00:00 Introduction and Welcome
02:00 Focusing on language to humanize large organisations.
04:37 Micro copy on websites influences customer trust.
07:46 Helping businesses develop brand voice and strategy.
11:50 Style rules emerged in Victorian era for communication.
14:56 Encouraging authenticity and conversational communication in organisations.
18:59 Enabling people to see themselves, not prescriptive.
20:40 Imagine audience's life for effective communication.
26:20 Make business more human, use simple language.
29:51 Use language to reflect status and inclusion.
33:27 Reliving stories energises and sparks creative thinking.
34:26 Negative news reflects human nature; but changeable.
37:44 The power of difference and emotional resonance.
43:41 Freelance work with consultants, encouraging organisational change.
46:10 Drive to fix problems, creating space for thinking.
50:18 Connecting as humans in business creates success.
51:20 Many people fear trouble, lack guidance, be themselves.
54:48 Visit Ben's website, benafia.com.