Joanne Lockwood: Hello everyone my name is Joanne Lockwood and I am your host for the inclusion Bites podcast in this series I have interviewed a number of amazing people and simply had a conversation about the subject of inclusion belonging and generally making the world a better place for everyone to thrive like to join me in the future. Then please do drop me a line to Jo Dot Lockwood as t changee happen dot you code it uk that's swlychangehadotcouk you can catch up with all of the previous shows on Itunes Spotify and the usual places so plug in the headphones. Grab a df. And let's get going today is episode 75 with the title helping others achieve the gold in their life and I have the absolute honor and privilege to welcome Steve judge Steve describes himself as a professional speaker and author whose journey took him from wheelchair. To world champion and beyond he is now on a mission to empower others to achieve the gold in their lives when I asked Steve to scrape his superpower. He said that he is proud of being focused on what he wants and dedicated to make it happen. Hello Steve. Welcome to the show.
Steve Judge: Hi Jo it's lovely to be here and I'm really looking forward to our chat. Just a nice casual chat between 2 colleagues over the next hour so yeah we're looking forward to and thank you very much for inviting me on.
Joanne Lockwood: A pleasure Steve so tell me how do you help others achieve the gold in their life.
Steve Judge: Oh how do I help others? um well as a professional speaker as an author. So this is what I do but I generally use my unique story. Um, so yeah, that could be um, transcribed to I talk about myself I talk about myself and my journey but from that. I give out messages and I give out the tools that I used to achieve in my life. Ah, from like you've already said from going from wheelchair to world champion and beyond the certain things that I did and I think as time's gone on I've met a lot of people that that said to me do you know what? Steve. You amazing I don't think I could have done that I don't think I could have grown my leg back twisted nuts and bolts in a cage to lengthen my leg out I don't think I could have dedicated my myself to to to go and swimming ah early in the morning and running at lunchtime and and cycling in nor weathers and I don't think I'd have the ah commitment to run my own business and. And be successor and and all of these things and it's lovely to hear my my head's getting bigger and bigger and bigger. But I don't like the fact that they say that they don't feel that they could do that because I feel that anybody could do that I believe that if you've got the thing that thing in your head that you really want. Then you can achieve it now I'm not going to say anything is possible but you could at least have a goal a really big massive goal that you want to work towards and it's all about that that is the main thing. What is that thing and that's what I asked them.
Steve Judge: Before I tell them how to get there and the tools that I use and everything I said well what is it that you want what is that gold in your life now for me gold stands for your goal your opportunity your love and your dream g o ld what is your gold because if you find that thing that you really want that you're really passionate about that. You really. Get excited about that thing that will get you out of bed at half 5 in the morning that thing you will talk to your friend about that thing that will keep you going even on the the low days if you find out what that thing is and it could be anything. It could be It could be ah your environment your relationship your finance it could be work. Ah your career. But once you find out what that thing is you know you'll be driven to go and achieve it when I was in ah in a wheelchair and I was being told that I may never walk again. You've got to imagine how passionate I was about wanting to stand again and walk again and I'd move hell and high water to make it happen and I believe that. A lot of other people would as well. Um, and when you had when I had the opportunity to you know to become a world champion if I put the hard work and dedication I believe that other people would go for that as well. But again I do meet people that defy that and say no no, you know i. I'm not that kind of a person I think well you just haven't found the right gold in your life then and it it brought me to this thing of a quote I love quotes and my business coach Tom with this quote and I use it as in the start of my new book that I'm writing it's coming out in March and the book is called gold.
Steve Judge: Okay, nice and easy to remember, but it start the book starts off with this quote and it's hell on earth is hell on earth is so the full quote is hell on earth. It's getting to the end of your days and meeting the person that you could have become. So hell on earth is getting to the end of your days and meeting the person that you could have become so my business coach told this to me and I said right? I don't get it. He says what do you mean? Yes I said I don't understand I don't understand the quote. Um I said because when I get to the end of my days. The person that I could have become is. The person that's a waste of space. They are a loser they are the lazy 1 they're the ones that didn't get out of bed. They're the ones that didn't drag themselves through things they didn't achieve anything they they have regrets I said I'm not going to be that person I'm going to be the person. That's you know, pushed myself that succeeded in the things that I want that that's. You know, found out what I want and work towards them whether that's helping people or personal things or professional. So I don't get the quote and he said that's typical of you Steve that's because you're you know you're one of the 20% I said ah, what do you mean? 1 of the 20% he says well 20% generally there's generalization. Generally 20% of the population will will be like me they'll ah they'll they'll be living their life with no regrets. Ah but 80% of the population will be like that they will get that quote they will get to the end of the days and they say I've got regrets I've got regrets that I didn't spend enough time with my family.
Steve Judge: That I'm not as fit and healthy that I was in a job that I didn't like I was in a relationship that I didn't like and I regret that and I'm like wow, what? Why are they doing that. What are they doing that to themselves and it really frustrates me that people go through their lives with these regrets. And they don't do the thing that they really love the thing that will make them happy. Um, why do they do that and so the whole book that I've written is about that is but it starts off with that quote and it's got the feelings how I went through it. It's got some assessments so you can find out. Whether you are a high achiever or whether you focus on what you want to achieve rather than what you want to? avoid but more than that obviously it's got lots of stores about me and my journey but it's got exercises in it. The whole point is when I'm on the stage and I inspire and I motivate and it's all amazing up to a point. That's all I do. Inspire and I motivate. So how can I actually help people because this is what I want to do I really want to help people how do I help people the book the book helps people do the exercises by the time you get to the end of the book. You will not only know what your goal is but you'll know how to achieve it how to work towards it how you need to get certain your golden gang involved. You know why are you doing it when are you're going to do it all of these questions will be answered and you can go forward ah connected to the book will be my workshop so I delivered this in businesses and corporations finding helping the team to find out what their goal is helping the business to find out what their goal is in the future. The five-year plan.
