Jodie Goodchild: Foreign.
Joanne Lockwood: Welcome to Inclusion Bites, your sanctuary
Joanne Lockwood: for bold conversations that spark change. I'm Joanne Lockwood,
Joanne Lockwood: your guide on this journey of exploration into the heart of
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Joanne Lockwood: So adjust your earbuds and settle in. It's time to
Joanne Lockwood: ignite the spark of inclusion with Inclusion Bites.
Joanne Lockwood: And today is episode 174 with the
Joanne Lockwood: title Proudly Authentic, Always Real.
Joanne Lockwood: And I have the absolute honour and privilege to welcome Jodie Goodchild. No,
Joanne Lockwood: you're not. You're Jody. One second. Let's do that again. Today
Joanne Lockwood: is episode 174 with the title Proudly
Joanne Lockwood: Authentic, Always Real and I have the absolute honour and
Joanne Lockwood: privilege to welcome Jodie Goodchild. Jodie is an award winning
Joanne Lockwood: community creator, author and LinkedIn trainer who
Joanne Lockwood: empowers others to grow their brand and business with zero
Joanne Lockwood: budget, but with 100% authenticity.
Joanne Lockwood: And when I asked Jodie to describe her superpower, she said it is
Joanne Lockwood: being able to create brave spaces where authenticity
Joanne Lockwood: becomes your best asset. Hello Jody, welcome to the
Joanne Lockwood: show. Hello. Thank you so much for having me. I've followed you
Jodie Goodchild: for a long time and it's actually great to get to meet you and chat
Jodie Goodchild: and talk to you in person rather than admiring your posts and
Jodie Goodchild: TV appearances from afar. It was actually a real pleasure to have a
Joanne Lockwood: guest on my show who is probably less than 10 miles away from where I'm
Joanne Lockwood: sat right now. We're both pompy girls, pretty much born and bred
Joanne Lockwood: in the not the sound of Bo Bows, but the sound of Fratton park probably.
Joanne Lockwood: And as we're chatting in the green room, it turns out that my father taught
Joanne Lockwood: at the school in the 70s that you attended in
Joanne Lockwood: the 90s, I guess. Yeah, yeah. Small world.
Joanne Lockwood: Yeah. And yeah, we're both lovers of the area, so
Joanne Lockwood: yeah, absolutely fantastic to have somebody from
Joanne Lockwood: here other than over there. So Jodie,
Joanne Lockwood: we were chatting in the green room, we had a good natter for about three
Joanne Lockwood: minutes, half an hour. And it's clear that you speak very
Joanne Lockwood: powerfully about living as your true self. You would
Joanne Lockwood: Recognise, like, even only last night with another award, and you were
Joanne Lockwood: very proud of that. So what helped you embrace that
Joanne Lockwood: authenticity and more importantly, I suppose, turn it into a platform
Joanne Lockwood: for change? Yeah, well, firstly, yeah, I've got my shiny award here
Jodie Goodchild: with me, which I'm really excited about. Entrepreneur of the Year.
Jodie Goodchild: And I think it's just absolutely crazy that I've won
Jodie Goodchild: that because, and this is to answer your question, there was a time
Jodie Goodchild: that, you know, you listening might relate to this, that I didn't think that
Jodie Goodchild: there was life past, you know, if I was to come out and tell the
Jodie Goodchild: world who I thought I was. And being able to stand
Jodie Goodchild: on that stage last night and win that award as an out and proud
Jodie Goodchild: lesbian woman who now doesn't give a toss if somebody
Jodie Goodchild: likes that or not, was just absolutely mind blowing. And it's actually made me feel
Jodie Goodchild: really emotional today because I. And again, I'm sure people
Jodie Goodchild: listening will resonate with this, but I actually
Jodie Goodchild: didn't feel like I started living my life until I was about 19 years old,
Jodie Goodchild: because I went through what most of us, well, all of us do in the
Jodie Goodchild: LGBT community, which was, you know, not understanding who I was and
Jodie Goodchild: being scared and afraid to talk to anyone about that because there was no education
Jodie Goodchild: and there was nobody to tell me that actually that was okay. I was
Jodie Goodchild: convinced that if I spoke my truth that I would be, you know,
Jodie Goodchild: shunted away from my family and that, you know, I just really struggled with my
Jodie Goodchild: identity. And the honest truth is that it was only
Jodie Goodchild: really in Covid. Um, you know, we had lots of people that were passing
Jodie Goodchild: away that made me sit there and think if it was my
Jodie Goodchild: time to check out. And I was set, you know, sat in that waiting room
Jodie Goodchild: and somebody comes around with their clipboard and says, right, you're just about to check
Jodie Goodchild: out. Like, give us an evaluation of your time on this earth. You know, have
Jodie Goodchild: you done everything you wanted to do? I kind of sat there and thought, no,
Jodie Goodchild: I haven't. And it was that that really pushed me out of my comfort zone.
Jodie Goodchild: I mean, I've had a really successful corporate career, but, you know, I wasn't
Jodie Goodchild: happy. I had no purpose. Then started my own business. And
Jodie Goodchild: just by being me and, you know, not acting like I thought everyone else,
Jodie Goodchild: you know, should act, I've made a really super successful business. And
Jodie Goodchild: what I now do is teach businesses in my community, we've just hit the
Jodie Goodchild: 90 number, which is crazy, just to be themselves and, you know, just post
Jodie Goodchild: what they do on social media. So we. I teach LinkedIn and that's all about
Jodie Goodchild: being authentic, you know, not worrying about what everyone's going to say, just saying what
Jodie Goodchild: you want to say and being your authentic self. And that will attract
Jodie Goodchild: people to want to work with you. And that's, I think, a
Jodie Goodchild: long winded answer of why, you know, why I do what I do.
Joanne Lockwood: It's a real challenge when you first come out as a small business
Joanne Lockwood: owner, forget about your sexuality. You're used to hiding in
Joanne Lockwood: corporate land, working for somebody else. You don't have a voice, you don't feel that
Joanne Lockwood: you can speak on behalf of anybody and suddenly you're a small business and
Joanne Lockwood: suddenly someone says, you can say what you like, it's your business. Yeah,
Jodie Goodchild: yeah. But people go, what can I say? You know, what should I say? And
Joanne Lockwood: there's this real nervousness about having an opinion sometimes. You know, if you look
Joanne Lockwood: at LinkedIn, 99% of people are lurkers. Yes. Not commenters or
Joanne Lockwood: posters. Yeah. So it takes a real bravery to overcome your own
Joanne Lockwood: imposter syndrome. What has little old me got to say to the world? Yeah.
Joanne Lockwood: So that's a coming out that Everybody does on LinkedIn, isn't it? Yeah, you're
Jodie Goodchild: so right. You're so right on that. And that there's 1 billion, 90
Jodie Goodchild: million people on LinkedIn and the stat is that whilst
Jodie Goodchild: 3 to 4% of those are active, they might, you know, they might use it.
Jodie Goodchild: Only 1 to 2% of those people actually post.
Jodie Goodchild: So what I say to people is, what a brilliant opportunity is that, because
Jodie Goodchild: traditionally you'd have to pay thousands of pounds for marketing to get visible, whether that's
Jodie Goodchild: an email campaign or some cold calling or direct mail. And you've got a platform
Jodie Goodchild: available to you with. In portsmouth alone, there's
Jodie Goodchild: 207,000 people on LinkedIn. You know, you've got
Jodie Goodchild: presents you with brilliant opportunity. But I love that you've just said, you know, you
Jodie Goodchild: have to almost come out because you do. That first post is so difficult and
Jodie Goodchild: I've seen it almost, you know, 90 plus times of the people in my community,
Jodie Goodchild: you know, they come in and they come in because they feel like they're scared
Jodie Goodchild: of LinkedIn and they, you know, they don't want to post. And my job, I
Jodie Goodchild: think that, you know, my mission is to make them feel comfortable enough to
Jodie Goodchild: just talk about the awesome stuff that they know. Because you're right when you're in
Jodie Goodchild: that corporate job, you might be selling. And I was selling, you know, I had
Jodie Goodchild: a huge sales, sales role and a huge sales team. We were doing
Jodie Goodchild: over £100,000 in sales a year. But when I became a business
Jodie Goodchild: owner myself, mentioning even just, you know, a couple of
Jodie Goodchild: grand to somebody for what I was doing petrified me, you know, and it's
Jodie Goodchild: like, it's crazy. So, yeah, you're absolutely right. It is almost a coming out thing,
Jodie Goodchild: isn't it? Hadn't thought about that. It is, yeah. I look at my own journey
Joanne Lockwood: on LinkedIn. I used to run an IT company based in the Portsmouth area and
Joanne Lockwood: I set up on my own and. And I was lurking like everybody else and
Joanne Lockwood: I thought, well, what can I say? Because if I upset somebody by saying something
Joanne Lockwood: they disagree with. Yeah. Then you have to sort of say, well, actually,
Joanne Lockwood: forget about who you're upset, but think about who you engage. Yeah. And
Joanne Lockwood: there's a great quote, if you remember the broadcast of Chris Evans, he said,
Joanne Lockwood: you gotta be Marmite. Half your audience are gonna love you and half the audience
Joanne Lockwood: are gonna hate you. Yeah. But then you stand for something. You do. If you
Joanne Lockwood: stand for nothing. Nobody's engaged. Yeah. So find
Joanne Lockwood: that polarisation and challenge people to think. That's what we want to do,
Joanne Lockwood: isn't it? Create that thinking rather than
Joanne Lockwood: just acquiesce to the majority. Yeah, yeah.
