WEBVTT

1
00:00:00.240 --> 00:00:00.560
<v C. Guz>Foreign.

2
00:00:07.360 --> 00:00:11.320
<v Joanne Lockwood>Welcome to Inclusion Bites, your sanctuary

3
00:00:11.320 --> 00:00:15.200
<v Joanne Lockwood>for bold conversations that spark change. I'm Joanne Lockwood,

4
00:00:15.200 --> 00:00:18.720
<v Joanne Lockwood>your guide on this journey of exploration into the heart of

5
00:00:18.720 --> 00:00:22.640
<v Joanne Lockwood>inclusion, belonging and societal transformation.

6
00:00:23.120 --> 00:00:27.040
<v Joanne Lockwood>Ever wondered what it truly takes to create a world? Remember, everyone

7
00:00:27.040 --> 00:00:30.760
<v Joanne Lockwood>not only belongs, but thrives. You're not alone.

8
00:00:31.320 --> 00:00:35.200
<v Joanne Lockwood>Join me as we uncover the unseen, challenge

9
00:00:35.200 --> 00:00:38.760
<v Joanne Lockwood>the status quo and share stories that resonate

10
00:00:38.760 --> 00:00:42.480
<v Joanne Lockwood>deep within. Ready to dive in? Whether you're

11
00:00:42.480 --> 00:00:46.400
<v Joanne Lockwood>sipping your morning coffee or winding down after a long day, let's

12
00:00:46.400 --> 00:00:50.360
<v Joanne Lockwood>connect, reflect and inspire action together.

13
00:00:51.080 --> 00:00:54.870
<v Joanne Lockwood>Don't forget, you can be part of the conversation too. Reach out

14
00:00:54.870 --> 00:00:58.670
<v Joanne Lockwood>to jo.lockwood@seechangehappen.co.uk

15
00:00:59.070 --> 00:01:02.590
<v Joanne Lockwood>to share your insights or to join me on the show.

16
00:01:03.470 --> 00:01:07.230
<v Joanne Lockwood>So adjust your earbuds and settle in. It's time to

17
00:01:07.230 --> 00:01:10.830
<v Joanne Lockwood>ignite the spark of inclusion with Inclusion Bites.

18
00:01:14.830 --> 00:01:18.790
<v Joanne Lockwood>Today is episode 170 with the

19
00:01:18.790 --> 00:01:22.190
<v Joanne Lockwood>title Turning Rejections Into Opportunities,

20
00:01:22.830 --> 00:01:26.270
<v Joanne Lockwood>and I have the absolute honour and privilege to welcome C Guz.

21
00:01:26.750 --> 00:01:30.630
<v Joanne Lockwood>C is a female entrepreneur and job seeker who has turned her

22
00:01:30.630 --> 00:01:34.229
<v Joanne Lockwood>own experiences with rejection into a mission to humanise

23
00:01:34.229 --> 00:01:37.710
<v Joanne Lockwood>recruitment and make the hiring process more inclusive

24
00:01:38.110 --> 00:01:41.870
<v Joanne Lockwood>for all. And when I asked C to describe her superpower, she said

25
00:01:42.270 --> 00:01:45.970
<v Joanne Lockwood>it is transforming setbacks into empowerment by

26
00:01:45.970 --> 00:01:49.810
<v Joanne Lockwood>advocating for inclusive recruitment practises that allow everyone

27
00:01:50.290 --> 00:01:54.170
<v Joanne Lockwood>to thrive. Hello, Si. Welcome to the show. Hello,

28
00:01:54.170 --> 00:01:58.130
<v C. Guz>Joanne. It's so nice to be here and so, so nice to be doing this

29
00:01:58.130 --> 00:02:01.970
<v C. Guz>with you. I'm. I'm glad I actually pushed record

30
00:02:01.970 --> 00:02:05.650
<v Joanne Lockwood>on this episode because we were chatting away, we were wasting all this fabulous

31
00:02:05.650 --> 00:02:09.090
<v Joanne Lockwood>material, so. Brilliant. So, yeah, we've got loads of stuff for our guests to listen

32
00:02:09.090 --> 00:02:12.860
<v Joanne Lockwood>to today, so, you see, you said when we were chatting

33
00:02:12.860 --> 00:02:16.860
<v Joanne Lockwood>away, you're in Turkey, is that right? Whereabouts in Turkey?

34
00:02:16.940 --> 00:02:20.700
<v Joanne Lockwood>Whereabouts in. I don't know it that well. I know Bodrum

35
00:02:20.700 --> 00:02:24.660
<v Joanne Lockwood>probably is probably about it. Currently in Istanbul, commonly known as, you

36
00:02:24.660 --> 00:02:28.660
<v C. Guz>know, the Constantinople, the city with two coasts. So that's where I was born

37
00:02:28.660 --> 00:02:32.620
<v C. Guz>and raised then. Wow. Because Turkey is a

38
00:02:32.860 --> 00:02:36.740
<v Joanne Lockwood>interesting country because it's a bit Mediterranean, it's almost a bit African,

39
00:02:36.740 --> 00:02:39.900
<v Joanne Lockwood>it's almost a bit Asian, almost a bit European. It's kind of on that

40
00:02:40.550 --> 00:02:44.510
<v Joanne Lockwood>really sort of strange gateway zone, isn't it? I'd

41
00:02:44.510 --> 00:02:48.470
<v C. Guz>say so, but I personally never found my belonging here. And

42
00:02:49.030 --> 00:02:52.950
<v C. Guz>that's also, you know, what eventually led me to, you know, seeking these global

43
00:02:52.950 --> 00:02:56.750
<v C. Guz>doors and opportunities. So, you know, like

44
00:02:56.750 --> 00:03:00.510
<v Joanne Lockwood>me, actually, you know, you faced rejections in your job

45
00:03:00.510 --> 00:03:04.390
<v Joanne Lockwood>search and so how did you turn those kind of rejections

46
00:03:04.390 --> 00:03:07.750
<v Joanne Lockwood>and channel those into kind of a An entrepreneurial spirit.

47
00:03:08.550 --> 00:03:12.430
<v Joanne Lockwood>How do you humanise recruitment? Absolutely. That's a great question. Thank you

48
00:03:12.430 --> 00:03:16.430
<v C. Guz>so much. Accidentally, I think I've been studying the whole space for

49
00:03:16.430 --> 00:03:20.310
<v C. Guz>the last eight years and I initially didn't really mean to. I was

50
00:03:20.310 --> 00:03:23.750
<v C. Guz>a very young person, young professional, looking to get

51
00:03:23.750 --> 00:03:27.590
<v C. Guz>opportunities, get the right mentorship. And then the last five

52
00:03:27.590 --> 00:03:31.230
<v C. Guz>years for me has been really difficult because I got more than 13,000

53
00:03:31.230 --> 00:03:35.180
<v C. Guz>rejections. And that meant like slap on the

54
00:03:35.180 --> 00:03:38.580
<v C. Guz>wrist, a kick on the face. But that eventually

55
00:03:39.460 --> 00:03:43.460
<v C. Guz>made me navigate a 10 month of unemployment period where

56
00:03:43.460 --> 00:03:47.460
<v C. Guz>the financial insecurity was at an all time low, at an all time

57
00:03:47.460 --> 00:03:51.420
<v C. Guz>high. And essentially I looked at everything that

58
00:03:51.420 --> 00:03:55.060
<v C. Guz>I was navigating and how degraded, you know,

59
00:03:55.060 --> 00:03:58.740
<v C. Guz>unqualified I felt. And it felt like as if I am

60
00:03:58.740 --> 00:04:02.650
<v C. Guz>totally useless, as if I cannot achieve nothing. Um,

61
00:04:02.650 --> 00:04:06.610
<v C. Guz>and the job market was really like, you know, transforming when

62
00:04:06.610 --> 00:04:10.570
<v C. Guz>I was an undergraduate. And then when I graduated, it just became

63
00:04:10.570 --> 00:04:14.570
<v C. Guz>a whole chaos with the layoffs and, and the economy, inflations and

64
00:04:14.570 --> 00:04:18.370
<v C. Guz>everything. So in that 10 months, what I

65
00:04:18.370 --> 00:04:22.210
<v C. Guz>realised is, you know what? See, I said to myself, millions of people

66
00:04:22.210 --> 00:04:26.090
<v C. Guz>are going through the same thing today and you see a solution.

67
00:04:26.570 --> 00:04:30.570
<v C. Guz>If you do not act on this solution, then you're not responsible,

68
00:04:31.010 --> 00:04:34.690
<v C. Guz>you're not fulfilling your responsibility and you're, you know, you

69
00:04:35.250 --> 00:04:39.250
<v C. Guz>are not doing what it needs to be done. And if you don't

70
00:04:39.250 --> 00:04:42.890
<v C. Guz>do it, then no one will do it. And can you really live with yourself?

71
00:04:42.890 --> 00:04:46.690
<v C. Guz>You know, after five, 10 years, the solution does not exist and these people

72
00:04:46.690 --> 00:04:50.130
<v C. Guz>are going through the same chaos just because you were ignorant.

73
00:04:50.530 --> 00:04:54.330
<v C. Guz>And then that was a spark that basically fueled everything. And I said,

74
00:04:54.330 --> 00:04:58.010
<v C. Guz>you know what? This is not going to work. And event. Initially it was more

75
00:04:58.010 --> 00:05:01.850
<v C. Guz>the candid experience. My problem was because the inhumanity really, really

76
00:05:01.850 --> 00:05:05.840
<v C. Guz>bothered. But then when I had to recruit for my own startup, I

77
00:05:05.840 --> 00:05:09.400
<v C. Guz>had 2,000 resumes in front of me. And I remember looking at those

78
00:05:09.400 --> 00:05:13.400
<v C. Guz>resumes and being like, how do I understand who

79
00:05:13.400 --> 00:05:17.160
<v C. Guz>I should interview Those tell me nothing about who a person is.

80
00:05:17.400 --> 00:05:21.320
<v C. Guz>It was in 2019, I had to create my first resume and I

81
00:05:21.320 --> 00:05:24.920
<v C. Guz>remember looking at that one pager when it was done and I hated it.

82
00:05:25.320 --> 00:05:29.240
<v C. Guz>It was almost like, I'm going to destroy you. You're telling

83
00:05:29.240 --> 00:05:33.000
<v C. Guz>nothing about me to that employer. You're not telling the value that I can

84
00:05:33.000 --> 00:05:36.860
<v C. Guz>bring, how much of an asset can be. You're reducing

85
00:05:36.860 --> 00:05:40.860
<v C. Guz>me to these data points that don't actually translate to business outcomes,

86
00:05:40.860 --> 00:05:44.700
<v C. Guz>to actionable data, and you also don't know the contextual

87
00:05:44.700 --> 00:05:48.700
<v C. Guz>information about how I was able to like achieve those goals in the

88
00:05:48.700 --> 00:05:52.340
<v C. Guz>organisations that I've supported in. So I've always had a problem with

89
00:05:52.340 --> 00:05:55.700
<v C. Guz>resume ever since I created one. And I also had these

90
00:05:55.700 --> 00:05:59.700
<v C. Guz>experiences where I was constantly rejected and ghosting is

91
00:05:59.780 --> 00:06:03.620
<v C. Guz>also like a must. So I found myself just holistically

92
00:06:03.860 --> 00:06:07.720
<v C. Guz>picturing what is actually going on in each of those steps and

93
00:06:07.720 --> 00:06:11.520
<v C. Guz>then actually living them and then seeing what would be a better

94
00:06:11.600 --> 00:06:15.520
<v C. Guz>way so that we can actually build the bridge that should have existed,

95
00:06:15.520 --> 00:06:18.240
<v C. Guz>all of them. And that's really my motivation.

96
00:06:19.360 --> 00:06:22.840
<v C. Guz>And I was lucky to meet my co founder who's a technical end of things

97
00:06:22.840 --> 00:06:26.520
<v C. Guz>and I'm so lucky because he has been the co founder that I always

98
00:06:26.520 --> 00:06:30.520
<v C. Guz>dreamed of that I would have. Yeah, great. What

99
00:06:30.520 --> 00:06:34.480
<v Joanne Lockwood>you're saying that candidate experience sucks, doesn't it? I've never had a great

100
00:06:34.480 --> 00:06:38.390
<v Joanne Lockwood>candid experience yet. I'm not saying never, but yet not the

101
00:06:38.390 --> 00:06:42.390
<v Joanne Lockwood>one that jumps out to me. But as you, as you pointed

102
00:06:42.390 --> 00:06:46.190
<v Joanne Lockwood>out there that you know, in your own startup you had a thousand, two thousand

103
00:06:46.350 --> 00:06:50.310
<v Joanne Lockwood>applicants. It's hard to be specific and

104
00:06:50.310 --> 00:06:54.110
<v Joanne Lockwood>give great feedback to 2000 people or whatever it is. And we think about large

105
00:06:54.110 --> 00:06:57.910
<v Joanne Lockwood>organisations who are hiring at scale, big, well known brands, they just,

106
00:06:57.910 --> 00:07:01.830
<v Joanne Lockwood>they just get inundated. So the first sift that, that first gatekeeping is almost

107
00:07:01.830 --> 00:07:05.220
<v Joanne Lockwood>like a instant rejection. You're lucky if you get that within an hour

108
00:07:05.860 --> 00:07:09.260
<v Joanne Lockwood>or you never get it at all. So how can we start thinking in a

109
00:07:09.260 --> 00:07:12.940
<v Joanne Lockwood>more candidate centric way? Because studies have

110
00:07:12.940 --> 00:07:16.660
<v Joanne Lockwood>shown that often candidates are also clients and

111
00:07:16.660 --> 00:07:20.540
<v Joanne Lockwood>customers. So if we don't treat our candidates right, that can damage

112
00:07:20.540 --> 00:07:24.540
<v Joanne Lockwood>our brand, can't it? Absolutely. I love how you put

113
00:07:24.540 --> 00:07:28.500
<v C. Guz>it. And there was a quote by a Forbes HR council member who says that

114
00:07:28.500 --> 00:07:32.380
<v C. Guz>we have built our current recruitment tools to reject candidates and not to

115
00:07:32.380 --> 00:07:36.370
<v C. Guz>select them. And having been a recruiter, recruiter, like today for example,

116
00:07:36.370 --> 00:07:40.210
<v C. Guz>when I talk to recruiters and employers and asking if they're currently

117
00:07:40.210 --> 00:07:44.130
<v C. Guz>posting their jobs, they're telling me no and particularly they're not posting

118
00:07:44.130 --> 00:07:48.050
<v C. Guz>on LinkedIn. LinkedIn used to be an asset for those people, but now it's

119
00:07:48.050 --> 00:07:51.410
<v C. Guz>not because they're telling me, you know, if I do well, I'm just going to

120
00:07:51.410 --> 00:07:55.330
<v C. Guz>get spam applications and people who haven't read my job descriptions

121
00:07:55.410 --> 00:07:59.370
<v C. Guz>don't meet the qualification and I'm just going to be wasting my time there. When

122
00:07:59.370 --> 00:08:02.770
<v C. Guz>you're a recruiter, when you see an applicant tracking system, it's really true, like

123
00:08:03.320 --> 00:08:06.840
<v C. Guz>you're trying to get rid of the unqualified

124
00:08:06.920 --> 00:08:10.800
<v C. Guz>pipeline as fast as possible. And that means a

125
00:08:10.800 --> 00:08:14.640
<v C. Guz>lot of people are falling through the cracks. And again, like, the

126
00:08:14.640 --> 00:08:18.520
<v C. Guz>get rid doesn't mean that you're trying to sort of, you know, be

127
00:08:18.520 --> 00:08:22.320
<v C. Guz>inhumane in that process. But you're a recruiter. Like, imagine that

128
00:08:22.320 --> 00:08:26.240
<v C. Guz>you're going after or have two roles that you're hiring for. Let's say you're hiring

129
00:08:26.240 --> 00:08:29.880
<v C. Guz>for a software engineer and a product manager. And if you're getting 500

130
00:08:29.880 --> 00:08:33.320
<v C. Guz>applications for each of them, what you're going to do, you're going to use filtering,

131
00:08:33.320 --> 00:08:37.180
<v C. Guz>keyword search, boolean. That's what we were taught to do,

132
00:08:37.180 --> 00:08:41.060
<v C. Guz>that's how the systems work. But if I don't know how

133
00:08:41.060 --> 00:08:45.020
<v C. Guz>to format my resume, like I have experienced this and I've

134
00:08:45.020 --> 00:08:48.940
<v C. Guz>also seen this happening. Hiring managers look at a resume format of resume

135
00:08:48.940 --> 00:08:52.620
<v C. Guz>and they tell me, no, there is no way that I'm gonna allow that

136
00:08:52.620 --> 00:08:56.500
<v C. Guz>candidate to be moved forward in the process. Resumes are not standardised.