Steve Judge: What is it that you want to do how many people do you want to reach this is your your goal for the company and again the book the workshop will help people to get to to that point so its help it take me a couple of years Well a year and a half I'd say to write this book. It's coming out in March but for me this is my goal at the moment is to is to give something back. And so that's that's what my my dedication is at the moment and how do I do that by the workshop the book and and speaking is probably ah, an introduction to to who I am and what I do so. That's my my journey that I'm on at the moment and and be happy to share more of that as we go through this podcast jo.
Joanne Lockwood: Yes, da it's Interesting. You talk about the 20% and then and the 80% obviously conversely it. It could be very difficult for many who are living in their comfort zone things aren't bad enough to change necessarily that. We all have dreams we all play the lottery most of us played the lottery for hope rather than for actual realism about we're going to win anything so it's about being in it to win it how you had a you had a if if I remember writing from your story you had you were involved in a car crash which. Triggered the sequence of events to get you here today. Did you have this gold mindset before that sequence of events is your trajectory accelerated or taking a different path because of that was it The necessity bought out of the circumstance if you like that inspired you to take.
Steve Judge: Um, yeah.
Joanne Lockwood: The actions you did.
Steve Judge: You're absolutely right? Jordan it's a really good question here I am saying you know this is what you should do. You shouldn't have you should live your life with no regrets blah blah blah it's it's easier for me to say that because things have happened to me in my lives that's made me almost wake up. It brings me onto another quote. Um, we all have 2 lives our second one starts when we realize we've only got one you know and when I had that cars and when I when I survived it when I woke up in the hospital bed I realized oh my goodness I nearly died I nearly died I'm thirty years old I nearly died I didn't I've got both my legs crushed but I'm alive I've got potential I need to start living my life and start doing something and so you know I think from that point onwards that's what I started doing and I use all the resources that I had beforehand. To help me to to achieve that and that's really important. So yeah, it's all right me talking to other people about it. They haven't necessarily been to that life changinging event and again this is where it comes back to me listen to my story listen to mine my journey and learn from. Good things that happened and the bad things and maybe other people as well and take inspiration motivation from that so that you can find your gold and and live your life with no regrets by learning from what other people have done and so that's that's what my mission is so how do I get my story out there.
Steve Judge: Ah, that's that's part of my journey as well to to to get those gigs to get in those stages and and to to perform so that people can learn from it I don't want anybody to go through what I've been through I don't want anybody to have a car to near faceal cars and get both her legs crushed or anything like that I've done that I've done that for them. So if they can learn from me.
Joanne Lockwood: Um.
Steve Judge: Then then that's what's really important and that's what I want to do.
Joanne Lockwood: There's there's a quote I I often use is everything you ever desire is on the other side of fear and it it shows us that this this fear reaction in our heads stops many people unlocking their their gold in your language. Um. Because they're they're worried about humiliation. They're risktaking. They're they've got so much investment in their status quo um the responsibilities wherever they are in their life and sometimes to step out of that comfort zone means risk fear fear of failure fear of not. Not knowing where to start how does your your thought process so inspire people to take that first step over that threshold from comfort to stretch.
Steve Judge: Absolutely is I so I heard um heard saw this little explanation of going out your comfort zone and I loved it and so I'll try and explain it because I always thought. If your your need your want is big enough then you will jump out of your comfort zone and you'll go and achieve it because that's where the magic happens and you can imagine like ah a circle of your comfort zone on on a flip chart and a big arrow jumping out and going to achieve your gold. And then a thought you know that's not very realistic and this 1 person said yeah is is not very realistic. You can't expect people to to change over one night or one day and so what it is is you expand your comfort zone bit by bit day by day you. Your comfort zone gets bigger and bigger and bigger and until eventually your comfort zone stretches all the way over to that thing that did seem impossible to do maybe a year ago or two months ago but now look at you. You're nearly there so it is step by step the other thing um going on to my my. My gold concept which is good to gold concept is there's 5 world champion, winning strategies and the first one is known what you want. So imagine you know what is you know? what? your gold is is just how do you get that? What how do you go out of your comfort zone to get there so the next thing is your your your golden soul and that is basically your why.
Steve Judge: Why why do you want this thing. Let let's write it down. You know why? Why do you want it? Ah what will you see feel here when you get there and what will you lose when you get it? What will you gain when you get it? What will you achieve when you get it. Let's get it out of your head and let's get those feelings those emotions of you being that moment of achieving that goal and let's bring that to life because once you start feeling how good you are going to be because I'm presuming this thing that you really want is going to make you happy I mean why would you do the opposite. So this thing is going to make you happy. Let's just think how happy you really are going to be. In a job that you love and success that you've achieved in a relationship that is divine. Let's think about you already being there and let's get that that Knuckle down and that will bring your your brain your smile to to fulfill this. And that's great because that's what you need. That's what you need on those dark days. That's what you need to to keep you going on the unmotivated days and you can put other tools in place like getting a playlist getting a a vision board getting in some some poetry that will really help you inspire you know, having ah somebody to help you hold you accountable that that really helps as well. But finding out your golden soul. Is really important and that will take you onto the next stage which is your golden gear now your golden gear is what do you need to do? What do you need to do and it's 1 simple question repeated as in what more can I do what more can I do what more can I do this is what I said to myself when I was in rehabilitation.
Steve Judge: I was doing all my physio and the physio cannot give me exercises for both of my legs so that I could stretch them grow them learn to stand again, etc and I will say right? I'm doing that I'm doing that what more can I do and at one point I was doing 21 different physio exercises. Thats a lot now. That's all I had to do in my life to ah to be honest I had no job I was in a wheelchair my my whole life was dedicated to me getting better didn't make it much easier because physio is so boring and monotonous but still. That's what I was doing and I'd still ask them what more can I do these are my legs. This is my time this is my opportunity. What do I need to get better so that when at the end of all this this rehabilitation phase I could look back and no matter what disability or what pain I had I could say to myself I've got no regrets I did as much as I could at no point do I want to say to myself. Oh Steve. If you'd got off your ask and done more physio if you'd gone up and told you know done the things that people told you to do you would be better than you are now I absolutely have no regrets I did as much as I could and so that's really important as an elite athlete elite elite to me means that you're asking the question all the time. You want to be the best in the world. Of course you get to be asking yourself what more can I do what? What more can I do to beat the rest of the world. So you're asking yourself that question over and over again. Is it your kit your equipment your nutrition your mindsets. Um, everything to do with.
