at a meeting, it's your

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<v Susan Heaton Wright>duty to share your opinion. And your opinion might

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<v Susan Heaton Wright>not land well with everybody else, but at least it will start a

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<v Susan Heaton Wright>discussion and help in the in the

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<v Susan Heaton Wright>process, the decision making. And it's not about a fight,

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<v Susan Heaton Wright>but it's about having your voice and your opinion and your

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<v Susan Heaton Wright>perspective on a particular item.

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<v Susan Heaton Wright>And it was very, very interesting because one person contacted

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<v Susan Heaton Wright>me, from the US and she said, the thing is,

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<v Susan Heaton Wright>when everybody says yes and agrees, it's a

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<v Susan Heaton Wright>very, very expensive decision making process

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<v Susan Heaton Wright>because all of those people could be doing something else in the business.

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<v Joanne Lockwood>Yes. You actually want to have views that that not Jo

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<v Joanne Lockwood>argue or disagree strongly, but have a a

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<v Joanne Lockwood>modification or a reflection that maybe is is not being thought

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<v Joanne Lockwood>about. So I agree with so and Jo, but one of the things I was

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<v Joanne Lockwood>thinking of could we do this as well or instead or just adjust the

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<v Joanne Lockwood>wording slightly that it's adding value or modifying the

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<v Joanne Lockwood>original motion if you like. I'm just saying yeah

387
00:24:13.470 --> 00:24:17.150
<v Joanne Lockwood>Yeah. You're right. Yeah. If you're not careful, why be there? Yeah. But

388
00:24:17.150 --> 00:24:20.910
<v Susan Heaton Wright>also another another American contacted

389
00:24:20.910 --> 00:24:24.485
<v Susan Heaton Wright>me who always comments on my things, which is fantastic. Love

390
00:24:24.485 --> 00:24:28.325
<v Susan Heaton Wright>it. And he said one of the prob he one of the problems

391
00:24:28.325 --> 00:24:32.170
<v Susan Heaton Wright>he encountered as a leader was that quite

392
00:24:32.170 --> 00:24:35.950
<v Susan Heaton Wright>often people would just say yes from a political point of view.

393
00:24:36.090 --> 00:24:39.610
<v Susan Heaton Wright>They wanted to see be seen as agreeing with the

394
00:24:39.610 --> 00:24:42.035
<v Susan Heaton Wright>leader for strategic purposes.

395
00:24:44.335 --> 00:24:48.080
<v Susan Heaton Wright>I've got this call. Is this trouble in meetings where often the first

396
00:24:48.080 --> 00:24:51.920
<v Joanne Lockwood>thing that happens is the person in power, the leader, the person

397
00:24:51.920 --> 00:24:55.615
<v Joanne Lockwood>who's running the meeting will often say this is what I want to talk

398
00:24:55.615 --> 00:24:59.215
<v Joanne Lockwood>about and this is what I think. So they say

399
00:24:59.215 --> 00:25:02.735
<v Joanne Lockwood>basically, I've told you what I think and I want you to agree with

400
00:25:02.735 --> 00:25:06.510
<v Joanne Lockwood>me or or or be it conflict with me.

401
00:25:06.510 --> 00:25:10.290
<v Joanne Lockwood>And people often, you say people you talked about in the beginning who are introvert.

402
00:25:10.915 --> 00:25:14.375
<v Joanne Lockwood>They're not willing to be a conflict, are they? Jo. Of course not. And

403
00:25:14.674 --> 00:25:18.390
<v Susan Heaton Wright>if there is a power struggle anyway, they don't want to rock the boat. And

404
00:25:18.390 --> 00:25:21.930
<v Susan Heaton Wright>I can I can get that? It's sort of setting

405
00:25:22.710 --> 00:25:26.410
<v Susan Heaton Wright>a a framework where individual opinion

406
00:25:26.550 --> 00:25:29.975
<v Susan Heaton Wright>is not valued because the leaders

407
00:25:29.975 --> 00:25:33.655
<v Susan Heaton Wright>already set set the agenda and and what the outcome

408
00:25:33.655 --> 00:25:37.380
<v Susan Heaton Wright>is. Yeah. I I think as

409
00:25:37.380 --> 00:25:40.040
<v Joanne Lockwood>a as a whole Joanne, I mean, when I when I talk

410
00:25:41.060 --> 00:25:44.555
<v Joanne Lockwood>about inclusion from a business perspective, it one of the things is about

411
00:25:44.555 --> 00:25:48.315
<v Joanne Lockwood>communication and listening. And the leaders need to start by listening, not by not

412
00:25:48.315 --> 00:25:51.695
<v Joanne Lockwood>by telling or or manipulating the outcome

413
00:25:52.030 --> 00:25:55.810
<v Joanne Lockwood>by giving opinion. And the oh, one of my bugbears,

414
00:25:56.110 --> 00:25:59.090
<v Susan Heaton Wright>I have a number, as you can probably realize,

415
00:25:59.870 --> 00:26:03.695
<v Susan Heaton Wright>is when people run, speak like a leader

416
00:26:03.695 --> 00:26:07.535
<v Susan Heaton Wright>challenges. And actually, it should never be speak like

417
00:26:07.535 --> 00:26:11.180
<v Susan Heaton Wright>a leader. It should be communicate like a

418
00:26:11.180 --> 00:26:14.320
<v Susan Heaton Wright>leader. And you hit the nail on the head about listening.

419
00:26:16.300 --> 00:26:19.440
<v Joanne Lockwood>Yeah. We we don't listen. We we we we we talk

420
00:26:20.115 --> 00:26:23.955
<v Joanne Lockwood>to sell our opinion. We talk to prove ourselves,

421
00:26:23.955 --> 00:26:27.795
<v Joanne Lockwood>right, we talk to prove ourselves that we've got more value than somebody or we

422
00:26:27.795 --> 00:26:31.420
<v Joanne Lockwood>got a we're we're intelligent or worth something

423
00:26:31.800 --> 00:26:35.240
<v Joanne Lockwood>rather than saying, actually, I I wanna talk so I can find out. I wanna

424
00:26:35.240 --> 00:26:38.804
<v Joanne Lockwood>actually I'm I'm only talking to clarify. I'm talking to find out

425
00:26:38.804 --> 00:26:42.485
<v Joanne Lockwood>information. I'm questioning because I may

426
00:26:42.485 --> 00:26:45.845
<v Joanne Lockwood>not be right. And there's a there's a state there's a there's a quote I

427
00:26:45.845 --> 00:26:49.340
<v Joanne Lockwood>often use in terms of the training I run, which is, strong

428
00:26:49.340 --> 00:26:53.180
<v Joanne Lockwood>opinions are weakly held. So it's great to have an opinion, it's great to

429
00:26:53.180 --> 00:26:56.445
<v Joanne Lockwood>know what you stand for, it's great to know you have have some

430
00:26:56.985 --> 00:27:00.205
<v Joanne Lockwood>value. But you also you hold those opinions so lightly,

431
00:27:00.585 --> 00:27:04.140
<v Joanne Lockwood>that you want to prove yourself wrong, you want to find out

432
00:27:04.140 --> 00:27:07.740
<v Joanne Lockwood>whether your theory, you're testing yourself, your perspective is

433
00:27:07.740 --> 00:27:10.885
<v Joanne Lockwood>valid. How often do we go in there saying I'm right,

434
00:27:11.125 --> 00:27:14.485
<v Joanne Lockwood>actually, how about I could be wrong, tell me what you

435
00:27:14.485 --> 00:27:18.300
<v Joanne Lockwood>think. I'm really interested to understand why you think differently to me then

436
00:27:18.300 --> 00:27:21.840
<v Joanne Lockwood>I can modify my sense of right and wrong or perspective and go,

437
00:27:22.140 --> 00:27:25.974
<v Joanne Lockwood>actually, Susan's got a point there. I hadn't thought of that before. But

438
00:27:25.974 --> 00:27:28.914
<v Joanne Lockwood>I don't hear that if I'm just saying I'm right to die.

439
00:27:29.615 --> 00:27:32.995
<v Susan Heaton Wright>I agree with you. And that what a what an enlightening

440
00:27:33.695 --> 00:27:37.070
<v Susan Heaton Wright>perspective on on sharing opinions.

441
00:27:38.810 --> 00:27:42.590
<v Susan Heaton Wright>We are in a world, I feel, that's very polarized.

442
00:27:43.554 --> 00:27:46.995
<v Susan Heaton Wright>We've seen in the United States how, you

443
00:27:46.995 --> 00:27:50.434
<v Susan Heaton Wright>know, with the election, 2 very

444
00:27:50.434 --> 00:27:54.049
<v Susan Heaton Wright>differing sides. And even here in the United Kingdom,

445
00:27:54.510 --> 00:27:58.350
<v Susan Heaton Wright>particularly with, dare I say, the b word, Brexit, there

446
00:27:58.350 --> 00:28:02.134
<v Susan Heaton Wright>are still people that are, you know, you mention

447
00:28:02.134 --> 00:28:05.894
<v Susan Heaton Wright>something and and you're almost

448
00:28:05.894 --> 00:28:09.034
<v Susan Heaton Wright>working walking on, eggshells

449
00:28:09.880 --> 00:28:13.500
<v Susan Heaton Wright>thinking, oh my goodness, I better not say that. Better not have an opinion

450
00:28:13.560 --> 00:28:17.294
<v Susan Heaton Wright>because the other this person's gonna just far

451
00:28:17.294 --> 00:28:21.054
<v Susan Heaton Wright>away. I I remember 2 years ago

452
00:28:21.054 --> 00:28:24.815
<v Susan Heaton Wright>somebody that I've known for 17, 18 years, I

453
00:28:24.815 --> 00:28:27.210
<v Susan Heaton Wright>saw her in the library as one does.

454
00:28:28.390 --> 00:28:32.090
<v Susan Heaton Wright>And she was, you know, concerned

455
00:28:32.150 --> 00:28:35.605
<v Susan Heaton Wright>about Brexit and everything. And I said,

456
00:28:35.605 --> 00:28:39.205
<v Susan Heaton Wright>well, you know, everybody has an opinion. Everyone has the

457
00:28:39.205 --> 00:28:42.830
<v Susan Heaton Wright>right to voice their opinion in a vote.

458
00:28:43.370 --> 00:28:46.810
<v Susan Heaton Wright>And she got terribly upset with me just for saying

459
00:28:46.810 --> 00:28:50.315
<v Susan Heaton Wright>that and it ended up with sort of the

460
00:28:50.315 --> 00:28:54.075
<v Susan Heaton Wright>finger in my face because she was so angry.

461
00:28:54.075 --> 00:28:57.515
<v Susan Heaton Wright>And I I thought that was a real shame that we

462
00:28:57.515 --> 00:29:00.720
<v Susan Heaton Wright>couldn't just have a conversation about

463
00:29:01.340 --> 00:29:05.039
<v Susan Heaton Wright>opinions and values and the rights.

464
00:29:05.899 --> 00:29:09.735
<v Susan Heaton Wright>It, it, it shocked me, and it and it

465
00:29:09.735 --> 00:29:13.414
<v Susan Heaton Wright>was saddened me. Alright. Let's talk about

466
00:29:13.414 --> 00:29:17.260
<v Joanne Lockwood>something contemporary. I mean, I'd like to think the Brexit remain

467
00:29:17.400 --> 00:29:21.080
<v Joanne Lockwood>argument has been done. We we we we've left, it's done,

468
00:29:21.080 --> 00:29:23.740
<v Joanne Lockwood>whatever. Yes. I've I've lost any energy.