137
00:08:56.660 --> 00:09:00.660
<v C. Guz>You know, like, without the standardisation, how do you compare, like apples to,

138
00:09:00.660 --> 00:09:04.580
<v C. Guz>you know, pears or apples to cherries? And essentially that's, that's what we're trying to

139
00:09:04.580 --> 00:09:08.360
<v C. Guz>do. The only thing that we have been focusing on is actually the

140
00:09:08.360 --> 00:09:12.000
<v C. Guz>actionable data part, which resumes were supposed to focus on,

141
00:09:12.080 --> 00:09:15.760
<v C. Guz>but again, missing a lot of contextual information, behavioural information

142
00:09:16.160 --> 00:09:19.960
<v C. Guz>and hundreds of more data points that I can hear count. So coming back to

143
00:09:19.960 --> 00:09:23.640
<v C. Guz>the employer brand, I mean, you go to a Glassdoor

144
00:09:23.640 --> 00:09:27.280
<v C. Guz>page and now candidates are talking about their interview experiences

145
00:09:27.280 --> 00:09:31.120
<v C. Guz>openly. If you've interviewed in a company, candidate has now become

146
00:09:31.120 --> 00:09:34.970
<v C. Guz>a YouTuber and they're going to be publicly speaking about the experience, experiences that

147
00:09:34.970 --> 00:09:38.890
<v C. Guz>they just had. Your employers, first, sorry, employers

148
00:09:39.050 --> 00:09:42.770
<v C. Guz>are advocates for you, but then the second advocates for your brand

149
00:09:42.770 --> 00:09:46.770
<v C. Guz>identity. Your employer brand is candidates. And if you don't value

150
00:09:46.770 --> 00:09:50.770
<v C. Guz>those people, then they're going to talk about it. Let's say, you

151
00:09:50.770 --> 00:09:54.690
<v C. Guz>know, you're a McKinsey and you had this horrible experience with McKinsey

152
00:09:54.690 --> 00:09:58.570
<v C. Guz>as a candidate, that candidate is going to be talking to their closest

153
00:09:58.570 --> 00:10:02.270
<v C. Guz>circle and now they are going to think twice when they're

154
00:10:02.510 --> 00:10:06.350
<v C. Guz>applying to McKinsey, no matter how good the brand is, because it really

155
00:10:06.350 --> 00:10:10.310
<v C. Guz>is based on trust. And if you don't build that trust effectively right

156
00:10:10.310 --> 00:10:14.190
<v C. Guz>in the beginning, if you don't value those candidates, then those candidates are not going

157
00:10:14.190 --> 00:10:17.830
<v C. Guz>to be applying to you. So you're going to be starting to miss out on

158
00:10:17.830 --> 00:10:21.630
<v C. Guz>the top talent in the market and your competitors would get them just because

159
00:10:21.630 --> 00:10:25.310
<v C. Guz>they Care just because they're creating those right. Candid experiences.

160
00:10:25.550 --> 00:10:29.470
<v C. Guz>And let me give you another data here. So the researchers looked at

161
00:10:29.470 --> 00:10:33.390
<v C. Guz>what really predicts retention and growth after those candidates are

162
00:10:33.390 --> 00:10:37.350
<v C. Guz>hired. And candidate experience is the core and you know, it's predicted

163
00:10:37.350 --> 00:10:40.750
<v C. Guz>by 90% of HR people that actually says

164
00:10:40.910 --> 00:10:44.870
<v C. Guz>candidate experience is a core predictor of retention and growth. And if you

165
00:10:44.870 --> 00:10:48.750
<v C. Guz>don't nail that, then how can you expect to retain

166
00:10:48.750 --> 00:10:52.630
<v C. Guz>those, you know, candidates that you hire as employees? Like it's a way

167
00:10:52.630 --> 00:10:55.870
<v C. Guz>to build trust. It's to build a way to build that commitment, to show

168
00:10:56.540 --> 00:11:00.540
<v C. Guz>this is how it's like when you become an employee with us, when you're

169
00:11:00.540 --> 00:11:04.460
<v C. Guz>an employee with us. And if you're saying that this is how it looks

170
00:11:04.460 --> 00:11:07.900
<v C. Guz>like and we won't care about you when you're an employee, then how as a

171
00:11:07.900 --> 00:11:11.900
<v C. Guz>potential employee, I can build a trust that you will train me with the

172
00:11:11.900 --> 00:11:15.820
<v C. Guz>right resources, that you will create the right environment for me to work in,

173
00:11:15.900 --> 00:11:19.820
<v C. Guz>that you will create growth opportunities for me, that I will be compensated

174
00:11:19.820 --> 00:11:23.660
<v C. Guz>fairly. You're shaking all of these foundations

175
00:11:23.740 --> 00:11:27.610
<v C. Guz>before they are even built if you don't have the right candidate experience.

176
00:11:28.090 --> 00:11:31.970
<v C. Guz>So that's essentially how it translates to, you know, the dignity influences

177
00:11:31.970 --> 00:11:35.450
<v C. Guz>on your employer brand. You mentioned something in there,

178
00:11:35.610 --> 00:11:39.610
<v Joanne Lockwood>trust. And I'm, I'm a great advocate for trust has

179
00:11:39.610 --> 00:11:43.250
<v Joanne Lockwood>to be inherent in the process. We talk about psychological safety. There has to be

180
00:11:43.250 --> 00:11:46.330
<v Joanne Lockwood>psychological safety in the hiring process, in the candidate experience as well.

181
00:11:47.530 --> 00:11:51.450
<v Joanne Lockwood>The problem is you said this when you were talking about your own application

182
00:11:51.450 --> 00:11:54.810
<v Joanne Lockwood>journey. All Those thousands of CVs, thousands of applications you made,

183
00:11:55.940 --> 00:11:59.900
<v Joanne Lockwood>you got to the end in that process and you had zero faith or

184
00:11:59.900 --> 00:12:03.740
<v Joanne Lockwood>trust in the system. That almost like why should I

185
00:12:03.740 --> 00:12:07.660
<v Joanne Lockwood>bother submitting another application? Because you had been

186
00:12:07.660 --> 00:12:11.500
<v Joanne Lockwood>so bruised and damaged by the past experience, you think, well,

187
00:12:11.500 --> 00:12:15.140
<v Joanne Lockwood>this is just pointless doing it. So your trust was at an all time low,

188
00:12:15.140 --> 00:12:18.580
<v Joanne Lockwood>that you were going to be given a fair hearing, treated fairly, whatever it was.

189
00:12:18.580 --> 00:12:22.500
<v Joanne Lockwood>So as recruiters, whether you're agency, RPO or in house,

190
00:12:23.170 --> 00:12:27.090
<v Joanne Lockwood>how could you reach out and bring that trust in back into

191
00:12:27.090 --> 00:12:31.090
<v Joanne Lockwood>the process? So it really starts

192
00:12:31.090 --> 00:12:35.010
<v C. Guz>with the first experience, like in your career space probably

193
00:12:35.010 --> 00:12:38.809
<v C. Guz>is the first place that the candidate is going to look at like a day

194
00:12:38.809 --> 00:12:42.450
<v C. Guz>in life, how the culture looks like. And you shouldn't use like

195
00:12:42.450 --> 00:12:46.410
<v C. Guz>buzzwords. It's not about for example, like leadership, but what that leadership

196
00:12:46.410 --> 00:12:50.050
<v C. Guz>means to you. For example, maybe you believe leadership should be shared

197
00:12:50.430 --> 00:12:54.270
<v C. Guz>or how, you know, how do you empower those people in your Organisations

198
00:12:54.270 --> 00:12:58.110
<v C. Guz>and real time testimonials of them, like people hire people.

199
00:12:58.190 --> 00:13:01.950
<v C. Guz>That's something that we've forgotten in the process and we have to bring this back.

200
00:13:02.270 --> 00:13:06.069
<v C. Guz>And starting from that careers page, everything on the website has to be

201
00:13:06.069 --> 00:13:09.950
<v C. Guz>optimised. You have to position yourself as, you know, answering

202
00:13:10.030 --> 00:13:13.790
<v C. Guz>why I should work for you, why I should work with you, what

203
00:13:13.790 --> 00:13:16.990
<v C. Guz>exciting mission are you working on that I should get excited about?

204
00:13:17.900 --> 00:13:20.980
<v C. Guz>And then when I scroll through the caregivers page, I should be able to see

205
00:13:20.980 --> 00:13:24.900
<v C. Guz>the growth opportunities that are waiting for me. And not only that, this is

206
00:13:24.900 --> 00:13:28.140
<v C. Guz>only done by so many, few employers. For example, I think

207
00:13:28.940 --> 00:13:32.820
<v C. Guz>Johnson and Partners in the uk, I'm not

208
00:13:32.820 --> 00:13:36.700
<v C. Guz>sure if I'm pronouncing their name correctly, but they're a retail brand and

209
00:13:36.700 --> 00:13:40.540
<v C. Guz>they have been the most transparent organisation that

210
00:13:40.540 --> 00:13:44.420
<v C. Guz>basically said, these are the stages that are waiting for you, these are the kind

211
00:13:44.420 --> 00:13:47.460
<v C. Guz>of questions that you will be asked and in each step, this is the person

212
00:13:47.460 --> 00:13:50.880
<v C. Guz>you will be speaking to. And to succeed, these are the things that we will

213
00:13:50.880 --> 00:13:54.760
<v C. Guz>be looking out for. Now you're prepared, but many of the interviews

214
00:13:54.760 --> 00:13:58.520
<v C. Guz>don't prepare organisations and candidates for this. So

215
00:13:58.680 --> 00:14:02.640
<v C. Guz>candidates don't have the data. Like you get an interview request. Why

216
00:14:02.640 --> 00:14:05.720
<v C. Guz>do you want to talk to me? Is this a first hiring manager interview? Is

217
00:14:05.720 --> 00:14:09.560
<v C. Guz>a recruiter going to be talking to me like, what am I asked to, like,

218
00:14:09.560 --> 00:14:13.360
<v C. Guz>answer? Am I asked to just, you know, participate in a live case

219
00:14:13.360 --> 00:14:16.480
<v C. Guz>study that I don't know nothing about and then I find out on the spot

220
00:14:16.480 --> 00:14:20.220
<v C. Guz>and then I'm asked to say submit something in an hour and I know that's

221
00:14:20.220 --> 00:14:23.860
<v C. Guz>just impossible. So candidates are set to fail, almost

222
00:14:24.020 --> 00:14:28.020
<v C. Guz>like you're setting your candidates to fail, which is so ironic.

223
00:14:28.020 --> 00:14:31.900
<v C. Guz>And then the job description, like, the job description is not only something

224
00:14:31.900 --> 00:14:35.580
<v C. Guz>that shows what the day to day looks like and what you

225
00:14:35.580 --> 00:14:39.300
<v C. Guz>expect from that candidate, from that potential employee to achieve, but

226
00:14:39.300 --> 00:14:43.300
<v C. Guz>also a way to position how it is like to work for

227
00:14:43.300 --> 00:14:46.750
<v C. Guz>you. Like the mission that you're passionate about, the impact that you've

228
00:14:46.750 --> 00:14:50.710
<v C. Guz>created. How many organisations have you helped? You know, for example,

229
00:14:50.710 --> 00:14:54.710
<v C. Guz>for us it's candidate experiences, it's the brands that we're able to help

230
00:14:54.710 --> 00:14:57.750
<v C. Guz>them humanise recruitment. Our change makers, our partners,

231
00:14:58.550 --> 00:15:02.550
<v C. Guz>show how that narrative looks like, like give them an insider

232
00:15:02.550 --> 00:15:06.310
<v C. Guz>perspective. You know something that's really ironic, when I got those

233
00:15:06.310 --> 00:15:09.990
<v C. Guz>2,000 resumes as a startup, as a recruiter for the first time, in my first

234
00:15:09.990 --> 00:15:13.540
<v C. Guz>startup, we had an employer brand

235
00:15:13.700 --> 00:15:17.500
<v C. Guz>before the product itself, before an mvp, we were working from Five different

236
00:15:17.500 --> 00:15:21.060
<v C. Guz>time zones. It was, it was a mess. But the way that we

237
00:15:21.060 --> 00:15:24.180
<v C. Guz>positioned our vision resonated so deeply with people

238
00:15:25.060 --> 00:15:28.660
<v C. Guz>that they went on and apply and that was not it. After they

239
00:15:28.660 --> 00:15:32.660
<v C. Guz>applied, I actually had a 20% like of the people filling out

240
00:15:32.660 --> 00:15:36.580
<v C. Guz>an eight section form that I have prepared to be able to assess

241
00:15:36.580 --> 00:15:40.180
<v C. Guz>candidates. And that process look entirely different from any of the

242
00:15:40.180 --> 00:15:43.820
<v C. Guz>interview processes that I've been to because I couldn't find any of those

243
00:15:43.820 --> 00:15:47.540
<v C. Guz>answers in the resumes. Then more, you know, around

244
00:15:47.540 --> 00:15:51.540
<v C. Guz>200 people actually went on and completed that. And one person gave me

245
00:15:51.540 --> 00:15:55.420
<v C. Guz>this feedback that it actually took them four hours to complete that form.

246
00:15:55.660 --> 00:15:59.460
<v C. Guz>And the reason is it's not because it was that long, but it's because

247
00:15:59.460 --> 00:16:03.300
<v C. Guz>people were not used to being given that space, that

248
00:16:03.300 --> 00:16:06.930
<v C. Guz>opportunity. The eight section forum looked like, okay, like

249
00:16:07.090 --> 00:16:11.090
<v C. Guz>I see that you're a current student or a mid level, like professional, but what

250
00:16:11.090 --> 00:16:15.050
<v C. Guz>do you want to do? Like it was more reflective. How can

251
00:16:15.050 --> 00:16:19.050
<v C. Guz>I support you? What are the areas that you want to grow in? What

252
00:16:19.050 --> 00:16:22.770
<v C. Guz>are your skill sets like? You know, having people break down

253
00:16:22.770 --> 00:16:26.610
<v C. Guz>themselves as a spot and it was a reflective opportunity for them that

254
00:16:26.850 --> 00:16:30.650
<v C. Guz>many of those, you know, people who worked with me were able to understand what

255
00:16:30.650 --> 00:16:34.230
<v C. Guz>kind of a career that they wanted to pursue. And I'm going to tell this

256
00:16:34.230 --> 00:16:38.030
<v C. Guz>as a recruiter. Majority of the people, especially juniors

257
00:16:38.030 --> 00:16:42.030
<v C. Guz>and even middles, they don't know what they want. And

258
00:16:42.030 --> 00:16:45.990
<v C. Guz>it's your opportunity to help them reflect to, you know, have

259
00:16:45.990 --> 00:16:49.550
<v C. Guz>a more coaching style of interview where they're able to understand

260
00:16:49.870 --> 00:16:53.710
<v C. Guz>this because then you hire them and then they realise that job is not right

261
00:16:53.710 --> 00:16:57.310
<v C. Guz>for them. So help them understand. We treated those

262
00:16:57.310 --> 00:17:01.310
<v C. Guz>interview processes as transactional and as an interrogation, you know,

263
00:17:01.390 --> 00:17:04.570
<v C. Guz>sort of, you know, model where the hierarchy is always,

264
00:17:05.130 --> 00:17:08.530
<v C. Guz>I as a recruiter have, you know, the upper hand until the

265
00:17:08.530 --> 00:17:12.170
<v C. Guz>candidate gets to the point of salary and then things change. But

266
00:17:12.250 --> 00:17:16.090
<v C. Guz>it is a partnership. I, as a recruiter am assessing

267
00:17:16.090 --> 00:17:19.850
<v C. Guz>a potential employee that I should be excited for the hiring

268
00:17:19.850 --> 00:17:23.850
<v C. Guz>manager that I'm supporting to, you know, to be working with. I am

269
00:17:23.850 --> 00:17:27.730
<v C. Guz>assessing that fit. And as a recruiter, focusing on a strategy, the

270
00:17:27.730 --> 00:17:31.330
<v C. Guz>more you work with that hiring manager, if you're for example, not the more that

271
00:17:31.330 --> 00:17:35.150
<v C. Guz>you understand their expectations, the more you understand what kind of a

272
00:17:35.310 --> 00:17:39.150
<v C. Guz>leader, a mentor that person would be. So now you're hiring their report.