Jodie Goodchild: Really cool video actually this week. Do you know Florence Given? You've probably
Jodie Goodchild: heard. No, not come across. Brilliant, amazing author, writes some really awesome books
Jodie Goodchild: for women, so definitely check her out. But she's. I stumbled upon her TikTok this
Jodie Goodchild: week and then I ended up in a. In a. A good TikTok hole because
Jodie Goodchild: you can get into the bad ones of, you know, getting sucked into all the
Jodie Goodchild: bad stuff. But this was a good one. And she was saying, when you're getting
Jodie Goodchild: that nervousness to do something and you hear that voice in your head that goes,
Jodie Goodchild: I can't say that. Stop for a second and actually try
Jodie Goodchild: and think about who you're thinking about is going to say something. Who is
Jodie Goodchild: that person that you're thinking, oh, if I post that, they are going to, who
Jodie Goodchild: is that person? And she literally just says, stick your middle finger up
Jodie Goodchild: at them and do it anyway because they're controlling you and they own you and
Jodie Goodchild: don't let them do that. And I absolutely love that. And she's got some brilliant.
Jodie Goodchild: She's got some brilliant tiktoks. So definitely go check her out because I sat there
Jodie Goodchild: and there was one of them that I've now committed to watching every day because
Jodie Goodchild: it just, you know, when something really fires you up and I'll send it to
Jodie Goodchild: You. And I put it in my community. Everyone's like, oh, God, that's brilliant. I
Jodie Goodchild: need to watch that every day. But, yeah, you just need to think about who
Jodie Goodchild: it is that you're. That's making you feel that way and just, you know, stick
Jodie Goodchild: your middle finger up to them and do it anyway. Yeah. I stumbled across the
Joanne Lockwood: Australian, I guess, polymath Tim Minchin, and I
Joanne Lockwood: watched some of his YouTubes and I was really transfixed by his. First of all,
Joanne Lockwood: what got me onto it was his honorary doctorate acceptance speech
Joanne Lockwood: in the University of Australia somewhere. And I watched it and thought, brimey, this
Joanne Lockwood: guy's got some real insight that I resonate with. And I started going down that
Joanne Lockwood: Rabbit hole on YouTube, watching all of his material, and I'm now a
Joanne Lockwood: Tim fan. You know, he's absolutely. You know, he's got those wild eyes,
Joanne Lockwood: eyeliner. He wears crazy hair. Yeah. But he just. He
Joanne Lockwood: just cuts through the bs. And you say that middle finger. And
Joanne Lockwood: I keep this. If you listen to this, I've got a jar of fucks, actually.
Joanne Lockwood: And so I know I've only got so many I want to give away before
Joanne Lockwood: I run out. So, you know, care about what you care about,
Joanne Lockwood: but know when to stick the middle finger up and say, your opinion doesn't matter
Joanne Lockwood: to me. And I guess you had that experience again when you had that
Joanne Lockwood: epiphany where you have to have that opinion. When you come out as
Joanne Lockwood: queer, lgbtqia, you have to get to that
Joanne Lockwood: point where you can put that middle finger up. You do. Yeah, you do.
Jodie Goodchild: And then I think there's a certain amount of. I don't know if
Jodie Goodchild: you. Maybe power is the right word, but when you've been scared of doing something
Jodie Goodchild: for so long and you fear the other side of the
Jodie Goodchild: thing, and then you do it, and it's not easy straight away, but then
Jodie Goodchild: you kind of think, well, if I could do that. And I thought there was
Jodie Goodchild: nothing on the other side of that, like, what else could I do? And I.
Jodie Goodchild: I say this all the time, like, LGBTQ plus. You know, we are
Jodie Goodchild: a community of the most resilient and hardworking people you ever meet, because
Jodie Goodchild: we've been through it, and we are tough. You know, you won't find more, you
Jodie Goodchild: know, stronger people than our community, and I love that.
Joanne Lockwood: Yeah. I cast my mind back 10 years when I first
Joanne Lockwood: transition came out, was open, whatever phrase you like to use.
Joanne Lockwood: And that line you have to cross, it feels like a chasm.
Jodie Goodchild: It does. It feels like a cliff edge. Yeah. And you Step off it
Joanne Lockwood: and go. Hang on a minute. That was only one inch. It was no. It
Joanne Lockwood: was no big deal at all. Yeah, yeah. And
Joanne Lockwood: the people who love you, love you. And the people who don't don't matter, you
Joanne Lockwood: know, and there's lots of anecdotes and phrases about that, but I learned
Joanne Lockwood: that my friends are my friends because they're my friends and
Joanne Lockwood: those are the people that stick with you and the other people, they just don't
Joanne Lockwood: matter and they drift off. Like leaving school, like leaving college, changing
Joanne Lockwood: workplace. Some people stick with you, some people don't, and
Joanne Lockwood: some people stick with the old person. And some people have come with me
Joanne Lockwood: on my new journey. And yeah, having polarisation like
Joanne Lockwood: that is actually a good thing because for me it was. I don't need to
Joanne Lockwood: carry this baggage of expectation around with people I don't care about.
Jodie Goodchild: Yeah. So, yeah, I'm sure you could be proud to you.
Joanne Lockwood: And actually, you'll find you open up different markets. You do, yeah.
Jodie Goodchild: And also you set the example for other people as well. You set the example
Jodie Goodchild: that, you know, that there is life on the other side of that chasm that
Jodie Goodchild: you once look at and think, you know, this is never going to happen. And
Jodie Goodchild: if you can set that example to other people, then even if just one person,
Jodie Goodchild: you know, looks at you and thinks, if they've done it, I can do it.
Jodie Goodchild: That's all that matters, isn't it? Again, casting my mind back to 2017.
Joanne Lockwood: I remember going to. I was
Joanne Lockwood: trying to do radical failure, that sort of thing where you fail
Joanne Lockwood: quickly and move on quickly. And I thought, well, gender transition.
Joanne Lockwood: I thought, okay, how am I going to develop a new business,
Joanne Lockwood: a new life, new career? I thought, I know what I got to do.
Joanne Lockwood: I've got to find out where my edges are. So I started going to all
Joanne Lockwood: these networking events in Portsmouth. I wanted to invent Bright. I. I joined
Joanne Lockwood: Startup Disruptors at the Customs House at Gum Wharf, went there for a
Joanne Lockwood: few times, met some of the people at Halpern House and those sort of communities.
Joanne Lockwood: And I thought, I got wind of this Female Entrepreneurs Network evening
Joanne Lockwood: at the Purple Door at the University and I turned up there, thought,
Joanne Lockwood: okay, if I can get away with going to the Female Entrepreneurs Network, I can
Joanne Lockwood: get away with anything. So I walked in there thinking, someone's going to have a
Joanne Lockwood: go at me. Someone's going to out me, someone's going to drum me out of
Joanne Lockwood: the room saying, you're not a real woman, get out of here. And at the
Joanne Lockwood: end of it all I got was curiosity, warmth, love and support for everybody, I
Joanne Lockwood: thought. And it's just those little testing moments that you. You take yourself
Joanne Lockwood: a little test drive every so often and go, that worked. Then you realise that
Joanne Lockwood: fear is just this. This thing that you make up, these lies you tell
Joanne Lockwood: yourself. Yeah. And also there's. There's
Jodie Goodchild: people that aren't against you, they just need educating because they don't
Jodie Goodchild: understand things. And then you have a conversation with them and they're like, yeah, actually,
Jodie Goodchild: that makes sense. And it's nice to be able to challenge that and
Jodie Goodchild: go out and educate people and make them, you know, become a safe person
Jodie Goodchild: in a safe space for other people to go into. Yeah. You mentioned
Joanne Lockwood: the word authenticity or authentic quite a few times, and people
Joanne Lockwood: sometimes confuse that word with being my
Joanne Lockwood: obnoxious, authentic self. So how do we. How do we
Joanne Lockwood: toe that line between sanitising ourself enough to be socially
Joanne Lockwood: acceptable but not compromising our ideals as well?
Jodie Goodchild: That's a really good question. And we've spoken about this. I think that the way
Jodie Goodchild: that we look at it is that it's absolutely acceptable to be you.
Jodie Goodchild: And you will have, like we've just said, you will have differing opinions. You know,
Jodie Goodchild: if you're not, you know, getting people to say the opposite, then you're not
Jodie Goodchild: doing it right. It is like Marmite. People either love it or hate it. But.
Jodie Goodchild: But the way that I say this to people in my community is if you
Jodie Goodchild: wouldn't say it in an office environment, probably don't say it on a
Jodie Goodchild: social media platform because there is a line there of some things that, you know,
Jodie Goodchild: are acceptable to say and have an opinion on. And then there's things that, you
Jodie Goodchild: know, wouldn't be acceptable to, you know, to say. And you've. You've got it. You
Jodie Goodchild: do have to be careful with that. But, you know, most of the things that
Jodie Goodchild: people want to share about their journeys or, you know, how they started their businesses
Jodie Goodchild: and all of that kind of great stuff is being authentic. It's not speaking
Jodie Goodchild: in a voice. You know, we go on LinkedIn and we see people like Richard
Jodie Goodchild: Branson, you see the Stephen Bartless of the world, Daniel
Jodie Goodchild: Priestley's, and you think, oh, I need to speak in a particular tone on here.
Jodie Goodchild: You know, and you see those posts that go up that say, exciting announcement
Jodie Goodchild: Alert. And what I say to people in my community is, if you.
Jodie Goodchild: You wouldn't go up to somebody at a networking event before you've even introduced yourself,
Jodie Goodchild: go, exciting announcement alert. Because they'd go Are you okay? Like,
Jodie Goodchild: that was a bit weird. So just talk, like, you talk to people face to
Jodie Goodchild: face and just be you. You don't have to use all of these, you know,
Jodie Goodchild: fancy words that, you know, you think you need to, you need to speak. And
Jodie Goodchild: I, I was talking to somebody actually this week and they said that they did
Jodie Goodchild: that and they spoke almost in this corporate tongue on LinkedIn, and they
Jodie Goodchild: tried to use big fancy words. And then when they met somebody in person,
Jodie Goodchild: the person said, can I say something to you? And I don't want this to
Jodie Goodchild: offend you, but I didn't think you'd be like this because you don't speak like
Jodie Goodchild: this on LinkedIn. And they were like, God, that's actually a really good
Jodie Goodchild: point. So they stopped trying to make a fake LinkedIn
Jodie Goodchild: Persona and just post it as them. And I think that's what it's all about.