469
00:29:25.085 --> 00:29:27.725
<v Joanne Lockwood>The way I see the world is now we've just got to park it and

470
00:29:27.725 --> 00:29:30.845
<v Joanne Lockwood>say whether you loved it or hated it, whether you still love it or still

471
00:29:30.845 --> 00:29:34.470
<v Joanne Lockwood>hate it, it's happening, it's happened, let's make the

472
00:29:34.470 --> 00:29:37.990
<v Joanne Lockwood>best of it. So to me that's kind of like a there's no point in

473
00:29:37.990 --> 00:29:41.755
<v Joanne Lockwood>breaking that up. No, I agree with you. Where

474
00:29:41.755 --> 00:29:44.795
<v Joanne Lockwood>we are now, I think, is in a if you look at where we are

475
00:29:44.795 --> 00:29:48.395
<v Joanne Lockwood>today in 2020, 20 20 December and going

476
00:29:48.395 --> 00:29:52.220
<v Joanne Lockwood>into 2021, is the the new debate around

477
00:29:52.220 --> 00:29:55.980
<v Joanne Lockwood>vaccine, to have the vaccine or not have the vaccine. We again we've

478
00:29:55.980 --> 00:29:59.125
<v Joanne Lockwood>got another set of populist perspectives

479
00:29:59.505 --> 00:30:02.885
<v Joanne Lockwood>around not being vaccinated and around being vaccinated.

480
00:30:03.265 --> 00:30:06.645
<v Joanne Lockwood>And that's going to be another major divisive issue in the country

481
00:30:07.430 --> 00:30:10.790
<v Joanne Lockwood>where we're not going to be able to come to any consensus because the

482
00:30:10.790 --> 00:30:14.630
<v Joanne Lockwood>people who advocate for vaccines are going to be very

483
00:30:14.630 --> 00:30:18.284
<v Joanne Lockwood>paralyzed around what is anybody who doesn't want to be vaccinated must be

484
00:30:18.284 --> 00:30:22.044
<v Joanne Lockwood>stupid. And anybody who is not wanting to be

485
00:30:22.044 --> 00:30:25.680
<v Joanne Lockwood>vaccinated say well, you're misinformed about the dangers. And

486
00:30:25.840 --> 00:30:29.140
<v Joanne Lockwood>everyone's got experts, everyone's got a scientist, everyone's got a professor,

487
00:30:29.440 --> 00:30:32.960
<v Joanne Lockwood>everyone's got medium and Google and all these other

488
00:30:32.960 --> 00:30:36.695
<v Joanne Lockwood>information sources. It's really hard to have a

489
00:30:36.695 --> 00:30:40.535
<v Joanne Lockwood>have a conversation where people are actually asking questions to

490
00:30:40.535 --> 00:30:44.080
<v Joanne Lockwood>say, okay, so I understand that you're worried about the

491
00:30:44.080 --> 00:30:47.840
<v Joanne Lockwood>effects of a vaccine and you are concerned about having it for the

492
00:30:47.840 --> 00:30:51.300
<v Joanne Lockwood>impact to your health in the future, so where did you get that information?

493
00:30:51.520 --> 00:30:55.205
<v Joanne Lockwood>Where can I read about your concerns? Who

494
00:30:55.345 --> 00:30:58.865
<v Joanne Lockwood>said that? Whereas all I wanna say is, no,

495
00:30:58.865 --> 00:31:02.650
<v Joanne Lockwood>I'm happy to be vaccinated, therefore you must be

496
00:31:02.730 --> 00:31:05.930
<v Joanne Lockwood>crazy if you don't want to be. And that doesn't work for anybody, does it?

497
00:31:05.930 --> 00:31:09.610
<v Joanne Lockwood>We have this polarized Yes. Opinions, and there's no room for the

498
00:31:09.610 --> 00:31:13.435
<v Joanne Lockwood>centrist discussion sometimes. Yeah. And, yeah, it's the it's

499
00:31:13.435 --> 00:31:16.175
<v Susan Heaton Wright>that central discussion that

500
00:31:17.275 --> 00:31:21.035
<v Susan Heaton Wright>could change the mind of those people that are

501
00:31:21.035 --> 00:31:23.919
<v Susan Heaton Wright>polarized on either side?

502
00:31:24.860 --> 00:31:28.620
<v Joanne Lockwood>I mean, I'm I'm trying to boil people down into into 3

503
00:31:28.620 --> 00:31:32.315
<v Joanne Lockwood>broad camps. There's those who are gonna be vaccinated, yeah, I'm going to

504
00:31:32.315 --> 00:31:35.835
<v Joanne Lockwood>be vaccinated, we're going to be vaccinated, we're all for it, anybody who doesn't must

505
00:31:35.835 --> 00:31:39.595
<v Joanne Lockwood>be crazy. So there's the there's the front runners here, give me the vaccine, let's

506
00:31:39.595 --> 00:31:43.429
<v Joanne Lockwood>do it. Then there's the people in the middle going, who

507
00:31:43.429 --> 00:31:47.029
<v Joanne Lockwood>are more like the the herd, the sheep, yeah, I'll say well once once everybody

508
00:31:47.029 --> 00:31:50.545
<v Joanne Lockwood>else hasn't dropped dead and it becomes kind of the thing to do,

509
00:31:50.925 --> 00:31:54.205
<v Joanne Lockwood>I'll be in there 2nd, I'm waiting for I'll be 2nd, I don't wanna be

510
00:31:54.205 --> 00:31:57.820
<v Joanne Lockwood>leading edge. If you've got the people who are the other side who maybe

511
00:31:57.820 --> 00:32:01.039
<v Joanne Lockwood>can't have the vaccine for health reasons, autoimmune,

512
00:32:01.580 --> 00:32:04.960
<v Joanne Lockwood>allergic to egg, whatever whatever reason from a health perspective, they can't.

513
00:32:06.245 --> 00:32:09.145
<v Joanne Lockwood>Or they have a belief that the vaccine,

514
00:32:10.485 --> 00:32:14.025
<v Joanne Lockwood>will cause them harm, which so there's that group of people. So

515
00:32:14.299 --> 00:32:18.140
<v Joanne Lockwood>there's now talk about modifying the the app to better flag whether

516
00:32:18.140 --> 00:32:21.659
<v Joanne Lockwood>you're vaccinated or not vaccinated. So I'm gonna end up with this this class

517
00:32:21.659 --> 00:32:25.375
<v Joanne Lockwood>divide of unless you can prove you've been vaccinated, you

518
00:32:25.375 --> 00:32:29.135
<v Joanne Lockwood>can't come into my shop, you can't come into the workplace, you can't travel on

519
00:32:29.135 --> 00:32:32.980
<v Joanne Lockwood>the bus. Yeah, it's your right not to be vaccinated, it's not your

520
00:32:32.980 --> 00:32:36.660
<v Joanne Lockwood>right to bring your unvaccinated body into this organization. And

521
00:32:36.660 --> 00:32:40.405
<v Joanne Lockwood>then how do we how do we rationalise that from an inclusion,

522
00:32:40.545 --> 00:32:44.385
<v Joanne Lockwood>belonging, and people perspective? That's if you're not

523
00:32:44.385 --> 00:32:48.100
<v Joanne Lockwood>careful, that's where the country's headed, isn't it? A very, very difficult

524
00:32:48.160 --> 00:32:51.940
<v Susan Heaton Wright>situation. And certainly, with vaccines for children,

525
00:32:52.000 --> 00:32:55.725
<v Susan Heaton Wright>and that has been bubbling away since my son

526
00:32:55.725 --> 00:32:57.665
<v Susan Heaton Wright>was a baby. The MMR

527
00:32:59.965 --> 00:33:02.385
<v Susan Heaton Wright>stuff started when he was a baby.

528
00:33:03.370 --> 00:33:06.809
<v Susan Heaton Wright>But I know that in France, they actually don't allow

529
00:33:06.809 --> 00:33:10.595
<v Susan Heaton Wright>children to start school unless they've had a series

530
00:33:10.595 --> 00:33:14.115
<v Susan Heaton Wright>of vaccinations. And yet over here, that was deemed to

531
00:33:14.115 --> 00:33:17.715
<v Susan Heaton Wright>be improper. And I I would actually agree with

532
00:33:17.715 --> 00:33:21.360
<v Susan Heaton Wright>that. I would be very uncomfortable if little kids

533
00:33:21.740 --> 00:33:25.280
<v Susan Heaton Wright>who had no say in that were excluded from school.

534
00:33:26.905 --> 00:33:30.425
<v Joanne Lockwood>Yeah. It's it's very fine. I I'm in my mid

535
00:33:30.425 --> 00:33:33.840
<v Joanne Lockwood>fifties. I I was a pin cushion at school like most people.

536
00:33:33.900 --> 00:33:37.660
<v Joanne Lockwood>Yeah. It was it was probably before, I'm not sure if it was

537
00:33:37.660 --> 00:33:41.179
<v Joanne Lockwood>MMR at the time or whether I had the separate measles, rubella and

538
00:33:41.179 --> 00:33:44.675
<v Joanne Lockwood>mumps as a separate. But I was doing polio, I've got

539
00:33:44.675 --> 00:33:48.515
<v Joanne Lockwood>BCG, I've got I've doing this. I I was

540
00:33:48.595 --> 00:33:51.875
<v Joanne Lockwood>I spent a brief time after leaving school in the in the armed forces in

541
00:33:51.875 --> 00:33:55.720
<v Joanne Lockwood>the RAF. I had yellow fever, diphtheria. Yes, I had.

542
00:33:56.260 --> 00:34:00.020
<v Joanne Lockwood>I went there for the full pin cushion over the first 3 years in the

543
00:34:00.020 --> 00:34:03.865
<v Joanne Lockwood>RAF. And I've I've traveled to Hong Kong on business and another

544
00:34:03.865 --> 00:34:06.765
<v Joanne Lockwood>place on business. One of the prerequisites is you should have,

545
00:34:08.300 --> 00:34:11.840
<v Joanne Lockwood>hepatitis b jabs or yellow fever jabs or top ups

546
00:34:11.980 --> 00:34:14.940
<v Joanne Lockwood>and I didn't take anything off it, I just went okay, it says on it

547
00:34:14.940 --> 00:34:18.764
<v Joanne Lockwood>says on the guidelines I must go and get this jab before I go, poof,

548
00:34:18.764 --> 00:34:22.605
<v Joanne Lockwood>check myself in, go and have it done. So people were

549
00:34:22.605 --> 00:34:26.444
<v Joanne Lockwood>probably having these yellow fever people who are anti vaxxing are probably doing this

550
00:34:26.444 --> 00:34:30.290
<v Joanne Lockwood>to go on holiday now. Yes. Cholera or you know, would you go

551
00:34:30.290 --> 00:34:33.170
<v Joanne Lockwood>would you go would you go in a cholera zone without a cholera Joanne? Would

552
00:34:33.170 --> 00:34:36.824
<v Joanne Lockwood>you go into a smallpox zone without a smallpox Jo? No, you wouldn't. But you're

553
00:34:36.824 --> 00:34:39.965
<v Joanne Lockwood>happy to walk around the country in in what you think is safe

554
00:34:40.425 --> 00:34:44.045
<v Joanne Lockwood>because we're we're we're first world. Yeah. It's clean here.