273
00:17:40.030 --> 00:17:43.870
<v C. Guz>Everything really is based on that human connection. And then we're trying

274
00:17:43.950 --> 00:17:47.910
<v C. Guz>to remove those human loops from the process and then automate

275
00:17:47.910 --> 00:17:51.710
<v C. Guz>them so humans are not able to make the right hiring decisions. How

276
00:17:51.790 --> 00:17:55.630
<v C. Guz>can AI make the right hiring decisions if you remove human from the

277
00:17:55.630 --> 00:17:59.550
<v C. Guz>process? So, long story short, it's really about creating that

278
00:17:59.550 --> 00:18:03.430
<v C. Guz>insider perspective. How is it like working for your

279
00:18:03.590 --> 00:18:06.790
<v C. Guz>employer, working for your organisation? And as a recruiter,

280
00:18:08.310 --> 00:18:12.270
<v C. Guz>how has your experience been like? All these things are very,

281
00:18:12.270 --> 00:18:16.230
<v C. Guz>very simple and easy to do. It takes a minute to

282
00:18:16.230 --> 00:18:20.230
<v C. Guz>add that something in, but it makes all the difference. And candidates really feel like

283
00:18:20.550 --> 00:18:24.510
<v C. Guz>there is a human behind the keyboard who will be assessing their

284
00:18:24.510 --> 00:18:28.480
<v C. Guz>application. Going back to what you're saying

285
00:18:28.480 --> 00:18:32.280
<v Joanne Lockwood>there about you get the resume, the CV in and you're trying to extract

286
00:18:32.280 --> 00:18:36.120
<v Joanne Lockwood>this data and you're saying it's not geared up to actually

287
00:18:36.120 --> 00:18:40.080
<v Joanne Lockwood>give you the soul or the personality or the heart of that individual, which is

288
00:18:40.080 --> 00:18:43.920
<v Joanne Lockwood>what we really ideally want to be. Hiring people, not paper,

289
00:18:44.240 --> 00:18:47.920
<v Joanne Lockwood>not numbers. I always think about the CV is very historical.

290
00:18:48.560 --> 00:18:51.840
<v Joanne Lockwood>It's a Wikipedia. It's not saying anything about you.

291
00:18:53.210 --> 00:18:56.770
<v Joanne Lockwood>We've kind of evolved the CV to be this master document of my life. This

292
00:18:56.770 --> 00:19:00.650
<v Joanne Lockwood>is what I've done. I'm a great believer in not how

293
00:19:00.650 --> 00:19:04.650
<v Joanne Lockwood>did you questions or what have you done questions. It's what would

294
00:19:04.650 --> 00:19:08.410
<v Joanne Lockwood>you do? How would you approach this? Or what's your

295
00:19:08.410 --> 00:19:12.170
<v Joanne Lockwood>thinking behind this scenario? Which the CV doesn't show you?

296
00:19:12.650 --> 00:19:15.690
<v Joanne Lockwood>Which is why a lot more modern recruitment practises

297
00:19:16.810 --> 00:19:20.770
<v Joanne Lockwood>anonymizing. They're using workplace samples, they're using five or six how

298
00:19:20.770 --> 00:19:24.650
<v Joanne Lockwood>would you questions which actually require more effort from the candidate

299
00:19:24.650 --> 00:19:28.610
<v Joanne Lockwood>because they can't just bombard you with their CV on

300
00:19:28.610 --> 00:19:31.330
<v Joanne Lockwood>auto, they have to actually look at these questions now.

301
00:19:32.530 --> 00:19:36.130
<v Joanne Lockwood>And that can actually filter candidates out because. Oh, that's too difficult. That's too difficult.

302
00:19:36.610 --> 00:19:39.810
<v Joanne Lockwood>But if you actually put the effort into crafting that great

303
00:19:40.930 --> 00:19:44.770
<v Joanne Lockwood>workplace sample, how would you tackle this challenging situation? How would

304
00:19:44.770 --> 00:19:48.730
<v Joanne Lockwood>you tackle the data centre just gone down and you've

305
00:19:48.730 --> 00:19:52.210
<v Joanne Lockwood>got customers screaming at you. How would you handle that situation? What would you do

306
00:19:52.210 --> 00:19:56.130
<v Joanne Lockwood>first? That's for getting into the mindset of the

307
00:19:56.130 --> 00:19:59.970
<v Joanne Lockwood>candidate and then we can see what a valuable resource they would be in a

308
00:19:59.970 --> 00:20:03.810
<v Joanne Lockwood>crisis, in a. In a team environment, what their personality

309
00:20:03.810 --> 00:20:07.770
<v Joanne Lockwood>is, isn't it? That's what we want to find out. I love that. And that

310
00:20:07.770 --> 00:20:11.690
<v C. Guz>made me. That brings me to this. Like psychometric assessments that enterprises

311
00:20:11.690 --> 00:20:15.440
<v C. Guz>leverage really heavily and then cannot feel

312
00:20:15.760 --> 00:20:19.680
<v C. Guz>insecure at that point because they're thinking there is a

313
00:20:19.680 --> 00:20:23.280
<v C. Guz>behavioural example that they're asking to answer. For example, you know, your

314
00:20:23.280 --> 00:20:26.880
<v C. Guz>colleague just stole something from the office, what would you do? And then there Are

315
00:20:26.880 --> 00:20:30.800
<v C. Guz>like four different like, answers to that. Like, do you protect

316
00:20:30.800 --> 00:20:34.640
<v C. Guz>your, you know, colleague because they're your colleague and you

317
00:20:34.880 --> 00:20:38.480
<v C. Guz>stand with them? Do you report that to the hr?

318
00:20:38.880 --> 00:20:41.990
<v C. Guz>Do you, like, ask them to, you know, return that?

319
00:20:42.870 --> 00:20:46.470
<v C. Guz>All of these things say something about your behavioural characteristics, your

320
00:20:46.470 --> 00:20:50.350
<v C. Guz>personality. But these tests are not,

321
00:20:50.350 --> 00:20:54.270
<v C. Guz>you know, leveraged in a way that creates psychological safety for

322
00:20:54.270 --> 00:20:57.870
<v C. Guz>a candidate. Because you're standing in front of that screen and you're thinking to

323
00:20:57.870 --> 00:21:01.670
<v C. Guz>yourself, what is the right answer? Like, because there are

324
00:21:01.670 --> 00:21:05.550
<v C. Guz>different right answers in that particular situation. Maybe the employer is trying to

325
00:21:05.550 --> 00:21:09.550
<v C. Guz>assess your loyalty there, maybe they're looking for your, like, work

326
00:21:09.550 --> 00:21:13.070
<v C. Guz>ethics. If you're assessing loyalty, then you should ideally support

327
00:21:13.310 --> 00:21:16.910
<v C. Guz>your colleague who stole something from the organisation. But from the business

328
00:21:16.910 --> 00:21:20.790
<v C. Guz>perspective you shouldn't do that, but you don't know what they're assessing.

329
00:21:20.790 --> 00:21:24.750
<v C. Guz>So the psychological safety, I think is, is really making things difficult

330
00:21:24.750 --> 00:21:28.630
<v C. Guz>for the candidate. Like, I understand that I'm being assessed right now, but what

331
00:21:28.630 --> 00:21:32.630
<v C. Guz>are you really looking to get from me? Like, what is it

332
00:21:32.630 --> 00:21:36.410
<v C. Guz>that you're really assessing? And I understand all these like,

333
00:21:36.410 --> 00:21:40.170
<v C. Guz>cheating measures and sort of really trying to create an unbiased

334
00:21:40.170 --> 00:21:44.170
<v C. Guz>environment from a psychological experimenting perspective. And that's where we took these

335
00:21:44.170 --> 00:21:47.810
<v C. Guz>like, studies from. Essentially all these psychometric assessment

336
00:21:47.890 --> 00:21:51.770
<v C. Guz>softwares that you see now, they were one psychological experiments and

337
00:21:51.770 --> 00:21:55.490
<v C. Guz>essentially we learned from that data and now we basically productize

338
00:21:55.490 --> 00:21:59.490
<v C. Guz>them. But I think that candidates are not feeling safe with that and it's,

339
00:21:59.490 --> 00:22:03.350
<v C. Guz>it's, it's not happening. I think it's a bit like

340
00:22:03.430 --> 00:22:06.230
<v Joanne Lockwood>when you use ChatGPT or an AI system.

341
00:22:07.270 --> 00:22:10.750
<v Joanne Lockwood>What you do at the beginning is you say you are an

342
00:22:10.750 --> 00:22:13.750
<v Joanne Lockwood>expert this and your role is to design that.

343
00:22:14.870 --> 00:22:17.830
<v Joanne Lockwood>When you do the psychometric test is you think, well, what am I applying for?

344
00:22:18.150 --> 00:22:21.950
<v Joanne Lockwood>I'm applying to be a programmer, a

345
00:22:21.950 --> 00:22:25.670
<v Joanne Lockwood>coder, therefore I'm going to put my head in that

346
00:22:25.670 --> 00:22:29.590
<v Joanne Lockwood>mode. If you're hiring me to be head of security or HR or audit,

347
00:22:30.140 --> 00:22:33.100
<v Joanne Lockwood>then I'll have a different answer because, you know, you want me to grass up

348
00:22:33.100 --> 00:22:37.060
<v Joanne Lockwood>your teammate. You want to be ultimately security focused, company focused, but

349
00:22:37.060 --> 00:22:40.780
<v Joanne Lockwood>if you're in a small team, you want this person to maybe talk to the

350
00:22:40.780 --> 00:22:44.780
<v Joanne Lockwood>person that's committed the wrongdoing and say, look, you really shouldn't have done that. I

351
00:22:44.780 --> 00:22:48.300
<v Joanne Lockwood>don't want to be the one that grasses you up. Why don't you go and

352
00:22:48.460 --> 00:22:52.140
<v Joanne Lockwood>hand it back or be honest yourself and coach them into that

353
00:22:52.380 --> 00:22:55.860
<v Joanne Lockwood>without colluding. So you want a different approach, so you just Got to put your

354
00:22:55.860 --> 00:22:59.700
<v Joanne Lockwood>head in the mind of, of the job you're applying for. And

355
00:22:59.700 --> 00:23:03.380
<v Joanne Lockwood>you could. People say you can't cheat these systems, but I think if you've, if

356
00:23:03.380 --> 00:23:07.100
<v Joanne Lockwood>you've got enough intelligence, you can move your brain into a space

357
00:23:07.420 --> 00:23:10.860
<v Joanne Lockwood>where you're thinking and acting in the model. You have to act. So

358
00:23:11.500 --> 00:23:15.460
<v Joanne Lockwood>yeah, and I think what we're doing is we're almost forcing people to act and

359
00:23:15.460 --> 00:23:19.140
<v Joanne Lockwood>we talk about bring your whole self to work. You don't actually want my whole

360
00:23:19.140 --> 00:23:22.460
<v Joanne Lockwood>self. You want this narrow bit that fits into your definition.

361
00:23:23.010 --> 00:23:26.650
<v C. Guz>Yeah, fully agree. And like recruiters are

362
00:23:26.650 --> 00:23:30.290
<v C. Guz>essentially like prone to look for red flags rather than,

363
00:23:30.610 --> 00:23:34.210
<v C. Guz>you know, the things that they like about the candidate that

364
00:23:34.290 --> 00:23:36.450
<v C. Guz>helps them move to, to the next stage.

365
00:23:38.290 --> 00:23:42.170
<v Joanne Lockwood>It's down to risk though, isn't it, the recruiter, if it can. If the

366
00:23:42.170 --> 00:23:46.010
<v Joanne Lockwood>recruiter's got two good candidates, it will come down to which

367
00:23:46.010 --> 00:23:49.940
<v Joanne Lockwood>one am I most comfortable, which one is least risk. And that is

368
00:23:49.940 --> 00:23:53.340
<v Joanne Lockwood>often a bias. It's that gut feel, it's that spider sense.

369
00:23:54.220 --> 00:23:57.580
<v Joanne Lockwood>Oh, I just feel it. You rub the paper, you go,

370
00:23:58.060 --> 00:24:01.820
<v Joanne Lockwood>this candidate just feels better to me. For whatever reason, all those

371
00:24:01.820 --> 00:24:05.420
<v Joanne Lockwood>biases come out, don't they? So we have to recognise that

372
00:24:06.140 --> 00:24:10.060
<v Joanne Lockwood>that personal bias has a huge influence on two identical

373
00:24:10.060 --> 00:24:14.020
<v Joanne Lockwood>candidates or even two candidates that are very close. You make

374
00:24:14.020 --> 00:24:17.920
<v Joanne Lockwood>a, I can't take the risk. If I hire this person, it goes wrong,

375
00:24:18.240 --> 00:24:21.960
<v Joanne Lockwood>people are gonna blame me. People are self

376
00:24:21.960 --> 00:24:25.680
<v Joanne Lockwood>protectionist as well. It's human nature. Yeah, yeah. But I think

377
00:24:25.680 --> 00:24:29.560
<v C. Guz>that again, like it comes back to what we evolve

378
00:24:29.560 --> 00:24:33.040
<v C. Guz>recruitment into. And that has become today, unfortunately,

379
00:24:33.040 --> 00:24:36.760
<v C. Guz>rejecting candidates because like if 500 people are

380
00:24:36.760 --> 00:24:40.480
<v C. Guz>applying, you have one opening. It's really,

381
00:24:40.480 --> 00:24:44.480
<v C. Guz>really, really difficult to get to that top 10 when you're

382
00:24:44.480 --> 00:24:48.400
<v C. Guz>able to like say, okay, now it's the top five and top two.