Joanne Lockwood: I suppose what I try and do on LinkedIn is a kind of a cycle.
Joanne Lockwood: So some stiffy corporate sound bites
Joanne Lockwood: or articles and then some truth bombs in the
Joanne Lockwood: middle of that, where I'm having a bad day or, wow, this has blown my
Joanne Lockwood: mind. So you talk from the heart. Yeah, So I think it's trying to find
Joanne Lockwood: the right cadence between. So you want to sell your professional side, but also give
Joanne Lockwood: it humanity as well, don't you? Yeah, yeah. And it's that word, isn't it? It's
Jodie Goodchild: social, you know, it's social media. So we're using it to be
Jodie Goodchild: social, which is, you know, being authentic and real. You know,
Jodie Goodchild: I don't want people. When I used to think about an entrepreneur, I would think
Jodie Goodchild: of somebody that Woke up at 5am, went to the gym for an hour, drank
Jodie Goodchild: protein shakes, then got into their Range Rover, you know, check
Jodie Goodchild: the time on their Rolex, and then went into the office. And that's not real
Jodie Goodchild: at all. And actually, I've not met. I think I've met one person that's like
Jodie Goodchild: that, that's a business owner. The rest of them are just normal, you know, I
Jodie Goodchild: know none of us are, you know, normal, but you know what I mean, like,
Jodie Goodchild: you know, just people that, you know, might not get up till, you know, seven
Jodie Goodchild: o'. Clock. Some days I might sit around in my pyjamas until 9:30 and
Jodie Goodchild: then think, right, come on, we got to start the day. So. So I think
Jodie Goodchild: it's breaking that, breaking that norm and making
Jodie Goodchild: people just say it how it is. And like you say, you know,
Jodie Goodchild: dropping in a few truth bombs and actually the format that I teach in my
Jodie Goodchild: community is educate, engage, convert. So we, we
Jodie Goodchild: say that you should post 80% of your content to educate and
Jodie Goodchild: engage your audience. So that could be, you know, I've read this article. What do
Jodie Goodchild: you think? Or it could be, you know, this is where I do my home
Jodie Goodchild: office stuff and this is my favourite thing in the office. What's yours? That's all
Jodie Goodchild: education and engaging. And then Your converts are 20%
Jodie Goodchild: of the time where you then talk about your product or your service because people
Jodie Goodchild: buy from people, you know, they don't buy from faceless brands anymore.
Jodie Goodchild: And when you go on LinkedIn, you're not looking to be sold to, you're looking
Jodie Goodchild: to make a connection with somebody and connect with something. And I posted a video
Jodie Goodchild: this week that really explains this. Well, I was driving back from a meeting and
Jodie Goodchild: I stopped my car to let a guy cross the road and he
Jodie Goodchild: threw his ladder on one arm and he had a bucket in the other arm
Jodie Goodchild: and he crossed the road. He's obviously a window cleaner. And in that moment I
Jodie Goodchild: went, oh, God, I need to book our window cleaner in to get our, get
Jodie Goodchild: our windows cleaned. He didn't sell me anything, he didn't pass me a leaflet, he
Jodie Goodchild: didn't stop my car and say, exciting announcement alert, you can book me to clean
Jodie Goodchild: your windows. He just walked across the road and he was just doing his thing,
Jodie Goodchild: but visibly. And that is just being yourself on
Jodie Goodchild: LinkedIn in, in my world and making people connect with you.
Jodie Goodchild: And then you either remind somebody of something they need or you educate
Jodie Goodchild: them on something that they don't yet know that they need, that they then go,
Jodie Goodchild: that makes a lot of sense. I need that. So rather than saying, buy my
Jodie Goodchild: stuff, you know, I've got this cool stuff. It's like, you know, this is a
Jodie Goodchild: problem that I'm facing and this is how I'm finding people, solving it, getting into
Jodie Goodchild: conversations with people and then before you know it, you've got an opportunity from
Jodie Goodchild: somebody having a conversation. And then when you have to sell to that, it's not
Jodie Goodchild: selling at all because they're already brought in and they'll probably say, how much would
Jodie Goodchild: it be for you to come and do some training? I've seen all the great
Jodie Goodchild: stuff you've done. Brilliant. You don't have to say, you know, let me just get
Jodie Goodchild: my three pages of objection handling out, because I knew you were going to say
Jodie Goodchild: this and I'm going to objection handle you. It's already done. Yeah,
Joanne Lockwood: well, we can do that with ChatGPT now, can't we? We can just paste the
Joanne Lockwood: problem into it and say, dispel these myths, please. Yeah, yeah.
Jodie Goodchild: And it helps you with that. Got an article? Yeah. I made a conscious
Joanne Lockwood: decision seven or eight, six or seven years ago probably to stop being a lurker,
Joanne Lockwood: to stop being a commenter and resharer
Joanne Lockwood: or commentating on somebody else's post because I thought
Joanne Lockwood: everyone's doing that. Where you become recognised as a
Joanne Lockwood: thought leader is to originate ideas and content.
Joanne Lockwood: So I took a very practical thing now is I almost deliberately
Joanne Lockwood: don't share other people's posts or just comment on them other than unless
Joanne Lockwood: I've got something value add, because I want to originate that. Really.
Joanne Lockwood: That's what sets you apart from your competition sometimes is that thought leadership
Joanne Lockwood: piece, isn't it? Yeah. There's a really good book actually called Key Person of
Jodie Goodchild: Influence by Daniel Priestley and I would recommend to
Jodie Goodchild: anyone listening to get a copy of that
Jodie Goodchild: book because I genuinely believe that's one of the reasons why things have gone so
Jodie Goodchild: well for me in the last two and a half years. Because it really sets
Jodie Goodchild: out what you need to do to be a thought leader and to create a
Jodie Goodchild: personal brand. Daniel's just been on Stephen
Jodie Goodchild: Bartlett's Diary of a CEO again recently and said that the future of business
Jodie Goodchild: is personal branding. That doesn't matter whether you're a one person band
Jodie Goodchild: or, you know, a giant corporate. Even in a big corporate, the CEO
Jodie Goodchild: has to be present on LinkedIn and have a personal brand or business just
Jodie Goodchild: won't move forward because we don't buy from cold calling.
Jodie Goodchild: I've done two workshops recently and I've had 28 businesses in each
Jodie Goodchild: workshop. And I said to them, right, hands up. I'm not talking about
Jodie Goodchild: the last week, the last six months, in the last 12 months plus,
Jodie Goodchild: put your hand up if you've brought something from a cold call, not one of
Jodie Goodchild: them put their hand up. Because we've moved away from sales being transactional
Jodie Goodchild: now. You know, cold calling is harder than ever. You're sending emails, it's
Jodie Goodchild: harder than ever to get through to people's inboxes because they're spammed all
Jodie Goodchild: day. You know, it is just a world where the transactional
Jodie Goodchild: sales is, is I, I almost believe it's nearly dead. And that's what I've been
Jodie Goodchild: saying for, you know, for months I've been saying there's 1
Jodie Goodchild: billion, 90 million people on LinkedIn, 3 to 4% of those are active. Get on
Jodie Goodchild: it. And Daniel Priestley said that exact statement on
Jodie Goodchild: the diary of a CEO podcast recently, and I was listening to it in my
Jodie Goodchild: car and almost screeched the brakes on because, you know when you have that moment
Jodie Goodchild: where you're like, oh, my God, like, this is exactly what I've been out there
Jodie Goodchild: saying. And it kind of gave me that boost as a thought leader to say,
Jodie Goodchild: I've been saying this, and now one of these biggest names in business has just
Jodie Goodchild: said exactly the same thing. And, yeah, I'm really passionate about it
Jodie Goodchild: because I've been in sales and I know how transactional it can be and how
Jodie Goodchild: expensive it is. And that's why I've started what I've started to almost break that
Jodie Goodchild: barrier down for people. Yeah. What you're saying there completely
Joanne Lockwood: resonates. And I'm always a great believer that your personal brand, how people
Joanne Lockwood: feel about you, what emotion do you create in people?
Joanne Lockwood: And it can be quite tricky sometimes. When we first spoke, I
Joanne Lockwood: think in the introduction, he said how much you've been looking forward to this. There
Joanne Lockwood: was obviously some recognition of my personal brand, how you've seen me on LinkedIn, how
Joanne Lockwood: you're really honoured to meet me. And that's quite humbling
Joanne Lockwood: for me to hear someone say that, because I'm not ego driven. And
Joanne Lockwood: the number of people I bump into who go, oh, my God, I've finally meeting,
Joanne Lockwood: I've been looking forward to it. It's like, whoa, how am I having that effect
Joanne Lockwood: on somebody? And that's the personal brand I'm trying to create, is
Joanne Lockwood: this connection. Yeah. At a personal level, an emotional level with people
Joanne Lockwood: where I. What I talk about is generating change in their
Joanne Lockwood: life. And that's the magic, isn't it? How do you
Joanne Lockwood: note to that in people? Yeah. And it's, you know, what I will
Jodie Goodchild: say on the back end of that is you never know who's watching. I was
Jodie Goodchild: saying that earlier this week, like, you know, you might be doing all this stuff
Jodie Goodchild: and thinking, you know, no one's liking or commenting, but the amount of
Jodie Goodchild: opportunities I've had that have come through from people that have never
Jodie Goodchild: liked or commented or even spoken to me before, and they are the lurkers, like
Jodie Goodchild: you say, that kind of just lurk in the background and they consume all of
Jodie Goodchild: this educational content that you share, and then they go, you know, actually,
Jodie Goodchild: I'm gonna. I'm gonna reach out to this person. So the question that you asked
Jodie Goodchild: was, how do you nurture somebody to just be themselves
Jodie Goodchild: in my. The idea of my community, I was going out and I was doing
Jodie Goodchild: networking events, as you've mentioned you did. I was probably doing two of them a
Jodie Goodchild: month, maybe three. And they cost me about £15 a time. I was
Jodie Goodchild: probably spending close to £50amonth on doing networking events. And
Jodie Goodchild: when I kind of went to them, I'd get a good social buzz from them
Jodie Goodchild: because I felt like I'd been around people and, you know, as a small business
Jodie Goodchild: owner, it's just, you know, when it's just you and your partner at home and
Jodie Goodchild: you'll resonate with that as well, can get a bit lonely and you need to
Jodie Goodchild: be around people. I used to work in an office where I had a department
Jodie Goodchild: of 70 people, and when I wanted a little chat or a mess about, I
Jodie Goodchild: could go to the, you know, one of their desks and do that. But when
Jodie Goodchild: you're at home, there's only so much you can annoy your girlfriend before she tells
Jodie Goodchild: you to leave the house. So I was going to these networking events
Jodie Goodchild: and I was really enjoying them. I was. I was meeting some people, but actually
Jodie Goodchild: all I was really getting from those were a coffee and a chat. So I
Jodie Goodchild: actually stopped looking at them as something that was helping my business and more of
Jodie Goodchild: a social. But it made me realise there was a gap in the market.