555
00:34:44.185 --> 00:34:47.739
<v Susan Heaton Wright>It's it's bizarre. And and I'm I'm I'm gonna

556
00:34:47.739 --> 00:34:51.440
<v Susan Heaton Wright>gossip now. One of one of my

557
00:34:51.739 --> 00:34:55.185
<v Susan Heaton Wright>n, you know, NCT, the

558
00:34:55.185 --> 00:34:58.865
<v Susan Heaton Wright>group, she's anti vaxx and she has,

559
00:34:59.265 --> 00:35:03.045
<v Susan Heaton Wright>4 children and has never vaccinated any of them.

560
00:35:03.270 --> 00:35:07.030
<v Susan Heaton Wright>The first one, when he went to university, the first day he found the

561
00:35:07.030 --> 00:35:10.250
<v Susan Heaton Wright>medical center and said, give me everything.

562
00:35:11.225 --> 00:35:14.585
<v Joanne Lockwood>Hit me. Hit me here. I want every

563
00:35:14.585 --> 00:35:18.425
<v Susan Heaton Wright>vaccination going. Yeah. I I mean, we

564
00:35:18.425 --> 00:35:22.060
<v Joanne Lockwood>we started this talk right at the beginning about giving people a

565
00:35:22.060 --> 00:35:25.600
<v Joanne Lockwood>voice and I think we should allow people who

566
00:35:25.660 --> 00:35:29.120
<v Joanne Lockwood>have alternate views Yes. To not feel shouted down,

567
00:35:29.260 --> 00:35:32.734
<v Joanne Lockwood>to express their concerns, to

568
00:35:32.734 --> 00:35:34.915
<v Joanne Lockwood>say this worries me, this scares me'

569
00:35:36.575 --> 00:35:40.119
<v Joanne Lockwood>and be willing to engage as a society to provide

570
00:35:40.119 --> 00:35:43.960
<v Joanne Lockwood>education and awareness that can be heard because often

571
00:35:43.960 --> 00:35:46.520
<v Joanne Lockwood>we end up, as I said, we end up with these 2 polarized camps. I

572
00:35:46.520 --> 00:35:50.075
<v Susan Heaton Wright>agree with you. And people who want to find out more, feel they

573
00:35:50.075 --> 00:35:53.835
<v Joanne Lockwood>can't step out of their echo chamber, their circle of friends,

574
00:35:53.835 --> 00:35:57.320
<v Joanne Lockwood>you know, they everybody thinks like them, they all talk about this

575
00:35:57.560 --> 00:36:00.920
<v Joanne Lockwood>And therefore to to to be curious in the, what if I change my mind

576
00:36:00.920 --> 00:36:04.380
<v Joanne Lockwood>cap, am I gonna lose all my friends because everyone is so polarized? Yes.

577
00:36:04.680 --> 00:36:08.255
<v Susan Heaton Wright>I agree. About you. Yes. And,

578
00:36:09.355 --> 00:36:13.035
<v Susan Heaton Wright>I mean, certainly from my perspective, if if I were to

579
00:36:13.035 --> 00:36:16.610
<v Susan Heaton Wright>talk to that woman about anti, you you

580
00:36:16.610 --> 00:36:20.290
<v Susan Heaton Wright>know, vaccinations, she's very polarized and

581
00:36:20.290 --> 00:36:23.730
<v Susan Heaton Wright>has a very strong opinion and I've always respected her for

582
00:36:23.730 --> 00:36:27.515
<v Susan Heaton Wright>it even though I don't agree with her, on

583
00:36:27.515 --> 00:36:31.035
<v Susan Heaton Wright>on that. But what I found

584
00:36:31.035 --> 00:36:34.860
<v Susan Heaton Wright>is is that she got quite aggressive about that and was

585
00:36:34.860 --> 00:36:38.240
<v Susan Heaton Wright>was actually really frightening other

586
00:36:38.700 --> 00:36:42.115
<v Susan Heaton Wright>mothers into, not having vaccinations,

587
00:36:43.775 --> 00:36:46.755
<v Susan Heaton Wright>without providing some proof around it.

588
00:36:48.740 --> 00:36:52.580
<v Joanne Lockwood>So they've got this unshakable belief

589
00:36:52.580 --> 00:36:56.105
<v Joanne Lockwood>of being right or or almost? Because doctor

590
00:36:56.245 --> 00:37:00.005
<v Susan Heaton Wright>Google Google. Yeah. Or or or

591
00:37:00.005 --> 00:37:03.685
<v Joanne Lockwood>adopting this role of of protector Yes. Of society and

592
00:37:03.685 --> 00:37:06.280
<v Joanne Lockwood>therefore they know best therefore I must

593
00:37:07.320 --> 00:37:11.080
<v Joanne Lockwood>but you can apply the same to the to the lay person being

594
00:37:11.080 --> 00:37:14.895
<v Joanne Lockwood>pro vax couldn't you? They're trying to do exactly the same. So it's not

595
00:37:14.895 --> 00:37:18.415
<v Joanne Lockwood>we're not we're not saying one person is more right or less right, we're just

596
00:37:18.415 --> 00:37:21.760
<v Joanne Lockwood>saying that that's what happens, isn't it? We we get the 2 camps, the pro

597
00:37:21.760 --> 00:37:22.820
<v Joanne Lockwood>and the against. Definitely.

598
00:37:25.440 --> 00:37:29.255
<v Susan Heaton Wright>And, personally, I'm more inclined to listen

599
00:37:29.255 --> 00:37:32.615
<v Susan Heaton Wright>to medical opinion on

600
00:37:32.615 --> 00:37:36.375
<v Susan Heaton Wright>that. Perhaps not, if if if

601
00:37:36.375 --> 00:37:39.500
<v Susan Heaton Wright>I'm being honest, perhaps not, the

602
00:37:39.880 --> 00:37:43.640
<v Susan Heaton Wright>facts of the the pharmaceuticals because of course

603
00:37:43.640 --> 00:37:47.340
<v Susan Heaton Wright>they've got a vested interest in it. But if you talk to

604
00:37:47.825 --> 00:37:51.585
<v Susan Heaton Wright>medical professionals and, you you know, I've I've got a few friends who

605
00:37:51.585 --> 00:37:55.184
<v Susan Heaton Wright>are working in the NHS and they're saying, this is a

606
00:37:55.184 --> 00:37:57.579
<v Susan Heaton Wright>horrible disease. It's horrific.

607
00:37:58.680 --> 00:38:02.359
<v Susan Heaton Wright>Please get vaccinated. To hear it

608
00:38:02.359 --> 00:38:06.095
<v Susan Heaton Wright>from them is very interesting. But you don't

609
00:38:06.095 --> 00:38:09.615
<v Joanne Lockwood>think with the rise of populism and the Internet that the

610
00:38:09.615 --> 00:38:12.915
<v Joanne Lockwood>unquestionable authority of a medical professional

611
00:38:13.730 --> 00:38:17.109
<v Joanne Lockwood>is now not being believed, is it? Oh, absolutely. Because

612
00:38:17.569 --> 00:38:21.250
<v Susan Heaton Wright>because Lockwood Google says this. Yeah. And there's always

613
00:38:21.250 --> 00:38:24.744
<v Joanne Lockwood>there's always there's always a doctor or professor that you can find

614
00:38:25.685 --> 00:38:29.125
<v Joanne Lockwood>that speaks against it and suddenly well my

615
00:38:29.125 --> 00:38:32.805
<v Joanne Lockwood>research I saw this article from a doctor and they said blah

616
00:38:32.805 --> 00:38:36.230
<v Joanne Lockwood>blah blah And you don't know who this doctor is, you don't know where their

617
00:38:36.230 --> 00:38:39.750
<v Joanne Lockwood>credentials are. I Yeah, I

618
00:38:39.750 --> 00:38:43.484
<v Joanne Lockwood>appreciate that. I I remember a couple of years ago going down

619
00:38:43.484 --> 00:38:47.244
<v Susan Heaton Wright>a sort of Google rabbit hole because somebody said to

620
00:38:47.244 --> 00:38:50.520
<v Susan Heaton Wright>me that, your vocal folds

621
00:38:51.060 --> 00:38:54.600
<v Susan Heaton Wright>could be paralyzed by beetroot

622
00:38:54.820 --> 00:38:58.635
<v Susan Heaton Wright>juice. Now I it was something I'd never heard and,

623
00:38:58.635 --> 00:39:02.474
<v Susan Heaton Wright>you know, I was a professional singer. It's the sort of thing that I

624
00:39:02.474 --> 00:39:05.490
<v Susan Heaton Wright>would have heard if it had been truthful. But

625
00:39:06.369 --> 00:39:09.510
<v Susan Heaton Wright>I I decided to do some research about it. And

626
00:39:09.970 --> 00:39:13.765
<v Susan Heaton Wright>after a couple of hours, I found the source, and it was somebody that was

627
00:39:13.765 --> 00:39:17.525
<v Susan Heaton Wright>in an into alternative medicine that

628
00:39:17.525 --> 00:39:21.045
<v Susan Heaton Wright>was promoting juices to

629
00:39:21.045 --> 00:39:24.680
<v Susan Heaton Wright>fight cancer. And one of the

630
00:39:24.680 --> 00:39:28.220
<v Susan Heaton Wright>things which, you you know, and

631
00:39:28.440 --> 00:39:31.994
<v Susan Heaton Wright>one of the things that he said was and one of the the

632
00:39:31.994 --> 00:39:35.755
<v Susan Heaton Wright>downsides is that if you take, beet root

633
00:39:35.755 --> 00:39:39.515
<v Susan Heaton Wright>juice that your vocal folds will be paralyzed. You

634
00:39:39.515 --> 00:39:43.140
<v Susan Heaton Wright>won't be able to talk. But there was no evidence around that,

635
00:39:43.200 --> 00:39:45.619
<v Susan Heaton Wright>but this was being quoted verbatim.

636
00:39:47.280 --> 00:39:50.944
<v Susan Heaton Wright>So there there's an example. Yeah. There's lots about

637
00:39:50.944 --> 00:39:54.785
<v Joanne Lockwood>that. Yeah. And, I mean, I I look

638
00:39:54.785 --> 00:39:58.410
<v Joanne Lockwood>at maybe my own characteristics around being trans. There's lots

639
00:39:58.410 --> 00:40:01.930
<v Joanne Lockwood>of experts who are passionate in both sides. There's

640
00:40:01.930 --> 00:40:04.910
<v Joanne Lockwood>traditionists, there's all this and yeah, and

641
00:40:06.045 --> 00:40:09.345
<v Joanne Lockwood>we have we dig out experts. And I think

642
00:40:10.685 --> 00:40:13.185
<v Joanne Lockwood>there's a danger that in order to be unbiased,

643
00:40:14.380 --> 00:40:18.220
<v Joanne Lockwood>and creating debate and letting all people speak, then what we can

644
00:40:18.220 --> 00:40:22.060
<v Joanne Lockwood>often do is amplify voices that are minority voices

645
00:40:22.060 --> 00:40:25.815
<v Joanne Lockwood>and suddenly give them credibility and credence, can't we? Particularly

646
00:40:25.875 --> 00:40:29.315
<v Susan Heaton Wright>if they're the loudest person in the room. Yeah. Yeah.