383
00:24:48.400 --> 00:24:52.120
<v C. Guz>And then you also have to like have candidates, you have to, you know, keep

384
00:24:52.120 --> 00:24:55.960
<v C. Guz>them waiting on the sign because maybe someone will reject the offer. And now you

385
00:24:55.960 --> 00:24:59.520
<v C. Guz>have to be like thinking about your next move as a recruiter. But I think

386
00:24:59.520 --> 00:25:03.480
<v C. Guz>like recruitment has been evolved in a way

387
00:25:03.480 --> 00:25:07.480
<v C. Guz>that something that this candidate does is right and wrong. But I think that

388
00:25:07.480 --> 00:25:10.910
<v C. Guz>it should be focusing on the differences, like how would this

389
00:25:10.910 --> 00:25:14.590
<v C. Guz>candidate think about the situation? And maybe their way of thinking

390
00:25:14.590 --> 00:25:18.550
<v C. Guz>is particularly right for a company that is in a, in a different stage

391
00:25:18.550 --> 00:25:22.550
<v C. Guz>than ours. And that's completely okay. If you think that is, then, then you know,

392
00:25:22.550 --> 00:25:26.430
<v C. Guz>you have to give them the feedback and that would be really helpful to

393
00:25:26.430 --> 00:25:29.590
<v C. Guz>them so that they can go out and seek the right jobs for them. But

394
00:25:29.590 --> 00:25:33.590
<v C. Guz>going back to iOS, you need data. There is

395
00:25:33.750 --> 00:25:37.430
<v C. Guz>nothing in the process that is removing those biases. Like

396
00:25:38.470 --> 00:25:42.350
<v C. Guz>we have software today that removes for

397
00:25:42.350 --> 00:25:46.230
<v C. Guz>example, like the names of the candidates and like the contact information.

398
00:25:46.790 --> 00:25:50.790
<v C. Guz>We had the DEI software that focused on reporting measures.

399
00:25:50.790 --> 00:25:54.510
<v C. Guz>So it was more like do you want more females in your organisation now or

400
00:25:54.510 --> 00:25:58.510
<v C. Guz>do you want more diversity? And diversity was diversity in a way that it was

401
00:25:58.510 --> 00:26:02.310
<v C. Guz>healthy, but it was more like, hey, this, you know, Mr. Government,

402
00:26:02.390 --> 00:26:06.360
<v C. Guz>this is the type of employees I hire now, you know,

403
00:26:06.360 --> 00:26:10.200
<v C. Guz>like give me more funds. And I don't think that that's, that's the right way

404
00:26:10.200 --> 00:26:14.000
<v C. Guz>to go about diversity. Inclusion has to be, you

405
00:26:14.000 --> 00:26:17.280
<v C. Guz>know, for all the candidates that you're putting in the process for.

406
00:26:18.240 --> 00:26:22.200
<v C. Guz>And if, for example, I'm a neurodiverse candidate, I don't always do well in

407
00:26:22.200 --> 00:26:26.160
<v C. Guz>the interview. My brain works differently and recruiter can say

408
00:26:26.160 --> 00:26:29.760
<v C. Guz>that my thoughts are unstructured, I don't know what I'm talking about.

409
00:26:31.600 --> 00:26:35.600
<v C. Guz>And for example, it is on you to like set those candidates for

410
00:26:35.600 --> 00:26:39.440
<v C. Guz>success, like send them the questions that you want to ask in advance and

411
00:26:39.440 --> 00:26:43.320
<v C. Guz>then the candidate could then have the risk basically to, you know,

412
00:26:43.320 --> 00:26:47.240
<v C. Guz>read things from ChatGPT. And we have things that are happening, but the candidates are

413
00:26:47.240 --> 00:26:51.080
<v C. Guz>doing this because their trust is entirely gone in recruiters. Like we're

414
00:26:51.080 --> 00:26:55.000
<v C. Guz>talking to people today and they're rather wanting to be assessed by an

415
00:26:55.000 --> 00:26:58.880
<v C. Guz>AI than a recruiter because those recruiters are making them go through like

416
00:26:58.880 --> 00:27:02.880
<v C. Guz>horrible candid experiences. And I think that's a pledge that we all have

417
00:27:02.880 --> 00:27:06.800
<v C. Guz>to take. Like, you know what, I understand that things have

418
00:27:06.800 --> 00:27:10.640
<v C. Guz>been really hard, but to rebuild this trust we have to work

419
00:27:10.640 --> 00:27:14.360
<v C. Guz>together. And I think that that's, that's really

420
00:27:15.000 --> 00:27:18.760
<v C. Guz>how things can move forward. Because I cannot be like these people

421
00:27:18.840 --> 00:27:22.120
<v C. Guz>are adults. When you look at it like the

422
00:27:22.520 --> 00:27:26.400
<v C. Guz>anti cheating measures and tracking softwares to me feels

423
00:27:26.400 --> 00:27:30.220
<v C. Guz>just utterly dystopian. And I personally don't

424
00:27:30.220 --> 00:27:34.020
<v C. Guz>want them in my hiring process because I, if I don't trust my candidate

425
00:27:34.180 --> 00:27:38.060
<v C. Guz>and they know that I don't trust them, how can you

426
00:27:38.060 --> 00:27:42.060
<v C. Guz>empower them as employees to do what's right when push comes down the

427
00:27:42.060 --> 00:27:45.900
<v C. Guz>show, when they need to take an incentive, macromanagement

428
00:27:45.900 --> 00:27:49.820
<v C. Guz>doesn't lead to success. We all know this. And then the question all

429
00:27:49.820 --> 00:27:52.660
<v C. Guz>comes to like remote work and on site and everything else, but

430
00:27:55.050 --> 00:27:59.050
<v C. Guz>I don't think that's the way to go. So we have to focus on rebuilding

431
00:27:59.050 --> 00:28:01.850
<v C. Guz>that trust. I think to overcome Those biases.

432
00:28:03.290 --> 00:28:07.290
<v Joanne Lockwood>I used to do a lot of work with smart recruiters. I went to a

433
00:28:07.290 --> 00:28:10.850
<v Joanne Lockwood>lot of their conferences, spoke at a lot of their conferences. Pre Covid I got

434
00:28:10.850 --> 00:28:14.730
<v Joanne Lockwood>to know their founder and CEO Jerome quite well and he talks about these

435
00:28:14.730 --> 00:28:18.540
<v Joanne Lockwood>three dimensions of hiring success as he would put it. So

436
00:28:18.540 --> 00:28:22.340
<v Joanne Lockwood>you've got the cost per hire, the hiring velocity and the candidate experience

437
00:28:23.060 --> 00:28:27.020
<v Joanne Lockwood>and they can't all be high. Sorry, you can't have. You've got to balance

438
00:28:27.020 --> 00:28:30.900
<v Joanne Lockwood>those. If you want great candidate experience, you can't do it cheaply.

439
00:28:31.300 --> 00:28:35.260
<v Joanne Lockwood>If you want higher velocity at a pace, you can't do it cheaply

440
00:28:35.260 --> 00:28:39.220
<v Joanne Lockwood>without sacrificing candidate experience. So you've got that three legged stool. If you're

441
00:28:39.220 --> 00:28:42.580
<v Joanne Lockwood>not careful, what you end up doing is trading off for speed and velocity because

442
00:28:42.580 --> 00:28:46.380
<v Joanne Lockwood>you've got empty seat costs, you've got need to fill that vacancy. Therefore

443
00:28:46.380 --> 00:28:50.380
<v Joanne Lockwood>you're not going to think about diverse hiring best practise

444
00:28:50.380 --> 00:28:53.540
<v Joanne Lockwood>because you've got to get somebody in that chair. You know, you know you've got

445
00:28:53.540 --> 00:28:57.380
<v Joanne Lockwood>a three month lead time once you've made the offer and you want.

446
00:28:57.380 --> 00:29:00.900
<v Joanne Lockwood>So basically this is a six month hiring hiring cycle

447
00:29:01.380 --> 00:29:04.900
<v Joanne Lockwood>and you want someone now. So you can't do it cheap, you can't, you know,

448
00:29:04.900 --> 00:29:07.540
<v Joanne Lockwood>you can't do it quick, you can't do it take your time, do it properly.

449
00:29:07.620 --> 00:29:11.500
<v Joanne Lockwood>You can do experiences going to be rubbish because you're just firing people in, filling

450
00:29:11.500 --> 00:29:14.110
<v Joanne Lockwood>them up and you just kind of pick what you've got. So

451
00:29:15.230 --> 00:29:19.190
<v Joanne Lockwood>how do you balance those things and actually which is the most important candidate

452
00:29:19.190 --> 00:29:22.990
<v Joanne Lockwood>experience, cost per hire or velocity? Which one do you sacrifice

453
00:29:23.470 --> 00:29:27.030
<v Joanne Lockwood>or should you? I think that it's not the question of a

454
00:29:27.030 --> 00:29:30.950
<v C. Guz>sacrifice, but I think these things are interconnected. Like this is a system

455
00:29:30.950 --> 00:29:34.830
<v C. Guz>that you're talking about and I think that if you nail candidate experience

456
00:29:35.070 --> 00:29:38.710
<v C. Guz>then essentially you're reducing your cost for all things

457
00:29:38.710 --> 00:29:42.420
<v C. Guz>involved. And the reason is because you're attracting the right candidates for you

458
00:29:42.970 --> 00:29:46.690
<v C. Guz>because those candidates are essentially pre qualifying themselves and they now

459
00:29:46.690 --> 00:29:50.410
<v C. Guz>know what kind of an organisation that they will be working in. So you're really

460
00:29:50.410 --> 00:29:54.370
<v C. Guz>getting engaged candidates which essentially makes you not repeat

461
00:29:54.370 --> 00:29:58.170
<v C. Guz>the hiring process over again and basically double your hiring costs. So

462
00:29:58.329 --> 00:30:02.170
<v C. Guz>when investing your in your candidate experience, you're actually fixing all of them

463
00:30:02.490 --> 00:30:06.490
<v C. Guz>in terms of the velocity. I think that really depends on what kind of

464
00:30:06.490 --> 00:30:10.450
<v C. Guz>a role that you're hiring for. But every role like should look different. What kind

465
00:30:10.450 --> 00:30:14.130
<v C. Guz>of a case study will you be like leveraging for example, because you also need

466
00:30:14.130 --> 00:30:17.990
<v C. Guz>to, to focus on how to understand how to candidate things but without,

467
00:30:18.150 --> 00:30:22.110
<v C. Guz>you know, basically making them do unpaid labour, which is, which is

468
00:30:22.110 --> 00:30:25.910
<v C. Guz>a massive like concern in candidates today. So maybe you

469
00:30:25.910 --> 00:30:29.550
<v C. Guz>compensate those case studies that might be, you know, costly but then you

470
00:30:29.550 --> 00:30:33.550
<v C. Guz>basically say, you know what, I'm gonna send only to like the 10 candidates

471
00:30:33.550 --> 00:30:37.390
<v C. Guz>that I know who might be qualified for the position. I think that investing in

472
00:30:37.390 --> 00:30:41.390
<v C. Guz>candidate experience makes you attract the right candidates and those right candidates are

473
00:30:41.390 --> 00:30:45.250
<v C. Guz>now engaged. So now you are able to move much faster

474
00:30:45.330 --> 00:30:49.250
<v C. Guz>because you're in attracting them to your inbound. So this means that

475
00:30:49.410 --> 00:30:53.250
<v C. Guz>you don't have to go out and seek those candidates on LinkedIn, message them and

476
00:30:53.250 --> 00:30:56.850
<v C. Guz>outreach. It really takes so much time and even recruiters get

477
00:30:56.850 --> 00:31:00.690
<v C. Guz>ghosted here. Like ghosting is not just for candidates at this point.

478
00:31:00.690 --> 00:31:04.370
<v C. Guz>Candidates also as a response can try to like ghost

479
00:31:04.370 --> 00:31:08.340
<v C. Guz>recruiters because of what is going on in the current job market. So I

480
00:31:08.340 --> 00:31:12.140
<v C. Guz>think that candidate experience ultimately reduces your costs. But

481
00:31:12.540 --> 00:31:16.540
<v C. Guz>if you like treat it right, if you don't understand how candid experience is

482
00:31:16.540 --> 00:31:20.420
<v C. Guz>positioned within your greater hiring strategy and how the hiring

483
00:31:20.420 --> 00:31:24.140
<v C. Guz>experience will look like and how different stages will

484
00:31:24.140 --> 00:31:27.900
<v C. Guz>basically need different stakeholders to engage. For example, maybe a

485
00:31:27.900 --> 00:31:31.820
<v C. Guz>hiring manager did like sends to send the feedback, needs to send the feedback or

486
00:31:31.820 --> 00:31:35.660
<v C. Guz>a recruiter needs to collaborate with another recruiter. Maybe there is a decision making.

487
00:31:35.740 --> 00:31:39.690
<v C. Guz>So if you structure those and essentially you will be able to move much faster,

488
00:31:39.930 --> 00:31:43.770
<v C. Guz>much faster in this process. But again I think that candid

489
00:31:43.770 --> 00:31:46.490
<v C. Guz>experience is not costly as people think.

490
00:31:47.530 --> 00:31:51.130
<v C. Guz>Writing that one line of this is what our culture

491
00:31:51.130 --> 00:31:55.090
<v C. Guz>looks like in a day to day. You know, we for

492
00:31:55.090 --> 00:31:59.050
<v C. Guz>example, like describe someone's day to day. Like I wake up,

493
00:31:59.050 --> 00:32:02.930
<v C. Guz>I get my coffee, I start my day in xyz, where are they working

494
00:32:02.930 --> 00:32:06.850
<v C. Guz>from? Maybe you are like giving like remote work opportunities. So share

495
00:32:06.850 --> 00:32:10.510
<v C. Guz>their real life experiences of a successful employee

496
00:32:10.510 --> 00:32:14.430
<v C. Guz>profile so that the candidate can see, well I'm represented there

497
00:32:14.430 --> 00:32:18.070
<v C. Guz>or not represented there. So the people who actually read your job

498
00:32:18.070 --> 00:32:21.950
<v C. Guz>descriptions will be resonating with that and essentially they will be

499
00:32:21.950 --> 00:32:25.430
<v C. Guz>the ones who apply and you will be reducing on all costs

500
00:32:25.590 --> 00:32:29.510
<v C. Guz>included. Like you don't need to invest in a software to do this.

501
00:32:29.590 --> 00:32:33.430
<v C. Guz>So I really think that it's really about focusing on

502
00:32:33.590 --> 00:32:37.410
<v C. Guz>maintaining that human connection and it is not as costly

503
00:32:37.410 --> 00:32:41.210
<v C. Guz>as you think and you really don't need to invest in a specialist software, especially

504
00:32:41.210 --> 00:32:45.130
<v C. Guz>if you're a small organisation. What we talk about here is it's the early stage

505
00:32:45.130 --> 00:32:49.090
<v Joanne Lockwood>of the sift, it's the talent attraction Element, the employer brand, making sure

506
00:32:49.090 --> 00:32:53.010
<v Joanne Lockwood>that people resonate with you. Do the data

507
00:32:53.010 --> 00:32:56.930
<v Joanne Lockwood>gathering and then we're doing the long list, down to the short list of

508
00:32:56.930 --> 00:33:00.490
<v Joanne Lockwood>10 candidates. We haven't actually met these people yet, have we really, in most of

509
00:33:00.490 --> 00:33:04.250
<v Joanne Lockwood>these cases. And I'm a great believer when I'm a candidate, I just want to

510
00:33:04.250 --> 00:33:07.580
<v Joanne Lockwood>meet you. Get me off of the paper, get me off of the, off of

511
00:33:07.580 --> 00:33:11.540
<v Joanne Lockwood>the, the ats, into your face. Because I could, I know I can sell

512
00:33:11.540 --> 00:33:15.540
<v Joanne Lockwood>myself, I can smile, I can engage, I can adapt, I can be

513
00:33:15.540 --> 00:33:19.420
<v Joanne Lockwood>a chameleon around what you need face to face. But if I'm, if I'm trying

514
00:33:19.420 --> 00:33:23.300
<v Joanne Lockwood>to argue on a bit of paper, that's not me, I can't, I'm not interested.

515
00:33:23.300 --> 00:33:26.780
<v Joanne Lockwood>I want the human connection. So how do we give

516
00:33:26.780 --> 00:33:30.740
<v Joanne Lockwood>candidates more face to face time without it being

517
00:33:30.740 --> 00:33:34.430
<v Joanne Lockwood>burdensome? Because as you say, you see horror

518
00:33:34.430 --> 00:33:38.350
<v Joanne Lockwood>stories of organisations that get people in for 10 interviews. They want

519
00:33:38.350 --> 00:33:42.270
<v Joanne Lockwood>you to do this presentation, they want you to do this work summary, they

520
00:33:42.270 --> 00:33:44.870
<v Joanne Lockwood>want you to write an application or design something for them.

