00:00 Introduction and Welcome 02:00 Feedback shows we demystify EDI for clients. 03:52 Pivoted career to address gender imbalance in tech. 08:56 Diversity iceberg: visible and hidden characteristics. 12:08 Unconscious biases from lack of disabled representation. 15:39 Pushback due to threat, focus on equity. 17:31 Meritocracy is often misunderstood, creating privilege divides. 22:47 Fear of getting it wrong affects reputation. 25:37 Change requires inside-out and outside-in pressure. 30:56 Fintech grows by diverse user base understanding. 32:42 Gender epiphany shifted worldview; embracing change, action. 36:08 Gender parity challenges businesses to prove benefits. 38:57 Algorithm predicts £30k investment will save £1.5m. 44:50 Awareness of feeling unsafe; impact of political rhetoric. 48:21 Diversity fuels innovation for better economic growth. 50:20 Younger workers seek flexible, ethical career options. 53:35 Joanne Lockwood promises enriching, inspiring narratives return.