Jodie Goodchild: In Portsmouth, every year we lose 900 businesses. 900
Jodie Goodchild: businesses go under a year, which is crazy. And. And I was thinking, well, there's
Jodie Goodchild: all these people here that are, you know, that doing their own thing, and
Jodie Goodchild: why are we losing those 900? And I thought, well, if we did a networking
Jodie Goodchild: group where we could network and still meet people and get that social element, but
Jodie Goodchild: then a part of that was actually educational where those businesses could
Jodie Goodchild: learn something really tangible that they could then take away to help them grow their
Jodie Goodchild: business. That would be really helpful. So I came
Jodie Goodchild: up with this idea, did some research, and that was what I created. So I
Jodie Goodchild: created a community of people that meet once a month to network. But they know
Jodie Goodchild: that an hour and a half of that time is dedicated to them learning how
Jodie Goodchild: to grow their business. So when we meet, we do, you know, we check in.
Jodie Goodchild: And we're a bit like a family now because it's a community. Everyone knows everyone,
Jodie Goodchild: so we'll catch up. And it's not, who are you? What you, what you doing?
Jodie Goodchild: It's how's that project going that you're working on? You know, did you close that
Jodie Goodchild: deal you were talking about? And then for an hour and a half, we focused
Jodie Goodchild: down on what they can do to be authentic in their business, to help them
Jodie Goodchild: grow. So you know, we'll sit and plan content together. So we'll show,
Jodie Goodchild: we'll take that, the stigma out of it that makes it feel complicated. And
Jodie Goodchild: I'll say to them, right, you got three post it notes in front of you.
Jodie Goodchild: I want you to write down, you know, three things that have happened this week.
Jodie Goodchild: One thing you've done with the client, one thing that you've done that's made you
Jodie Goodchild: happy, and one thing that you're proud of. And they write those post it notes
Jodie Goodchild: in literally 10 seconds and they're done. And I'm like, there's three LinkedIn
Jodie Goodchild: posts. And they're like, she's right, it's that simple.
Jodie Goodchild: And it might have been that they had a nice bit of cake with their
Jodie Goodchild: friend over a coffee and spoke about business. Could be they finished a client project.
Jodie Goodchild: It could be they've just won something. Every day, everyday kind of activities
Jodie Goodchild: that we do make great content. You know, us having this podcast together now would
Jodie Goodchild: be a great LinkedIn post. You know, the awards last night is a great LinkedIn
Jodie Goodchild: post. I'm going out for some sushi on Saturday to a new place in Portsmouth
Jodie Goodchild: I've not tried before. That'll be a great LinkedIn post because I'm celebrating a brilliant
Jodie Goodchild: quarter in somewhere new. So everyday activities
Jodie Goodchild: make great LinkedIn content. I think that's what I make it my mission to, to
Jodie Goodchild: teach people. Yeah. I think we look at
Joanne Lockwood: the best comedians. The best comedians are observational, they're narrating
Joanne Lockwood: real life. Yeah. You look at the best posts, it's
Joanne Lockwood: augmenting their reality. And
Joanne Lockwood: a great friend of mine said, you don't have to tell
Joanne Lockwood: word for word truth. It doesn't have to be factually
Joanne Lockwood: exactly true. The gist of it has to be real to
Joanne Lockwood: get that authenticity. But you can rearrange the timeline, you can
Joanne Lockwood: change the scenario, you can change the characters, keep the root of the story
Joanne Lockwood: there and then use that so you can completely anonymize it. So, yeah, don't let
Joanne Lockwood: the truth get in the way of a good story is what basically the line
Joanne Lockwood: is, don't overthink it. Keep the thread. Keep the thread there. Yeah.
Jodie Goodchild: Another thing I was saying earlier this week or last week was that we were,
Jodie Goodchild: my generation, were a generation of people that went out with a real camera attached
Jodie Goodchild: to their wrist and we'd take probably 14 plus
Jodie Goodchild: photos on a night out. There'd probably be two decent ones in amongst that. And
Jodie Goodchild: then the next day we'd upload that album to Facebook and we wouldn't Even give
Jodie Goodchild: it a second thought. And loads of us have still got those albums now. And
Jodie Goodchild: those photos come back to haunt you of how you know, of, you know that
Jodie Goodchild: when you were young and out and about. But yet we really overthink posting on
Jodie Goodchild: LinkedIn when we, even with Instagram, you know, we might be on the beach and
Jodie Goodchild: we might be like, wow, this is a really good moment capture. You take a
Jodie Goodchild: picture, you put it on your Instagram story, you know, and you posted it. And
Jodie Goodchild: I'm not saying, you know, LinkedIn is Facebook and Instagram, but there
Jodie Goodchild: are ways that you can, some of the content that you would use for that,
Jodie Goodchild: even if you're a business owner, you know, everything we post on Instagram or
Jodie Goodchild: Facebook for your business is exactly the same as what you can post on LinkedIn
Jodie Goodchild: because it is social, it's a social media and without that it's not
Jodie Goodchild: social. So it's important to treat it like how you'd be chatting to people
Jodie Goodchild: that you know and what conversations you'd be getting involved in. But yeah, the biggest
Jodie Goodchild: challenge I find people have is the, is the overthinking and the worrying about, well,
Jodie Goodchild: no one's going to care about what little old me's got to say. And in
Jodie Goodchild: fact, one of my best stories that I love is there's a lady in my
Jodie Goodchild: community called Bev and she runs a company called Frank hr. When I met
Jodie Goodchild: her in October, she said, jodi, no one is going to want to talk hear
Jodie Goodchild: me talking about hr. It's such a boring subject. And
Jodie Goodchild: fast forward to now, she's had over 1 million impressions on
Jodie Goodchild: LinkedIn. Um, she's literally like. But because she
Jodie Goodchild: talks like a normal person about hr. HR is really complicated but
Jodie Goodchild: Bev just talks about it in a normal, normal way and it's really
Jodie Goodchild: resonated with people. And she's now out and about, people are going, oh, you're bev
Jodie Goodchild: from Frank HR. I keep seeing you on LinkedIn. And she's got loads of new
Jodie Goodchild: business from it and it's brilliant. And it's just, that's what I love.
Jodie Goodchild: In the last seven weeks we've had 151 new business opportunities
Jodie Goodchild: in our community. And that's only from 50 businesses that are submitting
Jodie Goodchild: their weekly check ins that we do. And they are bits of, bits of, I
Jodie Goodchild: say business, I should say leads. So they are people that are commenting on their
Jodie Goodchild: post or dropping them a message to say, you know, can I find out more
Jodie Goodchild: about this? Or coming in the DM saying I saw that post I'd love to
Jodie Goodchild: find out a little bit more about how that works. That's the magic of being
Jodie Goodchild: visible. If you think about the, that we're nearly at 700.
Jodie Goodchild: When I looked yesterday, we're nearly at 700,000 impressions
Jodie Goodchild: from the, from those in the community. If you were to pay for traditional
Jodie Goodchild: marketing to get that kind of visibility, it would cost you at that point,
Jodie Goodchild: probably would have cost, you know, thousands and thousands and thousands of pounds.
Jodie Goodchild: But the members of my community pay 29.99amonth and they can cancel
Jodie Goodchild: whenever they like. And, and it's something that's there to be,
Jodie Goodchild: make people feel safe, have others to talk to, you know, connect with
Jodie Goodchild: people who are on the same journey and, and just be visible. That's what it's
Jodie Goodchild: all about, being visible so that people can see you're there and they can buy
Jodie Goodchild: your stuff. Because if nobody can see you, they can't buy from you. You've not
Jodie Goodchild: got a lead generation problem, you've got a visibility problem. I like that. Yeah, visibility
Joanne Lockwood: problem. And that's what it is. And I, another great friend of mine, Penny
Joanne Lockwood: Haslam, wrote a book called how to Be a Little Bit Famous. And Penny
Joanne Lockwood: was the face of Weight Watchers for a while. She's also a TV news presenter
Joanne Lockwood: for a while. And I also about Penny's book and she has this acronym
Joanne Lockwood: pie and sorry Penny, I can't remember what the P
Joanne Lockwood: and the I stand for because I always talk about the E. The E is
Joanne Lockwood: exposure. So P is probably product. Yeah. And so you've got the
Joanne Lockwood: best products in the world. You polish it, you treasure it, you nurture it,
Joanne Lockwood: you go, wow, everyone's going to love my product, but if no one hears about
Joanne Lockwood: it, they can't do anything about it. So the exposure element is the
Joanne Lockwood: critical thing. So how do you showcase your wares?
Joanne Lockwood: My mantra is always give away your best stuff for free. Yeah,
Jodie Goodchild: agreed. I go back to, I was brought up in an
Joanne Lockwood: era where people were pirating music on MP3s or Napster
Joanne Lockwood: illegal copyright downloads. And it changed the market from
Joanne Lockwood: being one that was. Revenue was generated from, from albums and
Joanne Lockwood: CDs and vinyl to one that was generated by live
Joanne Lockwood: appearances. Because if you, if you pirate my stuff, you download all
Joanne Lockwood: my content, which I put freely on YouTube on my website. If you download
Joanne Lockwood: that, you're gonna go, wow, I love Joe's stuff. I'm gonna keep following Joe.