521
00:33:45.990 --> 00:33:49.630
<v Joanne Lockwood>Blimey, I'm doing all this work. And then you get this feeling that they're actually

522
00:33:49.630 --> 00:33:51.830
<v Joanne Lockwood>using you as a prototype.

523
00:33:53.750 --> 00:33:56.710
<v Joanne Lockwood>If you're marketing, they want to see who's got the best marketing idea. And even

524
00:33:56.710 --> 00:34:00.220
<v Joanne Lockwood>though they don't hire, they still pinch your idea. So people are worried about their

525
00:34:00.220 --> 00:34:03.820
<v Joanne Lockwood>own intellectual property at this stage as well, aren't they? I think

526
00:34:03.900 --> 00:34:07.900
<v C. Guz>the best thing that you can do is actually find out who you will be

527
00:34:07.900 --> 00:34:11.780
<v C. Guz>working with and then reach out to that person directly. But then like, for

528
00:34:11.780 --> 00:34:15.420
<v C. Guz>example, as a recruiter, you will get a lot of

529
00:34:15.420 --> 00:34:19.380
<v C. Guz>messages and I don't think that going to the recruiter will still like

530
00:34:19.380 --> 00:34:23.260
<v C. Guz>get you on, on the top of the pile. A recruiter won't remember

531
00:34:23.580 --> 00:34:27.500
<v C. Guz>each of the few thousand candidates who applied. But message the recruiter,

532
00:34:27.850 --> 00:34:31.690
<v C. Guz>yes, they will go out and check with you, but they might

533
00:34:31.690 --> 00:34:35.690
<v C. Guz>not be able to assess your competency because you have to remember that a

534
00:34:35.690 --> 00:34:39.450
<v C. Guz>recruiter is not a specialist. So if I'm helping the,

535
00:34:39.450 --> 00:34:43.050
<v C. Guz>let's say, lead product manager hire an associate product manager.

536
00:34:43.529 --> 00:34:47.490
<v C. Guz>I have not been a product manager myself and as much as I can

537
00:34:47.490 --> 00:34:51.050
<v C. Guz>talk to the like hiring manager, I still don't have the

538
00:34:51.050 --> 00:34:54.850
<v C. Guz>nuances of what they're seeking. So go directly

539
00:34:54.850 --> 00:34:58.530
<v C. Guz>to the hiring manager saying, hey, I've applied, I'm really excited

540
00:34:58.610 --> 00:35:02.450
<v C. Guz>because your mission really resonates with me or the product that you're

541
00:35:02.450 --> 00:35:05.890
<v C. Guz>working really relates to my experiences or the areas that I Want to grow.

542
00:35:06.530 --> 00:35:10.210
<v C. Guz>Here are some of the things that I've achieved and I would be

543
00:35:10.290 --> 00:35:14.050
<v C. Guz>really grateful for a response or basically directly going to that

544
00:35:14.050 --> 00:35:18.010
<v C. Guz>person who you will be meeting with. If you're involved, then if

545
00:35:18.010 --> 00:35:22.010
<v C. Guz>they like it, then you basically will get an interview and hiring manager will be

546
00:35:22.010 --> 00:35:26.010
<v C. Guz>the one to prompt it. In the current process, unfortunately,

547
00:35:26.010 --> 00:35:29.890
<v C. Guz>this is the shortest cut, the shortest pathway. This

548
00:35:29.890 --> 00:35:33.810
<v C. Guz>is not ideal, absolutely not ideal. Especially if a load

549
00:35:33.810 --> 00:35:37.810
<v C. Guz>of thousand candidates in the pipeline end up doing this. So you

550
00:35:37.810 --> 00:35:41.650
<v C. Guz>really have to like, mindful about the message that you're

551
00:35:41.650 --> 00:35:45.610
<v C. Guz>writing and you should give them actionable data. Like

552
00:35:45.770 --> 00:35:49.690
<v C. Guz>as a candidate, you have to remember that the employer is

553
00:35:49.690 --> 00:35:53.570
<v C. Guz>looking for actionable data. What makes you the right fit for that

554
00:35:53.570 --> 00:35:56.750
<v C. Guz>position? And you know, how do you become

555
00:35:57.230 --> 00:36:00.590
<v C. Guz>that successful employee profile? I think that's really important.

556
00:36:00.910 --> 00:36:04.830
<v C. Guz>And don't be like forceful in your messages, like that's, that's

557
00:36:04.830 --> 00:36:08.630
<v C. Guz>not going to leave a good impression. Or don't tell the recruiter, hey, you

558
00:36:08.630 --> 00:36:12.190
<v C. Guz>haven't like checked my response in like two weeks. The recruiter is probably

559
00:36:12.270 --> 00:36:16.030
<v C. Guz>drowning in applications. No recruiter wants to leave the

560
00:36:16.030 --> 00:36:20.030
<v C. Guz>messages unanswered or leave the applications unanswered. But sometimes

561
00:36:20.030 --> 00:36:23.830
<v C. Guz>they're stuck because the hiring manager says, you know what, I need a week because

562
00:36:23.830 --> 00:36:27.650
<v C. Guz>I have X, Y, Z to finish in my current operations. So the hiring

563
00:36:27.650 --> 00:36:31.650
<v C. Guz>process extends for another week and then another week. The recruiter is really the

564
00:36:31.650 --> 00:36:35.490
<v C. Guz>frontline person here who doesn't have much control in,

565
00:36:35.490 --> 00:36:39.450
<v C. Guz>you know, the internal operations, but she is the one, or he is the one

566
00:36:39.450 --> 00:36:43.290
<v C. Guz>that is representing whatever that is going on and maintaining

567
00:36:43.290 --> 00:36:47.090
<v C. Guz>those communication processes with you. But we know that in big

568
00:36:47.090 --> 00:36:50.730
<v Joanne Lockwood>organisations, suddenly that role goes on hold, the project gets

569
00:36:50.730 --> 00:36:54.650
<v Joanne Lockwood>cancelled, or there's another thing going on in the organisation, a merger

570
00:36:54.730 --> 00:36:58.730
<v Joanne Lockwood>or a diversification. So the recruiter sat there in

571
00:36:58.730 --> 00:37:02.730
<v Joanne Lockwood>the middle of this project, recruitment project, and suddenly he's got Austria. He's got no

572
00:37:02.730 --> 00:37:06.650
<v Joanne Lockwood>idea what's going on around them. So, yeah, as a candidate you're obviously thinking,

573
00:37:06.650 --> 00:37:10.130
<v Joanne Lockwood>well, they must be ready to hire. But that's not always the case. And some

574
00:37:10.130 --> 00:37:13.650
<v Joanne Lockwood>of them, sometimes they're speculative. Go to market, just see who's out there as well,

575
00:37:13.650 --> 00:37:16.850
<v Joanne Lockwood>aren't they? So they're not, they're not all. I know it's a bit unethical to

576
00:37:16.850 --> 00:37:20.610
<v Joanne Lockwood>do speculative job seekers and just to get people in,

577
00:37:20.610 --> 00:37:24.110
<v Joanne Lockwood>but it does happen. People are testing the market. They want to know, if we

578
00:37:24.110 --> 00:37:27.910
<v Joanne Lockwood>were to open an office in this new city, what's our

579
00:37:27.910 --> 00:37:31.350
<v Joanne Lockwood>likely response rate? So you Might want to put stuff out there, you know,

580
00:37:31.670 --> 00:37:35.110
<v Joanne Lockwood>fly a kite, as they say, just to see what the interest is. Absolutely.

581
00:37:36.070 --> 00:37:39.870
<v C. Guz>I think that one unethical practise that I really hope we

582
00:37:39.870 --> 00:37:43.630
<v C. Guz>can like put to an end. Put an end to. And LinkedIn has been taking

583
00:37:43.630 --> 00:37:47.390
<v C. Guz>some action against this, but it's really, really hard to know, especially when you're a

584
00:37:47.390 --> 00:37:51.290
<v C. Guz>validated employer. Ghost posting. Like the jobs that

585
00:37:51.290 --> 00:37:55.090
<v C. Guz>are not actually real and the main intention of that is

586
00:37:55.090 --> 00:37:59.090
<v C. Guz>actually increasing the amount of LinkedIn followers because if you do not

587
00:37:59.090 --> 00:38:02.810
<v C. Guz>opt out, then essentially as a candidate you follow

588
00:38:03.050 --> 00:38:06.850
<v C. Guz>the employer and then that basically increases their follower count. So the

589
00:38:06.850 --> 00:38:10.690
<v C. Guz>marketing team seems this as a shortcut. I'm really sorry,

590
00:38:10.690 --> 00:38:14.490
<v C. Guz>but this is, this is what's going on. So you have to understand whether that

591
00:38:14.810 --> 00:38:17.540
<v C. Guz>job is real. And it's really hard to, to do.

592
00:38:18.820 --> 00:38:22.820
<v Joanne Lockwood>Now. Everyone's. We've got to remember that recruitment is

593
00:38:22.820 --> 00:38:26.340
<v Joanne Lockwood>sales and marketing. It's. It's like buying or selling a house. It's like

594
00:38:26.500 --> 00:38:30.500
<v Joanne Lockwood>anything you're. You're just trying to match

595
00:38:30.740 --> 00:38:34.500
<v Joanne Lockwood>needs and, and resources and yeah, it's.

596
00:38:35.380 --> 00:38:38.980
<v Joanne Lockwood>Some people are ethical, some people aren't ethical, or some people bend the ethics

597
00:38:39.220 --> 00:38:42.940
<v Joanne Lockwood>to suit their own definition. So people will use any, any sales

598
00:38:42.940 --> 00:38:46.700
<v Joanne Lockwood>technique. And you gotta remember that you're. Whilst you're the most important person to

599
00:38:46.700 --> 00:38:50.300
<v Joanne Lockwood>you, you're not the most important person to the recruiter. The

600
00:38:50.300 --> 00:38:54.220
<v Joanne Lockwood>recruiter's bosses, who they're trying to hire for is.

601
00:38:54.220 --> 00:38:56.700
<v Joanne Lockwood>That is their client. Really, you are just the

602
00:38:59.420 --> 00:39:03.220
<v Joanne Lockwood>plate of chips in McDonald's. You're just the food at the end of the day.

603
00:39:03.220 --> 00:39:06.660
<v Joanne Lockwood>And the recruiter decides whether you want chips or whether you want jacket

604
00:39:06.660 --> 00:39:10.420
<v Joanne Lockwood>potato. It's trying to get into that mindset

605
00:39:10.420 --> 00:39:14.220
<v Joanne Lockwood>that you're not special, you're just one of a whole

606
00:39:14.220 --> 00:39:18.100
<v Joanne Lockwood>pile of people. I think that's where it is, but I think that's

607
00:39:18.100 --> 00:39:22.020
<v C. Guz>where we went wrong. Like, again, the transactionalism, it

608
00:39:22.020 --> 00:39:25.980
<v C. Guz>must come to an end if you're being hired by

609
00:39:25.980 --> 00:39:29.900
<v C. Guz>a recruitment agency. If you're a candidate and a recruitment agency recruiter has seeked

610
00:39:29.900 --> 00:39:33.660
<v C. Guz>you out, the process will look like entirely different and the candidate

611
00:39:33.660 --> 00:39:37.580
<v C. Guz>experience will be relatively better because you. I don't know

612
00:39:37.580 --> 00:39:40.340
<v C. Guz>how to put it like this way. You said the food, so I'm just going

613
00:39:40.340 --> 00:39:44.080
<v C. Guz>to use that. But essentially you are valuable because if you get

614
00:39:44.080 --> 00:39:47.920
<v C. Guz>hired, then they get a bounty of that or a commission of that, so

615
00:39:47.920 --> 00:39:51.800
<v C. Guz>they need you to get hired. But again, like, if you, if they

616
00:39:51.800 --> 00:39:55.480
<v C. Guz>think that you're the right fit, then you're going to be seeing the top candidate

617
00:39:55.480 --> 00:39:59.240
<v C. Guz>experience possible from that recruiter. But I really think that

618
00:39:59.240 --> 00:40:02.840
<v C. Guz>again, like, we have to reestablish recruitment as a

619
00:40:02.840 --> 00:40:06.560
<v C. Guz>partnership. Like, it's not just me who is

620
00:40:06.560 --> 00:40:10.480
<v C. Guz>getting hired, but I'm also hiring you as an employer. Like I'm basically

621
00:40:10.560 --> 00:40:14.540
<v C. Guz>saying I have all of these great skills, great qualifications, and if

622
00:40:14.540 --> 00:40:17.780
<v C. Guz>you work with me, these are the things your organisation is going to be achieving

623
00:40:18.180 --> 00:40:22.180
<v C. Guz>and these are the areas that I can grow myself in. And it's really

624
00:40:22.180 --> 00:40:25.980
<v C. Guz>about meeting in the middle. Like it's

625
00:40:25.980 --> 00:40:29.980
<v C. Guz>not. One gets the upper hand and the other fights against it. And

626
00:40:29.980 --> 00:40:33.940
<v C. Guz>I think that mentality led us here, really. We

627
00:40:33.940 --> 00:40:37.220
<v C. Guz>have to focus on rebuilding the bridge and we have to understand

628
00:40:37.990 --> 00:40:40.950
<v C. Guz>and re establish recruitment as a partnership.

629
00:40:44.870 --> 00:40:48.630
<v Joanne Lockwood>So you touched on AI earlier. I'm

630
00:40:48.630 --> 00:40:52.390
<v Joanne Lockwood>reading these posts on LinkedIn and other forums around

631
00:40:53.110 --> 00:40:56.870
<v Joanne Lockwood>recruitment and what we're ending up in is

632
00:40:57.030 --> 00:41:00.990
<v Joanne Lockwood>an AI bot talking to an AI bot. We look at all these

633
00:41:00.990 --> 00:41:03.590
<v Joanne Lockwood>no code platforms, Zapier, Pabli,

634
00:41:06.400 --> 00:41:09.680
<v Joanne Lockwood>mate.com, all these sort of things. You can build all this stuff that will scrape

635
00:41:10.480 --> 00:41:14.240
<v Joanne Lockwood>job listings, take the, the requirements, take your

636
00:41:14.320 --> 00:41:18.240
<v Joanne Lockwood>Persona and merge it and produce that and then email the recruiter

637
00:41:18.240 --> 00:41:21.760
<v Joanne Lockwood>off. Then the recruiter's got this ATS that sucks of that in

638
00:41:22.160 --> 00:41:26.160
<v Joanne Lockwood>AI pre processes, it matches against the job spec and then if you're good enough,

639
00:41:26.160 --> 00:41:29.600
<v Joanne Lockwood>you do. So are we going to be in a market where in the old

640
00:41:29.600 --> 00:41:33.530
<v Joanne Lockwood>days it was? If I pay $150, I

641
00:41:33.530 --> 00:41:37.260
<v Joanne Lockwood>can get someone to write my CV for me. That will be ATS Friendly

642
00:41:37.360 --> 00:41:41.330
<v Joanne Lockwood>Keyword Boolean. They'll redo my LinkedIn profile so I'll send more chance.

643
00:41:41.810 --> 00:41:45.650
<v Joanne Lockwood>Now you're going to have AI, no code, people writing automation

644
00:41:45.650 --> 00:41:48.770
<v Joanne Lockwood>scripts to say, right, you pay me a thousand bucks

645
00:41:49.330 --> 00:41:53.250
<v Joanne Lockwood>and I'll get you in there and I'll target you and I'll guarantee

646
00:41:53.250 --> 00:41:56.530
<v Joanne Lockwood>you'll be submitted to, I don't know, 50 a day

647
00:41:57.530 --> 00:42:01.370
<v Joanne Lockwood>and it'll be individually tailored and then we're just ending up in a world where

648
00:42:02.010 --> 00:42:05.810
<v Joanne Lockwood>it's like super catfishing, isn't it? On dating sites where you

649
00:42:05.810 --> 00:42:08.890
<v Joanne Lockwood>just, when you finally meet each other, you go, oh, who are you?