647
00:40:29.315 --> 00:40:33.140
<v Joanne Lockwood>Exactly. Yeah. For sure. Yeah. And

648
00:40:33.140 --> 00:40:35.960
<v Joanne Lockwood>that's what we we started talking about, it's about the extrovert and that energetic.

649
00:40:36.900 --> 00:40:39.620
<v Joanne Lockwood>And and what the I mean, let's go back to the work you're doing with

650
00:40:39.620 --> 00:40:43.345
<v Joanne Lockwood>organizations about being this superstar communicator and how you, how

651
00:40:43.345 --> 00:40:47.105
<v Joanne Lockwood>Jo you work with people to, to give them a voice and give them presence.

652
00:40:47.105 --> 00:40:50.460
<v Joanne Lockwood>Jo let's talk a bit about more about that. Well, one of the things that

653
00:40:50.460 --> 00:40:53.680
<v Susan Heaton Wright>I, have done is create my own communications

654
00:40:53.980 --> 00:40:56.240
<v Susan Heaton Wright>model, spoken communications model,

655
00:40:57.445 --> 00:41:01.145
<v Susan Heaton Wright>and I identified 5 key areas that I believe

656
00:41:01.365 --> 00:41:04.345
<v Susan Heaton Wright>are essential to be able to

657
00:41:04.950 --> 00:41:08.310
<v Susan Heaton Wright>speak more effectively and with more

658
00:41:08.310 --> 00:41:11.930
<v Susan Heaton Wright>impact. And the 5 areas are, audience,

659
00:41:11.990 --> 00:41:15.375
<v Susan Heaton Wright>so, you know, the purpose of you speaking, understanding your

660
00:41:15.375 --> 00:41:18.895
<v Susan Heaton Wright>audience, and I'm summarizing very briefly the

661
00:41:18.895 --> 00:41:22.369
<v Susan Heaton Wright>content. And there are ways that you can construct your

662
00:41:22.369 --> 00:41:25.910
<v Susan Heaton Wright>content Jo it's more impactful rather than somebody waffling

663
00:41:25.970 --> 00:41:29.490
<v Susan Heaton Wright>on and everybody just gets lost in the meet you you

664
00:41:29.650 --> 00:41:32.805
<v Susan Heaton Wright>you're going, yes. I get you on that

665
00:41:33.984 --> 00:41:36.645
<v Susan Heaton Wright>one. Preparation of which, including,

666
00:41:37.505 --> 00:41:41.180
<v Susan Heaton Wright>reading the agenda, but also managing your fear with that.

667
00:41:41.560 --> 00:41:45.180
<v Susan Heaton Wright>I do a lot of work on managing fear. The performance

668
00:41:45.320 --> 00:41:49.055
<v Susan Heaton Wright>side, so it's slightly different when it's virtual, but

669
00:41:49.055 --> 00:41:52.675
<v Susan Heaton Wright>in face to face, obviously, there's more of a nonverbal

670
00:41:53.375 --> 00:41:56.880
<v Susan Heaton Wright>communication impact taking place. But even on

671
00:41:56.880 --> 00:42:00.500
<v Susan Heaton Wright>virtual, facial expressions a little bit with your gestures

672
00:42:00.720 --> 00:42:04.175
<v Susan Heaton Wright>and certainly your body language make an impact. And then

673
00:42:04.175 --> 00:42:07.555
<v Susan Heaton Wright>finally, the voice. And I don't mean about singing,

674
00:42:08.015 --> 00:42:11.839
<v Susan Heaton Wright>I mean about I believe that you should speak so

675
00:42:11.839 --> 00:42:15.359
<v Susan Heaton Wright>it's as easy as possible for other people to listen to

676
00:42:15.359 --> 00:42:19.140
<v Susan Heaton Wright>you. So it's not hard work if you mumble

677
00:42:19.440 --> 00:42:23.105
<v Susan Heaton Wright>or you've got you have, you you

678
00:42:23.105 --> 00:42:26.085
<v Susan Heaton Wright>speak too fast. People are gonna switch off

679
00:42:27.025 --> 00:42:30.565
<v Susan Heaton Wright>because it they're having to work very hard to listen to you.

680
00:42:31.340 --> 00:42:34.720
<v Susan Heaton Wright>So thinking, but making it more impactful by

681
00:42:34.780 --> 00:42:38.620
<v Susan Heaton Wright>actually having a bit of interest in your voice or a bit of

682
00:42:38.620 --> 00:42:42.135
<v Susan Heaton Wright>passion because sometimes people are monotone. And

683
00:42:42.135 --> 00:42:45.495
<v Susan Heaton Wright>again, the other people in the room will just switch

684
00:42:45.495 --> 00:42:49.230
<v Susan Heaton Wright>off because we're humans. Yeah. That that

685
00:42:49.230 --> 00:42:52.829
<v Joanne Lockwood>really resonates because I when I talk about communicating and I

686
00:42:52.829 --> 00:42:56.655
<v Joanne Lockwood>often say it's incumbent on each of us to understand how

687
00:42:56.655 --> 00:43:00.415
<v Joanne Lockwood>the other person wants to consume what you're saying. So you

688
00:43:00.415 --> 00:43:04.039
<v Joanne Lockwood>can't always say to the other person you must change how you hear, I must

689
00:43:04.039 --> 00:43:07.799
<v Joanne Lockwood>sometimes change how I speak to be understood. If you

690
00:43:07.799 --> 00:43:10.599
<v Joanne Lockwood>don't hear what I'm saying, if I'm not if I'm not landing what I'm saying

691
00:43:10.599 --> 00:43:14.345
<v Joanne Lockwood>correctly, I need to back off and Jo, okay, how can I deliver this

692
00:43:14.345 --> 00:43:17.725
<v Joanne Lockwood>differently? Either different phraseology, different speech,

693
00:43:18.105 --> 00:43:21.610
<v Joanne Lockwood>repeat, clarify, whatever that may be, rather than say,

694
00:43:21.610 --> 00:43:25.450
<v Joanne Lockwood>oh, it's your fault for not hearing me. Exactly. Maybe it's my fault

695
00:43:25.450 --> 00:43:29.214
<v Joanne Lockwood>for not speaking correctly. Yes. But also, if if you

696
00:43:29.214 --> 00:43:33.055
<v Susan Heaton Wright>understand who your audience are, you know, if you think of a

697
00:43:33.055 --> 00:43:36.570
<v Susan Heaton Wright>typical interdepartmental meeting, you might

698
00:43:36.570 --> 00:43:40.170
<v Susan Heaton Wright>have IT, HR, you might have the lawyers

699
00:43:40.170 --> 00:43:43.535
<v Susan Heaton Wright>there, the accountants, you've got marketing.

700
00:43:43.835 --> 00:43:47.535
<v Susan Heaton Wright>You might have a whole range of different people who might have

701
00:43:47.994 --> 00:43:51.480
<v Susan Heaton Wright>different terminology. They might speak

702
00:43:51.700 --> 00:43:55.300
<v Susan Heaton Wright>a slightly different sub language. I don't think that's a

703
00:43:55.300 --> 00:43:59.045
<v Susan Heaton Wright>word. But what we need to do in order for it

704
00:43:59.045 --> 00:44:02.885
<v Susan Heaton Wright>to really make an impact is to modify the language

705
00:44:02.885 --> 00:44:06.724
<v Susan Heaton Wright>we use and examples so that it it will be very

706
00:44:06.724 --> 00:44:10.570
<v Susan Heaton Wright>easy for them to digest. Yeah.

707
00:44:10.570 --> 00:44:13.930
<v Joanne Lockwood>I I mean, I I I recognize that there's some people who want me to

708
00:44:13.930 --> 00:44:17.530
<v Joanne Lockwood>get to the point. So I'll I'll start with the answer and then

709
00:44:17.530 --> 00:44:21.295
<v Joanne Lockwood>explain it. Yeah. Other people want the explanation first and then

710
00:44:21.295 --> 00:44:25.135
<v Joanne Lockwood>the answer. And when you're writing sales proposals is and

711
00:44:25.135 --> 00:44:28.015
<v Joanne Lockwood>and you're trying to sell something, it's important to know which sort of person you're

712
00:44:28.015 --> 00:44:31.299
<v Joanne Lockwood>talking to. Yes. And

713
00:44:32.400 --> 00:44:36.000
<v Joanne Lockwood>other people just want a story first. They want you to wow them. Yeah. And

714
00:44:36.000 --> 00:44:39.315
<v Joanne Lockwood>then you softwares them enough, and they'll they'll buy anything. Other people just gonna cut

715
00:44:39.315 --> 00:44:43.115
<v Joanne Lockwood>to the chase. What are you selling? Okay. Do I want it? Yes or no?

716
00:44:43.115 --> 00:44:46.320
<v Joanne Lockwood>Yes, I want it. Right now now I listen to you. Jo, yeah, it's it

717
00:44:46.320 --> 00:44:50.080
<v Joanne Lockwood>really is understanding the audience. And when I talk

718
00:44:50.080 --> 00:44:53.920
<v Joanne Lockwood>about DNI, I often say that we we need to bring everybody on this journey

719
00:44:53.920 --> 00:44:57.454
<v Joanne Lockwood>together and recognize that there has to be a

720
00:44:57.454 --> 00:45:01.214
<v Joanne Lockwood>business case because that's what the financial people want. Yes. There has to

721
00:45:01.214 --> 00:45:04.890
<v Joanne Lockwood>be a a human fact because that's what the HR or

722
00:45:04.890 --> 00:45:08.490
<v Joanne Lockwood>these people want. There has to be a strategy element because that's what the board

723
00:45:08.490 --> 00:45:12.010
<v Joanne Lockwood>of directors wants. So we need to understand that this multi headed

724
00:45:12.010 --> 00:45:15.515
<v Joanne Lockwood>beast needs to be sort of packaged up and communicated

725
00:45:15.655 --> 00:45:18.635
<v Joanne Lockwood>different ways. Yes. I think what you're saying there

726
00:45:19.335 --> 00:45:22.400
<v Joanne Lockwood>is is is the way I I talk about DNI about

727
00:45:22.880 --> 00:45:26.500
<v Joanne Lockwood>including people in conversations. And I'm saying each person

728
00:45:26.559 --> 00:45:30.319
<v Joanne Lockwood>communicates differently. Yes. Yeah. Oh, you know,

729
00:45:30.319 --> 00:45:33.785
<v Susan Heaton Wright>there isn't and there is nothing wrong with

730
00:45:33.785 --> 00:45:37.464
<v Susan Heaton Wright>having your own style of speaking, but being

731
00:45:37.464 --> 00:45:41.005
<v Susan Heaton Wright>aware that modifying it just slightly

732
00:45:41.210 --> 00:45:44.890
<v Susan Heaton Wright>sidestepping or changing the vocabulary that you

733
00:45:44.890 --> 00:45:48.430
<v Susan Heaton Wright>use slightly so that you include people is

734
00:45:48.730 --> 00:45:52.565
<v Susan Heaton Wright>very very powerful. I think the

735
00:45:52.565 --> 00:45:56.005
<v Joanne Lockwood>other thing when we talk about power and privilege, one one of the things I

736
00:45:56.005 --> 00:45:59.385
<v Joanne Lockwood>say is is is having power and privilege disinhibits

737
00:45:59.605 --> 00:46:03.230
<v Joanne Lockwood>you. So you're less sensitive to the needs of others.