Joanne Lockwood: And then one day you think, oh, I can go and see Joe live. And
Joanne Lockwood: then all I have to do is play my Greatest hits on stage. Because people
Joanne Lockwood: go, oh, yeah, she did this bit. Oh, she did that bit. Nobody wants to
Joanne Lockwood: hear your new material for the first time. They wanna hear the old stuff. So
Joanne Lockwood: it's about that exposure, giving away stuff, being generous,
Joanne Lockwood: being altruistic, giving. You expect nothing in return.
Jodie Goodchild: Yeah. And then people warm to that generosity, don't they? They do. And there's an
Jodie Goodchild: interesting stat that it takes eight to 11 interactions with somebody to build
Jodie Goodchild: trust before they'll buy from you. And I read that and I kind of thought,
Jodie Goodchild: that's really interesting. But how, you know, how is that true? And actually, when we.
Jodie Goodchild: We started tracking results in the community, so we look at the
Jodie Goodchild: volume of impressions, which is the amount of people that are seeing your posts, we
Jodie Goodchild: look at leads generated, an amount of posts made. We've actually seen that
Jodie Goodchild: in, in the community from those that we've got posting. They're authentic kind
Jodie Goodchild: of content. It takes between six to eight posts for them to get one
Jodie Goodchild: lead generated, which is pretty cool. And it's because they. They're not. Not
Jodie Goodchild: saying eight times, buy my stuff, buy my stuff, buy my stuff. They're being human,
Jodie Goodchild: authentic. They're sharing what they're up to and what they're doing for clients. And because
Jodie Goodchild: people can then see a client commenting going, oh, yeah, that was brilliant. I'm so
Jodie Goodchild: glad we worked together. You were excellent. I loved working with you. They then
Jodie Goodchild: convert. And I think we've also moved away from that time where so many people
Jodie Goodchild: would, you know, oh, you can't mention that client we've got because we don't want
Jodie Goodchild: anyone else finding out about it. You know, we've got an NDA. You can't mention
Jodie Goodchild: that. The birth of social media in the era that we're now in, your clients
Jodie Goodchild: are on social. So every time I work with somebody, I will t. I'll say
Jodie Goodchild: to them, as part of working with them, are you happy for me to mention
Jodie Goodchild: you on social media? And they'll say, yes, great. Because when I finish the project,
Jodie Goodchild: I'm going to say, just been in. I've just trained Mountjoy, who were one of
Jodie Goodchild: the biggest brands in Portsmouth, and Simon Ingram, the owner, absolutely loved
Jodie Goodchild: it. And to be fair, I love Simon. He's one of my biggest, biggest
Jodie Goodchild: cheerleaders. And I'd actually now call him a friend, which is brilliant, but because I
Jodie Goodchild: delivered such a good service and it really helped his business. But he talks
Jodie Goodchild: about it more than I do and I get people coming to me all the
Jodie Goodchild: time, or Simon's told me I need to speak to you. But that's the beauty
Jodie Goodchild: again of social media, because if you do a good job and it helps those
Jodie Goodchild: of us that are authentic, because there's also companies out there that use
Jodie Goodchild: social media to trick people. There's, you know, the,
Jodie Goodchild: the social. The personal brand is one that can be, you know, really
Jodie Goodchild: powerful, but also it can be really scary because there's people that can build a
Jodie Goodchild: personal brand that actually are dangerous to work with
Jodie Goodchild: for, you know, many reasons, or they might be building a personal brand for the
Jodie Goodchild: wrong reasons and you buy into them and you think, oh, they're really safe and
Jodie Goodchild: I've seen what they do and then you give them your money, but actually they
Jodie Goodchild: can't walk the walk, they can just talk the talk and then you've lost it.
Jodie Goodchild: So I think it's really important to, when you're doing social media to also, you
Jodie Goodchild: know, get those clients happy to mention their names and tag them in, because then
Jodie Goodchild: people can see your clients going, yeah, that's brilliant. I loved it. You've just had
Jodie Goodchild: this session and I think that really changes. The social
Jodie Goodchild: proofing, I think that's the word for your book, whatever. You
Joanne Lockwood: stop your brand or your public Persona
Joanne Lockwood: becoming too big. And let me explain what I mean by that. So I was
Joanne Lockwood: speaking on stage at an event at the XL in London last week and
Joanne Lockwood: one of the keynotes there before me was Deborah Meaden. Wow.
Joanne Lockwood: And you'd think Deborah Meaden, big Dragon celebrity,
Joanne Lockwood: her fierce Persona that she shows on Dragon's Den and she did a
Joanne Lockwood: Fireside chat and I just thought, wow, what a wonderful lady.
Joanne Lockwood: What real down to earth conversation it was. So
Joanne Lockwood: I was probably went in there with a bit of sort of apprehension, scared just
Joanne Lockwood: about her brand. You mentioned Stephen Bartlett, you mentioned Daniel Priestley. I've met Daniel
Joanne Lockwood: Priestley a couple of times and I'm a big fan of his score, apparently. That's
Jodie Goodchild: cool. And use that. And I've had people come up to me going, oh, Joe,
Joanne Lockwood: oh, I'm so honoured you want to speak to me. You'd never allow yourself to
Joanne Lockwood: have a conversation. And if you're not careful, by building too big a brand,
Joanne Lockwood: you can create this barrier and it's, how do you cut through that barrier to
Joanne Lockwood: keep yourself real and accessible? That's a really good question. And one thing that I've
Jodie Goodchild: always done is I've blended my online Persona with in person
Jodie Goodchild: things. So I will take the time. The people that I build my network
Jodie Goodchild: with on LinkedIn, I will take time to speak to them in
Jodie Goodchild: person so that they know that, you know, the version of me they get
Jodie Goodchild: online is the same version of me they get, you know, in, in person and
Jodie Goodchild: vice versa. So I'll meet people on, in person and then they'll come and add
Jodie Goodchild: me on LinkedIn. And I think that's just. It then builds a brand where people
Jodie Goodchild: tell other people that you're the nicest person they've ever met and you're. And then
Jodie Goodchild: I get, people come up to me and I've got a really, I've got a
Jodie Goodchild: really cool picture actually of me that somebody captured for me that I had no
Jodie Goodchild: idea what's happening. But there was a lady that had been following me and a
Jodie Goodchild: few of her friends had met me and had said, oh, Jody's like amazing in
Jodie Goodchild: person, like you should meet her. And this photo captured this moment of this
Jodie Goodchild: woman just being so thankful and you can kind of just. It was a real.
Jodie Goodchild: Yeah. So I try and blend the two in, but I can imagine at the
Jodie Goodchild: moment for me, I'm, I'm managing that. But I think as
Jodie Goodchild: things get bigger, I don't know how that will change. There's other creators,
Jodie Goodchild: I guess you could call them. I would probably. I've only just recently admitted that
Jodie Goodchild: I am an influencer, which is something I didn't want to think for, you know,
Jodie Goodchild: for a long time. But I've admitted, you know, I'm trying to influence people
Jodie Goodchild: for a good reason. So I'm an influencer. But there's people on LinkedIn that have,
Jodie Goodchild: you know, brag that they've got, you know, 12,000 followers, you know,
Jodie Goodchild: 30,000 followers, 40,000 followers. How many of those
Jodie Goodchild: they actually know and how many of those are just people? They've just randomly added
Jodie Goodchild: that. So my network is smaller, but it's
Jodie Goodchild: worth more because a lot of those people actually know me and they've met me
Jodie Goodchild: in person or we've, you know, we've had a conversation online. So I don't know
Jodie Goodchild: if I can answer that. I think it's something I'm going to have to keep
Jodie Goodchild: learning as I grow, I guess. But at the moment, I mean, I, again, one
Jodie Goodchild: of the things that took me back last night that I feel really emotional about
Jodie Goodchild: today is when my name was read out for the award
Jodie Goodchild: for Entrepreneur of the Year. The amount of people in the room that kind of
Jodie Goodchild: cheered and screamed, I almost, it felt like an out of body experience. But it
Jodie Goodchild: just reminded me of how well I've done at building my brand. And it was
Jodie Goodchild: a really humbling moment, actually. And everyone around me seemed to know that it was
Jodie Goodchild: a given. You're going to win, that you're going to win it. And I was
Jodie Goodchild: like, oh, yeah, I'm just here for. When they read out my name, it was
Jodie Goodchild: like, God, this is absolutely insane. And the amount of people that came up to
Jodie Goodchild: me after, you know, to, to congratulate me and say, well done and what you're
Jodie Goodchild: doing is brilliant, was a real, just a real heartwarming experience.
Jodie Goodchild: And, and my girlfriend made a good point last night as well when we got
Jodie Goodchild: in, is that she said they were the, the people, were the people that came
Jodie Goodchild: up to you to say congratulations because they had the courage to do that. Imagine
Jodie Goodchild: how many other people were there that wanted to say congratulations but didn't come and,
Jodie Goodchild: you know, come and speak to you like something to be really proud of. And
Jodie Goodchild: I'm, I'm almost on cloud nine today because you know how hard it is being
Jodie Goodchild: an entrepreneur. And as I say, when you think of the word entrepreneur, I don't
Jodie Goodchild: feel like I fit in that. But that's exactly what I'm trying to do, is
Jodie Goodchild: break that mould of showing people that you don't have to look a certain way
Jodie Goodchild: or act a certain way to, you know, to do well in life and be
Jodie Goodchild: successful. Yeah. There's a, there's a couple of words that it
Joanne Lockwood: feels inauthentic to use for yourself. So one of them is
Joanne Lockwood: entrepreneur. I don't think anyone should call themselves an entrepreneur.