650
00:42:09.530 --> 00:42:12.570
<v Joanne Lockwood>That's what we're going to end up, isn't it? I love how you put it.

651
00:42:13.850 --> 00:42:17.730
<v C. Guz>One recruiter said to us, like, it's almost like in among

652
00:42:17.730 --> 00:42:21.370
<v C. Guz>those 500 candidates, I'm looking for a simple human being because, like

653
00:42:21.930 --> 00:42:25.820
<v C. Guz>ChatGPT, like it's almost a new form of

654
00:42:25.820 --> 00:42:29.780
<v C. Guz>language where everyone just like Knows it as they see it, like

655
00:42:29.780 --> 00:42:33.780
<v C. Guz>they call it out. As a recruiter, I know like

656
00:42:33.780 --> 00:42:37.300
<v C. Guz>instantly when a cover letter is generated by GPT.

657
00:42:37.940 --> 00:42:41.940
<v C. Guz>Like, and I'm not against GPT being used like in that process.

658
00:42:41.940 --> 00:42:45.660
<v C. Guz>Of course, like, use that, of course paraphrase it. But if you're not

659
00:42:45.660 --> 00:42:49.620
<v C. Guz>putting any additional effort, then, then like, how do I know as a

660
00:42:49.620 --> 00:42:53.540
<v C. Guz>potential employee you will be putting that effort? So like, if I'm not

661
00:42:53.540 --> 00:42:57.540
<v C. Guz>looking to hire someone like average, I'm looking for someone exceptional in that process.

662
00:42:57.540 --> 00:43:01.340
<v C. Guz>And you're essentially telling me that you're not the exceptional person that I'm looking to

663
00:43:01.340 --> 00:43:05.260
<v C. Guz>hire. So you're essentially wasting your own time and going back

664
00:43:05.260 --> 00:43:08.699
<v C. Guz>to your question. So there is a data just before, like even

665
00:43:09.340 --> 00:43:12.780
<v C. Guz>these automation tools came in for, for candidates.

666
00:43:13.260 --> 00:43:16.980
<v C. Guz>70% of candidates today already like lied or

667
00:43:16.980 --> 00:43:20.850
<v C. Guz>exaggerated facts in their resumes. We know this. So who you

668
00:43:20.850 --> 00:43:24.650
<v C. Guz>end up hiring or the sort of, you know, moving in the processes. But. Sorry

669
00:43:24.650 --> 00:43:28.450
<v Joanne Lockwood>to interrupt, but. But 70% of organisations and companies lie about the

670
00:43:28.450 --> 00:43:32.450
<v Joanne Lockwood>job as well. So it's, it's two people bullshitting each other, isn't it? We're

671
00:43:32.450 --> 00:43:36.370
<v Joanne Lockwood>both selling. That's what we're doing. We're both selling an opportunity. Yeah,

672
00:43:36.690 --> 00:43:40.610
<v C. Guz>that's, that's absolutely true. And you know, going back to it, it's, it's

673
00:43:40.610 --> 00:43:44.490
<v C. Guz>really now hard because we know that AI hallucinates. Like, I've

674
00:43:44.490 --> 00:43:48.490
<v C. Guz>tried these tools myself as well. Like it tells the,

675
00:43:49.210 --> 00:43:53.210
<v C. Guz>you know, the AI tool that I'm able to speak like Dutch,

676
00:43:53.530 --> 00:43:57.530
<v C. Guz>French and German and applies to all these positions that I'm not

677
00:43:57.530 --> 00:44:01.370
<v C. Guz>qualified for. And then I see the LLM as written,

678
00:44:01.370 --> 00:44:05.250
<v C. Guz>you know, the paragraphs. And then, you know, it just

679
00:44:05.250 --> 00:44:09.050
<v C. Guz>doesn't make any sense. And the recruiters are, you know, seeing them and being

680
00:44:09.050 --> 00:44:12.490
<v C. Guz>like, no, absolutely not. AI is not necessarily processing the

681
00:44:12.490 --> 00:44:16.490
<v C. Guz>applications today, which is really the hardest part because like, governments

682
00:44:16.490 --> 00:44:20.310
<v C. Guz>have serious consequences know against it. They're basically telling

683
00:44:20.310 --> 00:44:23.910
<v C. Guz>you AI cannot make employment decisions. Like, there is

684
00:44:24.390 --> 00:44:28.350
<v C. Guz>critical, you know, laws around this where you, you

685
00:44:28.350 --> 00:44:32.150
<v C. Guz>have to see each of the resumes that are, that are being passed on

686
00:44:32.150 --> 00:44:35.990
<v C. Guz>and filtering out is one way. And AI is able to currently like

687
00:44:35.990 --> 00:44:39.830
<v C. Guz>summarise or pull like information of those resumes and score them.

688
00:44:39.830 --> 00:44:43.550
<v C. Guz>But it cannot and should not make hiring decisions because you

689
00:44:43.550 --> 00:44:47.400
<v C. Guz>still require that human judgement in the process. But again, like the

690
00:44:47.400 --> 00:44:50.920
<v C. Guz>employers, again, that's why we have to focus on

691
00:44:51.320 --> 00:44:55.240
<v C. Guz>building that bridge. Like, how do we meet in the middle and stop

692
00:44:56.200 --> 00:45:00.160
<v C. Guz>BSing each other in this game? So if you Start talking right at the very

693
00:45:00.160 --> 00:45:03.640
<v Joanne Lockwood>beginning about trying to see me as a human being in this process.

694
00:45:03.880 --> 00:45:07.800
<v Joanne Lockwood>And one thing I've always wanted to happen is you apply for

695
00:45:07.800 --> 00:45:11.560
<v Joanne Lockwood>an organisation and they say, actually now we've met you,

696
00:45:12.130 --> 00:45:15.330
<v Joanne Lockwood>we think you might be better for this role or this role or this role.

697
00:45:15.570 --> 00:45:19.370
<v Joanne Lockwood>Can we talk to you about other things we do in our organisation? So hiring

698
00:45:19.370 --> 00:45:23.010
<v Joanne Lockwood>into a talent pool if you like, or fishing people into this talent pool where

699
00:45:23.170 --> 00:45:26.050
<v Joanne Lockwood>they start to evaluate you, where they have a whole

700
00:45:26.770 --> 00:45:30.370
<v Joanne Lockwood>smorgasbord, to use a Finnish or Swedish word, of

701
00:45:30.530 --> 00:45:34.370
<v Joanne Lockwood>opportunities here we want to see where you fit in the organisation because

702
00:45:34.370 --> 00:45:37.730
<v Joanne Lockwood>actually we want to hire you because you're a great

703
00:45:38.260 --> 00:45:41.900
<v Joanne Lockwood>asset to our company. And then once you're here, we'll figure out what to do

704
00:45:41.900 --> 00:45:45.100
<v Joanne Lockwood>with you. And I say, look, give me a job and then figure out what

705
00:45:45.100 --> 00:45:47.860
<v Joanne Lockwood>to do with me because I'll, I'll evolve into it as well. And if you

706
00:45:47.860 --> 00:45:51.780
<v Joanne Lockwood>think about quite the best organisations, there's job

707
00:45:51.780 --> 00:45:55.700
<v Joanne Lockwood>share opportunities, there's career pivoting, there's moving into different areas of the business.

708
00:45:56.900 --> 00:45:59.700
<v Joanne Lockwood>Why can't I do that on the way in rather than have to wait till

709
00:45:59.700 --> 00:46:03.500
<v Joanne Lockwood>I'm there to do that? It's a great question. Personally, my opinion is

710
00:46:03.500 --> 00:46:07.460
<v C. Guz>that those talent pools do not work. Like the initial reason that,

711
00:46:08.700 --> 00:46:12.540
<v C. Guz>you know, those recruiters or employers in general are building those pipelines

712
00:46:12.540 --> 00:46:16.500
<v C. Guz>is because rather talent pools is because, so that they can have

713
00:46:16.500 --> 00:46:20.460
<v C. Guz>access and essentially reduce the candidate acquisition cost because

714
00:46:20.460 --> 00:46:24.140
<v C. Guz>then they have to do recruitment marketing and then that means another

715
00:46:24.300 --> 00:46:28.300
<v C. Guz>investment to their recruitment budget. But most of those candidates never

716
00:46:28.300 --> 00:46:32.180
<v C. Guz>even get contacted and then, you know, it just becomes a

717
00:46:32.180 --> 00:46:35.990
<v C. Guz>reporting metric again. I think that what you're saying makes

718
00:46:36.070 --> 00:46:40.030
<v C. Guz>a lot of sense. There is one person, Constanti, who has been working

719
00:46:40.030 --> 00:46:43.590
<v C. Guz>on this for the last 20 years and he says that you

720
00:46:43.830 --> 00:46:47.390
<v C. Guz>essentially, you know, hire someone and they become the perfect

721
00:46:47.390 --> 00:46:51.310
<v C. Guz>employee. Like you cannot expect for a candidate to, you

722
00:46:51.310 --> 00:46:55.270
<v C. Guz>know, fill all the boxes before you hire them because you train them and they

723
00:46:55.270 --> 00:46:58.950
<v C. Guz>evolve into the job as you mentioned, but we don't have any

724
00:46:58.950 --> 00:47:02.600
<v C. Guz>tools today that focus on that evolution, that growth

725
00:47:02.600 --> 00:47:06.280
<v C. Guz>potential. And that's exactly one of the gaps that we want to fill in with

726
00:47:06.280 --> 00:47:09.600
<v C. Guz>Octopus. And essentially like you

727
00:47:10.080 --> 00:47:14.040
<v C. Guz>don't have the data as a recruiter to show, hey, you know,

728
00:47:14.040 --> 00:47:17.600
<v C. Guz>like Joanne is going to be growing to, to these areas or

729
00:47:17.760 --> 00:47:21.720
<v C. Guz>this person is inclined, inclined to grow in XYZ directions and

730
00:47:21.720 --> 00:47:25.560
<v C. Guz>they can therefore like create value for, for your business. It's,

731
00:47:25.560 --> 00:47:29.080
<v C. Guz>it's really Hard to assess that, especially when you have so

732
00:47:29.080 --> 00:47:33.050
<v C. Guz>limited data that is, that is not actionable. But

733
00:47:34.090 --> 00:47:37.930
<v Joanne Lockwood>what a lot of progressive companies, I'd argue

734
00:47:37.930 --> 00:47:41.770
<v Joanne Lockwood>they're progressive, is they're building their own academies. So they're.

735
00:47:42.170 --> 00:47:46.170
<v Joanne Lockwood>Whether you want to call it later life apprenticeships, whether you want to. Whatever you

736
00:47:46.170 --> 00:47:50.050
<v Joanne Lockwood>want to call it, recognising that you don't

737
00:47:50.050 --> 00:47:52.890
<v Joanne Lockwood>always make the right decision when you go to college, when you go to university,

738
00:47:53.850 --> 00:47:57.210
<v Joanne Lockwood>when you're 25, you think, I don't want to be a chef, I want to

739
00:47:57.210 --> 00:48:00.580
<v Joanne Lockwood>be an engineer. And all of those early career

740
00:48:00.580 --> 00:48:04.260
<v Joanne Lockwood>opportunities suddenly disappear, whereas some of the smarter companies are looking and saying,

741
00:48:04.260 --> 00:48:08.060
<v Joanne Lockwood>okay, if you're a returning parent in your 40s,

742
00:48:08.060 --> 00:48:11.540
<v Joanne Lockwood>whether you've been very redundant in your 50s, whether you're.

743
00:48:11.780 --> 00:48:15.500
<v Joanne Lockwood>Wherever you are in your life, we're looking for fantastic people in our

744
00:48:15.500 --> 00:48:19.500
<v Joanne Lockwood>organisation. And in the same way, if you wanted to train to be a doctor,

745
00:48:19.500 --> 00:48:23.140
<v Joanne Lockwood>you go into a hospital and you do rotation around all the different departments. Actually,

746
00:48:23.870 --> 00:48:26.270
<v Joanne Lockwood>I want to be a brain surgeon or no, I want to be in geriatrics,

747
00:48:26.270 --> 00:48:28.270
<v Joanne Lockwood>I want to be in this, I want to be in that. So you specialise

748
00:48:28.910 --> 00:48:32.430
<v Joanne Lockwood>once you've done your baseline qualifications. So if organisations were looking at

749
00:48:32.830 --> 00:48:36.830
<v Joanne Lockwood>building talent academies, which is more active than

750
00:48:36.830 --> 00:48:40.710
<v Joanne Lockwood>a passive talent pool, I'm not talking about a marketing database, I'm talking about active

751
00:48:40.710 --> 00:48:44.590
<v Joanne Lockwood>opportunities to get people in who are seen as

752
00:48:44.590 --> 00:48:48.390
<v Joanne Lockwood>great assets to the organisation, and then we'll build you and nurture

753
00:48:48.390 --> 00:48:52.270
<v Joanne Lockwood>you into positions and we maybe discover in the first

754
00:48:52.270 --> 00:48:55.230
<v Joanne Lockwood>three months, actually, you can go this way instead.

755
00:48:56.270 --> 00:49:00.190
<v Joanne Lockwood>That gives people an opportunity to get back into the job market for the

756
00:49:00.190 --> 00:49:04.190
<v Joanne Lockwood>depression that you felt into working with an organisation. You're going to be loyal. I

757
00:49:04.190 --> 00:49:08.190
<v Joanne Lockwood>mean, just think about the investment they're giving you and the investment you want

758
00:49:08.190 --> 00:49:11.070
<v Joanne Lockwood>to give back, that loyalty you're going to give. Because there's trust there, isn't there?

759
00:49:12.270 --> 00:49:16.070
<v C. Guz>That's true, but that also takes a lot of investment. Like, you

760
00:49:16.070 --> 00:49:19.800
<v C. Guz>know, a number of enterprises today would be able to

761
00:49:19.800 --> 00:49:23.560
<v C. Guz>invest in such a large. Because when you look at the LND

762
00:49:23.880 --> 00:49:27.840
<v C. Guz>power behind it and all those people who have to, like, if they're

763
00:49:27.840 --> 00:49:31.560
<v C. Guz>able to build those, you know, specific targeted academies,

764
00:49:31.640 --> 00:49:35.480
<v C. Guz>it means that they have figured out their own kind of

765
00:49:35.480 --> 00:49:39.400
<v C. Guz>like the, the role structures, like their L1s to L5, how

766
00:49:39.400 --> 00:49:43.320
<v C. Guz>does L5 look like for me versus how does it look like for you?

767
00:49:43.320 --> 00:49:47.260
<v C. Guz>But then your seeds say startup and you're like, okay, you have

768
00:49:47.260 --> 00:49:50.980
<v C. Guz>to wear so many hats and you cannot necessarily focus

769
00:49:50.980 --> 00:49:54.340
<v C. Guz>on, on that transition. So I think that if an

770
00:49:54.340 --> 00:49:58.180
<v C. Guz>expectation from the candidate is towards more structure and

771
00:49:58.180 --> 00:50:01.860
<v C. Guz>towards that flexibility, you know, you might

772
00:50:01.860 --> 00:50:05.700
<v C. Guz>enjoy wearing the hats, but maybe you will realise that you want to do

773
00:50:05.700 --> 00:50:09.460
<v C. Guz>something more specific so you have the more freedom and also safety

774
00:50:09.460 --> 00:50:13.340
<v C. Guz>in enterprises, I would say. And that's why it's really important to

775
00:50:13.340 --> 00:50:16.980
<v C. Guz>like, assess the behavioural characteristics of a person.