Steve Judge: Performing to the best of your ability on that day with the the start line when it goes you want to be stood in that start line looking left and right the other competitors saying bring it on I've got no regrets I seriously couldn't have done anymore. More training anymore mindset I couldn't done any more nutrition I'm I'm sick of that diet that I've been following but I am my my peak performance. This is it bring it on and that's how I see things in life in my business now as as a professional speaker. You know I'm doing really well. But there's other gigs that I'm not at yet. Why aren't I there when I'm speaking front to 20 people that's lovely, but why is it not 200? Why is it not 2000? Why is it not 200000? Why I'm and not in the o two arena it's the same story and I could inspire so many more people if they were just put in front of me and that kind of. Spurs me on. Maybe I'm doing something wrong then what more can I do what more can I do is it more marketing more lead generation. Do I need to get my my golden gang. So the golden gang is the next stage is that who do you need to help you get there because you've got to realize you can't do this all on your own my goodness me I mean much as we're we've we're driven everything we've got limits. In hospital I had physios I had ah doctors surgeons admin staff elite athletes. Of course you've got the team behind you and now my business much I run it on my own and I'm the one that people see on the stage and I'm up there I have a massive team behind me.
Steve Judge: You know I have my mastermind group I have a business coach I have a stylist I have a pa I have friends colleagues people that help and support me. There's a lot of people that have helped me to get why I am today but I also that there's 3 phases in that. There's ah, there's people that help me in commencement as in just getting going saying oh no good luck. No go for its Steve you've then got um a bigger team to help you to accomplish and I'd say that's where I am now I'm I'm an accomplished professional speaker and things are going really well. But I'm not done yet because I want more I want fulfillment. And it's about thinking who do I need in my golden gang that will take me up to that fulfillment stage who's going to take me up to that next level is it an seo expert is it a marketing guru is it a chauffeur that will drive me to my gigs and drive me home. Is it somebody who's going to do all my social media while I'm on the stage and taking photos of me so I don't have to take selfies and and and type it up myself all of these things. This is what I would love to do I want to do the things that I love doing the things that make me happy and that's being on the stage I don't actually like doing the admin work and still in front of the computer I'll do it. But I don't want to so who do I need my golden gang and much as I can't maybe afford them at the moment you know they're there and I will get them at some point the last one is your golden hour the golden hour is all about deadlines. What's my future what's my future hold what's my 5 year plan four year three year two year one year plan what do I want to achieve at the end of this month
Joanne Lockwood: And it.
Steve Judge: I've mentioned my books coming out in March you know that's been a part of my my my golden hour my planning and once that comes out then I've obviously could do all the marketing before that comes out but when it comes out I want to jump on top of it and do the workshops do an online workshop and I've got other other goals that I want to set and that's all in my 5 year plan so having all of these. These strategies in place really help me to to work my way through my gold and this is what the book explains so this is what will help other people. So first things first. What? What do they want? What do they really want? What is their gold and then follow these strategies. And it will help them to get there. It will help them to go out of their comfort zone every single day because they can see the journey ahead of them and I describe it in my book. It is like ah it's like a treasure hunt. It's like a journey. Is now I've got a really cool map that I've drawn which is your gold is at the end of it and you've got to go through everything to get there. You've got the golden compass. You've got the the golden key the golden key to unlock your gold. The golden key is is a figment of action. Because that I believe is the 1 fundamental thing that you got to do to succeed is is taking action. So what action are you going to take and it's so important so all of these things you can imagine. It's kind of like a a hunt a treasure hunt throughout the the mountains and the streams and everything.
Joanne Lockwood: And.
Steve Judge: To find your goal to unlock your goal to release it and to be happy because that's where everybody should be.
Joanne Lockwood: So Everyone definition of gold is different though isn't it and is is there a danger that we we create and um attainable expectations for people who don't have their team. Don't have the finances don't have the wherewithal. So someone else's gold may actually be. More Bronze or um or Rock. Ah, but it's their gold I suppose it's so proportionate to their expectations. It's not about as you say winning a world championship. It might be for them losing weight or getting a new job or. Achieving something getting out of a toxic relationship or something. It's ah it's everyone's gold is different isn't it.
Steve Judge: Yes, yeah, totally and and people have to decide what their gold is and it's very important I've made mistakes I had a friend I've still got a friend. Um and he's a recovering alcoholic and I wanted to help him so he started doing a bit of swimming and I said look mate. Why don't. We do a relay triathlon he says do what he said I can't do that said all you're got to do is you do the swim section I'll do the bike section somebody else can do the run section. We do it together as a team. It would be great. Ah participation get a medal at the end and all you would do is swim 30 lengths of the pool. He said I can do that I said that's great. Let's let's get you signed up then and a few weeks went by and I spoke to him he says can I yeah can I have a word with you Steve I said yeah sho your you know how's the training going. He says I'm not sleeping well at night as oh why What's the matter he says I'm I'm feeling so pressurized over this gold that you've set. About me backing up the team swimming 30 lengths I can swim 30 lengths but you've put me in a position where I've now got responsibility to swim that 30 lengths and I said look I'm so sorry, let's just scrap the whole idea I was trying to help but what I'd done was I'd forced a goal on him and that doesn't work. It doesn't work at all the similarer story with my kids. My kids are are 15 and 18 now. But when they were slightly younger at the end. Ah the beginning of the year first of January I'd say what are your goals. What are your goals for the for the year ahead you know with school and friends and and sports and hobbies and as the years went on they they.