Joanne Lockwood: People will describe you as one influencer. Someone else should call you
Joanne Lockwood: an influencer, you shouldn't call yourself it. And the third one is ally. I
Joanne Lockwood: don't think you should call yourself an ally. You should, you should. Other people should
Joanne Lockwood: call you an ally. Yeah. So that there are words that you, you live up
Joanne Lockwood: to rather than, rather than claim the badge. Yeah,
Jodie Goodchild: you're right. Yeah, I like that. That's a really good way to put it.
Joanne Lockwood: And one of the things I, I often say, and I don't
Joanne Lockwood: apologise for saying it, because the old mantra was, it's not what you know,
Joanne Lockwood: it's who you know. But I, I, I, I've now evolved that into, it's
Joanne Lockwood: not what you know who you know, but it's about who knows you. Yes. And,
Joanne Lockwood: yeah, it may sound quite harsh, but I, I actually say to people,
Joanne Lockwood: I don't care who you are if you know who I am. And I don't
Joanne Lockwood: mean that insincerely, but that's about the influencers about being, have
Joanne Lockwood: that really strong personal brand is that I don't need you,
Joanne Lockwood: I don't need your business card. I remember going to BNI meetings and we always
Joanne Lockwood: told, don't give away your business card, always collect them so you can control the
Joanne Lockwood: conversation. I can't control the conversation with 30,000 people on
Joanne Lockwood: LinkedIn. I've just got to make sure that you know who I am. So when
Joanne Lockwood: you see me do something, you go, that's Joe. I'll listen
Joanne Lockwood: and hopefully then you'll make a personal connection later. But I can't connect
Joanne Lockwood: with thousands of people as long as that one individual
Joanne Lockwood: who's listening right now connects with me, then that's the personal
Joanne Lockwood: brand effect, if you like. Yeah, yeah, I guess I've not thought about
Jodie Goodchild: that. I guess there's some people that you can build that relationship with and the
Jodie Goodchild: ones that you can't, you know, going back to those lurkers, like you say, there's
Jodie Goodchild: people that listen that don't necessarily interact. But I do try to make
Jodie Goodchild: a relationship of some sorts with people that I meet, and
Jodie Goodchild: I do. I'm on the volunteer team for LinkedIn Local Portsmouth as well. When I
Jodie Goodchild: do the name badges, some of the other ladies, they'll laugh because they were like,
Jodie Goodchild: how do you know everyone? And I don't know how I know everyone because my
Jodie Goodchild: memory, typically outside of work, is terrible. But I've got a good knack for being
Jodie Goodchild: like, oh, there's James. Here you go, here's your card. And it just makes people
Jodie Goodchild: feel special. And I think, again, that goes back to, you know,
Jodie Goodchild: maybe traumas that I've had of coming out and, you know, feeling like
Jodie Goodchild: I want people to see me for me. So I make that extra little effort
Jodie Goodchild: to make people feel special when I meet them and remember their name or something
Jodie Goodchild: about them. And there was a lady that came up to me last night and
Jodie Goodchild: she went, you probably don't even know who I am. And I was like, of
Jodie Goodchild: course I know who you are. You're from your own physiological. Right? And she was
Jodie Goodchild: like, yeah. And I was like, yeah, I know who you are. Like, we've spoken.
Jodie Goodchild: And I think. I think it's important to make, if you can make
Jodie Goodchild: somebody feel good about themselves, to do it, because life is bloody tough. And,
Jodie Goodchild: you know, for. For all of us small business owners, particularly in the. You know,
Jodie Goodchild: with everything that's going on at the moment and in the economy, it's really difficult
Jodie Goodchild: and it's so hard running a business. You know, I've had a really good
Jodie Goodchild: quarter, but it only kind of everything tipped over and, you know, like
Jodie Goodchild: the last couple of weeks before that, I started to panic. And I've got friends
Jodie Goodchild: that are running businesses that are really struggling and they've not even got sales and
Jodie Goodchild: marketing experience. And I do sometimes think I'm quite lucky about that because I
Jodie Goodchild: can, you know, I've got the. I know what. What needs to happen when you
Jodie Goodchild: start talking to somebody and there's an opportunity. So it's tough out there right now,
Jodie Goodchild: isn't it? It's tough. We've got to all help each other. It is tough.
Joanne Lockwood: Yeah. I'm in the DEI space, the HR space, the.
Joanne Lockwood: Yeah, the stuff that's been targeted by presidents across the
Joanne Lockwood: water. And the. Yeah, DEI is becoming a toxic
Joanne Lockwood: sector. So, yeah, it is. And I also earn a lot of money on
Joanne Lockwood: professional speaking and budgets are getting tighter as well. So, yeah, you're right.
Joanne Lockwood: It is a more considered budget holder now. It's
Joanne Lockwood: not spending the money the way they used to. So, yeah, it's a different world.
Joanne Lockwood: Which I suppose comes to some of the subtext of this
Joanne Lockwood: podcast is the inclusion bite. It's the inclusion. How
Joanne Lockwood: do you and your small business community think about
Joanne Lockwood: broadening your demographic appeal? Because if you're not careful,
Joanne Lockwood: you think as a. A young white woman, and
Joanne Lockwood: therefore you're trying to attract young white women into your audience. But actually there's a
Joanne Lockwood: lot of young black women, older black women, there's people with disability.
Joanne Lockwood: So how do you encourage maybe small business owners in the community to think about
Joanne Lockwood: the broader impact of their marketing language and who they're
Joanne Lockwood: appealing to, to get different sectors, different markets? Yeah,
Jodie Goodchild: I think naturally for me, because of obviously, you know, my background and coming
Jodie Goodchild: out, I do think very inclusively. And that was the whole reason
Jodie Goodchild: behind my community, was that I knew there were businesses out there that can't afford
Jodie Goodchild: marketing, that need to get new clients, and they're in a catch 22.
Jodie Goodchild: Because in order to do marketing, you need money, but in order to, you know,
Jodie Goodchild: to get leads, you need money. So it's like you can't. You can't do marketing
Jodie Goodchild: without money. And money makes everything, you know, the world go around. So
Jodie Goodchild: I wanted to make a space where it made it inclusive for
Jodie Goodchild: people that had, you know, little to no budget to be able to
Jodie Goodchild: actually do some marketing that would help them grow their business because of that
Jodie Goodchild: £900. But I think it's just about the messaging and making it, you know,
Jodie Goodchild: being. Also being cautious about another time in conversation yesterday,
Jodie Goodchild: about when you're Trying to grow a community, you need to make sure you let
Jodie Goodchild: the right people in. Because if you. If you grow a broad and
Jodie Goodchild: diverse community and you let somebody in that has, you know, let's just say I
Jodie Goodchild: didn't realise and somebody joined that's homophobic. You know, that's.
Jodie Goodchild: You've got to be cautious of, you know, protecting
Jodie Goodchild: the community that you've built. And it's actually a challenge that I'm going to have
Jodie Goodchild: as things start to get bigger. Especially one of the things on my list at
Jodie Goodchild: the moment is how can I have more control over who I let in my
Jodie Goodchild: community without feeling like it makes it inaccessible for the people
Jodie Goodchild: I want in? So it's a whole. It's a whole new challenge. I think I've
Jodie Goodchild: gotten, you know, somebody I was talking to yesterday said, you know, well, you could
Jodie Goodchild: interview people before they join, but then when you're looking to scale something, it kind
Jodie Goodchild: of almost. There'll be a way around it. But I think it's just,
Jodie Goodchild: you know, making people, keeping things simple for people and making, you know, using
Jodie Goodchild: language that, you know, resonates with people, makes
Jodie Goodchild: them feel comfortable with you building trust and, you know, chatting
Jodie Goodchild: with them beforehand to make them feel comfortable. I don't know if that answers the.
Joanne Lockwood: Question, but, yeah, as you're talking, I think I was thinking it's.
Joanne Lockwood: It's quite a minefield because everybody is someone else's weirdo, to quote Scott
Joanne Lockwood: Adams. And we, we have our own. Our own thoughts, our own lens, our
Joanne Lockwood: own echo chamber of what we believe is right. And other people
Joanne Lockwood: have their own lens and echo chamber that they believe is right. So someone who
Joanne Lockwood: has a homophobic
Joanne Lockwood: view, for whatever reason, has a belief that they're right. They
Joanne Lockwood: don't think I'm just going to be a nasty person for the sake of it.
Joanne Lockwood: Their echo chamber is telling them that when you're trying to build communities
Joanne Lockwood: and trying to be inclusive, is trying to create
Joanne Lockwood: a space, a broad church, however you want to describe it, where difference
Joanne Lockwood: of opinions and perspectives can coexist. Psychological safety
Joanne Lockwood: is still there. So people can be themselves, they can still bring themselves out,
Joanne Lockwood: but people understand the barriers and the boundaries of what is
Joanne Lockwood: free speech and what is accountability of that free speech and the impact it
Joanne Lockwood: has on others. So, yeah, it's a real tough gig to
Joanne Lockwood: not to de. Platform or disenfranchise people
Joanne Lockwood: for having a different view, provided that their view
Joanne Lockwood: doesn't weaponize against people. Yeah, yeah. And also just things
Jodie Goodchild: like people that might join that have a hidden agenda of great there's 90
Jodie Goodchild: businesses in that community. I could probably sell to 50 of those.
Jodie Goodchild: I'll join and then I'll try and message each one of them and sell them
Jodie Goodchild: things. That's also not what we're trying to create. But it is going to be
Jodie Goodchild: a challenge for me as I, as I grow the community because by being
Jodie Goodchild: inclusive, I don't want to then be not inclusive by
Jodie Goodchild: making it so difficult for people to join because I want it to be a,
Jodie Goodchild: almost a bit of a no brainer that they know they need to grow their
Jodie Goodchild: business. They don't have, you know, thousands or hundreds of pounds to do it. So
Jodie Goodchild: they've got a low, low, no commitment option that can help them. And
Jodie Goodchild: yeah, I want to. It's one of the things that I really need to kind
Jodie Goodchild: of consider as we start to, to get bigger conundrum.