776
00:50:17.060 --> 00:50:20.980
<v C. Guz>One thing that I really focus on in my interviews, for example, do you feel

777
00:50:20.980 --> 00:50:24.820
<v C. Guz>more comfortable in structured environments, structured tasks where

778
00:50:24.980 --> 00:50:28.340
<v C. Guz>like, you don't have to deal with abstract instructions and you

779
00:50:28.340 --> 00:50:32.300
<v C. Guz>essentially are doing something with, you know,

780
00:50:32.300 --> 00:50:35.860
<v C. Guz>like assigned training manual. And now there is not much

781
00:50:35.860 --> 00:50:39.670
<v C. Guz>uncertainty there. But there are also some people who love that

782
00:50:39.670 --> 00:50:43.390
<v C. Guz>uncertainty. For example, me, like, give me the biggest, most

783
00:50:43.390 --> 00:50:47.310
<v C. Guz>complex problem and I'd rather solve that on my own than, you know, go

784
00:50:47.310 --> 00:50:51.110
<v C. Guz>from point A to B repetitively. But for some people, they want

785
00:50:51.110 --> 00:50:54.830
<v C. Guz>to specialise from like going on A to B, for example, let's say

786
00:50:54.990 --> 00:50:58.910
<v C. Guz>creating marketing campaigns in that specific area, maybe they

787
00:50:58.910 --> 00:51:02.830
<v C. Guz>want to specialise on Google Ads. So it's really, as

788
00:51:03.780 --> 00:51:07.660
<v C. Guz>you know, we are very different as individual differences. And I think that in terms

789
00:51:07.660 --> 00:51:11.380
<v C. Guz>of that flexibility, not every organisation will be able to

790
00:51:11.380 --> 00:51:14.740
<v C. Guz>provide that. And it's important for candidates to also

791
00:51:15.380 --> 00:51:18.900
<v C. Guz>recognise that as they're applying, because if that's an expectation

792
00:51:19.220 --> 00:51:23.140
<v C. Guz>and you're applying to a startup who recently got funded and they're in a seat

793
00:51:23.140 --> 00:51:27.100
<v C. Guz>and even like series A round, they won't be able to provide the same

794
00:51:27.100 --> 00:51:30.980
<v C. Guz>flexibility. But if you, for example, go to a more mature environment, let's say

795
00:51:30.980 --> 00:51:34.870
<v C. Guz>startup who's raised their like series C, series D, series E, then

796
00:51:34.870 --> 00:51:38.350
<v C. Guz>you're really talking about that enterprise structure where you're able to see

797
00:51:38.750 --> 00:51:42.590
<v C. Guz>how those roles and expectations have evolved, how

798
00:51:42.590 --> 00:51:46.350
<v C. Guz>other people perform. Because like all that, academies are

799
00:51:46.430 --> 00:51:50.430
<v C. Guz>built on the previous experiences. What did I learn internally

800
00:51:50.750 --> 00:51:54.590
<v C. Guz>that I can translate to, you know, external resources to attract the right

801
00:51:54.590 --> 00:51:58.070
<v C. Guz>talent for me, but if I lack that learning, then I

802
00:51:58.070 --> 00:52:02.070
<v C. Guz>essentially can't build the right funnels that I will be able to attract the

803
00:52:02.070 --> 00:52:05.970
<v C. Guz>right icp, the ideal candidate Persona, who will then transform

804
00:52:05.970 --> 00:52:08.370
<v C. Guz>into my successful employee Persona.

805
00:52:09.890 --> 00:52:13.770
<v Joanne Lockwood>Yeah, it's not easy, is it? It's not easy. And you say, do

806
00:52:13.770 --> 00:52:17.330
<v Joanne Lockwood>I want structure? I love living in a world with chaos.

807
00:52:17.650 --> 00:52:21.090
<v Joanne Lockwood>It allows me to create, lets me to ideate, allows me to spitball

808
00:52:21.570 --> 00:52:25.090
<v Joanne Lockwood>blue sky, think whatever it is, but that's all well and good

809
00:52:25.570 --> 00:52:29.510
<v Joanne Lockwood>until you actually want me to deliver something for you, because

810
00:52:29.510 --> 00:52:32.990
<v Joanne Lockwood>my chaos is going to be different to your chaos. My expectations. Your expectations are

811
00:52:32.990 --> 00:52:36.150
<v Joanne Lockwood>going to be different. So the moment I have to deliver something,

812
00:52:36.790 --> 00:52:40.630
<v Joanne Lockwood>my first question is, let's nail it down. I don't want chaos at this point,

813
00:52:40.630 --> 00:52:44.229
<v Joanne Lockwood>I want certainty. Because if I'm going to have to work something and deliver you

814
00:52:44.229 --> 00:52:47.990
<v Joanne Lockwood>something, I want certainty. And I think it depends on the role,

815
00:52:47.990 --> 00:52:51.990
<v Joanne Lockwood>doesn't it? If you're looking for an R and D with unlimited budget,

816
00:52:51.990 --> 00:52:55.440
<v Joanne Lockwood>what we could do is sit there and drink coffee and

817
00:52:56.000 --> 00:52:59.640
<v Joanne Lockwood>ideate. Or whether you actually want a project team that's going to come up with

818
00:52:59.640 --> 00:53:03.480
<v Joanne Lockwood>something. You have your agile phase, you have your bit of ideations. I think the

819
00:53:03.480 --> 00:53:07.480
<v Joanne Lockwood>candidates you're going to. Get. You want them to be able to

820
00:53:07.480 --> 00:53:10.520
<v Joanne Lockwood>swap between those contexts, don't you? As well? So you can't always find that out

821
00:53:10.520 --> 00:53:13.680
<v Joanne Lockwood>from a bit of paper in the interview. Do you like structure or do you

822
00:53:13.680 --> 00:53:17.520
<v Joanne Lockwood>like chaos, as you say? My answer would be, I like both. But it depends

823
00:53:17.520 --> 00:53:21.490
<v Joanne Lockwood>on what you want at the time you want it. The recruitment process we

824
00:53:21.490 --> 00:53:25.210
<v Joanne Lockwood>have, it's just. It's not fit for purposes. It was still reliant on the cv.

825
00:53:26.330 --> 00:53:30.250
<v Joanne Lockwood>I often train organisations around modern

826
00:53:30.330 --> 00:53:34.250
<v Joanne Lockwood>contemporary recruitment practises, which is. It's not just anonymizing the cv,

827
00:53:34.250 --> 00:53:37.890
<v Joanne Lockwood>it's just don't have one. And using workplace samples, using the five

828
00:53:37.890 --> 00:53:41.450
<v Joanne Lockwood>questions, 400 words each, then grading them against predefined

829
00:53:41.450 --> 00:53:44.810
<v Joanne Lockwood>metrics and follow that process all the way through to interview and each level

830
00:53:45.700 --> 00:53:48.820
<v Joanne Lockwood>and having a diversity of thought on those questions and answers as well.

831
00:53:49.620 --> 00:53:53.420
<v Joanne Lockwood>But I still come back when I'm in boardrooms talking to people and they say,

832
00:53:53.420 --> 00:53:57.060
<v Joanne Lockwood>well, how do I know who they are without their cv? Well,

833
00:53:57.540 --> 00:54:01.540
<v Joanne Lockwood>you don't. You have to trust. You have to trust the process. What if

834
00:54:01.540 --> 00:54:05.540
<v Joanne Lockwood>we hire someone and I find out something later because I

835
00:54:05.540 --> 00:54:09.300
<v Joanne Lockwood>haven't got this cv? You have to trust the process. But people are so wedded

836
00:54:09.300 --> 00:54:13.020
<v Joanne Lockwood>to this document that we created in the 80s

837
00:54:13.020 --> 00:54:16.100
<v Joanne Lockwood>when, with fax machines before then, we used to fill them in by hand, didn't

838
00:54:16.100 --> 00:54:18.820
<v Joanne Lockwood>we? We used to fill application forms in and then the fax machine arrived and

839
00:54:18.820 --> 00:54:22.740
<v Joanne Lockwood>we started printing stuff out and faxing it to each other. Yeah, the first

840
00:54:22.820 --> 00:54:26.540
<v C. Guz>ever example like that is considered. The first resume was actually

841
00:54:26.540 --> 00:54:30.100
<v C. Guz>created by Da Vinci. So that old we were speaking about

842
00:54:30.260 --> 00:54:34.100
<v C. Guz>and he was wanting to work in an architectural project, so

843
00:54:34.340 --> 00:54:38.260
<v C. Guz>he had to like summarise what he has done and that's

844
00:54:38.260 --> 00:54:41.820
<v C. Guz>the first experience and it comes from like, resume, resume to. To

845
00:54:41.820 --> 00:54:45.720
<v C. Guz>summarise. So essentially, like, you resum raising the things that you've done in

846
00:54:45.720 --> 00:54:49.200
<v C. Guz>a more digestible manner. So that, that was the earliest example.

847
00:54:49.760 --> 00:54:53.560
<v C. Guz>And I think that like resumes worked until some

848
00:54:53.560 --> 00:54:57.280
<v C. Guz>point because I think that we were still focusing on that, you know, the

849
00:54:57.280 --> 00:55:00.920
<v C. Guz>human element of it. But then with tech we

850
00:55:00.920 --> 00:55:04.560
<v C. Guz>couldn't figure out how to marry that technology

851
00:55:05.200 --> 00:55:09.040
<v C. Guz>with our emotional intelligence. And I think that's the challenge that we're facing

852
00:55:09.040 --> 00:55:12.880
<v C. Guz>today. Like we have to be efficient. Yes. But at the

853
00:55:12.880 --> 00:55:16.880
<v C. Guz>cost of that, you know, human touch, we became efficient. So looking

854
00:55:16.880 --> 00:55:20.800
<v C. Guz>at the history of resume, when from, from your point, you used to mail

855
00:55:20.800 --> 00:55:24.440
<v C. Guz>those resumes into organisations and then you would never hear back if you were

856
00:55:24.440 --> 00:55:27.640
<v C. Guz>rejected because how can I send 500

857
00:55:27.880 --> 00:55:31.720
<v C. Guz>replies? And like mail was expensive, how can I, you know,

858
00:55:31.720 --> 00:55:35.240
<v C. Guz>like send that back to your address? So I only reach out to people who

859
00:55:35.240 --> 00:55:39.020
<v C. Guz>I'm interested in and would like to speak to. You've naturalise that

860
00:55:39.020 --> 00:55:42.540
<v C. Guz>process down but then come, you know, digitization like the

861
00:55:42.540 --> 00:55:46.060
<v C. Guz>HTML job application portals, the first applicant tracking system,

862
00:55:46.060 --> 00:55:50.060
<v C. Guz>digitising that entire process. The hiring decisions today are still not

863
00:55:50.060 --> 00:55:53.700
<v C. Guz>made on those applicant tracking systems. Which is the most like biggest

864
00:55:53.700 --> 00:55:57.500
<v C. Guz>irony to me because you know, applicant tracking systems

865
00:55:57.500 --> 00:56:01.460
<v C. Guz>cost thousands and thousands of dollars, up to 100,000 or more

866
00:56:01.460 --> 00:56:05.380
<v C. Guz>even like for, for enterprise level organisations and the biggest

867
00:56:05.380 --> 00:56:08.780
<v C. Guz>software providers. And they're saying that they streamline your

868
00:56:08.780 --> 00:56:12.740
<v C. Guz>recruitment. But if you're not making hiring decisions or if you're

869
00:56:12.740 --> 00:56:16.380
<v C. Guz>not enabled to make those hiring decisions, then what do you streamline?

870
00:56:16.380 --> 00:56:20.140
<v C. Guz>Exactly. Like if that software is not giving that actionable data to

871
00:56:20.140 --> 00:56:24.060
<v C. Guz>you, what do they streamline? Exactly. And what I

872
00:56:24.060 --> 00:56:27.860
<v C. Guz>see is then, you know, because they don't have that actionable data, these

873
00:56:27.860 --> 00:56:31.550
<v C. Guz>tools have empowered us to even build more layers on top of it. So it's

874
00:56:31.630 --> 00:56:35.470
<v C. Guz>now not three processes, not three steps of interviews, but like seven

875
00:56:35.470 --> 00:56:39.150
<v C. Guz>stages where there are case studies involved, system design,

876
00:56:39.150 --> 00:56:43.030
<v C. Guz>interviews, all these different interview processes that I am assessing you and then

877
00:56:43.030 --> 00:56:46.590
<v C. Guz>you're asking, being asked to like resubmit a case study re

878
00:56:46.590 --> 00:56:50.070
<v C. Guz>interview just because they cannot collect the

879
00:56:50.070 --> 00:56:53.910
<v C. Guz>actionable data. And that's where we have to focus on. And again

880
00:56:53.910 --> 00:56:57.400
<v Joanne Lockwood>like, or the recruiters risk averse and

881
00:56:57.640 --> 00:57:01.640
<v Joanne Lockwood>they just want to be really, really sure, really, really, really sure. They're

882
00:57:01.640 --> 00:57:04.000
<v Joanne Lockwood>almost scared to make a decision sometimes, which is why they want to see you

883
00:57:04.000 --> 00:57:07.160
<v Joanne Lockwood>again. It's like oh, I can't sign, let's get them back in for another chance.

884
00:57:08.680 --> 00:57:12.200
<v Joanne Lockwood>And yeah, I think some of it is just lack of decision making

885
00:57:12.680 --> 00:57:16.560
<v Joanne Lockwood>or. Structured process, I would say structured process, yes. But

886
00:57:16.560 --> 00:57:20.440
<v C. Guz>without that actionable data you're not able to like move anyone forward. You

887
00:57:20.440 --> 00:57:24.390
<v C. Guz>should be able to say I'm moving John Doe because

888
00:57:24.390 --> 00:57:28.150
<v C. Guz>he was able to demonstrate their XYZ qualifications and meets my

889
00:57:28.150 --> 00:57:31.710
<v C. Guz>qualifications because you know like they want to grow in XYZ areas.

890
00:57:31.950 --> 00:57:35.870
<v C. Guz>Like you should be able to, you know, picture

891
00:57:35.870 --> 00:57:39.790
<v C. Guz>that and position that completely if you're moving that candidate in the process.

892
00:57:39.950 --> 00:57:43.910
<v C. Guz>But I wouldn't say it's a risk aversion and you would do this as

893
00:57:43.910 --> 00:57:47.830
<v C. Guz>a recruiter as well because it costs up to more, more than

894
00:57:47.830 --> 00:57:51.230
<v C. Guz>the annual salary of an employee if they miss hire.

895
00:57:51.890 --> 00:57:55.850
<v C. Guz>So then it even might cost them their job depending on the policy of

896
00:57:55.850 --> 00:57:59.410
<v C. Guz>the organisation. Or it just, you know, leads to drastic. That's risk

897
00:57:59.410 --> 00:58:02.970
<v Joanne Lockwood>aversion, isn't it? That's risk aversion. You know we know that the average

898
00:58:02.970 --> 00:58:06.490
<v Joanne Lockwood>30k salary is cost 130k in on

899
00:58:06.490 --> 00:58:10.450
<v Joanne Lockwood>costs of getting it wrong. So there is a risk aversion there. And that people

900
00:58:10.450 --> 00:58:13.570
<v Joanne Lockwood>are driven by. I can't mess this up, you know, if this person

901
00:58:14.210 --> 00:58:18.010
<v Joanne Lockwood>A is not right for us or we're not right for them. Because that happens

902
00:58:18.010 --> 00:58:21.540
<v Joanne Lockwood>as well. You know, you get the rejection on offer, you get the, you get

903
00:58:21.540 --> 00:58:25.500
<v Joanne Lockwood>the first 14 days. We think oh this is for me, I'm out

904
00:58:25.500 --> 00:58:29.500
<v Joanne Lockwood>that walk out. So yeah, it's, it is a

905
00:58:29.500 --> 00:58:32.900
<v Joanne Lockwood>risk. I think what we're trying to do is we're trying to minimise those risks

906
00:58:32.900 --> 00:58:36.899
<v Joanne Lockwood>on both sides. Protect ourselves, protect my own job. And I think some of

907
00:58:36.899 --> 00:58:40.460
<v Joanne Lockwood>it is just down to lack of, lack of vigour and data

908
00:58:41.100 --> 00:58:45.100
<v Joanne Lockwood>in the application process. We should be able to say

909
00:58:45.500 --> 00:58:49.320
<v Joanne Lockwood>that person was good enough. That will do. Stop. Don't need to look any further.