Steve Judge: They rolled their eyes know more and more and more say oh dad dad. You're always banging on about goals and I was like yeah I'm just trying to help you though you know what you want to do and I'm not a pushy parent I just wanted to support so what I did was I changed my my wording and at the beginning of the year First of January we sit down and I just asked them. What you want to do this year. What do you want to? do? do you want to go on holiday. You want to go to the zoo you want to do more cycling more ptnics more sleepovers. What do you want to do in fact, just just write a list of what you want to do now to me that list that they're writing is their goals for this year for them is just what they want. So you can't force these goals on people and you you're absolutely right? Jo people have got different goals which is why in my workshop we do the 3 60 the wheel of life. So you you score where you are in various aspects of your life where are you in your environment you happy where you are where are you in your your work capacity. You know your business. Or your finance is it good. Is it a 10 out of 10 was it 2 out of 10 relationship health fitness mental health hobbies are you actually going out. Are you just staying in. Do you want to go out more you and 8 is it. You score yourself and at the end of that assessment. You can see where the high scores are the 10 out of 10 s okay that sounds pretty good. Life is sorter for you in that one. Oh let's have a look at this section. It's the 2 out of 10 or 3 out of 10 maybe this is where you want to focus. You know your gold. How could we move that from a 2 out of 10 up to an 8 out of 10.
Steve Judge: Whether it's your relationship but whether it's your you know your business or your funds you want more money in the bank. Okay well what are you going to spend that money on would that bring it up to an 8 or 9 Okay, let's focus on that then and everybody you're right, everybody's got different goals. My my goals were ah very much health getting to stand again.
Joanne Lockwood: Ever.
Steve Judge: Ah, becoming a world champion. Sport is now very much business. Do I still keep fit and healthy absolutely but is there no point am I trying to be a world champion at no point am I doing the same times or the same capacity of of sport that I used to do because I'm very much business orientated that to me. Is my goal writing my book has been my main focus over the last year and to do that I've had to sit myself in front of my computer day after day and that's because that was my goal. So yeah, by asking people. What's going on in their life first and finding out what they truly want is very very important. You can't give goals to other people. And this is not only just like for my friends and family. But you know I've met a lot of employees and and companies that ah know they do try to force the company goals on the employees. This is what you know management want this is what the Ceo wants make it happen. Okay, that's one way of doing. It's very autocratic. Um, the other thing is is is working from the the ground up. So what do the employees want okay understood how does that work into what the management wants or the Ceo or whatever and it's it's down to like communication working out how there's a common ground how we can all work together to to make it successful because if you're. If you're if you're trying to row against the stream. It's not going to work is it so it's all about being opened and again this is what my workshops do with ah with the ah the wheel of life and then the first exercise is very much having a vision. Um, you know drawing a picture of what you really want what you want to achieve personally and professionally and again I've I've learned this Joe.
Steve Judge: Because I used to say right? This is a business conference so you just can do professional.. What do you want to do professionally in your job role in your business in your career and sort of um and people they they struggle to draw or to visualize that because when I said what do you want in your life. The main that pumped them into their into their head was. Want to spend more time with the family or I want to be fitter or healthier and I'm like no no, what about your business or write your career I think well yeah, that's important as well. But you know my the my main importance is my family and my health So now I accept that and say look. Let's draw a picture of that You know what is your your health goals your your family your personal goals and now let's move over and do your professional goals well because it is important because you do need to earn money and get some some food in the fridge and you know is part of your life. So How can we can you know, get an amalgamation going with those. Let's accept both of them and move on.
Joanne Lockwood: And.
Steve Judge: And I think that that's worked a lot better for me. So it's it's a learning curve for all of us. But except in what people really want that is the main thing.
Joanne Lockwood: Yeah I think we highlighted there very articulately is the fact that someone's Blocker may not be immediately obvious to them or to you or to the person coaching or helping them and it may well be.. It's a deep seatated personal challenge Support Network challenge. And then once you put that that key into that lock and and open that and free them from it then other things become much clearer and easier to enable. But if your if you held back through a fear of something or um, relationship problems or insecurity in your personal Life. You. We all talk about yeah maslow's hierarchy and needs if we haven't got the basics foundations in our life sorted Then how can we aspire up through to Selfactctorization. So I think yeah, it's it's It's really good to explore the 360 the full dimension of somebody and not make an assumption just go for promotion just change your job. It's.
Steve Judge: Um, further.
Joanne Lockwood: There's a lot of y hanging them older than back isn't that.
Steve Judge: Yeah, and I I love the concept that I use with um the wheel of life if you imagine you've given these all scores some are 8 and some are 2 you then color those in so you color them in black or something really deep so you can see it and what you really want is a balance. If you imagine a car or a unicycle running on that as a wheel if you've got some twos in some places some eights and others. That's not a very smooth journey at all and it is all about balance I'm not saying you should be 10 out of tenth for everything. Um, but you know a 7 out of 10 for everything would be a lot better. Then 10 in some areas and 2 and others something's going on there and usually they're connected. You know you're spending too much time in your your career and your business which is ten out of 10. Everything's going really? well. However, your relationship is a 2 out of 10 because you're not spending any time on your relationship and he's all at work that might be know just ah, an example or. Your health is suffering because you're sat in front of your computer working really hard. So you, you've got a 10 out of ten your health is like a 2 out of 10. That's not good if they were both 7 out of 10 that would actually be better. So yeah, getting the all round balance is very important and again getting people to realize that is ultimate.