738
00:46:03.230 --> 00:46:06.750
<v Joanne Lockwood>Yeah. You're more likely to be sensitive to your own needs. So often people we

739
00:46:06.750 --> 00:46:10.485
<v Joanne Lockwood>find in power and privilege the leaders speak in the way they

740
00:46:10.485 --> 00:46:13.305
<v Joanne Lockwood>want to speak without considering the others whereas if you're,

741
00:46:14.165 --> 00:46:17.925
<v Joanne Lockwood>a subordinate, you would tend to have to adapt your talking to

742
00:46:17.925 --> 00:46:21.580
<v Joanne Lockwood>upwards. Yes. And I think the power of a great leader is they adapt

743
00:46:21.580 --> 00:46:25.340
<v Joanne Lockwood>their speaking downwards and they communicate so they can

744
00:46:25.340 --> 00:46:29.135
<v Joanne Lockwood>be understood by everybody rather than just by their peers and that's the challenge,

745
00:46:29.135 --> 00:46:32.515
<v Joanne Lockwood>isn't it? Absolutely. It's almost like

746
00:46:32.974 --> 00:46:36.470
<v Susan Heaton Wright>having to take your your crown off and,

747
00:46:36.790 --> 00:46:40.250
<v Susan Heaton Wright>put, you know, flat cap on for want of a better analogy

748
00:46:40.444 --> 00:46:44.154
<v Susan Heaton Wright>Jo that you can be one of the people rather than the

749
00:46:44.154 --> 00:46:47.995
<v Susan Heaton Wright>the absolute star. Yeah. I mean, one of

750
00:46:47.995 --> 00:46:51.515
<v Joanne Lockwood>the someone once said that if you you've got the the the daily

751
00:46:51.515 --> 00:46:55.280
<v Joanne Lockwood>newspapers are designed for a reading age of 9 or 10 or something

752
00:46:55.420 --> 00:46:59.180
<v Joanne Lockwood>because they're really trying to they're putting it using simple language, they're not

753
00:46:59.180 --> 00:47:02.620
<v Joanne Lockwood>using they're not using obscure words or long words or big hard

754
00:47:02.620 --> 00:47:06.414
<v Joanne Lockwood>sentences cause they recognize their average audience wants

755
00:47:06.414 --> 00:47:10.015
<v Joanne Lockwood>to consume it quickly, they want to get straight to the point and sometimes you

756
00:47:10.015 --> 00:47:12.414
<v Joanne Lockwood>have to put it in that 9 or 10 year old language so that it's

757
00:47:12.414 --> 00:47:16.160
<v Joanne Lockwood>very easy for everybody. Absolutely. And when I speak and

758
00:47:16.160 --> 00:47:19.840
<v Joanne Lockwood>I train, I'm always thinking about don't over complicate it,

759
00:47:19.840 --> 00:47:23.444
<v Joanne Lockwood>start basic, Build up. If people want if people want more depth,

760
00:47:23.444 --> 00:47:27.285
<v Joanne Lockwood>they'll ask. But otherwise, they'll go away. Okay. Okay. I get

761
00:47:27.285 --> 00:47:30.869
<v Joanne Lockwood>that. I get that. Thanks. And they they will switch off if it's

762
00:47:30.869 --> 00:47:34.250
<v Susan Heaton Wright>too complicated or if if the,

763
00:47:34.710 --> 00:47:38.224
<v Susan Heaton Wright>you know, terminology used or even if it's

764
00:47:38.765 --> 00:47:42.464
<v Susan Heaton Wright>something, you know, loads of data or or

765
00:47:42.685 --> 00:47:46.530
<v Susan Heaton Wright>compliance, people will naturally switch off and then they'll

766
00:47:46.530 --> 00:47:50.070
<v Susan Heaton Wright>fill in the gaps with what they think should be there.

767
00:47:50.850 --> 00:47:54.690
<v Susan Heaton Wright>So Oh, classic classic example, isn't it? The, the Downing

768
00:47:54.690 --> 00:47:56.595
<v Joanne Lockwood>Street COVID daily updates,

769
00:47:58.494 --> 00:48:02.095
<v Joanne Lockwood>the death by PowerPoint, we've got all these experts, all these

770
00:48:02.095 --> 00:48:05.395
<v Joanne Lockwood>people talking about stuff, you know, Boris comes on and speaks for 20 minutes,

771
00:48:06.080 --> 00:48:09.140
<v Joanne Lockwood>and doesn't get to the point. What you want to say

772
00:48:09.920 --> 00:48:13.440
<v Joanne Lockwood>to me, Boris would come on and say look, deaths up,

773
00:48:13.440 --> 00:48:17.075
<v Joanne Lockwood>hospital up, missions up, infections up, right, we've

774
00:48:17.075 --> 00:48:19.555
<v Joanne Lockwood>got a problem here, this is how we're going to solve it. But he beats

775
00:48:19.555 --> 00:48:23.395
<v Joanne Lockwood>around the bush for 20 minutes and then then he doesn't land that

776
00:48:23.395 --> 00:48:26.980
<v Joanne Lockwood>very well, he's with his grasp and all these all these government

777
00:48:26.980 --> 00:48:30.660
<v Joanne Lockwood>scientists are talking through these graphs going get to the point, get to the point,

778
00:48:30.660 --> 00:48:34.420
<v Joanne Lockwood>I can't read dividing, you're going next IP, next IP, I'm gonna go

779
00:48:34.420 --> 00:48:38.244
<v Joanne Lockwood>right. So what you're saying is deaths are up, hospital admissions

780
00:48:38.244 --> 00:48:41.125
<v Joanne Lockwood>are up, virus infections are up, we've got to say it now and this is

781
00:48:41.125 --> 00:48:43.540
<v Joanne Lockwood>how we're gonna do it. All I I just need that in a graph, I

782
00:48:43.540 --> 00:48:46.700
<v Joanne Lockwood>just that's all I need to know. Yeah. How am I how are we gonna

783
00:48:46.700 --> 00:48:50.460
<v Joanne Lockwood>do this? Okay. I get it. But all this waffle is is I

784
00:48:50.460 --> 00:48:54.235
<v Joanne Lockwood>think this creating confusion because people don't understand what the message is.

785
00:48:54.235 --> 00:48:56.895
<v Susan Heaton Wright>And They've got no idea. He he's just,

786
00:48:59.970 --> 00:49:03.650
<v Susan Heaton Wright>yeah, a disaster when it comes to public speaking, in my

787
00:49:03.650 --> 00:49:07.365
<v Susan Heaton Wright>opinion. In my opinion, he is somebody he's a

788
00:49:07.365 --> 00:49:11.045
<v Susan Heaton Wright>typical journalist who has got a Dictaphone and is

789
00:49:11.045 --> 00:49:14.830
<v Susan Heaton Wright>giving his latest copy, and then an editor will

790
00:49:14.830 --> 00:49:18.370
<v Susan Heaton Wright>edit out all of the mumblings to make something

791
00:49:18.670 --> 00:49:22.405
<v Susan Heaton Wright>impactful for the newspaper. Yeah. I think

792
00:49:22.405 --> 00:49:25.525
<v Joanne Lockwood>the style works well when you're trying to rally the troops, you know, you're trying

793
00:49:25.525 --> 00:49:29.045
<v Joanne Lockwood>to get people to to follow you and march and do something and you're trying

794
00:49:29.045 --> 00:49:32.849
<v Joanne Lockwood>to inspire people. And I mean, some of his metaphors are allowed

795
00:49:33.089 --> 00:49:36.630
<v Joanne Lockwood>they're really, really strange and very born out of maybe his

796
00:49:36.770 --> 00:49:40.545
<v Joanne Lockwood>his public school background. That's right. When you're a leader, you

797
00:49:40.545 --> 00:49:44.305
<v Joanne Lockwood>need to better you need to better still concise information and deliver it so that

798
00:49:44.305 --> 00:49:48.119
<v Joanne Lockwood>so that people can understand it. And

799
00:49:48.119 --> 00:49:51.960
<v Joanne Lockwood>he's not great at that. He's used to he's used to debating societies. He's used

800
00:49:51.960 --> 00:49:55.640
<v Joanne Lockwood>to, as you say, talking to press, not not selling

801
00:49:55.640 --> 00:49:59.265
<v Joanne Lockwood>bad news. And he was And and tough and tough choices.

802
00:49:59.265 --> 00:50:02.805
<v Joanne Lockwood>Yeah. He's desperate to be liked as well. So

803
00:50:03.744 --> 00:50:07.450
<v Susan Heaton Wright>it's it's hard for him to share

804
00:50:07.450 --> 00:50:11.210
<v Susan Heaton Wright>bad news. It's almost as if he's waffling to

805
00:50:11.210 --> 00:50:15.045
<v Susan Heaton Wright>make it a little bit more palatable, but it's no use And

806
00:50:15.045 --> 00:50:18.565
<v Joanne Lockwood>the government advisers, they've got all of their spreadsheets, all of their graphs that all

807
00:50:18.565 --> 00:50:21.625
<v Joanne Lockwood>their team have been producing to their their internal documents.

808
00:50:22.580 --> 00:50:26.340
<v Joanne Lockwood>And these internal documents are just too much information, TMI, they need to be

809
00:50:26.340 --> 00:50:30.180
<v Joanne Lockwood>distilled down into this this one or

810
00:50:30.180 --> 00:50:34.005
<v Joanne Lockwood>two points of 'right, that's this is where we are today. This is

811
00:50:34.005 --> 00:50:37.704
<v Joanne Lockwood>where we need to be. This is how we're gonna get there. Got you. Yeah.

812
00:50:38.005 --> 00:50:41.065
<v Susan Heaton Wright>This what this is what we're going to do because

813
00:50:41.750 --> 00:50:45.510
<v Susan Heaton Wright>our project predictions are that if we don't, then we

814
00:50:45.510 --> 00:50:49.350
<v Susan Heaton Wright>won't be able to have Christmas. This is why people don't necessarily

815
00:50:49.350 --> 00:50:53.105
<v Joanne Lockwood>believe the message is because they're not being communicated in a way where

816
00:50:53.105 --> 00:50:56.245
<v Joanne Lockwood>they trust the messenger. And that's the problem, isn't it? Definitely.

817
00:50:57.265 --> 00:51:00.230
<v Susan Heaton Wright>And this comes back to the point where we're starting here about being a superstar

818
00:51:00.230 --> 00:51:03.990
<v Joanne Lockwood>communicator and speaking so you can be understood. Yes. And

819
00:51:03.990 --> 00:51:07.484
<v Joanne Lockwood>recognizing when you're you're not being understood how to adapt your style, isn't

820
00:51:07.484 --> 00:51:11.244
<v Joanne Lockwood>it? Definitely. And in the case of those scientists who are

821
00:51:11.244 --> 00:51:14.925
<v Susan Heaton Wright>obviously incredibly intelligent, they've got

822
00:51:14.925 --> 00:51:18.770
<v Susan Heaton Wright>some incredible information to impart. How

823
00:51:18.770 --> 00:51:22.150
<v Susan Heaton Wright>can you make that easier while not having those bloody spreadsheets

824
00:51:23.164 --> 00:51:25.744
<v Susan Heaton Wright>and slides that you needed PhD

825
00:51:26.684 --> 00:51:29.664
<v Susan Heaton Wright>in, PowerPoint explanations

826
00:51:30.605 --> 00:51:34.240
<v Susan Heaton Wright>to be able to understand breaking it down and why their

827
00:51:34.240 --> 00:51:37.780
<v Susan Heaton Wright>comms department hasn't done that is extraordinary.