Joanne Lockwood: Yeah, it is, yeah. People, you're too known as people are people and
Joanne Lockwood: there's now as queer as focus I think is another phrase, you know,
Joanne Lockwood: people will always surprise you by. Yeah, and whatever could
Joanne Lockwood: happen probably will happen. And so yeah, disputes, conflicts,
Joanne Lockwood: how you handle that becomes a really important part of it. And yeah, but being
Joanne Lockwood: inclusive you can't exclude. It's trying to find that fine balance. It is,
Jodie Goodchild: yeah, it is. So where's the future live? As
Joanne Lockwood: a, as a. Recently, I say recently, you know,
Joanne Lockwood: just out of the, out of the cupboard or closet. Where does your life go
Joanne Lockwood: from here? You know, you feel more empowered, you've got your own business, you're, you're
Joanne Lockwood: making some great waves, you're building communities. So where's the future going
Joanne Lockwood: for you? Yeah, it's a really good question now. Everything that I've done
Jodie Goodchild: has been about impact and that's been my word
Jodie Goodchild: for my business. You know, how can I impact somebody else's business and help them
Jodie Goodchild: and lift them up? And I've realised recently, as
Jodie Goodchild: many do when they run their own business, that I spent so much time in
Jodie Goodchild: amongst the, you know, building the business and helping people that I've almost
Jodie Goodchild: actually neglected myself a little bit because I've focused so
Jodie Goodchild: much on the business. I've kind of, I review things regularly.
Jodie Goodchild: I've just done my quarter one review and I've got some plans
Jodie Goodchild: in for quarter two. And one of the things I'm focusing on this quarter is
Jodie Goodchild: some R and R. So Sophie and I are gonna look at,
Jodie Goodchild: we're looking at potentially moving and also we're gonna book ourselves
Jodie Goodchild: a nice holiday so that we can do some rr. But yeah, it's One of
Jodie Goodchild: the things I need to, you know, running a business is like a roller coaster,
Jodie Goodchild: isn't it? You learn as you go and the ups and downs and, you know,
Jodie Goodchild: whilst I want to focus on the business and make impact, I also want
Jodie Goodchild: to, you know, make money. But then I also want to make. Remind myself
Jodie Goodchild: of why I started it, which was to have more freedom in life, to enjoy
Jodie Goodchild: life more. And I've got much more, so much more purpose to life now because
Jodie Goodchild: of, you know, what I get to do for a living. But I do need
Jodie Goodchild: to make sure that I actually enjoy living life a little bit more. So whilst
Jodie Goodchild: there'll be, you know, plans and things in the business, I also need to dedicate
Jodie Goodchild: some time moving forward to reminding myself, you know, we wanted to. We did this
Jodie Goodchild: so that we could go work in a different country for a week or, you
Jodie Goodchild: know, go and rent a little log cabin somewhere and do some work there. So
Jodie Goodchild: that's what I want to do. I want to kind of make sure I don't
Jodie Goodchild: lose the tip of balance again and that. That's critically important. It's. I
Joanne Lockwood: talk about trying to evolve a rather work life balance. A life work
Joanne Lockwood: balance. So, yes, I live and work to fund
Joanne Lockwood: not. Not. Yes, not work. And then try and squeeze the living in.
Joanne Lockwood: And I think that became my realisation over the last five, six years
Joanne Lockwood: that you've got to have the joy back into life. And
Joanne Lockwood: I've just turned 60 on a different curve of my life, my career and
Joanne Lockwood: my aspirations and my life is now more important
Joanne Lockwood: than it's ever been. Yeah. I'm 60%
Joanne Lockwood: rather than 60 years old. I've still got 40%, a good life
Joanne Lockwood: that I want to live. Yeah. And I've seen how some people
Joanne Lockwood: work all their lives for somebody else and then they get to retirement age and
Joanne Lockwood: they're. They're knackered, they've had enough. They make it because they're healthy,
Jodie Goodchild: because they've just spent all of that time, you know, working
Jodie Goodchild: themselves into the ground. You know, I see it all the time, you know, people's
Jodie Goodchild: mental health and that they. And it's almost like. It's almost like being in
Jodie Goodchild: a. In a. Like a domestically violent relationship.
Jodie Goodchild: Because you know that they're taking the mickey out of you by making you work
Jodie Goodchild: all of the hours, but you don't stop anything about it yet. You'll, you know,
Jodie Goodchild: moan at your friends about it and say, you know, this is happening and,
Jodie Goodchild: you know, this is not good. I'm doing all this, but don't stop. And it
Jodie Goodchild: really saddens me that some people kind of just go through that Groundhog Day
Jodie Goodchild: weekly and they let the corporate world, you know, slave
Jodie Goodchild: them until they burn out and, you know, their brain ends up, you know,
Jodie Goodchild: having a mental breakdown on them. It's really
Jodie Goodchild: sad, actually. And I wish more people would kind of wake up
Jodie Goodchild: to the corporate slave drivery that's kind of going on and
Jodie Goodchild: go out and do their own thing. And I almost wonder if that's the world
Jodie Goodchild: that we're moving into, we're seeing. I've done a lot of work in some of
Jodie Goodchild: the colleges locally, and the kids. At 16, I couldn't even
Jodie Goodchild: make pasta. And these kids have got businesses, like, it's crazy.
Jodie Goodchild: And I think we're moving more into a world now where the next generation
Jodie Goodchild: want to do their own business and they want to do things rather than going
Jodie Goodchild: to work for a corporate where, you know, you might get, you know, the way
Jodie Goodchild: I say it to my friends is if you're good at sales, you know, could
Jodie Goodchild: you sell. If your salary's £3,000amonth, could you sell
Jodie Goodchild: £3,000 worth of stuff in a month? And they go, yeah, well, I'm selling, you
Jodie Goodchild: know, 15 grand a month. And I'm like, well, then if you did that for
Jodie Goodchild: yourself, you would be laughing. And they kind of go, oh, yeah,
Jodie Goodchild: boys, you know, it's too scary. I just wish more people would give it a
Jodie Goodchild: try and just take the leap because it's worth it when you get there.
Joanne Lockwood: It is. But if you've got stability, then it's really
Joanne Lockwood: hard to risk. That's true. Using a poker analogy, pushing
Joanne Lockwood: all your chips and going all in on a venture where you haven't got
Joanne Lockwood: that experience. And you know as well as I do, once you've made that leap,
Joanne Lockwood: you look back and go, well, that wasn't that difficult. But the time. It's a
Joanne Lockwood: massive, great big golf, isn't it? You're coming out. You've got to come out as
Joanne Lockwood: a small business owner. And it's. Yeah, I like the coming out
Jodie Goodchild: analogy. Might be a LinkedIn post, depending on that, you know. Yeah,
Joanne Lockwood: yeah. It's not just for queer people. Everyone can come out or something. Yeah,
Jodie Goodchild: no, it's really. That's a really good point. I saw a great talk the other
Joanne Lockwood: day. I was actually at. With LinkedIn speaking at a LinkedIn
Joanne Lockwood: conference on. Wow, that's really cool. On Tuesday. And I hosted
Joanne Lockwood: a big roundtable. One of the. One of the opening keynotes was a
Joanne Lockwood: lady from, I think our organisations is 55 redefined lady called
Joanne Lockwood: Lindsay and she was talking about ageism in the workplace and
Joanne Lockwood: how the fact that our population is now getting older
Joanne Lockwood: because we are not having children at a
Joanne Lockwood: sustainable rate anymore globally, it's not just the UK. So we're having
Joanne Lockwood: 1.2 children per woman as opposed to what's necessary of being
Joanne Lockwood: two point something children per woman. That's really interesting. So millennials
Joanne Lockwood: become over 50, the first million to come over 50 in less than six
Joanne Lockwood: years time or six years time. So 2031 I think it is. So we're in
Joanne Lockwood: a position now where the bulk of the workforce will be over 50 and
Joanne Lockwood: we've always been focusing on what are we going with Gen Z, Gen Alphas, all
Joanne Lockwood: the new technology. But we've got this workforce now who can't afford to
Joanne Lockwood: retire, who are ageing but want to stay
Joanne Lockwood: active. Maybe they haven't been brought up with technology,
Joanne Lockwood: whereas technology is key. So how do we now get people who
Joanne Lockwood: are that veterans or classic employees or classic
Joanne Lockwood: workforce to re engage? And I see a lot of women
Joanne Lockwood: entrepreneurs who've been through starting a family, they
Joanne Lockwood: checked out to the BS of corporate life. I don't want to go back to
Joanne Lockwood: that BS anymore. I want my life, work balance. I want to still look after
Joanne Lockwood: my family, my children. I want to be a great, great person in the community.
Joanne Lockwood: And that's why you see many, many women starting businesses in their 40s and 50s
Joanne Lockwood: and being very successful at it. So how do we nurture that
Joanne Lockwood: ageing population within our small business communities? Yeah,
Jodie Goodchild: it's a great question and you're absolutely right. And I'm thinking of women that I
Jodie Goodchild: know that have gone through that and they've done that and it's a. I
Jodie Goodchild: don't think it's an easy, easy question to answer, is it? But I guess I
Jodie Goodchild: think as a woman, as a woman myself, and you can relate to this, I
Jodie Goodchild: think when you get to that age, like I'm 39 this year, so I'm nearly,
Jodie Goodchild: I'm 40 next year. But I've never felt so confident in who I am
Jodie Goodchild: and knowing what I'm about. And I think part of that is that maturing as
Jodie Goodchild: well and living life and starting to really understand what's important and
Jodie Goodchild: what's not. But yeah, it's a challenge, isn't
Jodie Goodchild: is? Yeah. I think when we talk about being inclusive, we've got to start,
Joanne Lockwood: you know, it's very easy to walk into a room and see a person with
Joanne Lockwood: grey hair or wrinkles. I Think, what do they know? You
Joanne Lockwood: know, they can't be with it or they can't have any value here. Yeah.
Joanne Lockwood: But behind the eyes, they're still the same person they were when they were.