Joanne Lockwood: You see you are I understand yeah in a conversation so you do a lot of work with the scouting movement. What got you into that in the early days so
Steve Judge: Oh so scouting has always been part of my life scouting I would say made me so I talk about when I was started in scouting when I was eight years old and I loved it. I loved it for you know I loved it for the fun, the challenge and the adventure but the life skills and the opportunities it gave as well. And I loved it for the badges. The badges. You know the badges that you get down your arm I loved those and I used to be the scout that used to take the badge book home and I so looked through that badge book looking for the next badge in my life like and when I founder I'd go and ask for help for my mom. My dad and the scout leader. Of course. And they would actually help me to work towards that badge now I didn't realize then but in a way I guess I'm setting a foundation of setting goals and working towards them. So I've got a lot to be thankful for with scouting the opportunities. It gave me the first sea badges that I ever got in scouting were swimming cycling. And running the fact that I became a world champion in Triathlon serving cycling and running is that a coincidence as a massive one but you know it's just nice to know and so when I got the opportunity when I when I retired and as ah as an athlete as a global athlete. Ah, one of the first things I did was I went back to scouting as a cup scout leader. So I'm now completing the circle as it was and I think it's very important do that in various aspects of your life and complete the circle I'm now giving the new generation of cubs who are like aged between 8 and ten and a half years old giving them fun challenge in the venture giving them life skills giving them opportunities.
Steve Judge: And you know who knows where those badges will take them um and and this is 1 thing that gets me really hyped up and really excited I keep talking about my my book and about helping people one of the things that really drives me the biggest thing is I really I will so I need to use my word and not I'm not going to I am.
Steve Judge: Going to create my own scout badge. Okay, so there's going to be a Steve judge scout badge we're kind of talking back at legacy here now. But this scout badge will be something that I will um, present to. Young people and so in scouting it starts from six years old to be honest, it even starts at four years old now. Really young all the way up to 21 and then you got you become a leader. So with all those those ages you get badges and so by doing my workshop from good to gold. They will get they will earn themselves. Steve judge badge I've actually got some some sketches down here when I was waiting for the podcast of of what this badge is going to look like because I have no idea at the moment but that's part of the excitement I think when you're running your own business. It's lovely being creative but this badge um to earn it. The main thing that the kids are going to do the young people is to draw a picture. Ah, vision of what they want to achieve draw picture where they are now you know cubs or scouts or at school quite young, but where do they want to be in the future. This is part of the workshop that I run in businesses but also do it at schools all over the place universities and the young kids they're the they're the funniest they're the best. They draw pictures of I want to be a rock star I want to be a footballer I want to be a surgeon a vet I want to be a youtuber and there are no wrong answers you just draw a picture of what you want and it's written I then add color a detail the more you do it the more you open up to your razz your tick activating system.
Steve Judge: And you really bring it to life now this picture when it's finished. It will be. We will take a photograph of it and that will be uploaded to the vault in the sky the the cloud in the sky and it will stay there. Yes, they burned their badget badge so well done they can get that sewn on and they probably have to do one. Maybe every 4 years or something like that. The point is. Every four years they'll have to draw a new picture so you've got all these pictures on the vault and so 15 years after the first picture has been drawn where are they now are they actually a surgeon are they an astronaut are they a rock star because some of them will be. Um, and it'd be so nice for them to look back at all the drawings that they've drawn through scouting to get the Steve judge Badge and to see how that has shaped their life. How it's guided them how has installed them or inspired them to actually go and achieve that thing that they really wanted to do as a kid and because I believe that that's what happened to me and that's believe that other other. People can do that as well and if I can help them do that. That's what I really want to do so that will be an amazing thing for me to do and that would be like as I haven't even designed the badge haven't got the workshop design for them yet. But it will be and and that pushes me on and before I can do that I've got to write the book. And get the book published and get it out there in March so it's finding out what drives you and that's the main thing that drives me at the moment I think moving forward so I'm very excited about that as you might be able to tell.
Joanne Lockwood: It's amazing I mean I look back at at my life and the scouting movement was a huge um well I didn't know it at the time very formative in my early years I think I probably joined the scouting movement probably but 6 or seven years old probably as early as you could. Back in the 70 s and I like you I think I I aspired to these badges I yeah I saw the book I had saw people getting presented with them I thought oh I want to do that one I want to do that one and yeah, it became a thing and I I remember aspiring to be ah mini leadership roles your pack your your your patrolled or your your um.
Steve Judge: Yeah.
Joanne Lockwood: Whatever the whatever the yeah, the definition of the time was and and getting the as you go up and up through the from the junior to the more senior um ah, age groups. Then you you have different badges and different patrol leaders and and assistant Patrooleys and and Chief scout awards. All these kind of things and it was for me. It was a.
Steve Judge: Yes.
Joanne Lockwood: I Took a lot of inspiration and I and I look back at what it's done in my life but it instilled a sense of community I I learned my sense of community and my community engagement through the scouting movement. Yeah Village fates helping being part of I'm not religious, but at the time lot. Love it was associated with the church.
Steve Judge: Yeah.
Joanne Lockwood: Um, maybe I've lost my churchy side side but there's a community side of what what the good we were doing ah jumble sales sorting stuff out Bob a job I remember I remember Bob a job we which I since remembers sometimes if early in the year februarybri or something I but remember I remember.
Steve Judge: Yep.
Joanne Lockwood: Trying to win the prize for the person who raised the most money in that bopajo week or fortnight whoever it was and I did I I found a couple of people who seemed to want to pay me to do dig their garden up and every other day I go back as I do what we do a bit more of your garden a bit more of your garden vintu a bit by the end of the week and said.
Steve Judge: Yeah.
Steve Judge: Ah.
Joanne Lockwood: Ah, garden's done now. Thank you very much goodbye I bit of Pes I think I think I at the time I mean I was probably 8 or nine years old I think I raised some like thirty forty pounds and back in the seventy s that was a a big pot of money a couple hundred pound by today's money and so I was really dedicated to that and I think that.
Steve Judge: Ah, you can go now.
Steve Judge: Yeah.