910
00:58:49.640 --> 00:58:53.160
<v Joanne Lockwood>Rather than say oh no, we need to see the next 200 people. I say

911
00:58:53.160 --> 00:58:57.160
<v Joanne Lockwood>no, if you've seen the right person after three, stop. Nothing wrong with that.

912
00:58:57.560 --> 00:59:01.240
<v Joanne Lockwood>Sorry. We've hired. I think that like

913
00:59:01.960 --> 00:59:05.880
<v C. Guz>the recruiter has to be constantly moving along

914
00:59:05.880 --> 00:59:09.840
<v C. Guz>and constantly making sure that there's like a backup of that candidate

915
00:59:09.840 --> 00:59:13.840
<v C. Guz>and then expectations are not being communicated well and I think

916
00:59:13.840 --> 00:59:17.750
<v C. Guz>that that's really creating a disconnect. But one more thing about the actionable data side

917
00:59:18.060 --> 00:59:21.100
<v C. Guz>going back to like establishing recruitment as a partnership.

918
00:59:21.820 --> 00:59:25.340
<v C. Guz>I don't know why you're inviting me to a first interview.

919
00:59:26.140 --> 00:59:30.020
<v C. Guz>So what we're doing with OCTOPUS is hey recruiter, this

920
00:59:30.020 --> 00:59:33.699
<v C. Guz>is a real time data that we collected because you've sent this

921
00:59:33.699 --> 00:59:37.580
<v C. Guz>targeted smart pre interview. You have those answers before

922
00:59:37.580 --> 00:59:41.420
<v C. Guz>even meeting that candidate. If they're not the right fit, you won't invest

923
00:59:41.420 --> 00:59:45.230
<v C. Guz>20 hours for that candidate because they're not qualified for your role. Hey

924
00:59:45.230 --> 00:59:49.110
<v C. Guz>there, candidate. If you're not the right fit and looking at this, you're not feeling

925
00:59:49.110 --> 00:59:53.110
<v C. Guz>happy, we're saving you 20 hours because that's on average

926
00:59:53.110 --> 00:59:57.110
<v C. Guz>the roles expect you to like, invest in and per role. In today's job

927
00:59:57.110 --> 01:00:00.909
<v C. Guz>market, if you were to pursue five jobs at the same time, that makes

928
01:00:00.909 --> 01:00:04.430
<v C. Guz>100 hours. And that leads you to burnout. If you're, you know, pursuing all of

929
01:00:04.430 --> 01:00:08.390
<v C. Guz>them at the same week, it's more than double full time job expectations.

930
01:00:08.390 --> 01:00:12.380
<v C. Guz>But that's how long it really takes to pay. So it's really a process that

931
01:00:12.380 --> 01:00:16.220
<v C. Guz>burns, burns out both of the sites. So looking at

932
01:00:16.300 --> 01:00:20.140
<v C. Guz>the partnership again. Hey recruiter, this is the data that we collected.

933
01:00:20.220 --> 01:00:23.620
<v C. Guz>Hey candidate, this is how you were able to demonstrate your skills and

934
01:00:23.620 --> 01:00:26.860
<v C. Guz>qualifications. Here's how you meet like the expectations.

935
01:00:27.580 --> 01:00:31.420
<v C. Guz>When you're going to that interview, you should know what you've done

936
01:00:31.420 --> 01:00:35.020
<v C. Guz>well, what you have not done well. And now you know how to position

937
01:00:35.020 --> 01:00:38.940
<v C. Guz>yourself. And because you completed that pre interview, you now know what

938
01:00:38.940 --> 01:00:42.500
<v C. Guz>kind of questions that the recruiter is going to ask you. So now you're set

939
01:00:42.500 --> 01:00:46.300
<v C. Guz>to succeed, not set to fail. And that's basically what we want to

940
01:00:46.300 --> 01:00:50.220
<v C. Guz>do. Like then we can really talk about an actionable, structured

941
01:00:50.220 --> 01:00:54.140
<v C. Guz>interview where you're not starting from point zero. Hey, who are you and

942
01:00:54.140 --> 01:00:58.100
<v C. Guz>where do you see yourself in five years? Like those kinds of unstructured interviews that

943
01:00:58.100 --> 01:01:02.060
<v C. Guz>don't lead us to anywhere. Like if you're assessing the creativity of the calendars, go

944
01:01:02.060 --> 01:01:06.030
<v C. Guz>ahead. But maybe in five years we're going to be dealing with another pandemic and

945
01:01:06.030 --> 01:01:09.870
<v C. Guz>that just doesn't tell me what I can achieve in your organisation in the long

946
01:01:09.870 --> 01:01:13.230
<v C. Guz>and short term. So focus on the competency inside the job performance.

947
01:01:13.630 --> 01:01:17.630
<v C. Guz>Many of the interviews today are structured to assess interview performance and

948
01:01:17.630 --> 01:01:21.470
<v C. Guz>expect that to be translated to job performance, which is again a massive problem.

949
01:01:21.630 --> 01:01:25.470
<v C. Guz>But going back to, you know, that partnership, if both

950
01:01:25.470 --> 01:01:29.230
<v C. Guz>sides have the same data now, then we can really finally talking about

951
01:01:29.230 --> 01:01:33.190
<v C. Guz>them being on the same page and Octopus having built that bridge. And

952
01:01:33.190 --> 01:01:36.750
<v C. Guz>that's why I care about that work so much. Because in every feedback

953
01:01:36.910 --> 01:01:40.870
<v C. Guz>the candidate will get better in every interview. And every feedback that

954
01:01:40.870 --> 01:01:44.470
<v C. Guz>they got from Octopus, who is being the bridge in between them and the

955
01:01:44.470 --> 01:01:48.110
<v C. Guz>recruiters also will figure out how to better collect that

956
01:01:48.110 --> 01:01:51.950
<v C. Guz>actionable data. So we're not replacing recruiters

957
01:01:51.950 --> 01:01:55.630
<v C. Guz>and AI cannot and should not and will not like It's a human

958
01:01:55.630 --> 01:01:59.510
<v C. Guz>hiring human being. So I would say that's really the core thing that we

959
01:01:59.510 --> 01:02:03.290
<v C. Guz>have to focus on as we focus on building that bridge and

960
01:02:03.290 --> 01:02:06.930
<v C. Guz>building that intersection between the human touch, the emotional

961
01:02:06.930 --> 01:02:10.850
<v C. Guz>intelligence and technology, I think. So say it's been absolutely

962
01:02:10.850 --> 01:02:14.810
<v Joanne Lockwood>fascinating. We could chat all day, I'm sure. So you've mentioned Octopus

963
01:02:14.810 --> 01:02:18.810
<v Joanne Lockwood>several times. So you're the founder and CEO of Octopus. Do you want to just

964
01:02:18.810 --> 01:02:21.970
<v Joanne Lockwood>give us, in a nutshell, your elevator pitch? What is Octopus?

965
01:02:22.290 --> 01:02:25.890
<v C. Guz>Absolutely. I've just been talking about that. I should have

966
01:02:26.370 --> 01:02:30.340
<v C. Guz>for that question. But to give you in a nutshell,

967
01:02:30.340 --> 01:02:33.900
<v C. Guz>Octopus, if you're an organisation, helps you move forward only the

968
01:02:33.900 --> 01:02:37.380
<v C. Guz>candidates that are aligned with your qualifications into your pipeline.

969
01:02:37.700 --> 01:02:41.340
<v C. Guz>So you don't have to go through the 500 resumes that don't meet your

970
01:02:41.340 --> 01:02:45.340
<v C. Guz>qualifications and instead send a smart pre interview that

971
01:02:45.340 --> 01:02:49.180
<v C. Guz>is created based on your job description. And from there you will be

972
01:02:49.180 --> 01:02:52.260
<v C. Guz>able to assess the qualifications you're looking for. Automatically.

973
01:02:52.660 --> 01:02:56.500
<v C. Guz>Candidates are going to be submitting their answers to that. So it's like a

974
01:02:56.500 --> 01:03:00.330
<v C. Guz>text based interview. So and on that they will be positioning themselves

975
01:03:00.330 --> 01:03:04.130
<v C. Guz>and you will have given the space for them to really show what

976
01:03:04.130 --> 01:03:08.010
<v C. Guz>they can do for your organisation and the additional information that they'd like to

977
01:03:08.010 --> 01:03:11.730
<v C. Guz>mention. And then you will be able to access that data real time

978
01:03:11.890 --> 01:03:15.130
<v C. Guz>and all those qualifications will be scored based on your

979
01:03:15.130 --> 01:03:18.970
<v C. Guz>requirements. So everything that you've given us, it's about you.

980
01:03:18.970 --> 01:03:22.610
<v C. Guz>You take that ownership, that flexibility and it's different

981
01:03:22.690 --> 01:03:26.510
<v C. Guz>for every job, every role, every company. And that's why we

982
01:03:26.510 --> 01:03:30.190
<v C. Guz>created Octopus, you know as to be your extra tentacle in this process,

983
01:03:30.270 --> 01:03:34.070
<v C. Guz>because as we say that the problem is so big and massive right now that

984
01:03:34.070 --> 01:03:37.950
<v C. Guz>arms are not solving it. So we develop tentacles. That's our motto.

985
01:03:38.190 --> 01:03:41.950
<v C. Guz>So we're here to be your extra tentacle and help you make that right, the

986
01:03:41.950 --> 01:03:45.950
<v C. Guz>hiring decision, and essentially build the bridge between the right candidate and

987
01:03:45.950 --> 01:03:49.670
<v C. Guz>you and the. Every candidate who submits that pre interview with you

988
01:03:49.670 --> 01:03:53.590
<v C. Guz>gets a feedback from Octopus saying that this is how they were able to

989
01:03:53.590 --> 01:03:57.520
<v C. Guz>align with your requirements and demonstrate themselves effectively. So

990
01:03:57.520 --> 01:04:01.440
<v C. Guz>in every pre interview that you're sending, you're actually nurturing

991
01:04:01.440 --> 01:04:05.240
<v C. Guz>your talent pool. And those candidates will remember because

992
01:04:05.400 --> 01:04:09.320
<v C. Guz>you've given them feedback. No recruiter today gives candidates

993
01:04:09.320 --> 01:04:13.240
<v C. Guz>automatically the actionable feedback that they're looking for. 90% of them

994
01:04:13.240 --> 01:04:16.920
<v C. Guz>go, so if you're looking to become a top employer,

995
01:04:16.920 --> 01:04:20.920
<v C. Guz>then we'd love to be your extra tentacle. Fabulous.

996
01:04:21.320 --> 01:04:24.980
<v Joanne Lockwood>What a punchline. Let us be your extra tentacle. And we know that

997
01:04:25.380 --> 01:04:29.060
<v Joanne Lockwood>octopuses or octopi, they're seriously intelligent

998
01:04:29.060 --> 01:04:32.940
<v Joanne Lockwood>creatures, aren't they? That they're. They're smart beyond their means. They're almost like

999
01:04:32.940 --> 01:04:36.860
<v Joanne Lockwood>a alien life form because they're so intelligent. Yeah, I think so, the

1000
01:04:36.860 --> 01:04:40.860
<v Joanne Lockwood>extra tentacle. And with intelligence as well, no doubt. So lovely. So,

1001
01:04:40.860 --> 01:04:44.180
<v Joanne Lockwood>see, it's been fascinating. And if people get hold of you, how can they get

1002
01:04:44.180 --> 01:04:47.540
<v Joanne Lockwood>hold of an Octopus demo or find out more?

1003
01:04:47.950 --> 01:04:50.870
<v C. Guz>Absolutely. You can reach out to us on our website, which is

1004
01:04:50.870 --> 01:04:53.950
<v C. Guz>joinocto.co. So that would be J O I N O C T O . C

1005
01:04:53.950 --> 01:04:57.910
<v C. Guz>O. Or you can find me on my LinkedIn, which is C. Guz. So,

1006
01:04:57.910 --> 01:05:01.750
<v C. Guz>in any case, I'd love to hear from you. And if you're like,

1007
01:05:01.750 --> 01:05:05.230
<v C. Guz>you know, being challenged from, with your current hiring process and overwhelmed by so

1008
01:05:05.790 --> 01:05:09.790
<v C. Guz>many tools today, I'd also love to help you, you know, find the

1009
01:05:09.790 --> 01:05:13.750
<v C. Guz>right direction. Our goal with Octopus is to, you know, help you and

1010
01:05:13.750 --> 01:05:17.610
<v C. Guz>give you ownership that you must and should have as we

1011
01:05:17.610 --> 01:05:19.450
<v C. Guz>navigate the age of AI human humanship.

1012
01:05:22.330 --> 01:05:26.170
<v Joanne Lockwood>Fabulous. And just if you're listening, C Guz. That's

1013
01:05:26.170 --> 01:05:30.010
<v Joanne Lockwood>C. You've abbreviated your name because it's Turkish and it's easier for people to say

1014
01:05:30.010 --> 01:05:33.930
<v Joanne Lockwood>C. So C full stop. And Guz is G U Z. So if you're

1015
01:05:33.930 --> 01:05:37.690
<v Joanne Lockwood>looking for you on LinkedIn, C Guz. Easy to find you. Thank you.

1016
01:05:37.690 --> 01:05:40.730
<v Joanne Lockwood>Absolutely fantastic. Thank you so much. Thank you.

1017
01:05:42.410 --> 01:05:46.250
<v Joanne Lockwood>As we bring this conversation to a close, I want to express

1018
01:05:46.510 --> 01:05:50.470
<v Joanne Lockwood>my deepest gratitude to you, our listener, for lending your

1019
01:05:50.470 --> 01:05:53.790
<v Joanne Lockwood>ear and heart to the cause of inclusion.

1020
01:05:54.670 --> 01:05:58.350
<v Joanne Lockwood>Today's discussion struck a chord. Consider subscribing to

1021
01:05:58.350 --> 01:06:02.270
<v Joanne Lockwood>Inclusion Bites and become part of our ever growing community

1022
01:06:02.990 --> 01:06:06.670
<v Joanne Lockwood>driving real change. Share this journey with friends, family and

1023
01:06:06.670 --> 01:06:10.030
<v Joanne Lockwood>colleagues. Let's amplify the voices that matter.

1024
01:06:10.670 --> 01:06:14.570
<v Joanne Lockwood>Got thoughts, stories, stories or a vision to share? I'm all

1025
01:06:14.570 --> 01:06:16.290
<v Joanne Lockwood>ears. Reach out to

1026
01:06:16.290 --> 01:06:19.730
<v Joanne Lockwood>jo.lockwood@seechangehappen.co.uk

1027
01:06:20.210 --> 01:06:24.090
<v Joanne Lockwood>and let's make your voice heard. Until next time, this

1028
01:06:24.090 --> 01:06:28.050
<v Joanne Lockwood>is Joanne Lockwood signing off with a promise to return with

1029
01:06:28.050 --> 01:06:31.970
<v Joanne Lockwood>more enriching narratives that challenge, inspire and

1030
01:06:31.970 --> 01:06:35.850
<v Joanne Lockwood>unite us all. Here's to fostering a more inclusive world one

1031
01:06:35.850 --> 01:06:38.530
<v Joanne Lockwood>episode at a time. Catch you on the next bite.