828
00:51:38.160 --> 00:51:40.980
<v Susan Heaton Wright>You and me need to go in there and sort them out.

829
00:51:42.115 --> 00:51:45.175
<v Joanne Lockwood>I've got a friend who's a, a guy who,

830
00:51:46.195 --> 00:51:49.795
<v Joanne Lockwood>trains people on on producing PowerPoint slides and, up your

831
00:51:49.795 --> 00:51:53.350
<v Joanne Lockwood>presentation. David, yeah and I love the way

832
00:51:53.730 --> 00:51:57.410
<v Joanne Lockwood>he the Facebook group I think we're both a member of he, he posted his

833
00:51:57.410 --> 00:52:01.045
<v Joanne Lockwood>take on how the government slide should be I thought that was absolutely

834
00:52:01.045 --> 00:52:04.805
<v Joanne Lockwood>incredible that, in one slide he basically summed

835
00:52:04.805 --> 00:52:07.785
<v Joanne Lockwood>up the entire government position of what we should be doing

836
00:52:08.550 --> 00:52:12.150
<v Joanne Lockwood>In a very easy to understand, I get it. Here's here's here's where we are.

837
00:52:12.150 --> 00:52:15.430
<v Joanne Lockwood>Here's where we're going. This is where we need to be. Got you. Right? I

838
00:52:15.430 --> 00:52:19.224
<v Joanne Lockwood>get it. I'm buying it. I'm having some of that. And

839
00:52:19.224 --> 00:52:22.665
<v Joanne Lockwood>it's yeah, I think it's it's all comes back to, you know, what we're talking

840
00:52:22.665 --> 00:52:26.025
<v Joanne Lockwood>about, how to communicate better. It's not just

841
00:52:26.025 --> 00:52:29.280
<v Joanne Lockwood>about vocal language, it's also about

842
00:52:29.580 --> 00:52:33.100
<v Joanne Lockwood>written presentation, the visual side Yes. The whole

843
00:52:33.100 --> 00:52:36.865
<v Joanne Lockwood>package of how we present data and information, isn't it? Yeah.

844
00:52:36.865 --> 00:52:39.605
<v Susan Heaton Wright>Once or twice, people have given me feedback.

845
00:52:40.704 --> 00:52:44.440
<v Susan Heaton Wright>Oh, you you speak very in a very straightforward way.

846
00:52:44.440 --> 00:52:48.200
<v Susan Heaton Wright>You you make everything into small easy

847
00:52:48.200 --> 00:52:51.934
<v Susan Heaton Wright>blocks. And at first, you know, my ego thought, oh

848
00:52:51.934 --> 00:52:55.615
<v Susan Heaton Wright>my goodness. They don't think I'm bright. But actually, when I

849
00:52:55.775 --> 00:52:57.875
<v Susan Heaton Wright>yeah. They think I'm simple.

850
00:52:59.859 --> 00:53:03.300
<v Susan Heaton Wright>I I went back to them and said, oh, do elaborate more. And they said,

851
00:53:03.388 --> 00:53:06.740
<v Susan Heaton Wright>Jo. You make it very easy. We can just take it

852
00:53:06.740 --> 00:53:10.485
<v Susan Heaton Wright>in. And do you think that it we can

853
00:53:10.485 --> 00:53:14.325
<v Susan Heaton Wright>get frightened by coming across in a

854
00:53:14.325 --> 00:53:18.070
<v Susan Heaton Wright>very straightforward way? That we feel that we need

855
00:53:18.070 --> 00:53:21.290
<v Susan Heaton Wright>to embellish things to show that we are an expert?

856
00:53:24.335 --> 00:53:27.635
<v Joanne Lockwood>Some people may. I mean, my natural style is to use lots of similes,

857
00:53:27.694 --> 00:53:31.375
<v Joanne Lockwood>metaphors, and storytelling. So I I would always

858
00:53:31.375 --> 00:53:34.530
<v Joanne Lockwood>build a story into the message I'm trying to create Yes.

859
00:53:35.070 --> 00:53:38.750
<v Joanne Lockwood>Through some sort of lived experience or something that resonates. I told you

860
00:53:38.750 --> 00:53:42.535
<v Joanne Lockwood>about the Strong Opinions Weekly held and told you about that story around that. Rather

861
00:53:42.535 --> 00:53:45.415
<v Joanne Lockwood>than just put that slide up and say there we are, I want to give

862
00:53:45.415 --> 00:53:49.175
<v Joanne Lockwood>you the feeling, the impact, the understanding, so take it from your head into

863
00:53:49.175 --> 00:53:52.990
<v Joanne Lockwood>your heart type of thing, bring the emotional connection to that way you

864
00:53:52.990 --> 00:53:56.829
<v Joanne Lockwood>remember the feeling of that. And what all that Jo said that, when

865
00:53:56.829 --> 00:54:00.365
<v Joanne Lockwood>she explained that, that really made sense to me. So sometimes

866
00:54:00.425 --> 00:54:04.265
<v Joanne Lockwood>packaging it in a story because we're storytellers as a

867
00:54:04.265 --> 00:54:08.000
<v Joanne Lockwood>species, we storytell, we passed before we had TV, video and

868
00:54:08.000 --> 00:54:11.360
<v Joanne Lockwood>YouTube, we used to sit around the fire and tell each other stories to pass

869
00:54:11.360 --> 00:54:14.635
<v Joanne Lockwood>down the legacy and the history to each other through storytelling.

870
00:54:15.175 --> 00:54:18.955
<v Susan Heaton Wright>Folk song and folk Joanne is traditional one. We also have a narrative.

871
00:54:19.335 --> 00:54:23.000
<v Susan Heaton Wright>Yes. Certainly, within content, I do a lot on

872
00:54:23.000 --> 00:54:25.900
<v Susan Heaton Wright>storytelling and different lengths of them,

873
00:54:26.920 --> 00:54:30.299
<v Susan Heaton Wright>pick up literally because of the idea that

874
00:54:30.599 --> 00:54:34.425
<v Susan Heaton Wright>you Joanne, it is those feelings and

875
00:54:34.425 --> 00:54:37.645
<v Susan Heaton Wright>those series of feelings, we all remember

876
00:54:38.345 --> 00:54:42.170
<v Susan Heaton Wright>how we feel when we hear it. And that's

877
00:54:42.170 --> 00:54:45.470
<v Susan Heaton Wright>what we need to so in the case of the the COVID

878
00:54:45.529 --> 00:54:48.269
<v Susan Heaton Wright>daily things, if they were to

879
00:54:49.145 --> 00:54:52.205
<v Susan Heaton Wright>add some little stories, some little anecdotes,

880
00:54:53.465 --> 00:54:56.685
<v Susan Heaton Wright>as opposed to those, you know, PhD level

881
00:54:57.705 --> 00:55:00.830
<v Susan Heaton Wright>diagrams, then people would remember that.

882
00:55:02.090 --> 00:55:05.930
<v Susan Heaton Wright>We know that. We we know that. Completely. Completely. Completely.

883
00:55:05.930 --> 00:55:09.505
<v Joanne Lockwood>Yeah. I completely agree with that. So I'm dying to ask you before we wrap

884
00:55:09.505 --> 00:55:12.945
<v Joanne Lockwood>up about your your prize

885
00:55:12.945 --> 00:55:16.590
<v Joanne Lockwood>giving opera singer history. Tell us a bit more about being an opera

886
00:55:16.590 --> 00:55:20.290
<v Joanne Lockwood>singer, I mean, I've got to ask. It was madness

887
00:55:20.350 --> 00:55:23.625
<v Susan Heaton Wright>really, I look back on the whole thing

888
00:55:24.085 --> 00:55:27.785
<v Susan Heaton Wright>because what you won't know is that

889
00:55:28.325 --> 00:55:32.140
<v Susan Heaton Wright>I, and this is completely separate, but I was involved

890
00:55:32.140 --> 00:55:35.600
<v Susan Heaton Wright>in a very serious car accident with life changing injuries,

891
00:55:36.195 --> 00:55:39.715
<v Susan Heaton Wright>spinal injury, head injury, things like that, that took a long time to get

892
00:55:39.715 --> 00:55:43.395
<v Susan Heaton Wright>over. I'm very lucky to be able to walk and be

893
00:55:43.395 --> 00:55:47.030
<v Susan Heaton Wright>here, actually to be alive, so I'm incredibly lucky.

894
00:55:47.970 --> 00:55:51.730
<v Susan Heaton Wright>But I was invited to, by a friend. Why

895
00:55:51.730 --> 00:55:54.434
<v Susan Heaton Wright>don't you come along to one of these big choirs,

896
00:55:55.454 --> 00:55:59.295
<v Susan Heaton Wright>to sing? So, and I as I've said before, I

897
00:55:59.295 --> 00:56:02.980
<v Susan Heaton Wright>was one of those quiet people at the back, told never to

898
00:56:02.980 --> 00:56:06.820
<v Susan Heaton Wright>show off even though I'd been told I'd got this lovely voice, nobody at the

899
00:56:06.820 --> 00:56:10.664
<v Susan Heaton Wright>back. So I turned up for this audition. I

900
00:56:10.664 --> 00:56:14.424
<v Susan Heaton Wright>had to audition for it. And it happened that there was a

901
00:56:14.424 --> 00:56:18.240
<v Susan Heaton Wright>now famous conductor who was on the panel. And he said

902
00:56:18.240 --> 00:56:22.000
<v Susan Heaton Wright>to me, Susan, you've got a remarkable voice. I really think that you

903
00:56:22.000 --> 00:56:25.275
<v Susan Heaton Wright>should get it trained. Now,

904
00:56:25.734 --> 00:56:29.494
<v Susan Heaton Wright>at the time, physically and mentally, I wasn't in such a good

905
00:56:29.494 --> 00:56:32.960
<v Susan Heaton Wright>place, understandably, but I did start having

906
00:56:32.960 --> 00:56:36.720
<v Susan Heaton Wright>singing lessons. I didn't contact him, which now I

907
00:56:36.720 --> 00:56:40.240
<v Susan Heaton Wright>would probably have done for advice. But then it

908
00:56:40.240 --> 00:56:44.065
<v Susan Heaton Wright>became apparent that that I should go to music college. And

909
00:56:44.065 --> 00:56:47.825
<v Susan Heaton Wright>even though I was slightly older, I got the scholarship and I

910
00:56:47.825 --> 00:56:51.670
<v Susan Heaton Wright>was a jobbing singer. So I was hugely lucky with some

911
00:56:51.670 --> 00:56:54.890
<v Susan Heaton Wright>of the things that I did. So I did roles like

912
00:56:55.190 --> 00:56:58.170
<v Susan Heaton Wright>Pamina and Michaela and Tatiana

913
00:56:59.325 --> 00:57:02.785
<v Susan Heaton Wright>and, Mazenka, the barter bride

914
00:57:02.845 --> 00:57:06.605
<v Susan Heaton Wright>and things like that. And it was a

915
00:57:06.605 --> 00:57:10.090
<v Susan Heaton Wright>real privilege. I sang in

916
00:57:10.250 --> 00:57:13.550
<v Susan Heaton Wright>throughout UK as a soloist on the radio TV,

917
00:57:14.890 --> 00:57:18.565
<v Susan Heaton Wright>places like Durham Cathedral, which I went to university

918
00:57:18.625 --> 00:57:22.225
<v Susan Heaton Wright>in Durham. So to go back there was amazing. My old

919
00:57:22.225 --> 00:57:26.005
<v Susan Heaton Wright>tutor was there and she said, Susan, you were very quiet at university.