Joanne Lockwood: If I look back The scouting movement has given me the start in life and there's other things in life that I was in the ah in the armed forces for a while that instilled a sense of duty and a sense of um reliability and structure in my life and a few other things. So Yeah I think we're all a product of our existence and these these. These events sometimes that self-reflection to see what drives us is is quite useful.
Steve Judge: Yeah, now totally scouting gives you absolutely so much. Um I think as you know I worked my way all the way up to the queen scout award as it was then and that's one of the highest awards you can get and 1 of the biggest things I got from that was the the final expedition a four day expedition. With rocksack on your back at 1819 years old maybe full independence and this is the thing you weren't like to to buy anything from the shops you had to carry all your own food and equipment which sounds like a a mammoth task but that's the whole point. It's independent to have that feeling or we could stop. Anywhere as long as there was like water maybe from a stream we could survive and it's it's bringing you back to basics that survival instinct is really nice and it gives you that sort of confidence and power that if you can do that you can maybe do other things as well. So. I got a lot from scouting I could probably talk about it so much. But it's it's going back to the basics and as a professional speaker I still blend in there. The speaking part into scouting as a couple lead I know just on the pat nights when there's like 30 kids there. But 1 of my goals. Um I haven't quite achieved that I've done it a couple of times but I want to do a big one is I want to tell my story around a campfire now I have done this a couple of times. what what I want to do is ah a proper campfire I get some cameras there get a drone there capture the moment because this takes me back to basics.
Steve Judge: I believe that that's is where professional speaking first started was you know cavemen coming back from the hunt and telling their story about woolly mammoth and saber-toothed tigers and and explaining what they did and telling the story not with a powerpoint presentation or anything like that. But just by the glow of the fire because that's what it's all about. All about storytelling and to tell my story in that capacity. It just give me so much fulfillment. Um I nearly got the opportunity early this year there was a um, ah cub camp 250 cups campfire I got invited because I'm president of Derbyshire. So I said yes, this is great. I hired a videographer I said come and film me this is gonna be epic and we drove all the way out there I got there and it was raining and they said we might have to do it in the marquee I said I hope not can we do it outside round the fire. They went. Now. It's it's too bad. You're could have to do it in the marquee and I was like no and it was amazing. The cubs. Loved it. But it was not what I wanted you know doing in a marquee is very different to doing it around a campfire with a glow and everything so it's still on my list of things to do to do that. But on the on the week by week basis you know just doing scouting. Giving giving something to the new generation is great but seeing what they achieve is so enlightening for me when what I always ask to know is Andre regreting thing to share and when somebody puts the hand up I get them to stand up in front of all the other the cubs and these are kids of different ages.
Joanne Lockwood: And.
Steve Judge: And that's really important because at school in their class but they're all the same age and they kind of generally know each other in cups you might get kids from different schools different areas, different ages so to get them to stand up. Be confident enough to to speak in front of them and give them a small round of applause before the sit-down that is crucial. That's crucial for their public speaking later on in the life and I don't mean they're gonna become a speaker but they might have to do presentations whether it's a wedding or whether it's at work but given some of those skills and confidence I feel is really important but then it just goes on and on I mean my I've got two kids my my eldest he's 18 he's still in in scouting. Ah, now as ah as a scout leader and my daughter she's 15 she's ah she's going on this thing called the world scout jamboree so the world Scout Jambee is a massive big scout camp. It's held every four years and it's been going for over 100 years now and it was first created. By the founder of scouting which is Baden Powell so his idea he'd been through wars and he created scouting from the wars about how how the the new generation can help and everything but basically what he wanted to do was he wanted to bring world peace. Okay, big thing that he wanted to do so he what he did was he created this thing called. Ah, world scout jamboree and his idea was to bring all the young people from around the world who are scouts from around the world all together for two weeks of fun and and and activities and the main thing was them to make friendship together so that these people these young people from around the world. They make friends.
Steve Judge: Go back to their own countries and they never want to fight each other because they have friends in all the countries. So that's world peace so that's been running every four years the next one is in South Korea my daughter is lucky enough to be chosen to go on that she has to raise money you talked about raising £30 she's got to raise three and a half thousand pounds and she's doing it exactly the same way as you did Jo all those years ago. She's doing it within the community. This is what's really encouraged. Don't just like get mummy and daddy to to give you the money you've got to use your community. You got to do the the cake sales the washing cars the digging gardens you got you got. Two and a half or 2 years to to raise this money so that the whole community know who you are what you're doing it for and they are helping you to get your ticket to go over there over there. She will make friends. She will learn about culture should do activities then she comes back Fifteen years old buzzing about it. Telling the new generation. What she's just done and about how amazing and how you know the world is and the other people around it and passing on that information and encouraging the new generation to say. Do you know what in 4 years ' time I want to go on the world scout jamboree and you go yes, do you know? what? you might be able to do that and around it goes to completing the circle again. So it still goes on. Scouting and I worked for scouting for for 3 years in the media team and the main um the main goal was to shout about scouting in all the good that it does and it was just lovely just working around. You know the the volunteers of the around the country helping them to shout loud about.
Steve Judge: You know all the the good stuff that did with the the generation with the the the K camps and the ah the activities that they do and it was just fun. It was just such a nice but you know scouting people are such a nice fun generous group of people and to shout loud about that. Well what a perfect job and I got to work with people like bear grills and other.
Joanne Lockwood: Okay.
Steve Judge: Other celebrities is incredible. 1 of the best jobs I've ever had until I got this this job as ah as a speaker I love this as well.
Joanne Lockwood: And yeah I took a lot of inspiration in lot way I think these days about membership organizations from it was the chief executive scouts at the time a guy called Derek Twine it was ah I think he was chief executive around about the mid 2005 to 2008 type timescale and I met him and. I was I was ah heavily involved in ah in ah in an organization called the roundtable at the time and we we we made contact with the scouting movement to try and learn how they reinvented themselves because I think it's it's fair to say that in the in the late 90 s early 2000 scout movement was becoming out of touch with.