Joanne Lockwood: When they were 25. They still got the same get up and go. Yeah. And
Jodie Goodchild: that's actually really. I was talking to my mum the other day and I said
Jodie Goodchild: to her, I was like, I can't believe I'm 39. That means next year I'm
Jodie Goodchild: gonna be 40. And I said, I've got a vivid memory of being in
Jodie Goodchild: my nan's back garden and my nan telling me that my mum
Jodie Goodchild: was about to turn 40. And I had an absolute meltdown. I
Jodie Goodchild: started crying because I thought that she was so old that she was gonna die
Jodie Goodchild: soon. And now I'm actually that age. I understand how young she still
Jodie Goodchild: felt. And actually, she was just in her prime and her daughter is sat there
Jodie Goodchild: crying because she thinks that she's only got a few years left with her mum
Jodie Goodchild: because she's, you know, turning 40. Yeah, I get it.
Jodie Goodchild: I still feel, you know, 20 years old and you start to see, you know,
Jodie Goodchild: wrinkles appear or, you know, blooming baggy eyes and all sorts. You think, God, how
Jodie Goodchild: is this happening to me? It's. I still feel young. And
Jodie Goodchild: then you've got, you know, we've got menopause. Then add into the
Jodie Goodchild: equation, and there's so much going on, which I love about that at the moment,
Jodie Goodchild: and all the education that's now to going, you know, all the women that have
Jodie Goodchild: kind of got together that are making it, man, you know, trying to make it
Jodie Goodchild: mandatory for workplaces. A lot of the ladies that I know in Portsmouth, we're very
Jodie Goodchild: lucky. We've got so many menopause champions here in our city that are educating people,
Jodie Goodchild: but we still don't know enough about it. We're still, you know, lots of women
Jodie Goodchild: are, you know, told that they're depressed and they need to take antidepressants naturally.
Jodie Goodchild: They just need a little bit of hrt and overnight, you know, they've completely
Jodie Goodchild: changed. I read Davina McCall's MenoPausing book and it was one of the best
Jodie Goodchild: reads I've ever read. And a few people said, why did you ask for that
Jodie Goodchild: book? Like, you're not even that age. And I was like, because it's really important
Jodie Goodchild: to educate ourselves about our bodies and what happens and what to know. Because I
Jodie Goodchild: don't want to be one of those women that, you know, have. Have to go
Jodie Goodchild: through, you know, being told that they're, you know, depressed for years and then losing
Jodie Goodchild: a chunk of your life when you've only just got it back in the first
Jodie Goodchild: place to then, you know, to menopause. And I love
Jodie Goodchild: seeing and reading all of the things that are going on about that and all
Jodie Goodchild: of the research that's now going into it and what's being done to help
Jodie Goodchild: women, because that, that, that's another layer of stress for, like, you say, the,
Jodie Goodchild: the older ladies that are still in business, because it's really tough. Like, it really
Jodie Goodchild: affects you mentally and physically and something can be completely black and white,
Jodie Goodchild: but in, you know, in the womb, in. In a perimenopausal menopause brain, it's not.
Jodie Goodchild: And women are losing their jobs because they've, you know, for something that's not their
Jodie Goodchild: fault. And it's absolutely crazy. Yeah. And as we know,
Joanne Lockwood: menopause can start at any age. Yeah, it can. Many women are going through
Joanne Lockwood: perimenopause in their early 30s. Yeah. And they've got no idea. Yeah,
Jodie Goodchild: it's absolutely. It's absolutely the subject I really enjoy learning about. I went to a
Jodie Goodchild: women's health event in Portsmouth a couple of weeks ago and hormones
Jodie Goodchild: on the blink were talking and I found it so educational, just understanding,
Jodie Goodchild: you know, things to look out for, you know, how the hormones spike. And,
Jodie Goodchild: you know, it's just good to see that there's lots going on in our
Jodie Goodchild: city, particularly that's to help women. And we were a
Jodie Goodchild: city that talk about it a lot as well. Again, one of my. One of
Jodie Goodchild: my members had posted something the other day about her HRT
Jodie Goodchild: cream, I think it is, that she uses or pump, and it went viral
Jodie Goodchild: because she was just like, you know, I was feeling a bit off and I,
Jodie Goodchild: you know, did three pumps instead of two and bang, I was fine. And so
Joanne Lockwood: I saw that. Did you see that? Yeah, I saw that. Yeah. Yeah. That's one
Jodie Goodchild: of the ladies in my community, Bev. And we were talking about this morning and
Jodie Goodchild: I was like, it's brilliant you're talking about that. Because that's the kind of thing
Jodie Goodchild: we need to be visible talking about, because, again, it educates people to go, oh,
Jodie Goodchild: I've been feeling crap. I didn't know. Maybe I'll try and give myself a couple
Jodie Goodchild: of extra pumps today and see if it makes me feel better. And there were
Jodie Goodchild: people going, I did that. And it had the same to me. And you're like,
Jodie Goodchild: I love this. Like, we're talking about it. We're actually having conversations, which
Jodie Goodchild: is Brilliant. Yeah. I feel quite. I don't.
Joanne Lockwood: I'm not sure what the word I'm going to use here, but as a trans
Joanne Lockwood: woman, I get my blood tests and my hormone profile tests done very
Joanne Lockwood: regularly by the gp, by the gender clinics, various other people. So I. I
Joanne Lockwood: know almost to the nanomole of my oestrogen levels, my testosterone levels,
Joanne Lockwood: my free or the prolactins, all these kind of
Joanne Lockwood: levels, whereas most. I don't know many women who are
Joanne Lockwood: going through menopause who've actually had their hormone profile tested. Yeah. So
Joanne Lockwood: people and the doctors are reluctant because they say, oh, there's no point testing your
Joanne Lockwood: hormones because we don't know what's right for you, but if you never do any
Joanne Lockwood: testing, you're never going to get any baselines. And it's all done by
Joanne Lockwood: almost like a chemistry set where you try and try a bit of this and
Joanne Lockwood: a bit of that and see what happens. And you nudge it up a bit,
Joanne Lockwood: put a Mariner coil in, see if that helps. If that doesn't help, then put
Joanne Lockwood: some gel on. We do a bit of this. Yeah. Nobody
Joanne Lockwood: really coming up with a credible strategy for half
Joanne Lockwood: the population. Because it is half the population. I think it's 52%
Jodie Goodchild: or something, isn't it? 52, 53%. That's crazy. And
Jodie Goodchild: it's also crazy that women are having to pay themselves privately to get
Jodie Goodchild: these things to then take it to their doctors, because doctors aren't trained
Jodie Goodchild: properly in menopause, so they don't really know what they're looking for. I was with
Jodie Goodchild: a menopause nurse a couple of weeks ago at an event and we got chatting
Jodie Goodchild: and she was sharing with the group that a lady that she'd. That had
Jodie Goodchild: gone to see her, had gone to her female doctor as well, which makes it
Jodie Goodchild: even worse, and had said, you know, I'm feeling really run down. I think, you
Jodie Goodchild: know, obviously gave a bit more info than that, but the
Jodie Goodchild: doctor's response was, well, maybe you should kind of take a bit more care about
Jodie Goodchild: how you look and how you appear and that might solve the problem. And that
Jodie Goodchild: came from a woman. It's just crazy. Yeah, yeah,
Jodie Goodchild: yeah. That's a whole other episode. Yeah,
Jodie Goodchild: it is. It's absolutely crazy. And I. I can recommend some lovely. There's
Jodie Goodchild: a friend of mine called Jo Morgan. Do you know Jo? Don't
Joanne Lockwood: think I do, no. You two would get on really well. But you should do
Jodie Goodchild: one of these episodes with Jo Morgan, because she is. She's a sex educator and
Jodie Goodchild: she's in the same field as you. And you two would get on like a
Jodie Goodchild: house on fire. I'll introduce you both. Oh, it'd be fabulous. So if you're listening
Joanne Lockwood: to this, keep a lookout for the episode with Joe Morgan, which will be coming
Joanne Lockwood: up soon, I'm sure. Yeah. Jodie, it's been absolutely
Joanne Lockwood: fascinating. We've been yakking away now for over an hour and a half. Previously in
Joanne Lockwood: the green room and now on this episode. Yeah, I mean, you're very
Joanne Lockwood: inspiring. You've obviously got building a strong community. How could people get hold of you
Joanne Lockwood: if they need to find out more? Come and find me on LinkedIn. Just type
Jodie Goodchild: in Jodie Goodchild. I pretty much look, I've got better, probably a bit better hair.
Jodie Goodchild: My hair's a bit scruffy today because of the awards last night. But you can
Jodie Goodchild: find me on LinkedIn. You can find me on Instagram, which is
Jodie Goodchild: Jodiegoodchild, and I've got a Facebook page,
Jodie Goodchild: Jodie Goodchild Ltd. As well. You can find me on all of those, but probably
Jodie Goodchild: the best is LinkedIn because of the amount of free content I share to educate.
Jodie Goodchild: So come and find me and learn some things that are going to help you.
Joanne Lockwood: Jodie, it's been an absolute pleasure. Thank you so much. Yeah, thank you. I've loved
Jodie Goodchild: it. And we could probably carry on chatting for another four hours. We've got so
Jodie Goodchild: much to share, so I've really enjoyed it. And like I said at the start,
Jodie Goodchild: it's been a pleasure to finally get to chat with you after admiring from afar.
Jodie Goodchild: And what you do for our community as a, you know, LGBTQ
Jodie Goodchild: member is just amazing. And the amount that you do to, you know, say
Jodie Goodchild: your peace and protect, you know, our queer family is,
Jodie Goodchild: you know, I know there's a lot of people that really, really thank you for
Jodie Goodchild: that. So keep doing what you're doing because you are amazing. You humble
Joanne Lockwood: me. Thank you. As we bring this conversation
Joanne Lockwood: to a close, I want to express my deepest gratitude to
Joanne Lockwood: you, our listener, for lending your ear and heart
Joanne Lockwood: to the cause of inclusion. Today's discussion struck a
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