920
00:57:26.145 --> 00:57:29.960
<v Susan Heaton Wright>I can't believe it. And, over

921
00:57:29.960 --> 00:57:33.660
<v Susan Heaton Wright>in France and Italy, I got a scholarship to study in Italy

922
00:57:33.800 --> 00:57:37.195
<v Susan Heaton Wright>as well, and Spain and the United

923
00:57:37.195 --> 00:57:40.815
<v Susan Heaton Wright>States. And I did concert work as well. I was

924
00:57:41.355 --> 00:57:44.150
<v Susan Heaton Wright>so lucky. And then

925
00:57:45.670 --> 00:57:49.030
<v Susan Heaton Wright>yes. And, you know, I went from that quiet kid

926
00:57:49.030 --> 00:57:52.515
<v Susan Heaton Wright>to someone singing in front of

927
00:57:52.515 --> 00:57:56.275
<v Susan Heaton Wright>3,000 people as a soloist with an orchestra, a

928
00:57:56.275 --> 00:57:59.875
<v Susan Heaton Wright>conductor probably going, oh my god, everything's going wrong, and you have to be the

929
00:57:59.875 --> 00:58:03.660
<v Susan Heaton Wright>leader to

930
00:58:03.660 --> 00:58:07.500
<v Susan Heaton Wright>get everybody, to get the music going on. Because opera is

931
00:58:07.500 --> 00:58:11.095
<v Joanne Lockwood>all about this presence on stage and the power of the

932
00:58:11.095 --> 00:58:14.455
<v Joanne Lockwood>voice, you can't be looking at somebody else, you've got all this facial

933
00:58:14.455 --> 00:58:17.990
<v Joanne Lockwood>expression and concentration in it. Yes. But the

934
00:58:17.990 --> 00:58:21.690
<v Susan Heaton Wright>same for concert work. I mean, you know, it's not as extreme, but,

935
00:58:22.070 --> 00:58:25.210
<v Susan Heaton Wright>you know, you something

936
00:58:25.525 --> 00:58:29.225
<v Susan Heaton Wright>sometimes have to take over as a leader in a nonverbal

937
00:58:29.685 --> 00:58:33.365
<v Susan Heaton Wright>way, to to reassure everybody else

938
00:58:33.365 --> 00:58:37.110
<v Susan Heaton Wright>when there are mistakes going on. Whether that's

939
00:58:37.110 --> 00:58:40.870
<v Susan Heaton Wright>colleagues, you know, colleague might have come in little bit late

940
00:58:40.870 --> 00:58:44.704
<v Susan Heaton Wright>or there was a a mistake. And and what I was taught, and I

941
00:58:44.704 --> 00:58:48.065
<v Susan Heaton Wright>think it's a really good message, is you are

942
00:58:48.065 --> 00:58:51.740
<v Susan Heaton Wright>responsible for everything yourself. You can't go around

943
00:58:51.740 --> 00:58:55.580
<v Susan Heaton Wright>blaming someone else if the the oboe comes in late or the

944
00:58:55.580 --> 00:58:59.295
<v Susan Heaton Wright>tenor makes a mistake. And, you know,

945
00:58:59.295 --> 00:59:01.555
<v Susan Heaton Wright>if you're in a hole, you've got to get out of it.

946
00:59:02.974 --> 00:59:06.335
<v Joanne Lockwood>That is a great lesson in life. Personal accountability. Oh, absolutely. Accept

947
00:59:06.335 --> 00:59:10.170
<v Joanne Lockwood>responsibility. If you're late, it's nobody's fault but your own, you could have left

948
00:59:10.170 --> 00:59:13.770
<v Joanne Lockwood>earlier. Yeah. If you miss something, it's my fault, I could have done

949
00:59:13.770 --> 00:59:17.325
<v Joanne Lockwood>something instead. If I knew the risk of being late, I could have

950
00:59:17.325 --> 00:59:19.484
<v Joanne Lockwood>caught an earlier trend, I could have come the night before, I could have done

951
00:59:19.484 --> 00:59:23.085
<v Joanne Lockwood>a whole lot of things in my control. Yeah. So don't blame it

952
00:59:23.085 --> 00:59:26.800
<v Joanne Lockwood>on this nebulous, it wasn't my fault. Yes. But actually, you

953
00:59:26.800 --> 00:59:30.320
<v Joanne Lockwood>could have Joanne, you could have planned to drive

954
00:59:30.320 --> 00:59:33.760
<v Joanne Lockwood>early in case you got a puncture. Yeah. You could have you could have planned

955
00:59:33.760 --> 00:59:36.715
<v Joanne Lockwood>it to if there was a traffic jam, if there was something canceled, you could

956
00:59:36.715 --> 00:59:40.155
<v Joanne Lockwood>have had some contingency, you have the power to do that.

957
00:59:40.155 --> 00:59:43.320
<v Joanne Lockwood>Absolutely. Therefore, you can't blame it on somebody else. And it's like, no. I I

958
00:59:43.320 --> 00:59:47.160
<v Joanne Lockwood>get accountability. Personal accountability is is very important. And and you

959
00:59:47.160 --> 00:59:50.735
<v Susan Heaton Wright>you know, the it it was a fellow PSA person

960
00:59:50.735 --> 00:59:54.415
<v Susan Heaton Wright>because we're both in the PSA who actually said to me, you know, what

961
00:59:54.415 --> 00:59:58.190
<v Susan Heaton Wright>what you have your leadership experience

962
00:59:58.330 --> 01:00:01.930
<v Susan Heaton Wright>there, and obviously I've I've I've been the leader of my music company as

963
01:00:01.930 --> 01:00:05.625
<v Susan Heaton Wright>well, it's quite unique and yet it is

964
01:00:05.625 --> 01:00:08.525
<v Susan Heaton Wright>so valid within the corporate world too

965
01:00:10.105 --> 01:00:13.900
<v Susan Heaton Wright>because you're very, very visible. I I'm just thinking as

966
01:00:13.900 --> 01:00:17.420
<v Joanne Lockwood>you're talking about being a singer, the way you were trained

967
01:00:17.420 --> 01:00:21.164
<v Joanne Lockwood>and the performances you did, you you

968
01:00:21.164 --> 01:00:24.365
<v Joanne Lockwood>found your voice. I mean, you have you had your voice and you found it

969
01:00:24.365 --> 01:00:27.885
<v Joanne Lockwood>and you shared it. Yeah. So you're used to you're used to having a voice

970
01:00:27.885 --> 01:00:31.700
<v Joanne Lockwood>and being in front of people now. Yeah. Absolutely. And I had to push

971
01:00:31.700 --> 01:00:35.160
<v Susan Heaton Wright>myself, really push myself to

972
01:00:35.619 --> 01:00:39.395
<v Susan Heaton Wright>be comfortable center stage and to

973
01:00:39.395 --> 01:00:41.974
<v Susan Heaton Wright>accept that it was okay to get that acclaim.

974
01:00:43.198 --> 01:00:46.515
<v Susan Heaton Wright>Jo very We we should we should carry on talking for another hour because I

975
01:00:46.515 --> 01:00:50.160
<v Joanne Lockwood>I had to find my own voice about 4 years ago.

976
01:00:52.140 --> 01:00:55.339
<v Joanne Lockwood>And I went from a life where I was quite happy standing up in front

977
01:00:55.339 --> 01:00:58.984
<v Joanne Lockwood>of people and talking and speaking after their speaking and doing other

978
01:00:58.984 --> 01:01:02.664
<v Joanne Lockwood>things to a world where I'd lost confidence in my

979
01:01:02.664 --> 01:01:05.830
<v Joanne Lockwood>own identity and whether I had a voice

980
01:01:06.369 --> 01:01:10.170
<v Joanne Lockwood>that would be listened to. And so I went through a whole reinvention myself 4

981
01:01:10.170 --> 01:01:13.954
<v Joanne Lockwood>or 5 years ago and Jo to hear that you kind of emerged

982
01:01:13.954 --> 01:01:17.575
<v Joanne Lockwood>out this opera singing with a voice, I

983
01:01:18.194 --> 01:01:21.770
<v Joanne Lockwood>remember standing up at a PSA meeting and doing the speaker factor 1

984
01:01:21.770 --> 01:01:25.050
<v Joanne Lockwood>year. And that was the first time I'd I'd ever stood up in front of

985
01:01:25.050 --> 01:01:28.670
<v Joanne Lockwood>a group of professionals in a dress and spoke.

986
01:01:29.494 --> 01:01:33.175
<v Joanne Lockwood>And I okay, I crashed and burned, I wasn't that great. But I

987
01:01:33.175 --> 01:01:37.015
<v Joanne Lockwood>suddenly realized what what bad felt like. And I thought I'm never gonna feel bad

988
01:01:37.015 --> 01:01:40.740
<v Joanne Lockwood>or like that ever again. And that was it was a great learning exercise.

989
01:01:40.740 --> 01:01:44.099
<v Joanne Lockwood>But yeah, and I get it completely about that

990
01:01:44.099 --> 01:01:47.145
<v Joanne Lockwood>anxiety of putting yourself out there when you

991
01:01:48.345 --> 01:01:51.865
<v Joanne Lockwood>or or anything inside you saying, I'm I'm gonna be rejected. I'm gonna, people aren't

992
01:01:51.865 --> 01:01:55.485
<v Joanne Lockwood>gonna like me or I wanna I wanna hide. Yes.

993
01:01:55.810 --> 01:01:59.570
<v Susan Heaton Wright>I you know, one thing that I've learned I don't know if you've

994
01:01:59.570 --> 01:02:03.350
<v Susan Heaton Wright>done the, professional, the

995
01:02:04.290 --> 01:02:08.043
<v Susan Heaton Wright>neuroscience course. I think you might have Doctor Linda Shaw. Jo. I

996
01:02:08.043 --> 01:02:11.665
<v Joanne Lockwood>I haven't done that. I I she's been she's been on the podcast actually. She

997
01:02:11.665 --> 01:02:15.260
<v Joanne Lockwood>was in episode 1. So if you'll listen to that. Well, I did it, and

998
01:02:15.260 --> 01:02:18.800
<v Susan Heaton Wright>it actually there were so many moments because,

999
01:02:19.100 --> 01:02:22.785
<v Susan Heaton Wright>a lot of what I what I do because I do,

1000
01:02:23.345 --> 01:02:27.184
<v Susan Heaton Wright>address managing the fear. And with with the journey that I had, I'm sure

1001
01:02:27.184 --> 01:02:30.490
<v Susan Heaton Wright>you can appreciate that I've got quite a few little tips

1002
01:02:30.630 --> 01:02:33.990
<v Susan Heaton Wright>and tricks up the way. But doing the

1003
01:02:33.990 --> 01:02:37.815
<v Susan Heaton Wright>course made me realize that scientifically I was doing the right thing Jo

1004
01:02:37.915 --> 01:02:41.615
<v Susan Heaton Wright>I could back it up with scientific evidence, which

1005
01:02:41.835 --> 01:02:45.214
<v Susan Heaton Wright>is part of my values. I like to be able to

1006
01:02:45.490 --> 01:02:48.630
<v Susan Heaton Wright>demonstrate those things. But,

1007
01:02:49.410 --> 01:02:53.170
<v Susan Heaton Wright>one of the things that I find very useful for anxiety and thinking,

1008
01:02:53.170 --> 01:02:56.795
<v Susan Heaton Wright>oh, everyone's gonna hate me, you know, they're not gonna love me.