Steve Judge: So.
Steve Judge: Yeah, yes, yes.
Joanne Lockwood: The modern world membership was declining. It's very entrenched in its views and beliefs It's very white privilege ah gender segregation which wasn't the mood of the world. We were moving into a very much more inclusive. Ah sort of need from communities and I think. When I met Derek you're very inspirational and and you you projected or showping the the 5 year plan scouting movement that created and you recognize that in order to make change sometimes you have to say to some people what this change might not be for you. You have to enfranchise the people who are your core. People who are your your future and sometimes you're going to disenfranchise people who are who need to be left with or on the vine or people who can't come on this journey with you and the way he explained it gave me some insight as to with membership organizations certainly the roundtable. It gave me the insight to say well actually.
Steve Judge: Um.
Joanne Lockwood: What we' got to do is come up with a strategy come up with a belief come up with our goal. Whatever it may be of who our core members are what our core beliefs are what we're trying to achieve and that's got to be the the unwaverable focus and when we get detractors when we get people who are not on board with that because say well, it's fair enough I understand you have different views. Um, maybe this isn't the best place for you? Maybe you can take your passions elsewhere but not proactively push them out but let just allow them to wither and it be the confidence I think that Derek had the time in that 5 year plan is set the foundation of where county movement is now it's it's waiting this for each.
Steve Judge: Yeah, yes.
Joanne Lockwood: Pa and Troop and whatever the definition of these days. It's this leadership. Um, the issue now is finding more leaders but leaders are coming aren't they and so I think the movement has reinvented itself becoming multigender rather than being gender-s segregated. Providing modern activity as the uniform was reformed. Their new sense of belonging was created to an alignment with society I think it's got a lot of lessons that many organizations can learn for a time where service organizations have declined and the scouting movement has started to thrive.
Steve Judge: yeah yeah I mean the the main thing they wanted to do as you can imagine is numbers if if people are ah leaving scouts then what they need to do is get more people to join so who are those people that they want to stay or to join were they're the young people. So the main thing they do now is they listen to the young people. It sounds quite easy when you put it like that. But it's youth led so what do the young people want so and this is probably about fifteen years ago or more they said you know probably around the time that you're talking. They said what do you young people. You know what do you want. And they said well 1 thing we don't want is is the uniform that you keep enforcing on us. You know these hats that you make us wear and these we don't actually like those and we're actually a bit embarrassed wearing them down towards scouts so much so that we'd prefer not to go to scouts than wear the uniform that you make us wear and they went oh my goodness right? well. But uniform would you like to wear I know a hoodie or something all right. Let's let's design some hoodies now we still have the uniform because you still got tradition and you've got to get the balance right? between you know, modernizing and moving with the times and tradition. And there is still the saluting and there is still the flag break and there is still the uniform and the parading on remembrance and st george's day parade absolutely but we don't shout that loud about that what we shout loud about is the rock climbing the mountain biking the expeditions the swimming that we do the archery.
Steve Judge: All the exciting the fun, the chanity. The the adventurous things that we do because that's what the kids want. That's what the young people want well let's do more of that and what else do you want and what else do you want and what else do the young people want and things like that it is not as ah as a leader you know. I get stuck into the traffic as well that I I run on an amazing program for a whole year and so the next year comes around I think well we'll just do the same program again because it seemed to work like well last year wrong who who do I know I'm an adult I don't know let's ask the young people. How did it go last year and they might go. It was okay, but we didn't really like this activity and I'm like are you sure I thought that was great I don't know it's about asking them. So sometimes you have to do brainstorming with them and and they come up and then it comes out and this is where you've got the um, what's your goal and as a management as a leader I then have to adapt the gold that they want.
Joanne Lockwood: A.
Steve Judge: And make it work I was talking about businesses and corporations and finding out what the employee wants and how that that works with what the management want so the kids they said they want to Mcdonald's Night I said that you want a what night and Mcdonald's where we go to Mcdonald's and eat Mcdonald's. And I'm like well look in in scouting this is not what we really do. We don't really go to Mcdonald's and just like stuff our faces. So I don't think we can do that now I didn't say that negatively I said that's very interesting. Let me have a think about it. So what I created was a a hike and it was a hike around the village. And we went to every single place that sold chips and we bought a portion of chips and we ate those chips and we scored them on service taste payment waiting time and then we moved on to the next chip shop and the next one and we had the best night ever eating chips walking. Going around the community with our scout uniform on you know the necker at least and people saw us and sometimes weve got chips for free and then at the end of the night we went back to those chip shots and we presented them with a certificate so you know about know on on what they scored so everybody's happy. The owners are happy. The the cuves are happy and and the leaders are happy. And it was probably one of the best nights of the year because we've got to eat lots of chips so by turning a mcdonald's night into something similar to that. That's how you do it and that comes down to understanding what the young people want and how us as leaders management can actually do stuff like that. So yeah, listen to the young people.
Steve Judge: That's ultimately very very important.
Joanne Lockwood: So I love that and I'm a great believer in rather than listening with a and then coming up with a can't It's it's like the improv isn't it and what but what can we do? What could we do instead. So that's the goal that's going to have something social. Let's do something. It's a bit fun.
Steve Judge: Um, yes, yeah yeah.
Joanne Lockwood: We can't do exactly that but we can do this instead as it's working out the can not just being blocked by the car isn't it.
Steve Judge: Absolutely yeah, ah, that is so so true about skeutton because probably like ten years ago health and safety which is very important. Um, you know it's very it can be very complicated to work out how you can still do things by following all the health and safety guidelines. But it's not a case of saying we can't do that anymore. It's the case of saying how do we do that? then um, you know climbing trees. You know that's going to be quite adventurous. We don't use the word dangerous in scouting adventurous to to climb trees. So how can we do that? Well, there's a place called go a but and if you've heard about that. But the whole thing is is climbing trees big trees massive trees bigger than we've got in our village. They're higher double the size of that. How do they do that a harness rope wire training safety leaders there. So the the kids are now climbing higher than they ever would have before having even more fun because we didn't say. No to tree climbing. We just said how can we do it and it's the same with everything you know, working out how you can do something rather than just saying no now you know I know that's not always easy, but nobody said that this was gonna be easy and this comes back to what we're talking about about having this big monstrous goal of your gold How do you get there? How do you go out of your comfort zone bit by bit. Let's just take a step back and also sometimes you might to ask for help like said you know if you think you can do it on your own. You're probably wrong. It's about knowing who's in your golden gang that will help you support you maybe you know enlighten you I remember? um.
Steve Judge: Talking about my my book again I said to my I was on holiday because it last year and I said to my family ah about my brother and his wife and kids and stuff I said what I want to do is I actually want to bury some gold around the Uk some actual gold and there'll be a massive promotional thing and to find the clues. Of where the gold is it will be in my books if you buy the book you get the the map and then you can do some geocaing you can find out where this gold is dig it up and it would be great for social media etc. Everybody around the table was going well that that wouldn't happen that wouldn't work because of this because of that that's a crazy idea what about if somebody digs it up. What about if you lose it and. It was all like negativity negativity negativity and I just like do you know? what? it doesn't matter then and and let's talk about the weather instead now I did the same thing I mentioned the same thing to my mastermind group mastermind group group of people similar to me professional speakers. You know, have their own business and and they all said Steve. That sounds an amazing idea that sounds so exciting I don't know how you're going to do it. But yeah know if we can help it all then let's do it. How exciting and I just thought oh my goodness. That's such a different no ah feedback than what I got so it's about knowing who's in your golden gang which people you use for certain things whether it's emotional. Support you need or physical support or maybe you need somebody to say that is ridiculous or you need somebody to say that's amazing. You pick and choose sometimes and it's about having enough people in your golden gang to do that and I know you were talking to Mike Pagan a couple of weeks ago and he was talking about you know mental wealth.
Steve Judge: And about having the right people and given them the almost scoring them about you know whether you get get get health and wealth for certain people but make sure you've got a nice spread of people and I think it's the same with your your golden gang when you're working towards your gold. Absolutely.
Joanne Lockwood: I think is eminently possible What you're saying there geocaing is already a thing. It's already a movement. There's websites. There's people who who enjoy it this it a yeah completely geocashing is a thing and gold doesn't have to be bullying. It could be as it a metaphor for so for a prize.
Steve Judge: Yeah.
Steve Judge: Um, yeah, nice. Yeah.
Joanne Lockwood: And it could be golden color. It could be a golden ticket. It could be wherever you decide that gold means you find it and to hide those clues in your book. You're not hiding a million pounds worth of treasure anyway, what you're hiding is is an objective. Yeah I've got I've achieved something I've taken a photograph I've put it on Twitter and I've gone yay I'm gold.
Steve Judge: So yeah.
Steve Judge: Um, yeah, yeah, yeah.
Joanne Lockwood: And ah I've won something and it's I think yeah I mean ah like you I can extrapolate that in my head and go Wow. So that's like a fantastic idea. Let's get going. Let's do it. So.
Steve Judge: Isn't it. Yeah I I will I'll tell you what Jo I will be on the one show I'll be sat that sofa and I'll be telling them about my actual treasure hunt around the Uk in support of finding the gold in your life.
Joanne Lockwood: Yeah.
Steve Judge: And and and when you see me on on on Bbc one you can say oh Steve was talking about that on the podcast there you go.
Joanne Lockwood: Yeah, and you'll be back afterwards and talk about your experience on the one show and whether you had whether it was Alex Jones or whether you had 1 of the other presenters who knows.
Steve Judge: Yeah, yeah, who knows yeah would be great. Definitely.
Joanne Lockwood: So stave. Thank you so much. You've been an amazing guest I've loved to learn about gold your golden circle and and how we can all inspire ourselves and be inspired inspired by those around us and how we can avoid maybe the drains in our life and focus on the radiators. The people are going to add value. So yeah, really really really powerful so Steve you've mentioned your book several times you want to tell us about how we can get hold of you when your book is coming out when it's called what to look out for all that how elbow book get in touch.
Steve Judge: Okay, so the best way is my my website which is w ww w dot steve dash judge dot code dot u k I'm all over social media. So don't leave new excuses get in contact with me Linkedin Facebook Twitter instagram I'm Steve judge gold of course. Um, and then the book. Yes, so my my autobiographies is available now if you wanted to buy that after website but my new book is called gold is gonna be coming out in March and I think that's pretty much all the details I've got at the moment it will be on my website so you can find it there. But yeah, if you connect with me on social media. You'll hear me talking about it. In the weeks and months to come. But the main thing is I just want to help people. So if you want to reach out if you want have a chat either by by text or you want to have a Zoom then let's do that if you feel that I can help you in any way, let's connect and there let's have a nice chat.
Joanne Lockwood: So Steve thank you once again. So very inspirational. Thank you so much. A huge and a huge thank you to you? the listener or listeners for tuning in getting to the end I really appreciate this.
Steve Judge: Thank you very much.
Joanne Lockwood: Been an hour long and I know sometimes it's ah it's hard to stick with it. But this has been an amazing chat, please do subscribe if you're not already subscribe keep up to keep updated on future episodes of the inclusion Bites podcast that's beat it. T Yes, tell your friends tell your colleagues please share the link.
Joanne Lockwood: As you can imagine I have a number of other exciting guests lined up and I'm sure you'd be equally inspired by them over the next few weeks months and hopefully years and of course if you'd like to be a guest if you'd like to be part of this show. Please do drop me a line and if you've got any ideas for improvement suggestions then I'd love to hear those as well to please drop me an name email to Jo Dolawood ah Tcha Chapman.cok and finally my name is Joanne Awkward it's been absolute pleasure to host this podcast for you today. Catch you next time. Bye.