1009
01:02:57.255 --> 01:03:00.795
<v Susan Heaton Wright>You know, that little voice that's going in there, that's your ego,

1010
01:03:01.095 --> 01:03:04.750
<v Susan Heaton Wright>basically. And if you can you know this, but if you

1011
01:03:04.750 --> 01:03:08.130
<v Susan Heaton Wright>can start saying, and I'm gonna be very theatrical and dramatic

1012
01:03:08.510 --> 01:03:12.185
<v Susan Heaton Wright>diva like, I'm serving my audience.

1013
01:03:13.205 --> 01:03:16.425
<v Susan Heaton Wright>I'm here to share some fantastic information.

1014
01:03:16.990 --> 01:03:20.589
<v Susan Heaton Wright>And all of a sudden that little voice goes, oh, oh, my

1015
01:03:20.589 --> 01:03:23.730
<v Susan Heaton Wright>ego is not being, fed now.

1016
01:03:24.894 --> 01:03:28.734
<v Susan Heaton Wright>And it it it when you're focusing on the audience and,

1017
01:03:30.174 --> 01:03:33.980
<v Susan Heaton Wright>serving them for want of a better word, it can take a lot

1018
01:03:33.980 --> 01:03:37.580
<v Susan Heaton Wright>of pressure off you. Yeah. I I agree, Kabin.

1019
01:03:37.580 --> 01:03:41.335
<v Joanne Lockwood>I I see myself as a a performer in a

1020
01:03:41.335 --> 01:03:44.795
<v Joanne Lockwood>way. I'm there to entertain. Yes. And through

1021
01:03:45.095 --> 01:03:48.934
<v Joanne Lockwood>through entertainment I will educate, enlighten, empower or whatever

1022
01:03:48.934 --> 01:03:51.810
<v Joanne Lockwood>words you want to use. Yes. But I'm there to communicate

1023
01:03:53.069 --> 01:03:56.910
<v Joanne Lockwood>through my own passion and that's Jo as much as someone's an actor

1024
01:03:56.910 --> 01:04:00.345
<v Joanne Lockwood>on the stage, a singer, a rock star, whatever they may

1025
01:04:00.345 --> 01:04:04.185
<v Joanne Lockwood>be, my my my delivery is is the way I

1026
01:04:04.185 --> 01:04:07.325
<v Joanne Lockwood>speak, the way I inspire. Yeah. Yeah. It's it's a performance.

1027
01:04:07.950 --> 01:04:11.010
<v Susan Heaton Wright>Absolutely. And we mustn't forget that.

1028
01:04:12.926 --> 01:04:16.670
<v Susan Heaton Wright>I I whether it is that you

1029
01:04:16.670 --> 01:04:20.194
<v Susan Heaton Wright>are delivering a 2 minute presentation within

1030
01:04:20.415 --> 01:04:24.174
<v Susan Heaton Wright>a meeting or a seminar excuse me. That

1031
01:04:24.174 --> 01:04:27.920
<v Susan Heaton Wright>is a performance. Even when somebody contributes to

1032
01:04:27.920 --> 01:04:30.180
<v Susan Heaton Wright>a meeting, it's a performance.

1033
01:04:32.640 --> 01:04:36.375
<v Joanne Lockwood>You are you're effectively trying to sell you and your opinion and

1034
01:04:36.375 --> 01:04:40.215
<v Joanne Lockwood>your beliefs so that other people will take notice or

1035
01:04:40.215 --> 01:04:43.820
<v Joanne Lockwood>listen or react or or instigate something as a result of it. Otherwise, your

1036
01:04:43.820 --> 01:04:47.420
<v Joanne Lockwood>point, why communicate in the first place? Yeah. And that goes back to

1037
01:04:47.420 --> 01:04:47.920
<v Susan Heaton Wright>purpose.

1038
01:04:51.565 --> 01:04:55.405
<v Joanne Lockwood>Right. Well, we've we've come to the end, and we we could we could

1039
01:04:55.405 --> 01:04:58.870
<v Joanne Lockwood>literally be talking for another hour. I'm just in danger of

1040
01:04:58.870 --> 01:05:02.510
<v Joanne Lockwood>starting another part of the conversation. So maybe there's opportunity for me to cover

1041
01:05:02.630 --> 01:05:06.365
<v Susan Heaton Wright>again. We could carry on. Or maybe I come on to

1042
01:05:06.365 --> 01:05:10.045
<v Joanne Lockwood>your podcast and you tell us about, tell us about your

1043
01:05:10.045 --> 01:05:12.605
<v Joanne Lockwood>podcast, because you've got your own podcast on your own. Yes, and you must come

1044
01:05:12.605 --> 01:05:16.220
<v Susan Heaton Wright>on mine. My podcast is called Superstar Communicator,

1045
01:05:17.000 --> 01:05:20.619
<v Susan Heaton Wright>and I focus on spoken communication,

1046
01:05:22.295 --> 01:05:25.815
<v Susan Heaton Wright>different aspects of that. I often have people that come

1047
01:05:25.815 --> 01:05:29.640
<v Susan Heaton Wright>on, that are experts in

1048
01:05:29.640 --> 01:05:33.400
<v Susan Heaton Wright>their own field or they've been very successful in their

1049
01:05:33.400 --> 01:05:36.619
<v Susan Heaton Wright>roles. And we talk about how spoken communication

1050
01:05:37.485 --> 01:05:41.025
<v Susan Heaton Wright>has aided them in their careers. Occasionally,

1051
01:05:41.325 --> 01:05:45.005
<v Susan Heaton Wright>I have, authors that come

1052
01:05:45.005 --> 01:05:48.790
<v Susan Heaton Wright>on. One recently was a chap called Fred

1053
01:05:48.790 --> 01:05:52.010
<v Susan Heaton Wright>Dust, and he has written a book

1054
01:05:52.150 --> 01:05:55.835
<v Susan Heaton Wright>called, and make remember it, Making

1055
01:05:55.895 --> 01:05:59.575
<v Susan Heaton Wright>Conversation. And he had some great ways of

1056
01:05:59.575 --> 01:06:03.359
<v Susan Heaton Wright>humanizing conversations Jo that they weren't just one

1057
01:06:03.359 --> 01:06:06.900
<v Susan Heaton Wright>way, but it was a two way

1058
01:06:07.039 --> 01:06:10.615
<v Susan Heaton Wright>process. So you could really connect with the person

1059
01:06:10.615 --> 01:06:14.375
<v Susan Heaton Wright>here in a human way. And the most recent one that I've

1060
01:06:14.375 --> 01:06:18.160
<v Susan Heaton Wright>had is with a lovely lady called Elizabeth Hartley,

1061
01:06:18.460 --> 01:06:22.060
<v Susan Heaton Wright>who is deaf, talking about how we need to be

1062
01:06:22.060 --> 01:06:25.795
<v Susan Heaton Wright>aware of including people with invisible

1063
01:06:26.095 --> 01:06:29.935
<v Susan Heaton Wright>disabilities in the conversation, what we can do to make

1064
01:06:29.935 --> 01:06:32.595
<v Susan Heaton Wright>it easier for them to feel part of the conversation.

1065
01:06:33.730 --> 01:06:37.250
<v Susan Heaton Wright>So that's really what it is. Well, it sounds really

1066
01:06:37.250 --> 01:06:41.089
<v Joanne Lockwood>interesting. So what's the best way for people to find your podcast? Is

1067
01:06:41.089 --> 01:06:44.475
<v Joanne Lockwood>it on your website or Itunes or Well, it is on my

1068
01:06:44.475 --> 01:06:48.315
<v Susan Heaton Wright>website, but also it is on Itunes and Spotify and all

1069
01:06:48.315 --> 01:06:51.990
<v Susan Heaton Wright>of the usual places. And I'd love to have

1070
01:06:51.990 --> 01:06:55.510
<v Susan Heaton Wright>feedback from you if you've got any ideas of people that I could talk

1071
01:06:55.510 --> 01:06:58.970
<v Susan Heaton Wright>to other than Joanne, who is now coming on my podcast.

1072
01:07:00.305 --> 01:07:01.765
<v Joanne Lockwood>So superstarcommunicator.como.co.uk

1073
01:07:04.625 --> 01:07:07.525
<v Susan Heaton Wright>is your website? My website is superstarcommunicator.com,

1074
01:07:08.799 --> 01:07:12.559
<v Susan Heaton Wright>and I'm always happy for people to connect with me on

1075
01:07:12.559 --> 01:07:16.160
<v Susan Heaton Wright>LinkedIn as well. So that's your LinkedIn is,

1076
01:07:16.640 --> 01:07:20.335
<v Joanne Lockwood>what what sure. So SusanHeatonWright.,

1077
01:07:20.395 --> 01:07:24.234
<v Joanne Lockwood>no hyphen, Heaton, h e a t o n w

1078
01:07:24.234 --> 01:07:28.040
<v Joanne Lockwood>r I g h t. That's right. Jo he's right, brilliant,

1079
01:07:28.099 --> 01:07:31.780
<v Joanne Lockwood>okay. Well I'm sure you you'd

1080
01:07:31.780 --> 01:07:35.435
<v Joanne Lockwood>welcome people connecting and saying hi and looking you up.

1081
01:07:36.215 --> 01:07:40.055
<v Joanne Lockwood>Well, thank you so much. There's been lots of stake inspiration there, it's

1082
01:07:40.055 --> 01:07:43.180
<v Joanne Lockwood>been a fascinating conversation as I said we could have carried on long today.

1083
01:07:44.940 --> 01:07:48.619
<v Joanne Lockwood>So huge thank you. Also, thank you to the listeners. Thank you to the

1084
01:07:48.619 --> 01:07:52.444
<v Joanne Lockwood>listeners. Thank you for listening this far. Thank you for tuning in. So please do

1085
01:07:52.444 --> 01:07:56.285
<v Joanne Lockwood>subscribe and to keep updated with future episodes of the Inclusion

1086
01:07:56.285 --> 01:08:00.119
<v Joanne Lockwood>Bites podcast, that's B-I-T-E-S. Tell your friends, tell your

1087
01:08:00.119 --> 01:08:03.880
<v Joanne Lockwood>colleagues, tell everybody. I have a number of exciting guests

1088
01:08:03.880 --> 01:08:07.480
<v Joanne Lockwood>lined up that I'm sure you'll be equally inspired by over the next few weeks

1089
01:08:07.480 --> 01:08:11.055
<v Joanne Lockwood>months. If you'd like to be a guest, please let me

1090
01:08:11.055 --> 01:08:14.815
<v Joanne Lockwood>know. And of course, I always welcome feedback suggestions on how I can

1091
01:08:14.815 --> 01:08:17.386
<v Joanne Lockwood>improve. Please email me at jo.lockwood@seechangehappen.co.uk.

1092
01:08:20.410 --> 01:08:24.255
<v Joanne Lockwood>And finally, my name is Joanne Lockwood, and it's been an absolute pleasure

1093
01:08:24.255 --> 01:08:27.395
<v Joanne Lockwood>to host this podcast for you today. Catch you next time.

1094
01:08:27.774 --> 01:08:28.274
<v Joanne Lockwood>Bye.